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Arif Fiandi
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INDONESIA
Jurnal Intelek Dan Cendikiawan Nusantara
Published by PT Intelek Cendikiawan Nusantara
ISSN : -     EISSN : 30464560     DOI : -
Core Subject : Education,
Other
Jurnal Intelek Dan Cendikiawan Nusantara (JICN) adalah Jurnal Multi Disiplin Semua Bidang Ilmu sebuah publikasi yang melayani sebagai wadah bagi penelitian interdisipliner dan kolaboratif di berbagai bidang ilmu. Jurnal ini memperoleh keunggulan dengan mencakup berbagai disiplin ilmu, seperti ilmu sosial, hukum, pertanian, pendidikan, ekonomi, manajemen, sejarah, komputer, kesehatan, sains alam, ilmu sosial, bahasa, humaniora, dan ilmu lainnya.
Arjuna Subject : Umum - Umum
Articles 2,377 Documents
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STRATEGI DAN UPAYA PEMASARAN BANK SYARIAH DI INDONESIA (Studi Kasus Bank Muamalat Indonesia) Risna Wati; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Bank Muamalat Indonesia as a business-oriented financial institution faces very tightcompetition among Islamic banks. Their marketed products are quite similar as those of otherIslamic banks, the only difference is the socialization and marketing strategy of the products. Thepurpose of this scientific journal is obtaining the answer on how Bank Muamalat Indonesia theservice to implement the socialization and marketing strategy of the products to the public. Theresearch and the gather of data and information were carried out through conducting theinterviews and observations on several customers. Document research through literature and theinternet based on the concern of the concept of the Syariah Marketing Strategy of Bank MuamalatIndonesia. The data have been summarized, classified and analyzed using qualitative andquantitative methods. The results of how Bank Muamalat Indonesia provided information on thesocialization and use of the concept of the Syariah Marketing Strategy to its customers showedthat Bank Muamalat Indonesia still constrained by several factors that are inhibiting and cannotbe overcome, such us the education and training for the syariah marketers personal, even thoughit has been known operating for about twenty years.
PERAN PERBANKAN SYARIAH DALAM MENINGKATKAN INKLUSI KEUANGAN DI INDONESIA Putri Fitriyani; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aimed to analyze the role of Islamic banks in promoting financial inclusion in Indonesia. Financial inclusion is a crucial process that provides formal financial access to the poor and low-income individuals, often referred to as the unbankable. The research employed a qualitative approach to gather in-depth insights into this topic. The qualitative data were analyzed using Strauss and Corbin’s grounded theory, which involves three major steps: open coding, axial coding, and selective coding. Through this methodology, the study highlighted the significant potential of Islamic banking in enhancing financial inclusion. The findings indicated a substantial increase in funding and financing activities from 2010 to 2014, demonstrating the growing impact of these banks on the financial landscape. Furthermore, the analysis of financial ratios revealed that the performance of Islamic banks is robust, reflecting sound financial condition. The research underscores that Islamic banks can effectively reach underserved populations, thus contributing to broader economic development and social equity in Indonesia. By offering Sharia-compliant products and services, these banks cater to the needs of those who may be hesitant to engage with conventional a banking systems. Overall, this study is emphasizes the importance of Islamic banks as key players in advancing financial inclusion, highlighting their ability to provide essential financial services to marginalized communities, ultimately fostering inclusive economic growth. This role is especially vital in a developing country like Indonesia, where access to financial resources can significantly change the lives of many individuals and families. since 2010-2014 and results of financial ratio analysis .
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN LOYALITAS PELANGGAN DI PERBANKAN SYARIAH Merlyn Anggraini; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study analyzes the sharia marketing strategies employed by Islamic banks to enhance customer loyalty. Utilizing a qualitative approach, the research investigates various strategies that prioritize service quality and customer relationships, drawing on data from relevant books and journals. The findings reveal that high-quality service, customer relationship management (CRM), and sharia-compliant product innovation are essential factors in fostering customer loyalty. Adherence to sharia principles, personalized services, and continuous education regarding sharia products significantly contribute to building customer trust. Additionally, the adoption of digital technologies, such as online banking applications, has proven effective in improving accessibility and customer satisfaction. Despite challenges, including limited application socialization and uneven internet access, this study concludes that effective sharia marketing strategies can strengthen customer relationships and expand the market share of Islamic banks within the banking sector.
Dampak Mengakses TikTok Shop terhadap Perilaku Konsumtif Mahasiswa dan Pandangannya Menurut Islam Amalliya, Amanda; Mugiani, Dinda Putri; Achmad Faqihuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi, khususnya pemasaran digital, telah mengubah pola belanja masyarakat, terutama mahasiswa. Penelitian ini bertujuan untuk mengkaji dampak penggunaan TikTok Shop terhadap perilaku konsumtif mahasiswa dan pandangannya menurut Islam. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data primer melalui survei terhadap mahasiswa aktif di Perguruan Tinggi Negeri Bandung. Hasil dari penelitian ini menunjukkan bahwa mayoritas responden sudah mengetahui bahkan memiliki fitur TikTok Shop, tetapi frekuensi penggunaannya bervariasi. TikTok Shop berpengaruh pada keinginan berbelanja melalui insentif diskon dan kemudahan aksesnya. Hasil analisis juga mengungkapkan bahwa TikTok Shop juga mempengaruhi kontrol diri dan pengeluaran bulanan sehingga memiliki pengaruh yang cukup signifikan terhadap perilaku konsumtif mahasiswa. Dalam pandangan Islam, perilaku konsumtif yang meningkat dapat menimbulkan kekhawatiran terkait ajaran keseimbangan dalam konsumsi. Penelitian ini memberikan kontribusi pemahaman bagaimana e-commerce seperti TikTok Shop dapat mempengaruhi perilaku konsumtif mahasiswa aktif di Perguruan Tinggi Negeri Bandung dan relevansinya dengan nilai-nilai moral Islam.
ANALISIS STRATEGI PEMASARAN TERHADAP PEMBIAYAAN PENSIUNAN PEGAWAI NEGERI SIPIL PADA BANK SYARIAH Anggista Marbella; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This article examines the marketing strategies implemented by Islamic banks in pensionfinancing products for civil servants (PNS) in Indonesia. With the increasing interest of civilservants to use Islamic financial institutions, Islamic banks face significant opportunities andintense competition in offering such products. This analysis focuses on important aspects suchas the marketing mix, segmentation, targeting, and positioning. Research shows thattransparency, adherence to sharia principles, and innovation in marketing communicationsare crucial factors in attracting and retaining customers. A more holistic and data-drivenapproach is needed to meet the needs of PNS customers who are stable and guaranteed income.The results of the study are expected to provide insights for the development of more effectivemarketing strategies, as well as improving the performance of the Islamic banking industry inIndonesia, especially in the context of pension financing. Financial education and the use ofdigital technology are also considered important to support customers in planning theirretirement. Thus, Islamic banks are expected to design products that are relevant andresponsive to market dynamics and customer needs, creating high loyalty and increasingcompetitiveness in the Islamic banking sector.
Analisis Strategi Pemasaran Bank Syariah Indonesia Dalam Menghadapi Persaingan Industri Keuangan Aryanti, Wanda Eflinda; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pemasaran adalah kegiatan seluruh departemen dalam suatu perusahaan atau lembaga keuangan bank. Filosofi pemasaran holistik yang mengakui bahwa segala sesuatu bisa terjadi dalam pemasaran. Oleh karena itu pemasaran harus dikelola secara sistematis agar tujuan pemasaran dapat tercapai sesuai dengan tujuan pemasaran. tujuan perusahaan. Industri perbankan merupakan suatu industri jasa dan tidak dapat dipisahkan dari aktivitas masyarakat sehari-hari. Penelitian ini bertujuan untuk memahami Strategi pemasaran yang diterapkan bank syariah dalam menghadapi persaingan industri. penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif. Hasil penelitian ini menunjukkan Bank syariah mempunyai kemampuan bersaing dalam pasar yang sangat kompetitif dengan melakukan penguatan bekerja sama dengan koperasi untuk membangun hubungan yang lebih baik dengan pengusaha dan pemerintah, Meningkatkan loyalitas pelanggan, meningkatkan kualitas produk, dan meningkatkan efek promosi Dengan memanfaatkan berbagai media. dan mengembangkan strategi pemasaran yang efektif dan efisien.
Strategi Digital Marketing Untuk Meningkatkan Daya Saing UMKM Alinni May Indry Saputri; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Digital marketing is a marketing strategy that uses digital media as wellas internet technology to make it easier to sell and promote goods to consumers. Marketing strategies are also very effective because they can provide a very important role for the progress of UMKM development. This research method uses a qualitative descriptive method. This research shows that digital marketing strategies must be innovative and creative to consider changes in consumer behavior and technological advances in this digital era. This purpose of this research is to see how much influence digital marketing has on business development and competitiveness in UMKM. This can allow UMKM to effectively take advantage of available opportunities, both in the import and export markets, and be able to compete with competitors. So, business succes in the future not only depends on language technology, but also on its ability to innovate to adapt by having accurancy.
Strategi Media Promosi Terhadap Pemasaran Produk Tabungan Haji DiBank Syariah tria anggraini; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to analyze the marketing strategy of the Hajj Savings product at Bank Muamalat and its effectiveness in enhancing competitive advantage. Using a qualitative approach, data were obtained through observation, interviews, and documentation. The results show that Bank Muamalat implements cooperation strategies with other institutions such as KBIH, as well as STP strategies (segmentation, targeting, positioning) and marketing mix (product, price, place, and promotion). Bank Muamalat focuses on price competition, exploring opportunities, and maintaining good relationships with customers. This research concludes that effective promotion can increase public interest in Hajj Savings products, thereby strengthening the bank's position in the Islamic banking market.
ANALISIS STRATEGI PEMASARAN SYARIAH UMKM MIE AYAM MAS JAY UNTUK MENINGKATKAN PENDAPATAN Syania Alifia Nurlita; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh UMKM Warung Mie Ayam Mas Jay di Bandar Lampung. Warung yang telah beroperasi sejak tahun 2020 ini menggunakan berbagai metode pemasaran, termasuk segmentasi pasar, penentuan target pasar, serta bauran pemasaran (marketing mix) yang mencakup produk, harga, tempat, dan promosi. Dengan mengedepankan produk berkualitas, harga yang kompetitif, serta promosi dari mulut ke mulut, usaha ini mampu menarik perhatian konsumen di sekitar lokasi strategisnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara dan observasi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan telah efektif dalam meningkatkan jumlah pelanggan serta memperluas pangsa pasar. Namun, peningkatan pada aspek promosi digital masih dapat dikembangkan lebih lanjut. Penelitian ini memberikan wawasan tentang pentingnya strategi pemasaran yang tepat dalam menghadapi persaingan bisnis kuliner di tingkat lokal. Kata Kunci: Strategi Pemasaran, Umkm, Dampak, Ekonomi Syariah
Pemanfaatan Platform E- Commerce Untuk Menaikkan Omset Penjualan UMKM Puteri Mutiara Dita; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Utilization of e-commerce platforms has become an important strategy in increasing sales turnover for Micro, Small and Medium Enterprises (MSMEs). Digitalization through e-commerce allows MSMEs to expand market reach, increase operational efficiency, and introduce products to a wider range of consumers without geographic limitations. This research aims to analyze the positive impact of using e-commerce platforms on increasing MSME sales turnover, the factors that influence technology adoption by MSMEs, as well as the challenges faced in the digitalization process. Data was collected through survey methods and literature studies on MSMEs that have implemented e-commerce strategies. However, obstacles such as limited technological knowledge and capital are the main challenges for MSMEs in adapting to e-commerce platforms. Therefore, support is needed from the government and various related parties in providing training, access to capital and adequate digital infrastructure for MSMEs to maximize the potential of e-commerce.

Page 75 of 238 | Total Record : 2377

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