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Review of Management, Accounting, and Business Studies
Published by Universitas Pendidikan Nasional
ISSN : 27234584     EISSN : 29624819     DOI : 10.38043
Core Subject : Economy,
Economics, Econometrics & Finance
Review of Management, Accounting, and Business Studies is a set of international journals which are managed by Universitas Pendidikan Nasional. It is under supervised of the Faculty of Economics and Business. It will be published regularly in two times per year on April and December. Review of Management, Accounting, and Business Studies provides a platform in which researchers are able to publish their journals. The journals are limited only on three fields studies such as Management, Accounting, and Business studies. The purpose of Review of Management, Accounting, and Business Studies is to give review of new insight in business management and accounting topics. It also encourages collaboration of researchers in finding special issues around the topics. Review of Management, Accounting, and Business Studies establishes journals in which presented in English language. As it is written in international language, it can be assessed by many researchers over the world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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Implementation of the company's CSR program for SMEs: Will the program effectiveness increase the company’s awareness? Phima Ruthia Dwikesumasari; Verina Veda Faidhatul Markumah
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3644

Abstract

Firms wield considerable influence over development as well as their contribution to regional economies, job creation, and business development. Their contribution to development can be understood from the perspective of the Corporate Social Responsibility (CSR) program. The impact of firms’ CSR initiatives and brand awareness of the organization is a critical issue that needs to be addressed. Company X is one of the service firms engaged in business consulting. Company X's primary CSR program is CSR Program A, which focuses on empowering SMEs in Surabaya, Indonesia, to excel in their respective industries. The researcher employed a qualitative approach in this study, conducting interviews with five informants to elicit information regarding a company's CSR program for SMEs. The results were: (1) the CSR programs implemented were effective and met the demands of SMEs. The company's commitment to optimizing the implementation of this program's action plan will boost program members' loyalty; and (2) initially, SMEs owners were unaware of the CSR program provider businesses in which they participated. However, while implementing the program, the corporation provided mentors and presenters throughout the course of the program. In turn, resulting in the gradual formation of the second level of company consciousness. Additionally, the presence of a comprehensive CSR program action plan enhances the program's effectiveness from the perspective of program participants, ensuring that CSR programs are associated with a favorable company image (top level of awareness). Future research can expand this analysis by conducting quantitative research to boost the generalizability of the research findings. Prepositions can be used to construct hypotheses.
Analysis applicability of 360-degree feedback performance appraisal as a new technique performance appraisal for civil servants Toman Sony Tambunan; Paham Ginting; Sirojuzilam Sirojuzilam; Yeni Absah
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3645

Abstract

The literature on 360-degree feedback performance appraisal systems has attracted considerable attention by showing a link between behavior change and individual performance. This study aimed to analyze the strengths, weaknesses, opportunities, and threats to the 360-degree feedback performance appraisal system for Civil Servants in the City Government of Medan. To determine the participants in this study, it was calculated using the formula, Slovin. The data was collected through observations, interviews, and literature studies. Data analysis used qualitative descriptive analysis. The data results would be used to determine the strengths, weaknesses, opportunities, and threats to the implementation of the Civil Servants' 360-degree feedback performance assessment system in the City Government of Medan. The strategy of implementing a 360-degree feedback performance appraisal system as a performance assessment system for Civil Servants in the City Government of Medan was creating a joint commitment to support a fair and objective performance appraisal system, implement a 360-degree feedback performance appraisal system as an effective performance appraisal system for Civil Servants in the City Government of Medan, involving the participation of many parties to formulate assessment instruments, involving the participation of several parties at each interconnected level to act as an assessment team, improving the competence of human resources in conducting the appraisal process, establishing performance appraisal instruments that reflect aspects of actual attitudes, behaviors, morals, skills, and work outcomes, creating stages and performance appraisal standards, and using information and communication technology (ICT) in the delivery of appraisal instruments.
The influence of relational marketing and e-word of mouth on Krisna Oleh-Oleh Khas Bali I Putu Gede Arya Negara
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3646

Abstract

This research was conducted based on the gap in the results of previous studies (research gap) and differences in the focus of discussion about relational marketing, e-word of mouth on consumer loyalty. In addition, there are also research problems (research problems) about not achieving sales at Krisna souvenirs typical of Bali Sunset Road. This research was conducted on Krisna souvenirs typical of Bali Sunset Road with an unlimited population and the sample of this study amounted to 55 consumers. All data obtained from the questionnaire distribution are feasible to use, then analyzed using SPSS 24.0. The results of the study provide that relational marketing has a positive and significant effect on customer loyalty, e-word of mouth has a positive and significant effect on customer loyalty and relational marketing and e-word of mouth have a positive and significant effect on consumer loyalty. The implication of this research is that relational marketing can be improved by taking into account indicators of trust, reciprocity, bonding, and empathy. E-word of mouth can be improved by taking into account indicators of the willingness of consumers to talk about positive things about the company to others, recommending company services to others, and encouraging friends/relations to make purchases of company services. Consumer loyalty can be improved by taking into account indicators of regular repurchases, buying across product lines and services, recommending others, and pointing out immunity to competitors' attraction.
The impact of location, price, and diversity of products on buying interest in Omega Tirosa Store Thomas Austheen Lasa; Ni Wayan Wijayanti
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3647

Abstract

This study aims to determine the relationship between variables, location, price, and product diversity on buying interest in Omega Tirosa Store in Denpasar City conducted in September 2019 to December 2019 by using respondents in Denpasar City. The number of samples taken was 150 respondents using the method of nonprobability sampling, i.e., purposive sampling. Location, Price, and Product Variability Variables were collected using a questionnaire. The results of the multiple linear regression analysis show that the Location, Price, and Product Variability variables have a positive and significant relationship to Purchase Interest shown by each value (Location, 0.103) (Price, 0.205) Product Diversity (0.236). Determination Coefficient Test results show that the Location, Price, and Product Variability Variables influence 17.1% of Purchase Interest, while 82.9% of other variables are not needed. The conclusions that can be drawn from this study are positive and significant locations on the buying interest of Denpasar Omega Tirosa Store, Positive and significant prices on the buying interest of Denpasar Omega Tirosa products, and Product diversity that is positive and significant on the buying interest of Denpasar Omega Tirosa Store, Location, Prices, and Product Diversity together positively and significantly towards buying interest in Omega Tirosa Store in Denpasar. This refers to research showing increasing consumer buying interest Omega Tirosa Store must pay attention to the selection of business locations, directing the prices given to consumers as well as the diversity of products supported.
Swot strategy analysis of SMEs loloh cemcem at UD. Merta Sari Fitri Yani Panggabean; Desya Sandayanti
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3736

Abstract

This study aimed to analyze the SWOT UMKM Loloh Cemcem strategy (Case Study of Loloh Cemcem Ibu Kunil Production by UD. Merta Sari in Penglipuran Village, Bangli Regency). The informants used in this study were selected purposively. Data collection techniques used by researchers are Observation, Interview, and Documentation. The data analysis technique used was a descriptive method. It was used to make a description of the results of the study. The strategy used was UD. Merta Sari is a SO strategy. The result of this study was the strength of UD. Merta Sari products owned were delicious and beneficial to health, easy to find products, had regular customers, and had hygienic production processes. The disadvantages were that the product was not durable, production was still manual, there were no clear job descriptions and the management was still simple, and online marketing was not optimal. Opportunities that could be utilized by UD. Merta Sari was optimizing resellers, strategic production locations, high demand for products, opening branches, and promotion with the open booths. The threats were products in the form of raw materials to make crackers which were difficult to obtain during the dry season, the emergence of similar product businesses, and government regulations related to the use of plastics. It was difficult for looking for alternatives related to the packaging used by UD. Merta Sari.
Post-revitalization of traditional market in a marketing perspective Lenti Susanna Saragih; Selviana Vony Meak
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3737

Abstract

Revitalizing traditional markets is one of the government's efforts to reform the traditional market conditions both physically and non-physically. Badung Traditional Market is one of the revitalized markets based on the Republic of Indonesia's Minister of Trade Regulation No.37 / M-DAG / 5/2017 concerning guidelines for the development and management of trade facilities. This research aimed to determine the perceptions of traders and consumers after the revitalization of the Badung Market and the role of the Regional Company (PD) in market management after the revitalization of Badung Market. The research was conducted at Denpasar City Badung Market. It was conducted in qualitative research design. Traders, consumers, and markets were chosen to be research informants. The results of this research stated that after the revitalization of Badung Market, it experienced a significant change. Traders’ and consumers' perceptions respond positively to the physical and non-physical changes in Badung Market. The Badung Market physically becomes better with modern buildings according to local wisdom while the non-physically, market educates traders to be more friendly, smarter and market school facilities for the children of transport service workers. The revitalization of the Badung market had an impact on increasing the turnover of vegetable traders on the 2nd floor, especially in the back, but has not increased.
The effectiveness of using paid advertisements on Instagram to increase sales at Grooveart Music Course Aileen Christabella Setiana
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.3765

Abstract

In the development of marketing strategies, the use of social media marketing is increasing every day, but not all companies are able to maximize social media for their company's promotional activities. The less-than-optimal use of social media for promotional tools can decrease a company’. This research was conducted with the aim of knowing how effective the use of paid Instagram ads as a social media marketing tool is in attracting customers’ intention to use the services of Grooveart Music Course and the advantages of using paid Instagram ads for Grooveart Music Course. This study used a qualitative approach, where data were obtained by conducting interviews and passive observation of five informants from the Grooveart Music Course. The results of this study showed that using paid advertising on Instagram is considered an effective thing to do, as evidenced by the large number of new students who enroll in Grooveart Music Course. Grooveart Music Course also achieved various advantages, after using paid Instagram ads.
The revival of The Bali Zoo marketing strategy post-covid-19 pandemic through digital marketin Mega Wulansari; Sri Wisudawati
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.3767

Abstract

Bali Zoo Park is one of the tourist spots affected by the coronavirus. The aim of this research was to examine how to activate or revive programs and activities at Bali Zoo Park through marketing and innovation strategies in dealing with the new normal post-COVID-19 pandemic order. This study used qualitative data and the data was collected through passive participation observation techniques, semi-structured interviews, and documentation. Informants in this study were selected by using a purposive sampling technique which consists of the marketing manager, marketing staff, and consumers. The findings of this research suggested that Bali Zoo Park has implemented a marketing innovation strategy from conventional to digital. Digital marketing opens opportunities for Bali Zoo Park to boost sales during the new normal. The role of digital marketing is very influential in improving marketing performance in promoting its products with relevant and timely consumer reach with digital electronic devices.
The role of user experience towards customer loyalty with mediating role of customer satisfaction at Shopee Upayana Wiguna Saputra
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4050

Abstract

Based on data from Badan Pusat Statistika Provinsi Bali (2020) shows that there was an increase of 23.49% in online shopping activities during Covid-19 pandemic in Bali Province. However, the satisfaction and loyalty of Shopee users decreased in the first quarter of 2021. This can be seen from the many bad reviews from reviews on Google Play Store and App Store related to the use of applications that often an error. This study aims to determine the loyalty of Shopee users, where customer satisfaction is the determinant of the perceptions generated by users' experience. With both positive and negative results from users, it will make Shopee users make satisfy to repeat purchases, and eventually become loyal customers. This study used 155 respondents tested using the PLS-SEM as a data analysis method. The result found that user experience has no significant effect on customer loyalty. User experience has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty and also a partial mediation between user experience and customer loyalty. This study focused on the relationship between user experience, customer satisfaction, and loyalty.
The influence of social media marketing, product quality, and price on purchase decisions in mid covid-19 on Ilsproject Ni Made Pertiwi Winasari
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4130

Abstract

The COVID-19 pandemic that has occurred in Indonesia has changed all the orders of people's lives, one of which is the change from offline to online. Various industries have adopted online marketing in the midst of uncertainty due to the pandemic and intense competition, one of which is Ilsproject. This study aims to analyze and determine the effect of social media marketing, product quality, and price on consumer purchasing decisions in the midst of a pandemic. This research is quantitative, so the data collection method is done by questionnaire and analyzed using a multiple linear regression analysis approach. The findings in this study reveal that the variables of social media marketing, product quality, and price have a positive and significant effect on purchasing decisions, either partially or simultaneously. Thus, this research is able to contribute theoretically to the marketing literature and practically to Ilsproject as input for decision-making related to strategic planning in the future.

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