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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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Redesain Logo Sebagai Upaya Memperkuat Identitas Merek Intikopi Surabaya Briantito Adiwena; Angga Dwi Bayu S.
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3384

Abstract

Kelahiran sebuah usaha baru atau pembentukan perusahaan memerlukan identitas visual yang dapat menggambarkan visi – misi dan tujuan perusahaan kedepan. Perancangan usaha baru ini memiliki tantangan tersendiri dikarenakan mereka sudah memiliki logo yang cukup unik, namun tidak dapat mewakili keseluruhan branding yang lain seperti, filosofi dan interior dalam ruangan. oleh sebab itu, dibutuhkan kecermatan dan keberanian dalam mengksplorasi perancangan logo tersebut. Perancangan ini tidak hanya logo saja tetapi juga dalam cara penggunaannya, tata letaknya, komponen warna, ukuran, dan juga penggunaan font. Semua aset dan juga ketentuan tersebut dibuat dalam sebuah graphic standart manual yang merupakan seperangkat aturan dan panduan yang dibuat khusus bagi pemilik merek untuk memudahkan penggunaan logo pada media terapan. Keyword: redesain, logo, identitas merek.
Perancangan Video Campaign Clenore Pictura Untuk Menampilkan Personal Branding Dan Brand Value Christy Cahyadi; Rendy Iswanto
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3386

Abstract

Clenore Pictura is a business that focuses on hand-drawn face services, which has been established for 4 years, from 2018. So far, Clenore has only shared the painting through social media and marketing by word of mouth. After evaluation, this strategy haven't shown the personal branding and brand value of Clenore Pictura. This study aims to find out what the right one brand campaign to show personal branding and brand values ​​that are appropriate for Gen Z, 18-23 years old girls. This study uses primary data collection methods, through interviews with expert users and extreme users as well as surveys and data collection, through literature studies from national and international books and journals in the last 10 years that discuss communication strategies for Clenore Pictura. The results of this study found that the right strategy to display personal branding and brand value is to use a video campaign. Keyword : personal branding, brand value, video campaign, brand communication, art and craft.
Perancangan Komik Tentang Komunikasi Antar Pasangan Suami Istri Muda "Cinta Dalam Keluarga (Cdk)" Dan Media Promosinya Theresia Syani Sutartoputri; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3387

Abstract

The background of the Cinta Dalam Keluarga (CDK) comic is because there are many divorce cases in Indonesia caused by factors that affect married life and small problems that many people do not realize, one of which is communication between partners. The formulation of the CDK problem is how to design an online comic for Love in the Family (CDK) and its promotional media, to be able to provide actionable things that can be applied in communication between couples. As well as suggestions that can be taken to provide action/improve communication between partners. The research method uses primary data collection in the form of interviews with Expert Users and Extreme Users as well as surveys to Indonesian people who have used Instagram and secondary data with literature studies from books in the last 10 years and national and international journals in the last 5 years discussing comic and media design. which corresponds to the main target age 29-34 years. The result of the piloted design is that many couples understand the content, feel useful and relate to their married life. The result of designing comics and appropriate media promotions for Cinta Dalam Keluarga (CDK) is the use of storytelling in a more relaxed language and media promotion by communicating the tagline along with the topics to be discussed. Keywords: comic strip, webcomic, wedding, communication, instagram
Perancangan Brand Komunikasi Untuk Mori Hampers Guna Meningkatkan Awareness Melalui Media Sosial Angel Ang; Hutomo Setia Budi
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3390

Abstract

Mori Hampers is a company engaged in the gift and delivery hampers are widely used for seasonal, birthday, wedding, etc. Mori Hampers was founded on April 11, 2020 in Mojokerto City. Mori Hampers has a target audience of Millennials aged 27-50 years and Generation Z with 17-26 years of age. So far, Mori Hampers has been promoting using Instagram feeds, stories and advertisements, just selling a product without the idea that communicating the values ​​of Mori Hampers is especially important for brand awareness. With this research, it aims to find out the right communication or promotion strategy to increase Mori Hampers Brand Awareness and Brand Communication in the intended target market. This study uses the Journal Literature Review method from various international and national journals and books in the last 10 years which discusses Brand Awareness, Brand Communication, Brand Identity, Marketing Strategy, Design Style and promotional objectives for Mori Hampers. Another method is the qualitative method by interviewing 3 Expert Users and 3 Extreme Users and quantitative in the form of surveys to people who are in accordance with the intended target market. The results of the study show that Brand Communication is very important to increase Brand Awareness in Mori Hampers. By improving Brand Communication, Mori Hampers can convey a Unique Value Proposition so that it can be well received by the target market. Keywords: Brand Communication, Brand Awareness, Brand Identity, Marketing Strategy, Design Style
Perancangan Aktivasi Brand Untuk Sunny’s Time Beserta Media Promosinya Maureen Tirza; Marina Wardaya
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3391

Abstract

Many young children nowadays begin using electronic devices without parental supervision, which can lead to addiction and a lack of motor exercise. As a result of this phenomena, Sunny's Time is here to give educational games for children, with the goal of playing games that may encourage children to play and learn in a fun way enabling children's growth and development, along with helping minimize children's gadget hours. Sunny's Time expects recognition and trust from the target market as a new brand that has yet to be heard by the general public. The purpose of this research is to discover the best marketing and promotion approach to boosting brand awareness. The problem in this research is to figure out how to boost Sunny's Time brand awareness on social media by using the correct brand activation strategy and promotional platform. This design combines both qualitative and quantitative research approaches. To acquire the proper promotion data and conduct a design review, the qualitative method was used, which included interviews with three expert and three extreme users. The quantitative method is used to collect information on the most successful social media sites as well as webinars by assessing 121 respondents who meet the target market requirements, including parents who are female, between the ages of 29 and 35, and live in Indonesia. According to the findings of this research, the effective brand activation strategy for Sunny's Time is a parenting webinar including credible experts who will also introduce products and how to play. The Instagram app is the most effective social media platform for promoting Sunny's Time activation. Keywords: Brand Activation, Educational Games, Social Media
Perancangan Produk Lilin Aromaterapi Brand Scentella Untuk Membantu Perempuan 20 Hingga 35 Tahun Mengatasi Insomnia Charissa Belle Leticia; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3392

Abstract

Insomnia is a condition where a person has difficulty sleeping and this is caused by several factors, one of the biggest is being stressed, and depression. Research shows that woman are more likely to experience the disorder than men, especially in the productive age, 20 to 35 years old. The methods that were used are both qualitative and quantitative, through surveys using questionnaires, user interviews and in depth research through journals and articles with credible sources. The results of the study show that aromatherapy candles can be a medium to help overcome Insomnia by helping to relax. Keywords: Scented Candles, Insomnia, Stress
Pengaruh Desain Manajemen Kerja Tim Agensi Olround Studio Terhadap Efisiensi Dan Efektivitas Kinerja Hanna Agustin; Tamariska Felicia Levina Adino; Samantha Handriyni Teguh Wijaya; Jade Victoria Fortuna
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3393

Abstract

A design or branding agency such as Olround Studio does not escape what is called teamwork management. Especially in the creative industry world that is familiar with brainstorming, revising, and client approval of the final result, the process of working on a project must be more dynamic and must be able to adapt to the needs and desires of the client. In this journal, we discuss aspects that need to be considered in design managing the Olround Studio’s teamwork, how to outline the workflow when handling a branding project, how to determine individual deadlines in a team, and some tips to get optimal results that are efficient to minimize revisions from clients. All discussions are reviewed from the results of reliable literature studies and case studies of well-known agencies that have experience in large-scale branding projects and also the study case of Olround Studio. As a result, it was found that the Olround Studio team was able to complete branding projects efficiently and effectively if they were committed to the timeline of each individual's work that did not exceed the agreed personal deadline. Then, the team could contribute to each other's work. The most important thing is optimal communication between team members to produce an output that was planned in the first place. All of these aspects turned out to be very influential for the whole project because one member's untimely timing could damage the time frames of other members that lead to an unsatisfied client. So that trust and loyalty of clients cannot be achieved. Keywords: Design Management, Job Description, Effectiveness, Efficiency.
Perancangan Website Odesign Digital untuk Meningkatkan Brand Awareness Bagi Pemilik Startup Bisnis Steven Albertsen; Christian Anggrianto
Jurnal Vicidi Vol. 13 No. 1 (2023): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v13i1.3941

Abstract

Penelitian ini bertujuan untuk mengungkap bagaimana website yang baik dan benar untuk website “Odesign digital”. Odesign digital ingin membuat website dimana di dalam website tersebut terdapat fitur yang menarik dan transparan agar banyak orang tidak takut dalam mencoba melakukan transaksi secara digital atau online. Penelitian ini menggunakan metode kajian pustaka terhadap buku dan jurnal nasional maupun internasional dalam waktu 10 tahun terakhir, supaya tetap relevan dengan perubahan era sekarang yang berbasis digital. Hasil dari penelitian ini adalah untuk menunjukkan bagaimana website “Odesign digital” memiliki fitur yang tidak hanya menarik tetapi juga memiliki user interface yang baik dan jelas agar audiens dapat pelan-pelan beradaptasi dengan transaksi online. Tidak hanya itu, penelitian ini menunjukkan bahwa media promosi sudah sesuai dengan audiens dalam menciptakan awareness.
PERANCANGAN STRATEGI AKTIVASI GIFT BY CHANELLE UNTUK MENINGKATKAN KESADARAN MEREK DAN PENJUALAN Natasha Soehartono; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 13 No. 1 (2023): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v13i1.3942

Abstract

Penelitian ini mengambil tema perancangan strategi aktivasi Gift by Chanelle. Adapun yang menjadi latar belakang penulisan ini untuk meningkatkan kesadaran merek serta penjualan. Usaha souvenir hamper merupakan bisnis di bidang jasa yang kebutuhannya terus meningkat setiap harinya. Gift by Chanelle merupakan bisnis yang berfokus pada produksi custom-made hamper untuk PR package dan juga untuk kebutuhan hamper hari raya. Gift by Chanelle telah berjalan sejak akhir tahun 2018, dan masih dalam tahap pertumbuhan bisnis yang memerlukan strategi aktivasi dan promosi media yang tepat agar dapat melanjutkan ke tahap pengembangan dan dapat meningkatkan revenue bisnis serta awareness dari target audiens yang dituju. Dalam mencapai target yang dibutuhkan, Gift by Chanelle membuat produk hamper edisi hari raya lebaran dan menggunakan strategi kolaborasi bersama brand lokal dengan tujuan meningkatkan kesadaran merek dan juga customer engagement. Penelitian ini didukung oleh metode penelitian dan juga pengumpulan data. Pengumpulan data akan menggunakan metode kualitatif dengan melakukan wawancara, studi literatur dan observasi yang berorientasikan pada faktor eksternal dan internal brand Gift by Chanelle.
PERANCANGAN STRATEGI AKTIVASI EUNOIA CRAFTED DAN MEDIA PROMOSINYA UNTUK MENINGKATKAN KESADARAN MEREK Ervina Christianty Kurniawan; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 13 No. 1 (2023): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v13i1.3945

Abstract

Eunoia Crafted merupakan bisnis yang menawarkan produk gift sebagai yang utama. Menyasar target audiens yang berumur 15-21 tahun, perempuan, sebagai pelajar atau mahasiswa. Berdiri sejak 2020 adapun permasalahan yang dimiliki Eunoia Crafted sebelumnya dimana masih kurangnya awareness dan kurangnya trust yang didapat dari target yang dituju. Oleh karena itu penelitian ini dilakukan yang tujuan untuk merancang strategi aktivasi Eunoia Crafted dalam meningkatkan kesadaran merek dengan menggunakan media promosi yang tepat. Penelitian ini menggunakan metode kualitatif dan kuantitatif. Metode kualitatif dilakukan melalui studi literatur dan wawancara expert serta extreme users. Expert users yang memiliki keahlian di bidang bisnis, desain dan marketing. Extreme users yang memiliki background mahasiswa serta pecinta gift box. Studi literatur dengan menggunakan buku dalam waktu 10 tahun terakhir dan jurnal nasional maupun internasional dalam waktu 5 tahun terakhir yang membahas mengenai strategi aktivasi serta media promosi. Hasil penelitian ini disimpulkan jika aktivasi dari Eunoia Crafted yaitu #ASweetFriendship cukup efektif dalam menyasar target market. Dari hasil penelitian didapatkan hasil bahwa media promosi yang efektif untuk kegiatan aktivasi #ASweetFriendship yaitu Instagram.

Page 12 of 17 | Total Record : 165

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