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Mount Hope Management International Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : -     EISSN : 30321956     DOI : 10.61696
Core Subject : Science,
Decision Sciences, Operations Research & Management
Mount Hope Management International Journal (MOMIL) is reviewing issues published three times a year. These issues include a collection of articles in the field of management that are widely read and widely read and have become a primary resource for lecturers, researchers and students. Review Issues cover a wide range of topics from a variety of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2025)" : 9 Documents clear
PENGARUH BRAND AWARENESS, PERSONAL SELLING DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PT. SEMESTANUSTRA DISTRINDO Michelle, Michelle; Fitriano, Andre; Chandra, Herman; Nasution, Ismail
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.655

Abstract

The purpose of this study is to analyze PT Semestanustra Distrindo's marketing data to identify the factors that impact customer choice in relation to advertising, personal selling, and brand recognition. Customers of PT Semestanustra Distrindo, the precise count of whom is not known, make up the population under study. Surveys were sent out to gather data, which was then processed and evaluated using SPSS 21. Results from hypothesis testing reveal that brand awareness, personal selling, and advertising are the three independent variables at PT Semestanustra Distrindo that influence purchase choices, proving that variable 1). A favorable and statistically significant relationship exists between brand awareness and purchase behavior, 2). Personal selling influences consumers' choices to buy in a favorable and statistically significant way, 3. There is a positive and statistically significant relationship between advertising and consumer spending (4). Decisions to buy at PT Semestanustra Distrindo are impacted by advertising, personal selling, and brand recognition all at once. Brand awareness, personal selling, and advertising impact purchase choices at PT Semestanustra Distrindo by 51.7%, according to the coefficient of determination. The remaining 48.3% is influenced by other factors that were not explored in this study. At 39.1%, personal selling is the most influential component when it comes to purchase choices.
IMPLEMENTASI DIGITALISASI E-WALLET (KOPI-KOE) SEBAGAI SALAH SATU PRODUK LAYANAN KEUANGAN DI PT BPR BKK TEMANGGUNG (PERSERODA) KANTOR CABANG NGADIREJO Nandini, Amanda Precillia Tiara; Manurung, Herlina
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.687

Abstract

People's Credit Bank (BPR) is defined by Law No. 10 of 1998 Article 1 concerning Banking as follows: "People's Credit Bank is a Bank that carries out its business activities conventionally or based on sharia principles which in its activities do not provide services in payment traffic". The rapid development of digital technology requires BPR BKK Temanggung to make new innovations, one of which is the use of E-wallets. One of the digital financial service products produced by this partner agency is the application (Kopi-Koe). The purpose of this study is to find out how BPR BKK Temanggung implements digital applications. The type of research used in this report is qualitative methods. The result of this study is the impact of the implementation of digital applications (Kopi-koe), among others, providing convenience for customers, streamlining time and operations, and increasing the growth of BPR BKK Temanggung's Financial Performance.
POTENSI PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) UNTUK MENINGKATKAN INKLUSI KEUANGAN MIKRO DI WILAYAH OGAN KOMERING ULU MELALUI BANK BSI KC BARURAJA RAHMAN HAMIDI Erlangga, Dimas Bayu; Retnosari, Retnosari
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.688

Abstract

The times and technological developments also occur in financial institutions. One technology that has a lot of potential in developing the financial sector in Indonesia is QRIS. QRIS is a QR code-based payment system that complies with Indonesian standards. QRIS has access to all digital wallets and all banks to facilitate all types of transactions. The type of research used in the implementation is a qualitative method. Qualitative methods are carried out to be able to find out the phenomena that are happening in certain areas and are being experienced by research subjects. The use of QRIS at Bank BSI KC Baruraja Rahman Hamidi also facilitates community access to all people. This condition can occur because the use of QRIS can receive and send money through all applications, both mobile banking and digital wallets.
ANALISIS PENGENDALIAN RISIKO PADA DOKUMEN KREDIT PEMILIKAN RUMAH (KPR) UNTUK MENCEGAH FRAUD DAN HUMAN ERROR DI BANK TABUNGAN NEGARA (PERSERO). TBK KC MAGELANG Pratama, Muhammad Rizqy; Musthafa, Musthafa
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.689

Abstract

This study aims to analyze risk control on mortgage documents to prevent fraud and human error at BTN Magelang Branch Office. The research method used is descriptive with a qualitative approach through interviews, observation, and documentation. The results showed that the biggest risk factor in the document section was fraud and human error. Fraud committed by officers or document staff who use debtor data or documents used for personal gain without the knowledge of the agency and the debtor, causing losses to all parties. Human errors that occur in the document section often occur because of poor document management so that debtor documents will experience mixing with other debtor documents, document damage, and loss of debtor documents.
PENGARUH DEBT TO ASSET RATIO DAN KEPEMILIKAN INSTITUSIONAL PADA KEBIJAKAN DIVIDEN DENGAN FREE CASH FLOW SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 Saidah, Alvi; Rambe, Rizki Fillhayati; Arief, Muhammad
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.717

Abstract

This study aims to determine the effect of Debt to Asset Ratio and Institutional Ownership on Dividend Payout Ratio moderated by Free Cash Flow in manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022. The research method used is the associative method with a quantitative approach. The research sample consisted of 180 financial reports obtained from 36 companies. The results of the study indicate that Debt to Asset Ratio (DAR) has a negative and significant effect on Dividend Payout Ratio (DPR), Institutional Ownership (KI) does not affect Dividend Payout Ratio (DPR), Free Cash Flow (FEF) cannot moderate the effect of Debt to Asset Ratio (DAR) on Dividend Payout Ratio (DPR), and Free Cash Flow (FEF) cannot moderate the effect of Institutional Ownership on Dividend Payout Ratio (DPR) in Manufacturing companies listed on the IDX in 2018-2022.
KEUNGGULAN DIGITAL BANK MANDIRI : ANALISIS VRIO Onoyi, Nona Jane; Muharya, Agil
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.718

Abstract

This article analyzes Bank Mandiri's digital competitive advantage using the VRIO (Value, Rarity, Imitability, Organization) framework. Bank Mandiri, as one of the largest banks in Indonesia, has successfully utilized digital transformation through the Livin by Mandiri service. This study uses a qualitative approach with literature study and document analysis methods, collecting data from Bank Mandiri's annual report, official publications, news articles, and studies related to digital transformation in the banking industry. Secondary data used in this study were validated through triangulation to ensure the accuracy and reliability of the findings. The results of the VRIO analysis show that Bank Mandiri's digital services provide significant added value for customers and companies, are rare in the market, and are difficult for competitors to imitate thanks to investments in cutting-edge technology. Bank Mandiri has a supportive organization, with a structure and culture of innovation that allows for optimal utilization of digital resources. The strategic implications of this digital advantage include increased customer loyalty, expanded customer base, and increased operational efficiency. By continuing to invest in technology and expand the digital ecosystem, Bank Mandiri has the potential to maintain its competitive advantage and become a leader in digital transformation in the Indonesian banking industry.
PENGARUH METODE PEMBAYARAN DIGITAL, POTONGAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ATEK SUKSES MANDIRI Kuwangga, Henry; fitriano, Andre; Pangestu, Ivan; Nicholas, Gavriel; Pratiwi, Henny
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.736

Abstract

This study was conducted to analyze how digital payment methods, discounts, and product quality influence purchasing decisions among consumers at PT. Kiat Atek Sukses Mandiri. Data was gathered through questionnaires distributed to an unspecified number of consumers from PT. Atek Sukses Mandiri's population, then processed and tested using SPSS 21 software. The hypothesis testing results indicate that all variables examined—digital payment methods, discounts, and product quality—have a positive and significant influence on purchasing decisions. This holds true both individually and simultaneously. The combined contribution of these three variables to purch|asing decisions is 60%, leaving the remaining 40% influenced by other factors not within the scope of this research. Among the three, product quality emerged as the most significantly influential factor, contributing 43.7% of the total observed influence.
PERAN KARYAWAN FRONTLINER DALAM MEMBERIKAN ASSURANCE (JAMINAN) LAYANAN: STUDI KUALITATIF DI RESTORAN THE EATERY MEDAN Banjarnahor, Susy Christina; Fazira, Aziza
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.798

Abstract

This qualitative research examines the role of frontliner employees in providing service assurance at The Eatery Restaurant, in Medan. Data were collected through in-depth interviews, observations, and document analysis. The findings show employees understand and strive to provide assurance (competence, courtesy, credibility, safety). However, waiters' lack of responsiveness proved to significantly erode customers' perception of service assurance, indicating the interconnectedness of quality dimensions. High workload during peak hours is a constraint. This research enriches the literature with in-depth qualitative insights into how assurance is formed and its challenges. Practical recommendations include optimizing staff schedules, integrated responsiveness training, and strengthening supervision to improve service assurance and customer satisfaction.
PENGARUH PROMOSI INSTAGRAM TERHADAP MINAT BELI DI AMANI COFFEE & EATERY, KEC. ADIWERNA, KAB. TEGAL Pangesti, Silvi Yuni; Hamdanur, Peris; Wahyudi, Dedy
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.814

Abstract

This study aims to examine the influence of Instagram-based social media promotion on consumer purchase intention at Amani Coffee & Eatery, located in Adiwerna District, Tegal Regency. The research is motivated by the increasing use of Instagram as a promotional platform and the intensifying competition in the culinary business sector. A descriptive quantitative method was employed, with data collected through questionnaires distributed to 100 respondents who are followers of the @Amani.cf Instagram account and active consumers. The Instagram promotion variable was analyzed through four dimensions: context, communication, collaboration, and connection. Meanwhile, the purchase intention variable includes transactional, referential, preferential, and exploratory intentions. The results of the simple linear regression analysis indicate that Instagram promotion has a positive and significant influence on consumer purchase intention. These findings affirm that attractive, communicative, and consistent content strategies can enhance audience engagement and purchasing decisions. This research offers important implications for culinary business actors in designing effective digital promotion strategies tailored to local consumer characteristics

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