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Ikhtiyar Jurnal Ekonomi Syari'ah
Published by Sekolah Tinggi Islam Kendal
ISSN : -     EISSN : 29865921     DOI : https://doi.org/10.69776
Core Subject : Religion, Economy, Humanities, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences
https://jurnal.stik-kendal.ac.id/index.php/ikhtiyar/about Jurnal Ikhtiyar adalah jurnal yang mempublikasikan karya ilmiah dengan rumpun ekonomi syariah Jurnal ini menjadikan ajang media publikasi yang inklusif, bukan hanya dari kalangan civitas akademik Prodi Ekonomi Syariah STIK Kendal, tetapi diperuntukkan bagi semua lapisan akademisi dan praktisi yang akan mempublikasikan karya ilmiah atau hasil risetnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 33 Documents
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A Implementasi Ekonomi Syari'ah : Marketing Syari'ah: PENGARUH PELABELAN HALAL PADA PRODUK KOSMETIK HALAL WARDAH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM DI KABUPATEN KENDAL Muslih, Imam
IKHTIYAR JURNAL EKONOMI SYARI'AH Vol 3 No No 01 (2025): Implementasi Ekonomi Syari'ah : Marketing Syari'ah
Publisher : PRODI ES SEKOLAH TINGGI ISLAM KENDAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69776/ikhtiyar.v3iNo 01.228

Abstract

As a Muslim, it is obligatory to always consume halal products, including cosmetics. This study aims to determine the effect of halal labeling as an independent variable in this study on the purchase decision of Wardah cosmetics, which is the dependent variable. The data collection method was carried out through a questionnaire. The population in this study were Muslim consumers who had purchased and used Wardah cosmetics in the city of Kendal. The sample required was 103 respondents using purposive sampling. This study used multiple linear regression analysis techniques and data testing using the SPSS Statistics 25 program. The results of this study indicate that halal labeling has a positive and significant effect on the purchase decision of Wardah cosmetics, both partially and simultaneously. The influence of the five variables is very strong, indicated by the coefficient of determination of 78%.
A Implementasi Ekonomi Syari'ah : Marketing Syari'ah: MARKETING UANG DIGITAL SYARIAH DAN KONVENSIONAL SEBAGAI SOLUSI EFEKTIF TRANSAKSI BARANG DAN JASA Sof’an, Mohammad
IKHTIYAR JURNAL EKONOMI SYARI'AH Vol 3 No No 01 (2025): Implementasi Ekonomi Syari'ah : Marketing Syari'ah
Publisher : PRODI ES SEKOLAH TINGGI ISLAM KENDAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69776/ikhtiyar.v3iNo 01.230

Abstract

The development of digital technology has driven a major transformation in the payment system, from conventional cash-based methods to the use of electronic or digital money. Digital money, both in conventional and sharia financial systems, offers various advantages such as ease of access, transaction speed, time efficiency, and increasingly guaranteed security. This study aims to examine the use of sharia and conventional digital money in everyday life and analyze the potential and challenges of each system. The research method used is descriptive qualitative through a literature study approach. The results of the discussion show that although the use of digital money is increasing, challenges such as low financial literacy, limited technological infrastructure, and concerns about security and consumer behavior are still obstacles. Specifically in the context of sharia, compliance with Islamic principles such as the prohibition of usury and gharar is an important factor in the adoption of digital financial technology. Conventional banks still dominate the use of cashless transactions due to wider accessibility, although sharia banks such as BSI are starting to show progress. Therefore, the integration between technological efficiency and sharia values ​​is very important in creating an inclusive, fair, and sustainable digital financial system.
A Implementasi Ekonomi Syari'ah : Marketing Syari'ah: DIGITAL MARKETING PADA UMKM (STUDI KASUS DI DESA GEBANG KECAMATAN GEMUH) mukarromah, vitayatul; Syarofi, Muhammad
IKHTIYAR JURNAL EKONOMI SYARI'AH Vol 3 No No 01 (2025): Implementasi Ekonomi Syari'ah : Marketing Syari'ah
Publisher : PRODI ES SEKOLAH TINGGI ISLAM KENDAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69776/ikhtiyar.v3iNo 01.233

Abstract

Digital Marketing Assistance for MSMEs in Gebang Village, Gemuh District, is an effort to improve the understanding and ability of business actors in marketing online. MSMEs as one of the pillars of the village economy often face obstacles in marketing according to standards. This is due to the lack of knowledge and skills in social media. Through this assistance, training and technical guidance are carried out on how to market MSMEs in a simple way, such as creating MSME content on social media. The methods used include socialization, workshops, and direct assistance to MSME actors. The results of this activity show a significant increase in the ability of MSME actors to market in a more structured and accountable way. The positive impact is the increased trust of business partners and consumers, as well as facilitating access. This activity is expected to be the first step in encouraging sustainable MSME growth in Gebang Village.

Page 4 of 4 | Total Record : 33

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