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Journal of Rural and Urban Community Studies
Published by Universitas Tunas Pembangunan Surakarta
ISSN : -     EISSN : 30255090     DOI : https://doi.org/10.36728/jrucs.vxix
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
The primary objective of this journal is to effectively communicate the findings and viewpoints of academics, scholars, and students from various universities and research institutions. The Journal of Rural and Urban Community Studies (JRUCS) is a biannual publication, released in February and August. The main emphases of JRUCS lie in the following research areas: Social Economic of Agriculture (Agribusiness) Impact of Agribusiness on Rural and Urban Communities Sustainable Agriculture Practices and their Effects on Communities Socioeconomic Analysis of Agriculture and its Influence on Community Development Entrepreneurship and Innovation in Agribusiness for Community Growth Agribusiness Value Chains and their Implications for Community Well-being Technological Advancements and their Impact on Agriculture and Community Development Policy Interventions and their Effects on Agriculture and Community Livelihoods Social Innovation and Community-based Approaches in Agribusiness Market Linkages and Marketing Strategies for Agricultural Products in Communities Community Development in the Agricultural Sector Agricultural Policy and its Implications Analysis of Agricultural Institutions and Organizations Rural Sociology and Social Dynamics in Rural Communities Urban Sociology and Social Dynamics in Urban Communities Sustainable Agribusiness Practices Sustainable Agriculture and its Environmental Impacts Strategies for Sustainable Agriculture Extension Innovations in Agricultural Technologies and Practices Community-Based Approaches to Agricultural Development Challenges and Opportunities in Rural-Urban Interactions
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 36 Documents
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Tobacco Farm Workers' Incomes: Analyzing the Influence of Diverse Socio-Economic Factors Tamalia Azzahra Wahyuningtyas; suswadi; Irawan, Norbertus Citra
Journal of Rural and Urban Community Studies Vol 3 No 2 (2025): August 2025
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v3i2.4666

Abstract

Understanding the socio-economic factors influencing tobacco farm laborers’ income is essential for improving their financial stability and productivity. Many farm workers face economic uncertainty due to low education levels, limited experience, and fluctuating wages. Existing studies often overlook the combined impact of these factors, creating a research gap in labor income dynamics. This study aims to analyze how education, experience, age, and family size affect farm laborers' earnings. A quantitative descriptive method was employed, using surveys, interviews, and multiple linear regression analysis on respondents from Kagokan and Klaseman villages, Gatak District. The findings reveal that education and experience positively impact income, while age negatively influences earnings due to declining physical ability. Family size shows no significant effect. These results highlight the need for policy interventions such as vocational training, wage restructuring, and education access for farm laborers. Policymakers should implement sustainable programs to bridge economic disparities and enhance workforce efficiency. Future research should explore the role of agricultural technology adoption and gender-based income disparities, offering deeper insights into labor market dynamics.
Strategy Of Change Of Human Resources Investment By Tobacco Farm Workers In Improving Productivity Vynysha Maretha Enjellhyna Slamet Riyadi; suswadi; Irawan, Norbertus Citra
Journal of Rural and Urban Community Studies Vol 3 No 2 (2025): August 2025
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v3i2.4670

Abstract

The human resource investment focused in this study is on education and training to improve the competence and skills of farm workers. Human resource investment, especially in green education and green skills, is very important to improve the productivity of tobacco farm workers. This study aims to identify problems related to human resource (HR) investment in tobacco farm workers and formulate change strategies to improve their productivity. This study uses a mixed method, namely qualitative, quantitative, and descriptive. The results of the study showed that the results of direct observation in the field found several problems, namely: 1) Farm workers are not experts in the application of environmentally friendly technology 2) Farm workers are unable to use biopesticides 3) Farm workers are unable to choose varieties of plants that are resistant to pests 4) There is no change in the behavior of farm workers in implementing green technology . Based on these findings, this study proposes a change strategy that includes: 1) Using DBHCHT to access training environmentally friendly technology 2) Using DBHCHT to participate in biopesticide training 3) Using DBHCHT to improve experience in using varieties 4) DBHCHT is used to improve self-motivation. The implementation of this strategy is expected to improve the competence, skills, and productivity of tobacco farm workers.
Feasibility Study of Rice Farming Investment Using Adol Oyodan Land Rental System Anggara, Muhammad Fariskan; Mahananto; Prasetyo, Agung; Anwaristi, Aprilia Yuanita
Journal of Rural and Urban Community Studies Vol 3 No 2 (2025): August 2025
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v3i2.5204

Abstract

This study aims to find out the agricultural land lease system for farmers in Ketaon Village, Banyudono District, Boyolali Regency, and to determine the feasibility of rice farming in the land lease system in Ketaon Village, Banyudono District, Boyolali Regency. The location of the research was carried out in Ketaon Village, Banyudono District, Boyolali Regency. Sampling was carried out using purposive sampling. This research was carried out within 5 planting seasons because in 2 years it consisted of 6 planting seasons; 1 planting season could not be done because there was an improvement in irrigation. The analysis method used is quantitative descriptive. The data analysis used is descriptive analysis and investment analysis. The result of this study is that the agricultural land rental system carried out by the average farmer in Ketaon Village, Banyudono District, Boyolali Regency, is with the adol oyodan land rental system. This rental system is a land rental system where tenants give money in advance directly to the owner of agricultural land (rice fields). This land lease system is worth continuing to strive for this because based on the calculations that have been carried out, it shows from several calculations both through the calculation of NPV (Net Present Value) 20.814.535, IRR (Internal Rate of Return) 100%+, Net Benefit Cost Ratio 3,4779, Gross Benefit Cost Ratio (Gross B/C)2,2033 shows a positive value and meets the eligibility requirements for the farming business carried out.
Examining Online Purchase Intention in E-Commerce: The Effects of Knowledge, Attitude, Subjective Norms, and Perceived Behavioral Control Anggraini, Selvia Putri; Suswadi; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6311

Abstract

The development of technology has encouraged Indonesian consumers to increasingly use e-commerce platforms to purchase their daily necessities. This study aims to analyze the effect of knowledge, attitudes, subjective norms, and perceived behavioral control on consumers’ intention to shop online through e-commerce. This research applied a causal-comparative approach. The study was conducted in Greater Jakarta (Jabodetabek), Semarang, Yogyakarta, and Solo Raya. A total of 100 respondents were selected using a non-probability sampling method, specifically purposive sampling. Data were collected through interviews using structured questionnaires. The research instruments were tested, and the data were analyzed using SmartPLS 3 software with the Structural Equation Modeling (SEM) method. The results show that knowledge has a significant effect on consumers’ attitudes toward online shopping through e-commerce platforms.
Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia Maharani, Lia; Mahananto; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6328

Abstract

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.
The Influence Of Perceived Benefits, Ease Of Use, And Farmer Trust On Agricultural Electrification susilo, Agus; Suswadi; Irawan, Norbertus Citra
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6373

Abstract

This research is motivated by the high dependence of rice farmers in Boyolali Regency on diesel-fueled water pumps, which causes high operational costs and production instability due to fluctuations in fuel prices. Agricultural electrification through the use of electric pumps is a more efficient and sustainable alternative, but its adoption rate is still relatively low. This study aims to analyze the influence of Perceived Benefits, Ease of Use, and Farmer Trust on the Adoption of Agricultural Electrification. The study used a quantitative approach with a descriptive-analytical method. The study population was all rice farmers who had used or had access to electric pumps in Giriroto Village, Ngemplak District, and Babadan Village, Sambi District, Boyolali Regency. The study was conducted from December 2025 to January 2026. Primary data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that Perceived Benefits and Ease of Use had a positive and significant effect on the Adoption of Agricultural Electrification, while Farmer Trust had no significant effect. An R² value of 0.770 (77%) indicates that the model has strong explanatory power. This finding indicates that adoption decisions are more influenced by tangible benefits and ease of use than by trust. The implications of this research emphasize the importance of strengthening the dissemination of benefits and improving the ease of operation of the technology to accelerate agricultural electrification.

Page 4 of 4 | Total Record : 36

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