Bayan lin-Naas : Jurnal Dakwah Islam
Sub themes and scope in the scientific publications of Bayan lin-Nass include: 1. Dakwah and Islamic propagation: a. Studies in the science of dakwah, such as history of dakwah, philosophy of dakwah, and methodology of dakwah, include in culturally, economically, and politically. b. Management of dakwah that related to make a plan and strategy for Islamic proselytizing, Islamic global tourism, and Islamic management and religious tourism. c. Dakwah, especially in the analysis of social and psychological, Islamic counseling, and the relationship between dakwah and socio-cultural studies. 2. Communication science: a. Studies in communication science in general, communication theory, and approaches in communication, interpersonal communication, group communication, and organizational communication. b. Political communication, including the strategies of political communication, political campaigns, political marketing, governance, public policy, and political parties. c. Development of communication, such as the communication planning, communication and contemporary issues, and communication management. d. Communication science in the study of psychology and social culture, include in the field of sociology of communication, psychology of communication, communication and local wisdom, and intercultural communication. e. Media studies, including the scope of journalism, mass communication, mass media management, media content analysis, and new media studies. f. Public Relations (PR), consisting of human relations, corporate social resposibility (CSR), media relations, public affair, marketing communications, and advertising.
Articles
108 Documents
<![CDATA[POLA KOMUNIKASI KEPEMIMPINAN DALAM MEMOTIVASI KARYAWAN MELALUI PROGRAM SPIRITUAL BUILDING DI AQIQAH AL-KAUTSAR YOGYAKARTA ]]>
<![CDATA[Mahmud Arief Eko Wicaksono]]>;
<![CDATA[Zahrotus Sa'idah]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 9 No. 2 (2025) ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v9i2.2427
<![CDATA[This study aims to examine leadership communication patterns in motivating employees through the Spiritual Building program at Aqiqah Al-Kautsar Yogyakarta, an Islamic value based service organization. This phenomenon arises from the need of religious institutions to foster work motivation that is not only professional but also spiritual. The research employs a qualitative approach with a case study method, allowing for an in-depth exploration of communication practices within social and religious contexts. Data were collected through semi-structured interviews with leaders and employees, participatory observations of Spiritual Building activities, and analysis of internal documentation. The findings reveal three main themes: (1) a leadership communication style that is assertive, reflective, and humanistic; (2) the integration of Islamic values into daily communication; and (3) the significant impact of spiritual communication on employee motivation and work behavior. Leadership communication functions not only as a means of delivering instructions but also as a medium for internalizing religious values, strengthening loyalty, and cultivating a transcendent sense of work. These findings broaden the understanding of spiritual leadership in Islamic service organizations and highlight the strategic role of communication in fostering a religious work culture. The implications of this study are relevant to the development of value-based leadership theories and managerial practices in religious organizations. Future research is recommended to use a comparative design to assess the sustainability of spiritual communication’s impact in similar institutions.]]>
<![CDATA[ETIKA KOMUNIKASI ISLAM DAN REKAM JEJAK DIGITAL: TELAAH HERMENEUTIKA AKUN MEDIA SOSIAL FUFUFAFA ]]>
<![CDATA[Maryam Mahasura]]>;
<![CDATA[Muhammad Gofur]]>;
<![CDATA[Riky Arista]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 9 No. 2 (2025) ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v9i2.2558
<![CDATA[The rapid development of social media has significantly transformed patterns of public communication, including religious expression and Islamic preaching in digital public spaces. Social media no longer functions merely as a medium for information exchange, but also as a digital arena that records every communicative expression in the form of digital footprints. This condition raises ethical concerns, particularly when communication practices involve satire, insinuation, or harsh diction that may undermine others. This article aims to examine digital communication ethics from an Islamic perspective through an analysis of the digital footprints of social media posts from the fufufafa account, which gained widespread public attention. This study employs a qualitative approach using Fazlur Rahman’s hermeneutical method, emphasizing a double movement of interpretation from the historical context of Qur’anic texts to contemporary social realities. The research data were collected through documentation of social media posts that have widely circulated in the digital public sphere. The analysis connects the recorded communication patterns in these posts with Islamic communication ethics, particularly the moral values contained in Qur’an Surah Al-Hujurat verse 11. The findings indicate that the analyzed posts reflect ethically problematic communication practices, characterized by satirical language and symbolic expressions that may provoke negative perceptions in digital interactions. Digital footprints are not merely technological residues but also represent the moral character and ethical responsibility of communication actors. This study contributes to the field of Islamic communication ethics by emphasizing the importance of ethical reflection in social media practices in order to foster a more respectful, responsible, and ethical digital communication environment.]]>
<![CDATA[Pesan Moral dalam Film KKN di Desa Penari: Analisis Semiotika Roland Barthes ]]>
<![CDATA[Nur Laila]]>;
<![CDATA[Ahmad Zulfikar Ali]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2351
<![CDATA[With increasingly sophisticated technology and the ability to present everything, it has led to moral decline. Without us realizing it, a moral crisis is currently affecting young people, especially teenagers, in this era. One effort to prevent this moral decline is utilizing mass communication media in the form of film. One such film, "KKN Di Desa Penari," focuses on the moral message conveyed in the film. The researcher used a media text analysis approach with a qualitative descriptive approach, incorporating Roland Barthes' semiotic analysis, which has three meanings: denotation, connotation, and metalanguage or myth. The researcher used observation and data validation methods using diligent observation and triangulation. The results of this study indicate that sixteen of the seventy scenes in the film "KKN Di Desa Penari" contain moral messages. The research findings reveal that the relationship between humans and God, the relationship between humans and other humans as social beings, and the relationship between humans and themselves are related.]]>
<![CDATA[A “Dakwah Kultural dan Moderasi Beragama dalam Masyarakat Multiagama: Studi Pemikiran KH Mustofa Bisri di Desa Tejowangi, Kecamatan Purwosari, Kabupaten Pasuruan” ]]>
<![CDATA[Moh. Amin Farijallah]]>;
<![CDATA[Anang Sholikhudin]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2670
<![CDATA[This study aims to examine the role of cultural da’wah in strengthening religious moderation within the Muslim–Christian community in Tejowangi Village, Purwosari District, Pasuruan Regency. The research employs a descriptive qualitative approach using interviews, observations, and documentation as data collection techniques. The informants consist of Islamic religious leaders, Christian religious leaders, village officials, and local community members selected through purposive sampling. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing. The findings indicate that the socio-religious life of the Tejowangi community is harmonious and inclusive. The practice of cultural da’wah is reflected in cross-religious participation in various social and religious activities, including religious celebrations and local cultural traditions. Religious moderation is demonstrated through attitudes of tolerance, social solidarity, and acceptance of local cultural values within the community. In addition, religious leaders play an important role in maintaining social stability by promoting moderate and inclusive religious teachings. This study reveals that cultural da’wah significantly contributes to fostering social harmony within a multi-religious society.]]>
<![CDATA[KONSEP THE LEADER’S INNER JORNEY DALAM MENINGKATKAN KUALITAS DAKWAH: STUDI KOMPARATIF PEMIKIRAN BUYA HAMKA ]]>
<![CDATA[Nur Fitriah]]>;
<![CDATA[Naila Marissa]]>;
<![CDATA[Alfi Nur Chasifah]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2669
<![CDATA[This study aims to analyze the concept of the leader’s inner journey in improving the quality of da'wah through a comparative study of Buya Hamka’s thought. The primary focus lies in exploring the internal dimensions of leadership, including spirituality, moral integrity, self awareness, and emotional maturity, as determinants of effective da'wah practices. This research employs a descriptive qualitative approach, utilizing library research techniquesby examining Buya Hamka’s works such as books, tafsir, and relevant writings on leadership and da'wah. The data analysis is conducted interpretatively, emphasizing a conceptual comparison between the inner journey framework in contemporary leadership discourse and the values embedded in Buya Hamka’s perspective. The findings reveal that the concept of an inner journey in Buya Hamka’s thought strongly emphasizes tazkiyatun nafs (self-purification), sincerity, and exemplary conduct as the foundational elements of effective da'wah. Furthermore, there is a significant alignment between the inner journey concept and Islamic leadership principles that prioritize character development and spiritual strengthening as sources of moral authority in da'wah. The implication of this study suggests that the quality of da'wah is not solely determined by rhetorical skills but also by the depth of spirituality and personal integrity of a da’i as a leader of the community. Keywords: inner journey, leadership, da'wah, Buya Hamka, spirituality.]]>
<![CDATA[DARI KRITIK MENJADI PANIK: ANALISIS NARASI KONTEN INFLUENCER TENTANG PONDOK PESANTREN TRADISIONAL ]]>
<![CDATA[Abiano Al Affan]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2680
<![CDATA[Criticism on social media toward traditional pondok pesantren has the potential to influence public opinion, particularly when voiced by influencers with large followers. This study aims to analyze the narrative construction presented in contents of two influencers, Guru Gembul and Herri Pras, who criticize traditional pondok pesantren. Research employs qualitative approach using narrative analysis of YouTube video contents produced by both influencers throughout 2025. Analysis focuses on narrative structure, narrative functions and characters, narrator positioning, and interpretation based on Stanley Cohen’s Moral Panic Theory. Findings reveal that the narratives constructed by both influencers follow a pattern of equilibrium, disruption, awareness of disruption, and attempts at restoration. Traditional pondok pesantren are represented as sources of disruption to what are considered ideal Islamic values through issues such as feudalism, anticriticism culture, moral deviation, and decline of Islamic education. Within this narrative structure, pesantren figures are positioned as folk devils or moral threats, while influencers position themselves as parties who awaken public awareness. Furthermore, as dramatic narrators, influencers construct narratives that tend to be subjective, emotional, and prone to negative generalizations about traditional pesantren. This study demonstrates that social media has significant potential to shape public opinion regarding religious institutions, while also creating stigma, polarization, and moral panic when information is not conveyed in a balanced and critical manner.]]>
<![CDATA[NEGOTIATING ISLAMIC BROADCASTING ETHICS: EXAMINING DIGITAL DA'WAH TRENDS AND THEOLOGICAL INTEGRITY ON TIKTOK AND INSTAGRAM REELS ]]>
<![CDATA[Muhammad Riduan]]>;
<![CDATA[Mohammad Rofiq]]>;
<![CDATA[Ahmad Zinuddin]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2675
<![CDATA[Abstract The rapid digitalization of Islamic Broadcasting and Communication (KPI) has birthed the "Dakwah Santuy" (casual preaching) trend on social media, specifically targeting Generation Z. However, this trend faces the stigma of theological dilution due to the algorithmic pressures of short-form video platforms that prioritize engagement over depth. This study aims to analyze the strategies used by content creators to package da'wah messages effectively while preserving theological substance. Utilizing a qualitative netnography approach, data were gathered through non-participant observation on TikTok and Instagram Reels, alongside in-depth interviews with three prominent da'wah creators. The findings reveal that creators navigate algorithmic constraints through two primary strategies: first, semantic shifts involving "The 3-Second Hook" that adapt rigid classical terminology into relatable everyday pragmatics; second, "pedagogical compensation," where short videos act purely as emotional triggers while complex theological evidence (dalil) and jurisprudence (fiqh) are relegated to captions or pinned comments. This dual-format approach successfully bridges classical Islamic literature with modern digital literacy. The study concludes that digital da'wah can maintain its hermeneutic integrity and ethical boundaries by strategically adapting linguistics and utilizing platform features comprehensively.]]>
<![CDATA[TIKTOK SEBAGAI MEDIA TEKNOLOGI DIGITAL DALAM PENYAJIAN KONTEN DAKWAH BAGI GENERASI Z DI KALANGAN MAHASISWA UPI PURWAKARTA ]]>
<![CDATA[Annisa Salsabila]]>;
<![CDATA[Joya Nuraini]]>;
<![CDATA[Nabilah Rangkuti]]>;
<![CDATA[Nurani Laraswati]]>;
<![CDATA[Rika Aprilia]]>;
<![CDATA[Hisny Fajrussalam]]>;
<![CDATA[Yahya Rafi Sya'bani]]>
<![CDATA[ Bayan lin-Naas : Jurnal Dakwah Islam Vol. 10 No. 1 (2026): Bayan Linnaas Vol. 10 No.1 2026 ]]>
Publisher : <![CDATA[Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan ]]>
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DOI: 10.28944/bayanlin-naas.v10i1.2695
<![CDATA[The rapid development of digital technology has transformed the way religious values are disseminated, including through social media platforms such as TikTok. However, the presentation of short, fast, and algorithm-based da’wah content also raises concerns regarding shallow religious understanding, filter bubble effects, the dominance of viral-oriented content, and the low level of digital literacy among students. This study aims to analyse TikTok as a digital technology medium in presenting da’wah content for Generation Z among students at Universitas Pendidikan Indonesia (UPI) Purwakarta Campus. The study employed a survey method with a quantitative approach. Data were collected through Google Form questionnaires distributed to 52 students from various study programs at UPI Purwakarta Campus. The research instrument used a Likert scale to measure the intensity of TikTok usage, exposure to da’wah content, content-viewing behaviour, the effectiveness of TikTok as a digital medium, and perceptions regarding the impact of digital da’wah content. The findings show that 96.2% of respondents were active TikTok users, while 86.5% used TikTok for a considerable duration each day. In addition, 65.4% of respondents frequently encountered da’wah content on their For You Page (FYP), whereas 57.68% tended to watch da’wah content until the end when it was considered interesting and relevant. Furthermore, 73.1% of respondents viewed TikTok as a practical medium for obtaining religious information, and 80.8% considered da’wah content on TikTok beneficial to their religious understanding. These findings indicate that TikTok plays a significant role as a digital technology medium in presenting da’wah content for Generation Z due to its ability to disseminate information quickly, visually, interactively, and accessibly. Nevertheless, strengthening digital literacy remains important so that religious information received through TikTok can be understood critically and responsibly.]]>
