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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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PERANCANGAN BRAND ACTIVATION DAN MEDIA PROMOSI UNTUK THERAPEUTIC Yemima Judithia Karsena; Hutomo Setia Budi
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1990

Abstract

Currently, environmental issues are a sensitive matter and are widely discussed in the world and in Indonesia. Environmentally friendly products have started to be widely used and have become a new lifestyle for several groups of people. Many business actors take this opportunity to start a business which at the same time invites the public to care more about environmental health. Therapeutic is a new business created because of the founder's awareness of environmental issues that are currently happening. Carrying eco-friendly products, Therapeutic sells natural soap bar and scented products that are made from natural ingredients and do not cause environmental damage, as well as applying the concepts of less-waste, reuse, and eco-lifestyle. As a new brand that stands in the midst of a pandemic like today, Therapeutic has several obstacles, namely in Indonesia there have been many similar products or businesses that will cause Therapeutic to lose competitiveness and lose name when faced with competitors. In addition, Therapeutic still needs trust from consumers, which is very necessary for the types of products and systems from Therapeutic. From the problems faced, Therapeutic conducted research to find out what marketing strategies and promotional media were right to increase brand awareness. The formulation of the problem in this study is how the brand activation strategy and promotional media are in accordance with the target market to increase Therapeutic brand awareness in social media. This research uses qualitative and quantitative methods in collecting data. The qualitative method is carried out by interviewing several experts and extreme users of eco-lifestyle actors to find data on how to carry out the right promotion. The quantitative method is carried out by surveying the Indonesian people to find out what social media platforms are most effective in promoting. The results of this study concluded that the right brand activation strategy for Therapeutic is by carrying out activities that can attract public interest such as workshops, so that the activities carried out can simultaneously introduce products and brands and provide education. The right social media platform to promote Therapeutic activation is Instagram. Keywords: Brand Activation, Eco-Lifestyle, Eco-Friendly, Social Media.
PERANCANGAN VISUALISASI JURNAL “TALENTIFY” SEBAGAI MEDIA IDENTIFIKASI MINAT DIRI REMAJA Zalshabila Audrea Putri Arine; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1991

Abstract

Talentify is an activity book that is used to help highschool teenager to explore their interests in order to prevent the phenomenon of misdirecting college major. From the first market research on extreme users and expert users, a visual problem was discovered where Talentify book was considered too stodgy to read and fill, this was due to the dominance of text's composition, also the minimum frequent of visual elements such as illustrations and symbols. Therefore, the purpose of this design is to overcome the visual problems of Talentify product as described above so that the book appearance looks more fun and challenging to fill. This design uses secondary data collection methods. The secondary data is the result of literature studies through related journals and books such as visual design, activity books, reflective journals, and interactive content. These summaries will be considered as the basic knowledge to redesign the appearance of the book. The result of this design is the visual element and the book graphic design itself with more "fun" concept which associates with the brand identity, also layouts and illustrations which more organized according to visual hierarchy that does not causing a stodgy feeling when the users fill and read the book. Keywords: Activity Book, Interactive Journal, Self-Interest.
PERANCANGAN KOMIK INSTAGRAM TENTANG KEPRIBADIAN INTROVERT Azhari Almirana; Shienny Megawati
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2389

Abstract

ABSTRACT Every human being is born with various types of characteristics that are different from one another. To find out the type of characteristics in humans, experts from ancient times until now have continued to study this topic, for example by taking an individual approach such as conducting a personality test. One of the personality traits that are well known to both the general public and psychologists is the introvert and extrovert personality. However, the representation of characters with introverted personalities in the media is still not displayed properly, creating negative stereotypes and misconceptions in society, including in Indonesia. With the rapid development of technology, such as the existence of social media platforms, it makes it easy to share information quickly and easily. Making digital comics on Instagram as a communication medium can be effective because the younger generation prefers visual content. The sources reviewed in this literature study use reliable, registered, and have a DOI / ISBN source. Most of the sources of scientific articles and books that have been published in the last 5-10 years. Keywords: Personality, Introvert, Representation, Comic, Social Media, Indonesia
BRAND ACTIVATION TERHADAP INOVASI “WE BRING STUDIO TO YOU BY VIVREE PHOTOGRAPHY” Jonathan Jamian Eliezer; Hutomo Budi
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2390

Abstract

The purpose of this study is to become a reference for the literature review collected by authors regarding branding, innovation on problems, brand activation, and suitable media for Vivree to carry out brand activation on their innovations. This research uses literature review method of national and international books and journals. The results of this study also show that branding is a value added that usually solves problems for consumers in a business that we usually call innovation. Brand activation is also a way for an innovation to be accepted in the market by using social media which is currently in demand by many people, and if all has been done it is possible for an innovation to survive with its commitment. Therefore, this study shows that the importance of branding can be extended if brand activation is carried out with the right social media. Keywords: Branding, Innovation, Brand activation, Social Media, Sustainable
CUSTOM JOURNALING BOOK UNTUK MENINGKATKAN KESEHATAN MENTAL PADA GENERASI Z Angelica Fayola Ayu Paramita; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2391

Abstract

This research takes theme of improving mental health in writing which aims to increase public awareness of the importance of literacy culture, especially writing which is start to reduce in Indonesia. Because of rapid technological development, people start abandon the literacy culture. Writing has many benefits for human mental health. The research method that used is literature studies through journals and books for the source of discussion. The results of the research are proved that gadgets have a negative effect for human health. In addition, the chance of z generation has mental health disorders are very high and writing can help to reduce that mental health disorder. That writing have many benetifs than typing. Keywords: Writing, Mental Health, Z Generation , Gadget
EDUKASI UNTUK MENCEGAH KEKERASAN TERHADAP ANAK-ANAK Dhiena Queen; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2392

Abstract

This scientific work focuses on the educational background of violence against children. This scientific work aims to create an educational medium to prevent violence against children in Indonesia. The importance of violence agaisnt children education is because violence agaisnt children cases are worsening and increasing every day. However, even though parental knowledge about child protection is high, it is still not sufficient to reduce violence against children cases. It takes an active role from every level of society both from the government, society itself and the mass media. To maximize their role, thorough and in-depth education is needed on violence against children. Keywords: Education, Child Abuse, Prevention
TREN EATING OUT, KEGIATAN MEMASAK, DAN HUBUNGANNYA DALAM MENUNJANG POLA HIDUP SEHAT Delvin Tanjaya; Christian Anggrianto
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2393

Abstract

This study aims to understand the phenomena and trends of eating outside food and the adverse effects and understand the benefits of cooking and its relationship in supporting a healthy lifestyle. The research method used in this research is the literature review method, by examining various international, national journals and books on related topics. The results showed that the habit of eating out had many adverse effects, especially for health, with the lack of nutrients needed by the body and the amount of energy and content of sodium, fat, and other harmful substances. This can be corrected by adopting the habit of cooking because some of the analysis results show various advantages of doing cooking activities. These advantages are essential in forming a healthier lifestyle and are free from various chronic diseases that can be suffered later. Keywords: Health, food, nutrition, disease, healthy lifestyle
PERSEPSI DAN PREFERENSI KONSUMEN INDONESIA TERHADAP PRODUK ASING DAN PRODUK LOKAL MELALUI MEDIA SOSIAL Ruth Nehemia Staal; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2394

Abstract

This literature review was conducted with the aim of collecting supporting data of perception and preference of Indonesian consumers towards foreign and local product, about ethnocentrism as well as the role of social media in shaping consumer perception and preference. The method used is literature study by collecting the results of pre-existing studies to answer the problems. The studies are sourced from international journals and national journals to support the level of accuracy of this journal. The result of the study shows that there is difference in consumer perception and preference of foreign and local product, so it is necessary to improve the quality of local product that it would be possible to compete with foreign product. Keywords: Consumer’s Perception, Consumer’s Preference, Local Product, Foreign Product, Social Media
MASA PANDEMI: UMKM DALAM MENGGUNAKAN SOCIAL MEDIA DAN E-COMMERCE DALAM MEDIA PROMOSI Devi Permatasari Wijoyo; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2395

Abstract

Journal of Literature review which contains the condition of MSMEs, especially tailors who have been affected by job losses during the pandemic. Starting from the description of “UMKM”, what are the impacts of the Covid 19 Pandemic felt by MSME entrepreneurs, the need to take online promotional actions through social media, what are the benefits of e-commerce, why is it necessary to move “UMKM” from offline to online shop, and the influence of online stores on trade relations. Keywords : Tailor, Pandemic, Social Media, Online Shop, UMKM, E-commerce, Promotion
Analisis Potensi Media Promosi Instagram UC Library Melalui Komik Digital Abhina Salma Yunita; Ade Ayu Syafira Nasution; Dyllan Johnathan; Patrick Almayda Sesar
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2932

Abstract

The research on analyzing the potential of online promotion media of UC Library through digital comics is a scientific research for the Instagram social media of UC Library, which contains a lot of content. One of which is comic content. This research aims to see the effectiveness of using this comic compared to other content, and to compare before using comic as a content. This research adopts the literature research methodology through several journals as the source to help with the research. The results of this research could help evaluate the optimization of the UC Library's social media content in the future. Keywords: Social media, Comic, Marketing, UC Library

Page 10 of 17 | Total Record : 165

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