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Review: Journal of Multidisciplinary in Social Sciences
Published by PT Lentera Ilmu Nusantara
ISSN : -     EISSN : 30316375     DOI : https://doi.org/10.59422/rjmss.v1i03
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Review: Journal of Multidisciplinary in Social Sciences, published by Lentera Ilmu Nusantara. Review: Journal of Multidisciplinary in Social Sciences accommodates the publication of Multidisciplinary Research results in the field of Social Sciences conducted by Lecturers as a manifestation of the Tri Darma of Higher Education. Review: Journal of Multidisciplinary in Social Sciences is an electronic journal that is professionally managed using the Open Journal System, published 12 times a year, namely every month.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 12 (2024): November" : 5 Documents clear
A Celebrity Endorsement Effect On Purchase Intention With Brand Image Mediation And Moderation Negative Publicity Hamidah, Salwa; Ramadhani, Silvia Nur
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.594

Abstract

The purpose of this study is to determine the description and influence of Celebrity Endorsement, Purchase Intention, variables mediated by Brand Image and moderated by Negative Publicity. The research method uses a quantitative method with descriptive analysis. The research sample was 100 respondents with a purposive sampling technique. The results showed that Brand Image had a positive and significant influence on Purchase Intention, Celebrity Endorsment had a positive and significant influence on Negative Publicity, Celebrity Endorsment had a positive and significant influence on Purchase Intention, and Negative Publicity had a positive and significant influence on Purchase Intention, but the Celebrity Endorsment variable moderated by Brand Image on Purchase Intention was not have no and insignificant effect on Purchase Intention and Celebrity Endorsment moderated by Negative Publicity on Purchase Intention has no effect and is not significant on Purchase Intention. The role of brand image as a mediator of the influence of celebrity endorsement on buying interest shows that local cosmetics entrepreneurs must be able to manage and provide strategies to ensure the sustainability of local cosmetic products. The goal is to attract attention or attraction to increase consumer buying interest.
Application of the QCC Method to NG Dent in the Visual Inspection Process at PT Sugiyama Indonesia Khairunnisa, Syafira; Alfariza, Muhammad Rizki; Wibiksana , Fajar; Alamsyah, Mahlufi; Prastyo, Yudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.665

Abstract

The problem that occurs at PT SUGIYAMA Indonesia is that there are many defects in the inner and outer areas. Defects occur during the process stage or cutting, rolling. So that when the material has reached the visual inspection stage, many types of NG (Not Good) occur, including NG (Not Good) which often occurs based on NG (Not Good) recap data in the last three months of 2024 is NG (Not Good) Dent. Based on the data listed, the percentage of NG (Not Good) Dent increases every month, and the highest defect rate is around 33k pcs of the total NG (Not Good) of the overall model. Therefore, a case study study was conducted using the QCC (Quality Control Circle) method to analyze the occurrence of the defect, and aimed to reduce the number of NG (Not Good) Dent and make the production process better. Based on the data from the research results, the researcher succeeded in reducing NG (Not Good) Dent based on data from the last three months, which had reached 100%, after observations and using the QCC method and its auxiliary tools, namely the cause-and-effect diagram (Fishbone) and the pareto diagram, the percentage in the next two months from November to December 2024, only reached 37%.
Analysis of the Causes of Production Process Failure with the FishBone Diagram Method and Implementation of TQM to Improve Product Quality in the Manufacturing Industry of PT Emsonic Indonesia Aqilah, Jeanytha Thifal; Amelia, Risma; Prasetyo , Eko; Boimau, Devrin; Fadli, Rozul; Prastyo, Yudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.666

Abstract

Emsonic Indonesia is a company engaged in plastic mold manufacturing, which produces speakers in the form of units, case assemblies, and finished forms based on RPP (Product Delivery Plan). PT. Emsonic Indonesia strives to provide the best for customers, by improving product quality. This study aims to analyze the causes of product defects, use the Fish Bone diagram method to analyze the causes, and apply Total Quality Management (TQM) to improve product quality at PT. Emsonic Indonesia. Based on the results of the fish bone diagram method, it can be seen that product defects come from human, mechanical, method, management, material, and environmental factors. In the human factor, it was found that employees did not receive adequate training regarding the operation of machines and correct work procedures giving rise to NG products because they exceeded the limits of inspection standards. Meanwhile, based on Total Quality Management (TQM), it was able to explain the improvement of product quality by 51.3% while the remaining 48.7% was explained by other factors that were not studied in this study. Meanwhile, the results of the F test show that simultaneously the variables of the production process and Total Quality Management (TQM) simultaneously have a positive and significant effect on the improvement of product quality and the results of the t test show that the variables of the production process and Total Quality Management (TQM) have a positive and significant effect on the improvement of product quality at PT. Emsonic Indonesia.
Analysis of the Importance of Robotics Implementation to Increase Company Profits in Era 4.0 Using the Why-Why Analysis Method Bari, Isyat Zain; Nizar, Aufa; Rayhan, Muhammad; Ramlan, Rosyadi; Novaliana, Mery; Prastyo, Yudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.674

Abstract

This research analyzes the positive impact of applying robotics in the manufacturing industry in the 4.0 era. The research results show that automation through robotics can significantly increase productivity, efficiency and product quality. In addition, robotics also contributes to reducing production costs and increasing the competitiveness of companies in the global market. This research aims to examine in depth the influence of the application of robotics technology on increasing the profitability of manufacturing companies in the industrial era 4.0. Through literature analysis and case studies, this research identifies several key factors that contribute to increasing profits, such as increasing production efficiency, reducing human errors, increasing production flexibility, and optimizing resource use. The results of this research provide important implications for manufacturing companies in making investment decisions in robotics technology to achieve competitive advantage. Era 4.0 is marked by rapid technological disruption, including the development of robotics. This research explores the crucial role of robotics in the transformation of the manufacturing industry. By leveraging data from companies that have adopted robotics, this research shows that investments in robotics not only improve productivity and product quality, but also enable companies to adapt quickly to changing market demands and dynamic industry trends.
Experiential Marketing’s effect on Customer Loyalty with Customer Satisfaction as Intervening Variabel Riyanto, Kuwat; Nurelisah, Siti Hazar; Purwanti, Purwanti
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.690

Abstract

This study aims to analiyze the effect of experiential marketing on customer loyalty with customer satisfaction as an intervening variabel among MS Glow customers in Cikarang. The research adopts an associative approach with 91 respondents selected through purposive sampling. Data were analyze using the SmartPls method. The results show that experiential marketing positively influences customer satisfaction, which subsequently impacts customer loyalty. Furthermore, cutomer satisfaction significantly mediates the relationship between experiential marketing and customer loyalty. This study underscores the importance of effective experiential marketing strategies to enhance customer loyalty by improving customer satisfaction.

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