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INDONESIA
Ekuitas Jurnal Pnedidikan Ekonomi
Published by Universitas PGRI Wiranegara
ISSN : 25492292     EISSN : 23546107     DOI : https://doi.org/10.23887/ekuitas.v11i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Ekuitas: Jurnal Pendidikan Ekonomi published by Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economic and education. The journal is aimed at publishing and disseminating the results of researches and studies on economic and education conducted by researchers, teachers, and practitioners of economic and education. Ekuitas: Jurnal Pendidikan Ekonomi provides informative variety of papers geared toward theory and practice in the following area: Issues and ideas, as well as contemporary research findings in the field of economic and education Innovation in the field of pedagogy, curriculum, hardware, teaching materials, and methods & models in economic learning evaluation of teaching methods, learning attitudes and interests, materials, or processes. Reports on events that influence economic and education in all levels of education age (from early childhood to adulthood) and three main lines of education, namely formal, nonformal, and informal.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 295 Documents
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Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Futsal Nike di Toko Venus Singaraja I Putu Yuda Pranata; Ni Luh Wayan Sayang Telagawathi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.32482

Abstract

This study aims to examine the effect of: (1) price on purchasing decision, (2) product quality on purchasing decision, (3) price on product quality and (4) price on purchasing decision for Nike futsal shoes at Toko Venus Singaraja. The research design used in this research is causal quantitative. The objects of this research were price, product quality and purchase decisions. The research subjects were consumers who purchased Nike futsal shoes at Toko Venus Singaraja with a sample of 100 people. Data collected by questionnaire method. The analysis technique is used by path analysis. The results showed that: (1) price has a positive and significant effect on purchasing decision, (2) product quality has a positive and significant effect on purchasing decision, (3) price has a positive and significant effect on product quality and (4) price has a positive and significant effect on purchasing decision Nike futsal shoes at Toko Venus Singaraja.
Pengaruh Gaya Hidup dan Promosi terhadap Keputusan Pembelian Layanan “Music Spotify Premium” Studi Kasus pada Generasi Milenial di Bali Ni Luh Eni Kadeari; Komang Krisna Heryanda
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.32533

Abstract

This study aims to test the influence of lifestyle and promotion on the decision to purchase Spotify Premium service to Millennials in Bali both simultaneously and partially. The research method used is a caesal quantitative research method. The sampling technique used is Purposive Sampling, with a total sample of 75 respondents. Data analysis techniques used are multiple linear regression analysis. Data collection instruments using questionnaires. The results of this study are: (1) Lifestyle and promotion have a significant influence on the decision to purchase Music Spotify Premium service to millennials in Bali, (2) Lifestyle has a significant influence on the decision to purchase Spotify Premium Music service to millennials in Bali, (3) Promotion has a positive and significant effect on the decision to purchase Spotify Premium Music service to millennials in Bali.
Pengaruh Jumlah Anggota dan Volume Usaha Pada Koperasi Simpan Pinjam di Kecamatan Buleleng Emi Indarwati; Wayang Cipta
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.32649

Abstract

This study aims to examine the effect of the total of members and business volume on result of operation (SHU) simultaneously or partially. The research design used quantitative causal. The research subjects are Savings and Loans Cooperatives in Buleleng District which are registered with the Buleleng Regency Trade, Industry and UKM Cooperatives Office, and the objects research are the total of members, business volume, and SHU. The sampling technique used was purposive sampling is sample many of 15 cooperation. Data were collected by documents recording, it’s analyzed by multiple linear regression analysis. The results showed that (1) the total of members and business volume had a significant effect on SHU, (2) the total of members had a positive and significant effect on SHU, (3) business volume had a positive and significant effect on SHU.
Pengaruh Citra Perusahaan dan Kepuasanpelanggan terhadap Loyalitas Pelanggan pada Toko Bunga Pertiwi Cabang Sulanyah I Gusti Bagus Kelvin Wira Yudha; Ni Nyoman Yulianthini
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.32689

Abstract

This study aims to obtain tested findings about the effect of corporate image on customer loyalty, the effect of customer satisfaction on customer loyalty, and the effect of corporate image and customer satisfaction on customer loyalty. The research design used was causal quantitative research. The subjects in this study are consumers who have become customers of the Sulanyah branch of the Pertiwi Flower Shop and the objects in this study are company image, customer satisfaction, and customer loyalty. Data were collected by document recording and questionnaire method, and analyzed by multiple linear regression analysis. The results showed that 1) company image had a positive and significant effect on customer loyalty of Toko Bunga Pertiwi, 2) customer satisfaction had a positive and significant effect on customer loyalty of Toko Bunga Pertiwi, 3) company image and customer satisfaction had a significant effect on customer loyalty of Toko Bunga Pertiwi.
Gerakan Literasi Finansial di SMA Kabupaten Kubu Raya Kalimantan Barat Heni Kuswanti; Maria Ulfah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.32710

Abstract

The purpose of this study was to determine how the financial literacy movement with indicators of class basis, school cultural basis and community basis in Senior High School Kubu Raya Regency, West Kalimantan. The method used was a descriptive method with a survey form. The research subject was an economic teacher, data collection was done by interview and a questionnaire using google form. The data analysis step used the Interactive Analysis Model from Miles and Huberman. The technique of checking the validity of the data used source triangulation, technique triangulation, and participant extension. The results showed that there was no financial literacy movement in Senior High School Kubu Raya, West Kalimantan. In the school-based indicator there has never been any financial literacy training and there has been no application of the value of financial literacy in learning. On the school cultural basis indicator, there were no variations in books and financial literacy props, the frequency of borrowing financial literacy reading materials is limited to borrowing economic textbooks in the library, there were no financial literacy activities and policies, the presentation of financial literacy information was only on economic subjects, there were no sites related to financial literacy, there were no school bank while only a small number of school cooperations are active. In the community-based indicator, there were no supporting tools and media for financial literacy and there was no involvement of parents and the community in developing financial literacy.
Local Agricultural Products Strategy to Improve Resilience in a New Adaptation Era I Gusti Ayu Purnamawati; Gede Adi Yuniarta; Elly Herliyani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.32918

Abstract

The resilience of the community in the face of the Covid-19 pandemic led the government to disburse funds to help the economy grow again. Amid public concern, the agricultural sector is the most important alternative to survive. This research tries to analyze local product development strategies to survive the downturn in the era of adaptation to new habits, especially agricultural businesses. The approach used is quantitative. The subjects in this study were the Bali Provincial Industry and Trade Office, agribusiness managers in Buleleng Regency, Bali Province, and consumers who buy these agricultural products. The development strategy uses SWOT analysis. The weighting of the four influential variables is the product strategy, competitive strategy, partnership, and technology using the analytical hierarchical process approach. The application of a strategy for growth and stability in the agricultural sector through the empowerment of rural communities can improve the resilience.
Keterlibatan Perempuan Dalam Sektor Pertanian Untuk Menunjang Kesejahteraan Keluarga Menurut Perspektif Feminisme (Studi Kasus Di Desa Songan, Bangli, Bali) Ni Luh Sinta Yani; Luh Indrayani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.33065

Abstract

This research aims todescribe the factors that cause Songan’s women to be involved in the agricultural sector, describe the involvement of women in the agricultural sector to support family welfare, and describe the feminist view of women farmers in Songan Village. This research used a qualitative approach with a case study method. The information collected using data triangulation, namely participatory observation, in-depth interviews, and documentation studies. The validity of the data was tested using triangulation of sources. The results and discussion showed that there are four factors that cause Songan’s women to be involved in the agricultural sector, namely geographic factors, economic pressure factors, habit factors, and educational factors. Songan’s women have two very important roles in improving family welfare, namely playing a role in agriculture and in the household. Feminist values have been applied indirectly in Songan village because women have the same opportunities as men.
Kajian Komoditas Ekspor Unggulan pada Sektor Industri Pengolahan Jawa Timur dalam Menghadapi RCEP Jodi Rizki Kusuma; Achmad Room Fitrianto
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.33634

Abstract

This research aims to analyze the best leading commodities from the processing industry sector to face the Regional Comprehensive Economic Partnership (RCEP) trade agreement. The 15 leading commodities come from each sub-sector of the processing industry which is the leading variable in RCEP member trading, making it a testing variable. Variable samples are from 2015-2020. Variable analysis using data from BPS East Java, and tested using Two Way ANOVA test. The results showed a significant difference from the export index of each leading commodity as a whole as well as specific, while showing the best leading commodities in terms of international market demand RCEP countries. Research shows that the highest advantage is found in the commodity sub-sector of mineral processing (2.74), while the lowest advantage in commodities sub-sector of the textile processing industry (0.09).
Persepsi dan Partisipasi Masyarakat Terhadap Penerapan Program Bank Sampah Pertiwi Lestari di Desa Penyaringan Ni Ketut Ayu Widaningsih; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.33863

Abstract

The purpose of this study was to identify (1) public perception reviewed from the dimension of perception performers, (2) public perception reviewed from the perceived object dimension (3) public perception reviewed from the context dimension of the perception situation, (4) community participation reviewed from the indicators of engagement results, and (5) community participation reviewed from special interest indicators to the implementation of the Pertiwi Lestari Waste Bank program in Penyaringan Village. The sample of this study was determined through purposive random sampling in total of 96 respondents. The data collection methods used were questionnaires, interviews, and documentation. Data analysis technique used was descriptive analysis. The results of this study show that (1) public perception reviewed from the dimension of perception performers obtains a score of 4311, in the range of scores of 4032-4800 and categorized as strongly agreed. (2) Public perception reviewed from the dimensions of the perceived object obtains a score of 856, being in the range of scores of 806-960 and categorized as strongly agreed. (3) Public perception reviewed from the context dimension of the situation obtains a score of 2532, in the range of scores 2420-2880 and categorized as strongly agreed. (4) Community participation reviewed from the indicator of engagement result obtains a score of 331, in the range of scores 288-384 and categorized as active. (5) Participation reviewed from special interest indicators obtains a score of 599, in the range of scores 576-768 and categorized as active.
Persepsi Masyarakat Terhadap Revitalisasi Pasar Tradisional di Pasar Rakyat Banjar, Desa Banjar, Kabupaten Buleleng Kadek Irma widya Darini; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.33872

Abstract

This study aimed at determining public perception of traditional market revitalization in Banjar people's market. The type of research was a descriptive study with a quantitative approach to describe the public perception of traditional market revitalization in Banjar people's market. The population in this study are visitors at the Banjar people market with a sample of 405 respondents who were searched using the sampling incidental. Data were collected by questionnaires and analyzed using descriptive analysis. Based on the result of the study, public perception of the expectation dimension obtained a score of 23.798 included in the appropriate category, the need dimension obtained a score of 7.090 included in the strongly agree category, the experience dimension obtained a score of 9.543 included in the good category.

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