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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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Perancangan Bumper Animasi Logo PT Santos Jaya Abadi Untuk Keperluan Orientasi Karyawan Baru Agnes Delicia Husada; Cindy Cecilia Kim; Samuela Yosafa Isabel Anritan
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2933

Abstract

This research contains the design process of the animated bumper of PT Santos Jaya Abadi logo for the new employee orientation program. New Employee Orientation Program doesn’t only serve as a starting point for the company’s introduction to new employees, it also plays a role in the employee’s adaptation process to the new working environment. Seeing the significance of this event, it is necessary to design interesting activities using the right media. Animated bumpers that are interactive and efficient are able to gain the attention of new employees during the orientation process and convey messages effectively. The research was conducted using qualitative methods through target audience interviews and literature studies. The objective of this research is to find out the characteristics of a suitable animated bumper design to be used during the orientation process for new employees of PT Santos Jaya Abadi. The results obtained show that the appropriate animated bumper for the new employee orientation process must not only have a concept and visuals that match the company, but also a relatable storyline, attractive visuals, and the right audio selection. Keywords: Animated Bumper, Logo Bumper, New Employee Orientation, Design.
Peran Maskot Untuk Memperkuat Identitas Visual Brand Lintang Ruhil Hidayah; Atita Sashita Rahmadiva; Shannen Shannen; Tiara Annisa Pratista
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2934

Abstract

As the era develops, it has become more important for a brand to have an identity that stands out in order to survive in a world that is full of tight rivalry. Every brand has a different marketing strategy when it comes to promoting their products, one of them is by using mascots. This journal aims to explain why and how mascots have a significant role in strengthening a certain brand’s identity. By applying descriptive qualitative and quantitative research as well as literature review as the secondary data, the explanations of the mascots’ role is based on several research taken from various trusted sources that has been narrated. Hopefully, the final result of this research can be used as a basis while applying mascots for brands in order to strengthen their identity. Keywords: Brand: Brand Identity, Mascot, Role.
Instagram Sebagai Strategi Pengembangan Brand Scarlett Whitening Jessica Debra; Miguel Owen; Jacob Irwanto; Alvin Herbert; Nesya Rhenata G
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2935

Abstract

The use of social media as a development medium in improving product brands these days is huge and becoming a trend, especially among young people, so there is a lot of competition between brands on social media. This research was conducted with the aim of knowing the results and effectiveness of using social media in the form of Instagram as a method of developing a Scarlett Whitening Skincare brand strategy. In this study, Magari uses qualitative methods in examining the results of research conducted by other parties such as conducting research through the results of an Instagram survey of people's views and opinions on the Scarlett Whitening brand and its products to obtain information and data on the effectiveness of Instagram as a strategy for developing the Scarlett Whitening brand. Keywords: Marketing, Strategy, Digital, Instagram, Skincare, Social Media
Pengaruh Visual Album Musik Terhadap Strategi Marketing Brand Studi Kasus Album “MITO” DPR Ian Celia Regina Florencine; Ferren Valerie Kurniawan; Ivania Fortuna; Miranda Setiabudi
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2936

Abstract

In this modern era, the influence of marketing strategy is very important to improve a brand image. Marketing strategies are certainly carried out in various ways and in various media. One of them is the visual influence of a brand or product that can be remembered and can increase brand awareness to the audience. This study was conducted based on a case study of the music album “MITO” by DPR IAN which has a unique visual concept. This study also aims to determine the importance of visual influence on the marketing of a brand or product. The research method of this study was carried out based on primary data, namely quantitatively through surveys distributed to the audience according to the target market on one of the social media platforms and based on secondary data obtained from several journals and articles.
Analisa Trend Peningkatan Jasa Branding JCK Enterprise Surabaya Selama Pandemi COVID-19 Florencia Irena; Galih Wicaksono
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2937

Abstract

In the current digital era, there are many ways that a business actor, either individually or in a company, can continuously improve the branding quality of his own business. One way to improve the quality of branding is to use the services provided by creative agencies. This study aims to analyze the development and impact of branding services on creative agencies in Surabaya during the Covid-19 pandemic. Because through this analysis, we will know the flow of branding service users in the Surabaya area for creative workers during the Covid-19 pandemic. The research method used in this study is qualitative, data collection is carried out by conducting interviews with the founder of JCK Enterprise as the subject of observation, this research is also supported by journal sources, and articles related to creative agencies, branding services, and the covid-19 pandemic. Keywords: branding service, Creative agency, Covid-19 Pandemic
Peran Komik Digital Mengenai Kepribadian Introvert Semangat Rani Lewat Kisah Karakter Utama Rani Azhari A lmirana; Shienny Megawati
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2938

Abstract

Every human being is born with different characteristics from one another. To find out these types of characteristics, psychologists from ancient times did various ways to continue to study them, such as taking an individual approach, namely through personality tests. One personality type that has been widely recognized is the extrovert and introvert personality. But unfortunately introverts don't get positive treatment like extroverts due to the characteristics of introverts who don't like interaction, causing a bad stigma in society to bring negative stereotypes. That's why there needs to be an interesting representation of introverts in order to slowly educate them. A digital comic project was designed called Semangat Rani which raised the topic of introverted personality through the daily narration of the main character Rani as an introvert's personal point of view while at the same time providing insight into the mascot in the comic, namely the background story to convey messages through storytelling in comic scenes so that readers can sympathize or connect directly also could be it own brand identity which is aimed at an audience in Indonesia with an age range from teenagers to young adults 15 – 25 years old through the social media Instagram. This study will use data collection methods from literature studies, interviews and surveys. The purpose of this research is to find out whether the content is effective or correct and its promotional media through the characterization of Rani's character as the mascot for Semangat Rani the comic with the hope that the design of the Semangat Rani the comic can slowly awaken awareness to the audience about introverts so that they can change the bad stigma that surrounds them all about this personality. Keywords: Introvert Personality, Character Design, Representation, Comic
Perancangan Campaign dan Media Promosinya untuk Meningkatkan Brand Awareness Hobee Marcelina Hartono; Marina Wardaya
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2939

Abstract

The pandemic has been a highlight for the last three years and has changed many aspects of life. Life is not the same anymore, people have to shift and adjust their lifestyles due to the pandemic, and mental health is also affected by this phenomenon. Studies show that the stress level is increasing due to pandemic, it happens along with the rules to limiting activities outside the home. To overcome it, many people look for alternative activities to reduce stress and spend time productively. Hobbies have many positive impacts and can be a stress reliever, another advantage of having a hobby is it's easier to create connections with individuals who have similar interests, self-development, and skill improvement. However, because many people are still confused about where to start a hobby, and buying the equipment separately will cost more money and if it probably won’t be necessarily be pursued for a long time, Hobee is comes up as a solution by providing a complete starter kit for beginners who are exploring their interests. Hobee need a branding strategy that can create brand awareness, so that Hobee's mission and values ​​can be acknowlegde by the audience. Instagram was chosen as a medium to develop Hobee's branding because Instagram has many features that support business and make it easier for Hobee to reach wider market so that the brand can be recognized. This research conducted using data collection methods in the form of interviews, surveys, and literature studies. The research is carried out to find out what content is appealing to the audience the most, and effective for Hobee to build its branding and promotion, and also to help Hobee determining an approach to the audience. Therefore, by designing Hobee, teenagers and young adults can be facilitated by Hobee's educational content and Hobee’s products in developing interests and skills. Keywords: Branding, Brand Awareness, Promotion, Education, Hobby
Pemanfaatan Konten Media Sosial Instagram Sebagai Media Edukasi Perawatan Hamster yang Benar Natasya Priscilla Suhartono; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2940

Abstract

Little Milku is an educational media that discusses about proper hamster care because there’s still a lot of misconception about hamster care in Indonesia. Little Milku was just formed in early 2022 so awareness of the brand is still low because there is still no content uploaded to attract the audience. This study aims to find out how to design content that is effectively used as an educational medium for hamster care. Instagram was chosen as the main media to reach Little Milku's target audience, which is Gen Z teenage girls aged 18-24 years because of its main feature that utilizes content in the form of photos and videos. This study uses secondary data collection methods through literature studies from books and journals that discuss promotional media, social media marketing, cartoons and comics. Data was also obtained from qualitative primary collection methods through interviews with expert users in the field of illustration and extreme users who are Little Milku followers. In addition, data was also obtained quantitatively through a survey of 155 Little Milku Instagram followers. From this research, it was found that in order to create content that can be optimally used as an educational medium, it is necessary to provide illustrations in a cartoon visual style with colors that match the tastes of the target audience to focus the attention of the target audience. The content created must also have values that are in line with Little Milku's main goal, which is to become a fun hamster care educational platform. Keywords: Content, Instagram, Education, Hamster Care
Komik Sebagai Media Edukasi Social Anxiety Disorder Ellen Angeline Christiani
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3382

Abstract

Kesehatan mental atau kesehatan jiwa adalah salah satu aspek penting dalam kesehatan manusia secara menyeluruh, dan sama pentingnya dengan kesehatan fisik. Karena itulah, kita tidak dapat meremehkan gangguan mental yang terjadi dalam diri kita. Sayangnya, gangguan kesehatan mental seringkali dianggap tabu dan dianggap aib oleh banyak orang. Kecemasan adalah bagian penting dalam kehidupan manusia, yang merupakan naluri bertahan hidup yang diasah selama jutaan tahun evolusi. Akan tetapi, dikarenakan kurangnya kesadaran dan edukasi masyarakat akan gangguan kecemasan sosial ini, timbul banyak miskonsepsi dan stigma akan gangguan kecemasan sosial, seperti dianggap sebagai pribadi introvert, pemalu, sombong, hingga anti sosial. Berdasarkan dari permasalahan tersebut, dirancang sebuah proyek konten komik digital S.A.D.aily, yang mengangkat topik gangguan kecemasan sosial di kehidupan sehari-hari yang disampaikan melalui sudut pandang seorang remaja, serta memberikan informasi edukasional seputar gangguan kecemasan sosial. Perancangan konten komik online ini ditujukan kepada remaja dan dewasa muda usia 14-25 tahun, yang merupakan rentang usia yang rawan akan gangguan kecemasan sosial. Tujuan dari penelitian ini adalah untuk mengetahui apakah isi konten sudah cukup efektif dalam memberikan informasi seputar gangguan kecemasan sosial beserta media promosinya lewat penokohan karakter Iris sebagai representasi untuk komik S.A.D.aily dengan harapan perancangan komik S.A.D.aily dapat membangunkan kesadaran kepada audiens akan gangguan kecemasan sosial sehingga dapat mengubah asumsi, persepsi, dan stigma buruk yang selalu melekat pada gangguan kesehatan mental ini. Kata Kunci: Gangguan kecemasan sosial, Komik, Edukasi, Digital
Perancangan Aktivasi Iora Creation Untuk Meningkatkan Kesadaran Merek Dan Penjualan Shelin Kezia Handoko; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3383

Abstract

Lora Creation merupakan sebuah jasa yang menawarkan custom ilustrasi untuk keperluan pribadi maupun untuk bisnis. Iora Creation dibentuk pada tahun 2019 tetapi kesadaran merek dan penjualan Iora Creation masih rendah. Penelitian ini bertujuan untuk mengetahui bagaimana strategi untuk merek Iora Creation agar dapat meningkatkan kesadaran merek dan penjualan melalui sosial media Instagram maupun TikTok. Iora Creation ingin menjangkau perempuan yang merupakan seorang Gen Z dengan usia 21 – 28 tahun. Khalayak sasaran Iora Creation disesuaikan dengan penggunaan social media yang di dominasi oleh Gen Z. Penelitian ini akan menggunakan pengumpulan data primer melalui wawancara kepada expert user dan extreme user yang memiliki ketertarikan atau pernah menggunakan custom ilustrasi .Penelitian ini menggunakan metode pengumpulan data sekunder yakni melalui studi literatur melalui buku dan jurnal yang membahas mengenai aktivasi merek, pemasaran sosial media, customer engagement, digital marketing, dan kesadaran merek. Dari penelitian ini maka didapatkan hasil bahwa aktivasi merek dapat menjadi strategi yang baik untuk meningkatkan kesadaran merek dan penjualan dengan didukung oleh gaya design yang tepat agar merek Iora Creation dapat lebih menarik dan diingat oleh pelanggan ataupun calon pelanggan Iora Creation Kata Kunci: Aktivasi Merek, Pemasaran Sosial Media, Customer Engagement, Digital Marketing, dan Kesadaran Merek

Page 11 of 17 | Total Record : 165

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