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Journal of Management, Economic, and Financial
Published by Politeknik Siber Cerdika Internasional
ISSN : -     EISSN : 29866863     DOI : https://doi.org/10.46799/jmef.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The Journal of Management, Economic, and Financial is a double-blind peer review and open access academic journal. This journal is a scientific magazine published six issues per year has published its first issue in 2022 with e-ISSN 2986-6863. The journal publishes research papers, technical papers, conceptual papers, and case study reports in the Management, Economics, and Finance families. The Journal of Management, Economic, and Financial facilitates researchers and academics to publish their scientific manuscripts and support the development of research culture in Indonesia. The journal publishes research articles covering economics and business, which include: Finance and Banking, Econometric Applications, Time Series Econometrics, Cross-sectional Data Econometrics, Panel Data Econometrics, Financial Econometrics, International Trade and Development, Tourism Economics, Business Economics, Microfinance, International Finance, Economics, Finance, and Education Management, Management, Marketing, Human Resources, Organizations, Maznagement Information Systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 226 Documents
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Analysis of Instagram Online Promotion Factors and Electronic Word of Mouth (E-Wom) on Decisions to Visit Cikadongdong River Tubing Tourism Carolin Nurwulan A; Clarisa Seviani; Ferry Andika; Rahmadi Rahmadi
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.40

Abstract

The tourism industry's growth, driven by advances in transportation and IT, has increased the number of destinations, creating intense competition. Managers must offer unique attractions to remain competitive. As a service sector, tourism integrates diverse elements of a destination. Indonesia, with its rich cultural diversity and a projected 2024 population of 279,035,242 (3.45% of the world), attracts many tourists to its exotic islands. This research analyzes the impact of online promotions and electronic word of mouth on the decision to visit the Cikadongdong River Tubing attraction. Using an associative and quantitative approach, the study sampled 100 visitors through purposive non-probability sampling, employing a questionnaire with a Likert scale. Data analysis with SPSS 25 revealed that both online promotion (X1) and electronic word of mouth (X2) significantly and positively influence visit decisions (Y).
The Influence of Digital Marketing and Brand Image on Purchasing Decisions at The Indomobil Plaza Dealer in Indramayu Griesthalia Cantik Lusyana; Ika Nurjannah Nurjannah; Ihya Raihan Izzuddin; May Dedu
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.41

Abstract

This research aims to determine the extent to which digital marketing and brand image influence purchasing decisions. Employing a quantitative research method, data was gathered using research instruments and analyzed quantitatively and descriptively. A sample of 48 respondents was selected using the Slovin formula. Data analysis was conducted using the SPSS 25 software, which included validity tests, reliability tests, linearity tests, multicollinearity tests, and multiple linear regression analysis (including t-tests and f-tests). The findings indicate that both Digital Marketing (X1) and Brand Image (X2) have a positive and significant impact on Purchasing Decisions (Y) at the Nissan Indramayu car dealership. The hypothesis testing results for the two independent variables on the dependent variable reveal that digital marketing and brand image collectively influence purchasing decisions by 49.4%. The remaining 50.6% is affected by other factors not included in this regression model or by random variables.
Exploring The Relationship Between Responsiveness And Usability And Its Impact On Customer Satisfaction In E-Commerce Syahrul Fath; Dimas Abimanyu; Misbak Misbak
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.42

Abstract

This research explores the use of chatbots in e-commerce from a customer perspective, with the aim of determining how responsiveness affects usability, as well as how this usability affects customer satisfaction. The data collection method used was a questionnaire distributed to 195 respondents. For model and hypothesis testing, SPSS and AMOS software were used. The results of the validity and reliability tests show that the respondent data is valid and reliable for use in hypothesis testing. The normality test shows that the questionnaire data is normally distributed. The multicollinearity test shows that multicollinearity has occurred. The results of the fit model test are that most of the criteria can be met or are fit, so the statistical interpretation results can not only be used on the sample but on the population as a whole. And the hypothesis test shows that there is a significant positive relationship between responsiveness (X) and usability (Y) of the chatbot. These findings indicate that the more responsive a chatbot is, the higher its level of usefulness in the eyes of customers. When a chatbot is able to provide relevant answers, customers tend to feel that the chatbot is effective and practical to use in meeting customer needs. Furthermore, this research also found that usability (Y) significantly influences customer satisfaction (Z). In other words, easy-to-use and effective chatbots can increase customer satisfaction in an e-commerce context. When a chatbot is designed with a simple interface, customers can easily ask questions and receive the answers or help they need. In addition, if the chatbot is able to provide accurate and relevant answers, customers feel that their needs can be met.
Investigation of Surplus (Deficit) Underwriting of Tabarru' Fund on BNI Life Insurance Unit Syariah Baso Akib; Muh. Takbir Gawy Al Buny MYS; Jawad Z. Salic
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.44

Abstract

This study examines the factors influencing the underwriting surplus (deficit) of tabarru' funds in BNI Life Insurance's sharia unit between June and July 2023. Utilizing a quantitative and descriptive methodology, the research relies on secondary data sourced from BNI Life Insurance's sharia unit financial reports spanning from 2015 to 2022. The sampling technique employed is a saturated sample, encompassing 32 time-series data points extracted from quarterly financial reports. Data collection methods include observation and documentation, with analysis conducted using multiple linear regression analysis through IBM SPSS version 20. The findings indicate that participant contributions have a positive and significant influence on the underwriting surplus (deficit) of tabarru' funds, whereas investment income and claims have a negative and significant impact. Collectively, participant contributions, investment income, and claims significantly affect the underwriting surplus (deficit). The results suggest that enhancing management practices and ensuring the stability of participant contributions, investment income, and claims could improve the underwriting surplus of BNI Life Insurance's sharia unit. The research implies that better company management, coupled with the provision of sharia-compliant products, can increase customer loyalty and public interest, thereby boosting the company's assets.
Effect of Social Media Marketing on Visit Intention and Willingness to Pay Premium Price for Ecotourism I Gede Darma Sadu; Kevin Reagan Tan; Nadya Permata Setiawan; Evelyn Hendriana
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.45

Abstract

Demand for ecotourism is increasing due to higher awareness of environmental damage and the hype in social media. To minimize over-tourism, the government is considering charging higher prices for ecotourism destinations that may cause a decline in the number of visitors. While the Theory of Planned Behavior (TPB) has been frequently used to explain tourists’ visit intention, it has not integrated the perceived social media marketing as the determinant of its antecedents and looked at the subsequent impact of visit intention, such as willingness to pay premium price. This study aims to examine the effect of perceived social media marketing on visit intention and willingness to pay premium price by using TPB as its theoretical basis and Komodo National Park as a study context. Data from 265 millennial and Generation Z tourists were tested using PLS-SEM that showed significant effects of perceived social media marketing on attitude toward the destination, subjective norms, and destination image, which together with perceived behavioral control subsequently affected visit intention. Finally, visit intention stimulates tourists’ willingness to pay a premium price to visit the destination.
Improving and Maximizing the Financial Performance of MSMEs: A Case Study on MSMEs in the Bangka Belitung Islands Province Christine Christine; Nizwan Zukhri; Darman Saputra
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i4.46

Abstract

Even in times of financial crisis, MSMEs remain an important economic tool that influence Indonesia's economic growth. MSMEs have the power to raise people's standard of living, particularly in terms of money. The purpose of this study is to investigate how the financial performance of MSMEs in the Bangka Belitung Islands Province is impacted by credit giving, financial inclusion, fintech, and intellectual capital characteristics. This study uses an associative methodology and is quantitative in nature. Purposive sampling procedures were used to obtain 102 MSME actors for the sample. SPSS software version 26 is used to assist with the data analysis technique. The study's findings demonstrate that financial inclusion (X2), fintech (X5), intellectual capital (X6), and partial credit giving (X1) all significantly and favorably impact MSMEs' financial performance. The Bangka Belitung Islands' MSMEs' financial performance is positively and significantly impacted by the concurrent factors of credit granting, financial inclusion, fintech, and intellectual capital. The independent variable accounts for 88.5% of the variation in the dependent variable, with the remaining 11.5% being impacted by factors not examined in this study, according to the R Square value of 0.885 in this investigation.
Developing a Strategic Framework for Enhancing Employee Engagement and Retention Kirana Erlinda Yasmin; Madju Yuni Ros Bangun; Henndy Ginting
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i5.49

Abstract

Employee engagement is a critical focus in human resource management, particularly in industries with strategic significance such as the dairy industry in Indonesia. The Indonesian dairy industry plays a vital role in ensuring community nutrition and contributes significantly to the national economy through job creation and improving farmer welfare. As the market leader, PT Indosusu Nasional acknowledges that human resources are its primary asset and key to organizational success, while facing intense competition and high employee turnover. This study aims to analyze employee engagement at PT Indosusu Nasional, focusing on factors influencing engagement levels and their impact on employee retention. Data was collected through a survey involving employees from various departments of the company. The results in this study can be recommended to PT Indosusu Nasional as a strategy in retaining its employees are related to the company's reputation in building the company's image and conducting routine training for employees.
Implementation of Credit Number Assessment for The Functional Position of Penata Kanselerai Pritta D. Prameswari; Agus Arijanto
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i5.50

Abstract

The development of the performance assessment of the State Civil Apparatus (ASN) has improved over time with increasingly complex organizational adjustments and with new positions created with the aim of professionalism in the State Civil Apparatus profession. Credit Score Assessment in the Functional Position of Chancery Manager is a transition mechanism from the Job Implementation Assessment List (DP3) to a more complex performance assessment, namely Credit Score Assessment. The focus of this research is to reveal the mechanism for continuous performance assessment with the process of synchronizing the governance and distribution of Chancellor's Management with what is being done. The method used in this research uses qualitative methods. By using George Edward IV's policy theory which examines and reviews 4 (four) variables, namely, Communication, Resources, Attitude (Disposition or Attitude) and Organizational Structure (Bureaucratic Structure). The implementation of credit score assessment from these variables can be reviewed from upstream to downstream processes. In this research, the NVIVO series 14 application was used. The results of the interviews obtained were valid with several clusters on SOPs that had not been determined from the initial formation until the final assessment in 2022. The recommendation given was to create an Standart Operating Procedur (SOP) from the results of the evaluation of JFPK credit assessment numbers during the period. 2020 – 2022, and needs to be strengthened with a Management System that can produce effective and efficient document output.
The Effects of Entrepreneurial Orientation, Social Media, and Managerial Ties on Msme Performance in Surabaya City Mediany Kriseka Putri; Dimas Rizqie Zanetti
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i5.52

Abstract

The study investigates the role of entrepreneurial orientation, social media usage, and managerial ties in the performance of MSMEs in Surabaya City. MSMEs are vital for economic growth and job creation but often face challenges such as limited resources and technological adoption. The research aims to understand how entrepreneurial orientation impacts MSME performance directly and through social media usage and managerial ties. A quantitative approach was employed, using surveys to collect data from MSMEs in Surabaya, and statistical analysis was conducted to test the relationships between the variables. The findings indicate that entrepreneurial orientation does not directly enhance firm performance but significantly influences social media usage and managerial ties, both of which positively affect firm performance. Specifically, social media usage improves customer interaction and marketing, while strong managerial ties provide access to valuable resources. The study highlights the importance of leveraging social media and managerial relationships to improve MSME performance, suggesting that policymakers and business owners should focus on enhancing these areas to support MSME growth and sustainability. Further research is recommended to explore additional factors such as government support and funding access to provide deeper insights into SME performance dynamics.
Unraveling the Implementation of ASN Talent Management from the Vortex of Political Currents Cucu Sunandar; Nita Meilawati; Yoyoh Khaeriyah; Emi Sumiati; Mukarto Siswoyo; Moh. Taufik Hidayat
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i5.53

Abstract

The article examines the implementation of talent management policies for State Civil Apparatus (ASN) in Kuningan Regency. Through a qualitative research approach using in-depth interviews and documentation studies, the authors analyze how talent management policies are implemented at the regional level. The results of the study show the implementation of the policy faces several challenges, including the issue of political intervention, limited resources and lack of awareness of the importance of talent management. However, several steps have been taken to improve the implementation of this policy, such as training and apparatus development. Continuous improvement efforts are needed to improve the implementation of talent management policies for ASN in Kuningan Regency to create quality, transparent, responsive, inclusive, and accountable public services and can support the achievement of better development goals.

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