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Journal of Rural and Urban Community Studies
Published by Universitas Tunas Pembangunan Surakarta
ISSN : -     EISSN : 30255090     DOI : https://doi.org/10.36728/jrucs.vxix
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
The primary objective of this journal is to effectively communicate the findings and viewpoints of academics, scholars, and students from various universities and research institutions. The Journal of Rural and Urban Community Studies (JRUCS) is a biannual publication, released in February and August. The main emphases of JRUCS lie in the following research areas: Social Economic of Agriculture (Agribusiness) Impact of Agribusiness on Rural and Urban Communities Sustainable Agriculture Practices and their Effects on Communities Socioeconomic Analysis of Agriculture and its Influence on Community Development Entrepreneurship and Innovation in Agribusiness for Community Growth Agribusiness Value Chains and their Implications for Community Well-being Technological Advancements and their Impact on Agriculture and Community Development Policy Interventions and their Effects on Agriculture and Community Livelihoods Social Innovation and Community-based Approaches in Agribusiness Market Linkages and Marketing Strategies for Agricultural Products in Communities Community Development in the Agricultural Sector Agricultural Policy and its Implications Analysis of Agricultural Institutions and Organizations Rural Sociology and Social Dynamics in Rural Communities Urban Sociology and Social Dynamics in Urban Communities Sustainable Agribusiness Practices Sustainable Agriculture and its Environmental Impacts Strategies for Sustainable Agriculture Extension Innovations in Agricultural Technologies and Practices Community-Based Approaches to Agricultural Development Challenges and Opportunities in Rural-Urban Interactions
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 33 Documents
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The Influence of Electronic Word of Mouth, Social Media, and Lifestyle on Purchasing Decisions on Gembong Gedhe’s Bread in Surakarta City Ahmad Shuwaifi; suswadi; Agung Prasetyo
Journal of Rural and Urban Community Studies Vol. 2 No. 1 (2024): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i1.3337

Abstract

Many things can influence consumers before making a purchase at the kingpin bakery Gedhe , including electronic word of mouth, social media, and lifestyle. Study This aims to determine the influence of electronic word of mouth and media social, and lifestyle on purchasing decisions at the Roti Gembong Gedhe shop by students in Surakarta City. The research method is descriptive and analytical. Data used data primary and secondary data. The research sample is 100 respondents with a population students in Surakarta City. The analytical method used is analysis multiple linear regression. The research results show the characteristics of the most respondents is a woman amounting to 64% , with the majority of income amounting to not enough from IDR 1,500,000 per month . The majority of respondents made purchases at the Gembong Gedhe bakery 1 time by 32% and There are 15% who actively follow Roti Gembong Gedhe's Instagram . A total of 91% of respondents are also actively involved in reading reviews and comments online with an intensity of 1-3 times a day. Results of multiple linear regression analysis shows that the three independent variables are electronic word of mouth, social media and lifestyle together have a very real influence on purchasing decisions at the Gembong Gedhe Bakery partially there are 2 independent variables that have a very real influence on purchasing decisions at the Gembong Gedhe bakery that are Social media variables (x2) and Lifestyle variables (x3) . The suggestion from this research is that Roti Gembong Gedhe prioritizes it’s social media , so you can develop the Gembong Gedhe bread account from various platforms in line with societal trends . Gembong Gedhe bakery can also develop customized products with the lifestyle of consumers which targeted by the Gembong Gedhe bakery . It is hoped that further research can expand the area research and expanding research objects
Consumer Satisfaction Regarding Anthurium Ornamental Plants (A case study conducted in Nglurah Village, Tawangmangu District, Karanganya Regency) Feri Setiawan; Mahananto
Journal of Rural and Urban Community Studies Vol. 2 No. 1 (2024): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i1.3356

Abstract

Ornamental plants encompass a wide array of plant species cultivated for their aesthetic beauty, resulting in diverse variations. Anthurium, known for its varied leaf patterns, presents an advantage in facilitating the creation of new hybrids. This study aims to identify and examine the characteristics of Anthurium ornamental plant consumers and analyze their satisfaction levels in Dusun Nglurah, Tawangmangu District, Karanganyar Regency. Employing a qualitative research method, this study utilized accidental sampling for data collection, incorporating both primary and secondary data sources through questionnaires and interviews. Findings reveal that the highest percentage of consumer satisfaction with Anthurium ornamental plants falls within the 20-30 age group (31%), predominantly comprising high school graduates (69%) employed as shop assistants, private sector employees, civil servants, farmers, or banking professionals (40%). Furthermore, 73% of consumers visit ornamental plant centers, with 67% citing plant variety as their primary purchase motivation. The majority of consumers (72%) purchase fewer than three plants, preferring a maximum price range of 0-5 million Indonesian Rupiah (IDR) (85%). Anthurium is the preferred plant species among consumers (53%), typically displayed in pots (WS = 0.84). Attributes such as rarity, uniqueness, variety, and price of the plants also scored a WS value of 0.84. Overall consumer satisfaction with Anthurium ornamental plants at the Ornamental Plant Center falls within the "satisfied" category, with a CSI value of 83.80%.
What are the Major Barriers and Challenges Faced by Independent Oil Palm Smallholder Farmers in RSPO Certification? Citra Irawan, Norbertus; Mahananto; Supriyadi, Teguh; Haryuni
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.3917

Abstract

The Roundtable on Sustainable Palm Oil (RSPO) certification is essential for promoting sustainable palm oil production; however, smallholder farmers face significant obstacles in meeting its standards, hindering their growth. This study aims to identify the main barriers and challenges for independent oil palm smallholders in the RSPO certification process and to propose strategies for overcoming these issues. Using a mixed-methods approach, researchers collected data from 60 smallholders through a snowball sampling method and analyzed it using descriptive statistical techniques such as frequency counts and cross-tabulations. Critical barriers identified include high certification costs, lack of knowledge, limited resources, difficulties tracking production yields, and challenges meeting social requirements. Furthermore, smallholders struggle with adapting cultivation practices, accessing markets, maintaining commitment, building capacity, and navigating bureaucratic hurdles. Organizations are urged to adopt market development strategies, enhance their Corporate Social Responsibility (CSR) initiatives, and facilitate better access to sustainable technologies to tackle these challenges. Additionally, enhancing green skills, simplifying record-keeping, reinforcing farmer groups, and offering financial incentives, including soft loans and tailored training, are critical. Streamlining certification procedures will also alleviate administrative burdens, enabling smallholders to adopt sustainable practices more effectively.
Study of Nitrogen and Phosporus Doses on The Growth and Yield of Rice Plant (Oryza sativa L.) Mekongga Variety Used Nur Falahi, Muhammad; Soelistijono, R; Wiyono; Priyadi, Sapto; Fatchul Aziez, Achmad
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.3931

Abstract

The rice plant (Oryza sativa L.) is the main food commodity in Indonesia, but its production has not shown a significant increase. To increase rice productivity, especially in rainfed areas, it is necessary to optimize the use of nutrients such as nitrogen and phosphorus. Facing the challenges of low fertility and limited water availability, endophytic bacterial consortia can help increase nutrient availability and plant growth. The aim of this research was to determine the effect of nitrogen and phosphorus doses and their interactions on the growth and yield of the Mekongga rice variety in rainfed land where a consortium of endophytic bacteria was applied. The treatments carried out were designed as a factorial experiment in a Randomized Completely Block Design, namely the Nitrogen factor consisting of four dose levels: 0, 92, 184, 276 kg/ha and the Phosphorus factor consisting of four dose levels: 0, 72, 144, 216 kg/ha with three repetitions. The results showed that differences in nitrogen doses had a significant effect on the number of grains per panicle of rice plants, but did not have a significant effect on other growth and yield parameters of rice plants. Varying phosphorus doses and combinations of nitrogen and phosphorus doses did not have a significant effect on all growth and yield parameters of the Mekongga rice variety.
Marketing Chain Analysis Of Big Red Chilli (Capsicum Annum L) In Kedawung District, Sragen Regency Murtadho, Irfan Rasyid; Mahananto; Prasetyowati, Kusriani
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.4010

Abstract

This study investigates the marketing of large red chilies in Kedawung District, Sragen Regency, Central Java, where farmers often face fluctuating prices, forcing them to sell at the prevailing market rates. Conducted in December 2021, the research focuses on understanding the marketing channels for these chilies amidst unstable prices. Using a descriptive analytical method, the study involved 10 farmers, 10 marketing agencies, and 10 consumers to identify and analyze the marketing channels. The study reveals three main marketing channels with varying structures and margins. Channel I, directly linking farmers to consumers via collectors, has a marketing margin of IDR 2000/Kg and a farmer's share of 88.3%. Channel II, which includes retailers, has a margin of IDR 7000/Kg and a 69% farmer's share. Channel III, involving wholesalers and retailers, shows the highest margin of IDR 9000/Kg with a 62.5% farmer's share. Despite the price fluctuations, all channels are deemed efficient based on the farmer's share data.
Marketing Channels Of Tomatoes (Solanum Lycopersicum L.) In Argoayuningtani Farmers' Group, Senden Village, Selo District, Boyolali District Andika; Prasetyo, Agung; Irawan, Norbertus Citra
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.4011

Abstract

This study aims to (1) determine the tomato marketing channels (2) determine the level of tomato marketing margins in each marketing channel (3) determine the efficiency of tomato marketing in each marketing channel. The method used is the quantitative descriptive method. The research implementation method is the survey method. The method of selecting the research location is done intentionally (purposive). The method of determining farmer samples using the total sampling technique and determining marketing institution samples using the snowball sampling technique. The data analysis method is carried out using marketing margin analysis and marketing efficiency analysis. The results of the study showed that there were two tomato marketing channels in the Argoayuningtani Farmer Group, namely the first tomato marketing channel starting from farmers to collectors then to wholesalers then to retailers then to consumers and the second marketing channel starting from farmers to retailers then to consumers. Marketing channel I obtained a marketing margin of Rp 11,000 / kg with an efficiency level of 16.84%. Marketing channel II obtained a marketing margin of Rp 6,000 / kg and a marketing efficiency level of 7.81%.
Analysis Of Allocative Efficiency And Factors Affecting The Production Of Inorganic And Semi-Organic Rice Farming Winahyu, Nastiti; Atika, Khofifa Nur; Maharani, Navita
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.4012

Abstract

The purpose of this research is to determine the allocative efficiency of the use of production inputs and factors that affect inorganic and semi-organic rice farming in Papar District, Kediri Regency. The methods used in this study are multiple linear regression analysis and allocative efficiency (price) analysis. The results of this study show that the factors that affect the production of inorganic rice fields are land area, chemical fertilizers, and pesticides, among the three factors that affect inorganic rice farming, the use of land area production inputs is not efficient so there needs to increase the land area. While the use of inputs in the production of chemical fertilizers and pesticides is known to be inefficient so there needs to be a reduction in the production input. Meanwhile, the results for factors that affect the production of semi-organic rice fields are land area, seeds, and manure. The use of land area production inputs is not yet efficient so it is necessary to add these inputs, while the use of seed and manure inputs is not efficient so there needs to be a reduction in the production input
Marketing Strategy Of Tomatoes (Solanum Lycopersicum Mill) Using Soar And Qspm Methods In The Argoayuningtani Farmers Group, Senden Village, Selo District Boyolali District Latif Mahmudi, Wildana; Prasetyo, Agung; suswadi; Ridyo Arum, Mutiarra; Prasetyowati, Kusriani
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.4017

Abstract

This research aims to: (1) determine the internal factors that are the strengths and aspirations of tomatoes marketing in Senden Village, Selo District, Boyolali Regency. (2) knowing the external factors that become opportunities and results in tomato marketing in Senden Village, Selo District, Boyolali Regency. (3) knowing the marketing strategy for tomatoes in Senden Village, Selo District, Boyolali Regency. The method used in this research is quantitative descriptive. The selection of research locations was carried out purposively, namely Senden Village, Selo District, Boyolali Regency. Sampling with key informants. The types of data used are primary data and secondary data. Data collection techniques using observation, interviews and recording. The data analysis used is the SI and AI matrix, IE matrix and SOAR (Strength, Opportunity, Aspiration, Result) analysis. The results of the analysis from this research are that the SI matrix has a score of 2.28 and the AI matrix has a score of 2.31. The IE matrix analysis is in cell I, meaning this strategy is to grow and build (Hold and Maintain) with an intensive strategy consisting of market penetration, development and product development that focuses on existing tomatoes. The results of the SOAR analysis show five alternative strategies.
Analysis of Rice Demand in Klaten Regency Fitdyanto, Arif; Mahananto; Prasetyo, Agung
Journal of Rural and Urban Community Studies Vol. 2 No. 2 (2024): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v2i2.4022

Abstract

This study aims to analyze the influence of rice prices, population size, and income on rice demand, as well as to determine the elasticity of rice demand in Klaten Regency. A descriptive analysis method was employed using secondary time series data over a period of 10 years (2013-2022), which included rice demand and population data. The data analysis model applied was multiple linear regression and classical assumption tests. Hypotheses were tested using t-tests, F-tests, and R-squared tests. The results indicate that: 1) Rice prices have a negative influence on rice demand, with a p-value of 0.06; 2) Population size has a positive influence on rice demand, with a p-value of 0.003; 3) Per capita income positively influences rice demand, with a p-value of 0.004; and 4) Rice demand is inelastic, as the price elasticity coefficient (0 < Ep < 1) suggests that changes in rice demand are smaller than changes in rice prices. Income elasticity (EI > 1) indicates that rice demand increases significantly with higher income levels.
Community Leaders’ Roles In Managing Security Challenges: Perspective of Community Dwellers in Rural Communities of Osun State, Nigeria : Community Leaders’ Roles In Managing Security Challenges Famakinwa, Michael; Oyedokun, Margret Olayemi; Omiyinka, Samson Timilehin
Journal of Rural and Urban Community Studies Vol. 3 No. 1 (2025): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v3i1.4150

Abstract

This study investigated the roles of community leaders in managing security challenges in agrarian communities of Osun state, Nigeria. It identified prevailing security challenges and their causes; examined the perceived roles of community leaders in managing security challenges; and identified problems facing community leaders in tackling security challenges in their communities. The interview schedule was employed to gather information from 135 community members selected across the state through a multistage sampling procedure while 15 key informant interview sessions were conducted to collect qualitative data from 15 community leaders. Descriptive statistic was used to analyse quantitative data while content analysis was used to analyse qualitative data. The. Results showed that farmers-herders conflict (79.1%) and crop thefts and vandalism (45%) were the most prevailing and major causes of security challenges identified. While settlement of conflicts and disputes (90.4%), collaborating with law enforcement agents (87.1%) and creating awareness of security issues (80%) were the most prominent roles performed of community leaders in security management. Inadequate funds (80%) and poor communication and coordination (70.1%) were the major constraints facing community leaders in managing security challenges in rural communities. The study concluded the majority of the community members indicated that their leaders played a significant role in managing security challenges of their communities to ensure community peace and sustainable food security

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