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Marina Wardaya
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INDONESIA
Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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Strategi Pemasaran Custom Decoration Untuk Masyarakat Generasi Y di Semarang Vincentius Sutanto; Christian Anggrianto
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1129

Abstract

This research was conducted in order to know about characteristic and consumer behaviour from the society so it correspond to precious decoration target market. Precious Decoration itself is a party decoration business with custom and personalized design concept, also with affordable price. One of them is called fabricated item. This Research was conducted with the combination between primary and secondary method which is qualitative, quantitative, and literature study approaches. The Qualitative was conducted by direct interviews with expert user, extreme user, and literature study. While quantitative distributed to men and woman with average age between. Through this research, it is expected that Precious Decoration business will had a segmented target market and had a great feedback for the future.
Perancangan Bisnis Untuk Jasa Fotografi Bayi Kita Photolier Kathleen Angelita Kurniawan; Marina Wardaya
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1130

Abstract

The research concept of baby and family photography business is done with the aim to describe the design of family photography business that provides baby and family photography services by cooperating with the second party that is maternity hospital. The purpose of this study is useful to determine consumer desires, market needs, and business design strategies in accordance with our photography services Photolier. The research method used is qualitative method with interview and quantitative method by dividing the questionnaire to prospective customers who domicile in surabaya. The conclusion of the research result is that infants and children are currently interested in already existing competitors who first started this business.
Perancangan Bisnis Untuk Jasa Videografi Hue Production Ricky Wijaya; Ellen Saputra
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1131

Abstract

The purpose of this research is to know the interest of target market on videography services in Surabaya. The research method used in this research is quantitative and qualitative research methods. Quantitative research method is an online questionnaire with 100 respondents domiciled in Surabaya, while qualitative research methods includes interviews with experts and videography services users as well as literature studies of books and journals related to videography, social media and marketing. The results concluded that teenagers to adults today have a great interest in using videography services, especially on video documentation of events, weddings and company profiles.
Perancangan Ide Bisnis Produk Aromaterapi Fraise Ade Kumala Putri; Shienny Sutanto
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1132

Abstract

This research contains the business idea of aromatherapy products, which aims to see what people think about aromatherapy with modern packaging in Indonesia. The methods which are used in this research are the methods of collecting data qualitatively and quantitatively by data extraction through interviews with expert and extreme users, questionnaries to potential customers, and literature studies. This research concludes that Fraise’s Aromatherapy Balm can be an effective solution for people who need a relaxation as well as both physically and mentally tranquilities, but do not have much free time. Based on all the positive responses obtained in this research, this business idea has a considerable opportunity and the sustainability of this aromatherapy business is also quite assured.
Inovasi Produk Home Decor JIIB Sebagai Sarana Penghias Ruangan dan Relaksasi Steffi Augusta Winata; Rendy Iswanto
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1133

Abstract

This journal is written for a research focused on the business development of Jiib. Shortly, Jiib is an home decoration business, with concrete based, that is visually developed and uses the theories of entrepreneurship for its development. The objective of this research is to make a fixed model of the business, depends on the market demand, followed by design concept that can be applied in accordance with the market target, and as well as the strategies, visually and theoretically that is relevant with the market’s condition in this era. In this research, the methods used are primer data submission from some interviewees and direct market test to audience, and secondary data from theories that are picked from literature studies of existing books and journals. The final result of this research is a settled business model depends on the market demands, and the developed visuals that can be implemented to the brand relevantly for a long time.
Perancangan Bisnis Token Untuk Trading Card Game Kimberly Noviana; Hutomo Setia Budi
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1134

Abstract

Trading Card Game is a card game used for collection and play. In the game Card Trading Game has many types of cards in the game, one of which is Token. A token is a secondary card to represent something while the game is in progress. However, not all Trading Card Game players need to use this card. The purpose of this research is to know the opinion of Trading Card Game players regarding the use of Token card, and the business opportunity that can be achieved as Token card manufacturer. The population of this research is Trading Card Game Players across Indonesia, which are separated into 2 groups. The specified subject is specified only for members of the Trading Card Game community, which consists of 100 players of Trading Card Game and 5 experts in Trading Card Game. This research is done by qualitative and quantitative method toward the research object.Direct observation data collection tools as well as distributing questionnaires conducted using online media assistance. The results of this study concluded the importance of having a Token in Trading Card Game, and there is a good opportunity to market Trading Card Game Token type card.
Perancangan Bisnis Buku Komik Sejarah Manga Tulus Deborah; Pramesti Saniscara
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1135

Abstract

This Japanese / manga comic book history book gives reference to image style techniques, and introduces the early Japanese comics. The purpose of this research is to find out how to design the content of Japanese history books that interest people to read. The research was done by using mix method, this research has two ways, namely data retrieval in primary and secondary. Primary collection consists of qualitative and quantitative data collection. While taking secondary data using literature book.
Membuat Card Game Edukatif Yang Menyesuaikan Keinginan Konsumen Elissa Ambarwati; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1136

Abstract

Board game and Card game now quite popular, but there’s still some game that can not suit for consumer needs of educative game. This research aims to find out about how to make a educative game dan that consumer liked. For that needs some interview with expert and extreme user that understand about Surabaya culture and Game master. From this research, found out that to make a educative card game, there are a view elements that need to understand before planning on making game is to research the target consumer, Genre game, Game play, also create interfaces that will not bothering the player.
Penelitian Team Management Yang Baik dan Efisien Bagi Perusahaan Besar dan Organisasi dengan Multi Project Michael Anggawinarta; Christian Anggrianto
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1137

Abstract

In this research we discuss about how is it to resolve the problem in the complexcity in projects that keep evolving, and make us have to keep making a good strategy to make an optimal result. In this research, we discuss about how to make a good valuation matrix for the succes level in certain project. the criteria of a successsful project it self have a lot of point of view that could influence the result of the project. The ideal things in a project should have is objectives and the clear steps to get there. With the clear objectives and steps this project will bear the best result.. For reaching those results there’s also need some roles in the team so there’s someone will fasilitate the progress in the working of the project. The last thing that needed to be noted is the steps that needed to take to be a successful team is Plan, Do, Act, Check Cyle
Perancangan Bisnis Makanan Anjing "LouLou" Gourmet Bark Cookies Cherish Catherine Agatha; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1138

Abstract

This research in order of the making homemade snack or cookies for dogs with brand name “LouLou” Gourmet Bark Cookies to knowing the market respond about this business idea. For this research, writer choose to using qualitative methods by conducting interviews with 10 dog lovers which competent and experienced in taking care of dogs. This interview has a primary focus on dog owners behaviour in terms of feeding and which food materials that dog preferred. The result of this study obtained that dog owners behaviour always give treats, both for training obedience or not, without the exact amount each day, depends with dog owners activity; with various preferred flavour, such as chicken, banana, chicken’s liver, etc, to get its benefits alternately. “LouLou” Gourmet Bark Cookies business idea originated from writer’s baking hobby and experienced, also taking care of dogs since childhood, and then developed by business opportunities and the market problems, which most treats found and sold are import factory product that usually through long processed food that can decreased nutritional value or even contain harmful preservative because of the length of the distribution process before it gets to the customer. Moreover, the treats that sold in market, contains only one flavour in each package so oftenly customer had to buy a lot of packages to get a variety flavours as remembering that dog is a picky eater that tend to choose food. Therefore, “LouLou” Gourmet Bark Cookies business idea are expected to be the solution for market problems.

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