cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karona Cahya Susena
Contact Email
karona.cs@unived.ac.id
Phone
+6281374350305
Journal Mail Official
karona.cs@unived.ac.id
Editorial Address
Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
Location
Kota bengkulu,
Bengkulu
INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30255112     DOI : 10.37676
Core Subject : Religion, Economy, Humanities, Education, Agriculture, Social,
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Inovasi include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 48 Documents
 1   2   3   4   5 
Pemberdayaan Lahan Pekarangan Untuk Ketahanan Pangan Masyarakat Urban Sawah Lebar Bengkulu Aprinata, Pirga Ulan; Perdiansa, Jeri; Setiawan, Alex; Oktavianti, Selvi; Akbar, Raka Fahri; Fitria, Yenni; Nur’aini, Hesti; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 2 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i2.1283

Abstract

Unmanaged home yards are common problem in urban Indonesia, including RT 04 Sawah Lebar Village, Bengkulu. Thematic Community Service Program of Dehasen University implemented food crop cultivation in home yards to improve food security and economic empowerment. Methods include Focus Group Discussion, cultivation training, technical assistance, and regular monitoring. Results show participation of 40 households with 85% cultivation success rate. Program successfully increased community knowledge about urban farming and produced productive crops.
Peningkatan Identitas Melalui Plng Jalang: Studi Kasus Program KKN Tematik Di RT 23 Sawah Lebar Latifah, Diana; Wirayuda, Sahrul; Efendi, Irpan; Puspita, Lidya; Sianturi, Erwin Halomoan; Fadilla, Rohayu; Kanedi, Indra; Putra, Dhanu Ario
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 2 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i2.1286

Abstract

The lack of street signs in RT 2 3 SawahLebar makes it difficult for residents and visitors to find locations and weakens the area’s identity. This community service program aims to strengthen local identity through street sign installation. This research used a qualitative case study method with observation, interviews, and documentation. The results show that the signs improved navigation, strengthened residents’ sense of belonging, and enhanced the area’s organized image. Challenges included limited funding and incomplete street name data. This program proves that simple street signs can support local identity if planned and maintained collectively.
Edukasi Melalui Plang Uraian Sampah Di Rt 23 Rw 04 Pematang Gubernur Iqbal, Iqbal; Ripaldo, Ripaldo; Dewi, Dewi; Ahmad, Ahmad; Aldo, Aldo; Putra, Dwingki Marta; Margaretha, Lydia; Mujiono, Mujiono
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 2 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i2.1287

Abstract

This Thematic Student Community Service (KKNT) program focuses on enhancing the ecological awareness of the community in RT 23 RW 04, Pematang Gubernur Village, regarding household waste management. The lack of understanding of the long-term impact of inorganic waste is the primary urgency for conducting this educational intervention. The method applied is based on participatory empowerment, which includes field observations, dialogues with local neighborhood leaders, and the installation of educational signs containing scientific information on waste decomposition time. The results of this service show that the use of static visual media in public spaces effectively stimulates residents to be more prudent in managing waste. This initiative has successfully transformed the community's mindset in perceiving the urgency of environmental cleanliness as a collective responsibility for the sustainability of the local ecosystem.
Optimization of Magnetic Ferotrap Technology Integrated with IoT Sensors as an Effort to Mitigate Microplastics for Increasing Local Farmers' Incometan Income Petani Lokal Hikmal Akbar Habibie Habibie; Bintang Romadhon Putra Alasyari Alasyari; Nindya Aliyah Maulidina Maulidina; R. Mohammad Alghaf Dienullah Dienullah
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1567

Abstract

Microplastic contamination in irrigation systems threatens soil quality and crop productivity. This study evaluates the potential of FERRO-PLANT, a ferro-magnetic trap integrated with IoT sensors, as a preventive mitigation approach. A qualitative literature review was conducted using secondary data from recent scientific publications, analyzed through content and comparative methods. Results indicate that microplastics reduce soil function and photosynthetic efficiency. FERRO-PLANT offers selective adsorption, real-time monitoring, and microhydro-based energy support. Projections show productivity increases of 8–12% and cost reductions of 10–15%, raising farmer income by 18–27%. The system is promising for sustainable agriculture and food security.
Analysis of Sharia Business Incubation Model Based on Internet of Things (IoT) for Young Entrepreneurs Luli Iryani; Hendri Hermawan Adinugraha; Ade Gunawan
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1704

Abstract

This research aims to formulate and analyze a sharia business incubation model integrated with Internet of Things (IoT) technology tailored for young entrepreneurs. Amidst rapidly evolving industrial transformations, young Muslim entrepreneurs encounter complex hurdles concerning technological proficiency and compliance with sharia principles. This study utilizes a descriptive qualitative approach intertwined with a comprehensive literature review. Data compilation is derived from academic papers, institutional directives, and empirical documentation published over the preceding five years (2021–2026). The findings demonstrate that a digitalized sharia incubation ecosystem drastically reinforces efficiency, ensures full supply chain transparency (halalan thayyiban), and optimizes real-time monitoring of operations via smart sensors. The integration of Islamic values, such as the prohibition of gharar and maysir, is effectively digitized using automated smart-contract principles within an IoT ecosystem. Conclusively, this structural framework accelerates modern technological literacy while strongly preserving sharia ethics, creating a resilient environment for sustainable and competitive enterprises.
Designing the ArthaWira Platform as a Solution for Digital Transformation and Strengthening the Competitiveness of SMEs in Indonesia Vina Nur Vina Febrianti; S.Azzahra Puja Sukma Permana; Sopia Rahayu; Syifa Nur Latifah; Maryam Siti Azizah
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1826

Abstract

ASMEs are one of the sectors that play an important role in Indonesia's economy because they can create jobs, improve people's welfare, and support national economic growth. However, many SMEs still face various problems, such as limited digital skills, difficulty in obtaining capital, lack of managerial skills, and limited market conditions. This study aims to design the Arthawira platform as a digital solution that can support the digital transformation and improve the competitiveness of SMEs in Indonesia. The method used in this study is a descriptive qualitative approach by conducting interviews and literature studies on three SMEs in food trade, culinary, and crafts. The study reveals that the ArthaWira Platform is designed as an integrated digital ecosystem, offering features for business management, financial record-keeping, digital marketing, access to financing, as well as educational services.and support for MSMEs. The implementation of this platform is backed by a collaborative strategy involving the government, financial institutions, academics, and the private sector to ensure the program's sustainability. ArthaWira Platform is expected to boost digital capabilities, operational efficiency, market access, and the competitiveness of MSMEs in the digital economy context. In other words, this platform has the potential to be an innovative solution to accelerate inclusive and sustainable MSME growth in Indonesia
The Effect of Artificial Intelligence Literacy and Entrepreneurial Orientation on the Sustainability of MSMEs in Bengkulu City Karona Cahya Susena; Nenden Restu Hidayah
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1830

Abstract

This study examines the effect of artificial intelligence (AI) literacy and entrepreneurial orientation on the business sustainability of micro, small, and medium enterprises (MSMEs) in Bengkulu City. The rapid diffusion of AI-based tools for marketing, financial recording, and customer service has not been matched by an adequate understanding of AI among local MSME actors, while entrepreneurial orientation is believed to determine how adaptively a business responds to disruption. A quantitative associative approach was used, involving 110 MSME owners selected through purposive sampling. Data were collected using a validated and reliable questionnaire and analyzed using multiple linear regression. The results show that AI literacy and entrepreneurial orientation each have a positive and significant effect on business sustainability, and together explain 56.8% of the variance in sustainability. AI literacy was found to be the more dominant predictor. These findings imply that strengthening AI-based digital skills alongside an innovative, proactive, and risk-taking entrepreneurial mindset is essential for the long-term sustainability of MSMEs in Bengkulu City.
The Effect of Live Commerce and Entrepreneurial Marketing on Purchasing Decisions for MSME Products in Bengkulu City Heskyel Pranata Tarigan; Vettica Diana Saputri
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1831

Abstract

The rapid adoption of social commerce has created a new marketing space for micro, small, and medium enterprises (MSMEs), yet local sellers still face challenges in converting digital interaction into actual purchases. This study examines the effects of live commerce and entrepreneurial marketing on purchasing decisions for MSME products in Bengkulu City. A quantitative explanatory survey design was used with 200 consumers selected through purposive sampling based on experience watching live-selling sessions and purchasing local MSME products. Data were measured using a five-point Likert scale and analyzed with validity and reliability tests, descriptive statistics, multiple linear regression, t tests, F test, and the coefficient of determination. The illustrative processed dataset shows that live commerce has a positive and significant effect on purchasing decisions (b = 0.521; p < 0.001), while entrepreneurial marketing also has a positive and significant effect (b = 0.437; p < 0.001). Simultaneously, both variables explain 63.5% of the variance in purchasing decisions. The findings indicate that real-time interaction, product demonstrations, opportunity-driven marketing, innovation, customer intensity, and value creation can strengthen consumer confidence and accelerate purchase decisions for local MSME products

Page 5 of 5 | Total Record : 48

 1   2   3   4   5 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Agustus Vol. 3 No. 2 (2026): Februari Vol. 3 No. 1 (2025): Agustus Vol. 2 No. 2 (2025): Februari Vol. 2 No. 1 (2024): Agustus Vol. 1 No. 2 (2024): Februari Vol. 1 No. 1 (2023): Agustus