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Vika Fransisca
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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Utilization of LSTM (Long Short Term Memory) Based Sentiment Analysis for Stock Price Prediction Muhammad Fajrul Aslim; Gerry Firmansyah; Budi Tjahjono; Habibullah Akbar; Agung Mulyo Widodo
Asian Journal of Social and Humanities Vol. 1 No. 12 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v1i12.141

Abstract

This study aims to utilize sentiment analysis in predicting stock price movements. Sentiment analysis can provide information to investors to understand market sentiment. This study uses a text-based approach by pre-processing data, constructing a sentiment analysis model and evaluating model performance. The collected data is analyzed to identify the text's positive, negative, or neutral sentiments. The approach used in scoring sentiment analysis is the Text blob approach and the Lexicon approach. Differences in the results of the accuracy of the two Sentiment Analysis approaches with the LSTM model have an influence on the prediction results with a better increase in accuracy using the Lexicon Sentiment Analysis approach. Then the LSTM model is implemented to classify texts into the desired sentiment categories. The results of this study are insight into the use of sentiment analysis in predicting stock price movements. The implemented sentiment analysis model can be a useful predictive tool for investors and stock practitioners in making investment decisions.
Juridical Analysis of Corruption Crime Asset Confistion As an Effort to Return State Losses Using Non Penal Approach in Indonesia Fauzan Akbar; Khaerul Ardhian Syaekh
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.142

Abstract

In its development, corruption in Indonesia has increased from year to year, both in terms of the quality or amount of state financial losses and the quality of how it is carried out in a sophisticated and systematic manner, and has even penetrated across national borders. Therefore, handling corruption, especially in order to maximize the recovery of state losses, requires a comprehensive approach, as well as through international cooperation. This research found the fact that the asset confiscation mechanism using a non-penal approach is more effective and efficient. This argument is based on the fact that because there is no need to confirm the crime of corruption as long as the perpetrator's assets are suspected to be illegal assets of corruption, this shortens the time. Confiscation of property or assets using non-penal means is more efficient when compared to confiscation of property or assets through civil means in accordance with the provisions of the Corruption Eradication Law (PTPK) which is legal in Indonesia. Because if in a criminal case using civil law it is the same as placing the burden on the prosecutor to carry out proof, then it actually increases the number of things that might happen, namely reconvention lawsuits against the prosecutor as the plaintiff. The asset confiscation mechanism using a non-penal approach no longer focuses on chasing perpetrators but rather following the movement of money so that the number of corruption in Indonesia is expected to decrease.
The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta) Yenni Yenni; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.143

Abstract

This study aims to identify the factors influencing purchasing decisions on the shopee e-commerce platform. It analyzed factors such as celebrity endorser, price, and social media influence the purchase decision in Jakarta City, both directly and indirectly mediated by brand image. The research used quantitative methods and was processed using AMOS. The survey was conducted on 15o respondents who met the respondent criteria using purposive, non-probability sampling. The research found that celebrity endorsers and social media did not significantly influence the purchase decision. Meanwhile, price and brand image had a significant influence on purchase decisions. However, after being mediated by brand image, celebrity endorsers showed a more significant influence on purchase decisions. Social media also showed a more significant influence on purchase decisions. In contrast, price's influence on purchase decisions was less significant even after being mediated by brand image. The limitation of the research was the limited respondents, with 150 respondents domiciled in Jakarta who had purchased on the shopee e-commerce platform. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the online shop industry, especially an overview of online consumer behavior and an understanding of the factors influencing increased purchase decisions, such as celebrity endorsers, prices, social media, and brand image, so merchants can develop a business strategic plan that aligns with internal and external company conditions.
CONFLICT OF MEANINGS IN CIAMSI PREDICTION TEXTS (HERMENEUTICS OF CIAMSI PREDICTION TEXTS AT VIHARA DHARMA BHAKTI AND DHARMA JAYA TOASEBIO) Daniel Susanto; Fabianus Fensi
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.144

Abstract

Ciamsi, a long-standing historical legacy, continues to be popular to this day, serving as concrete evidence of its enduring appeal. Spanning the tumultuous shifts of historical epochs, Ciamsi has persevered and been preserved within various temples, both large and small, playing a pivotal role as a divination tool. The enduring presence of Ciamsi not only underscores its unquestionable intrinsic value but also reflects the unwavering spirit of Chinese tradition and its cultural heritage. Consequently, this research is deeply rooted in the environment of centuries-old temples in Jakarta, where Ciamsi has become an inseparable part of the local cultural fabric. The primary objective of this research is to delve profoundly into the intricate meanings and interpretations embedded within Ciamsi. Additionally, the research aims to unveil the profound role of symbolism within the realm of Ciamsi, as employed by Vihara Dharma Bhakti and Vihara Dharma Jaya Toasebio. To achieve these objectives, this study employs the comprehensive hermeneutical framework introduced by the eminent philosopher, Paul Ricouer. This research fundamentally aligns with the qualitative research paradigm, enabling a profound and nuanced understanding of the subject matter.
Analysis of Associated Factors Breast Canser in Women at Pirngadi Hospital Medan in 2020 Hayatur Ridha Sari
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.145

Abstract

WHO show breast canser is the most cases in Indonesia, namely 58,256 (16,7%) case of the total 348,809 cases of canser. The research objective was to analyze the factors associated with breast canser. The research was an analytic survey with a cross sectional approach. The population was 99 respondents who experienced breast canser in January-July 2020. The sample were 30 respondents as outpatient of Oncology Surgical Clinic Of Pirngadi Hospital Medan. The results showed that there was a relationship between age (p=0,0000), parity (p=.005), age at first menstruation (menarche) (p= .002), history of breast canser (p=.024), smoking habits (p=.024) and contraception (p=.005) with breast canser based on the result of the chi square test with p-value <.05. and the results of the multivariate analysis of the dominant factors were the variable age at first menstruation (menarche) with a significant value of .005 (p-value .05), the value of the B coefficient of 3.555 was positive, and the use of contraceptives with a significant value of.009 (p-value <.05), the value of the coefficient B, was 3.219 was positive. The conclusion showed a relationship between age, parity, age at fierst menstruation (menarche), history of breast canser, smoking habits, and use of contraceptives were found.
The Influence of Working Capital Turnover and Company Size on Company Value with Profitability As a Mediating Variable Pedro Avelino Sugianto
Asian Journal of Social and Humanities Vol. 2 No. 2 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i2.146

Abstract

This study aims to determine the effect of working capital turnover and company size on company value which is mediated by profitability in the hotel, resort and cruise ship subsector companies on the Indonesia Stock Exchange for the period 2015 - 2019. This research technique was carried out by purposive sampling with a sample of 14 companies in the hotel, resort and cruise ship subsector that published financial reports and were listed on the Indonesia Stock Exchange for the 2015-2029 period. Testing in this research was carried out with the SEM-PLS software program. The results of this study prove that capital turnover has a negative and significant effect on profitability, company size has a positive and significant effect on profitability, capital turnover has no significant effect on firm value, company size has a positive and significant effect on firm value, profitability has a positive and significant effect on firm value.
The Influence of Transformational Leadership and Organizational Culture on The Performance and Motivation of Aceh Brimob Personnel Beridiansyah Beridiansyah; Muhammad Adam; Mukhlis Yunus
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.147

Abstract

This research aims to investigate the influence of transformational leadership on personnel performance and work motivation, the impact of transformational organizational culture on personnel performance and work motivation, the influence of transformational leadership on personnel loyalty, the influence of organizational culture on personnel loyalty, the relationship between personnel performance and personnel loyalty, and the relationship between work motivation and personnel loyalty. The research also aims to explore the influence of transformational leadership on personnel loyalty through personnel performance and work motivation, as well as the influence of organizational culture on personnel loyalty through personnel performance and work motivation in the Brimob Unit of the Aceh Regional Police. The research was conducted at the Brimob Unit of the Aceh Regional Police with a sample of 300 respondents selected using purposive random sampling technique. The research findings indicate that there is a significant influence of transformational leadership and organizational culture on personnel performance and work motivation. Furthermore, there is a significant influence of transformational leadership and organizational culture on personnel loyalty. Additionally, intrinsic work motivation and work motivation have a significant influence on personnel loyalty. There is a direct influence of transformational leadership on personnel loyalty through work motivation, as well as an indirect influence of transformational leadership on personnel loyalty through personnel performance. Similarly, there is a direct influence of organizational culture on personnel loyalty through personnel performance, and an indirect influence of organizational culture on personnel loyalty through work motivation.
The Influence of Brand Experience and Perception Quality on Brand Loyalty Mediated by Brand Trust (Empirical Study: Mixue Consumers in Jakarta) Gabriela Angeline
Asian Journal of Social and Humanities Vol. 2 No. 03 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i03.150

Abstract

The purpose of this study was to analyze the effect of brand experience and perceived quality on brand loyalty mediated by brand trust (Empirical Study: Mixed Consumers in Jakarta). This research is a type of quantitative research by collecting data from 127 respondents using a questionnaire distributed online with a Likert scale. Data analysis using PLS-SEM with SmartPLS 3.0 software. The research results obtained from this study are brand experience has a significant effect on brand loyalty. Other results prove that perceived quality has a significant effect on brand loyalty, brand experience has a significant effect on brand trust, perceived quality has a significant effect on brand trust and brand trust has a significant effect on brand loyalty.
Social Media Marketing in Shaping Behavioral Intentions (Study on the Influence of Social Media Marketing Content, Brand Trust, Brand Experience of Kahf Skincare on Behavioral Intentions of Instagram Followers @Kahfeveryday Through Relation Bonds) Brenda Pranata; Hilarius Bambang Winarko
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.151

Abstract

The realm of skincare, which was traditionally associated with women's needs, has undergone a significant shift where there is now an equal demand for skincare among men. The surge in demand for men's skincare products was particularly noticeable in the year 2020. This need was addressed by a renowned company, PT. Paragon Technology and Innovation, which innovatively launched a specialized brand for men's skincare called Kahf. Considering the current trend of utilizing social media for marketing purposes, the author was intrigued to examine how Kahf, as a specialized brand for men, carries out its marketing activities. Additionally, the study aims to explore the followers' response regarding their trust in using Kahf as their skincare choice, as well as their brand experience throughout the usage of the brand. These three variables are mediated by the presence of relational bonds to shape behavioral intentions. The research sample consists of 80 Instagram followers of @Kahfeveryday, and the data will be analyzed using the SmartPLS 3.0 measurement tool and bootstrapping technique. The research findings indicate that this men's facial skincare product exhibits a distinct treatment approach, differing in terms of the habits and strategies employed by the brand compared to the skincare marketing targeted towards women. It is crucial to construct an engaging narrative or storytelling that leverages current ongoing phenomena
Application of Smart Mobility in the DKI Jakarta Transportation System with KRL Commuter Line Transportation Mode Damaris Bernike Bellastuti; Reza Fathurrahman
Asian Journal of Social and Humanities Vol. 2 No. 03 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i03.155

Abstract

Congestion is one of the main problems of DKI Jakarta as the National Capital. Complex population mobility due to high population density and territory. Urban transportation problems can be solved by building strong, extensive, and effective transportation systems and networks to ensure a high level of accessibility. Electric Rail Train (KRL) Commuter Line is one of the alternative public transportation that is expected to anticipate and reduce congestion levels. The development of sustainable transportation pursued by the DKI Jakarta Provincial Government as one of the efforts to implement the Smart City concept, especially in the aspect of Smart Mobility. To get an overview of the implementation of the Smart Mobility project, there are three categories that support, namely accessibility, sustainability, and information technology systems. This research was conducted to find out how the development and contribution of KRL Commuter Line transportation modes in supporting the implementation of the Smart Mobility concept in DKI Jakarta. This research is a qualitative approach carried out using the comparative description method, which compares indicators of research variables with conditions that occur in the field. The results of this study state that all aspects of Smart Mobility have been achieved in the KRL Commuter Line transportation mode. In the aspect of accessibility, it can be seen from the number of stations, the number of train series, and the number of trips also increased from year to year. On the sustainable side, KRL Commuter Line can be considered environmentally friendly because it uses an emission-free and efficient source of electrical energy in the use of space, each KRL Commuter Line trip can accommodate up to 3,000 passengers. Aspects of information technology systems, which in terms of electronic payment systems PT KCI is open and adaptive to technological developments.

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