KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
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663 Documents
<![CDATA[Pengaruh Perbedaan dari Laba Akuntansi, Laba Fiskal dan Komponen Laba terhadap Persistensi Laba pada Perusahaan yang Terdaftar di BEI ]]>
<![CDATA[Febianty, Evania]]>;
<![CDATA[Kurniawan, Budi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 4 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i4.3093
<![CDATA[The motivation behind this study is to inspect the contrast between bookkeeping benefit and available benefit and current profit parts. The contrast between bookkeeping benefit and expense benefit is situated by utilizing the distinction between bookkeeping benefit and duty benefit which is positive and the contrast between bookkeeping benefit and assessment benefit which is negative. The parts of current profit examined are incomes and accumulations. Income is estimated from working income, while gatherings are estimated from the distinction between bookkeeping benefit before charge less working income. Benefit ingenuity is situated with bookkeeping benefit before charge. The examining strategy utilized in this exploration is purposive testing technique. The consequences of the investigation show that the distinction between bookkeeping benefit and financial benefit is positive and working income altogether affects profit industriousness. Gatherings affect income tirelessness. In the interim, the contrast between bookkeeping benefit and available benefit is negative and doesn't altogether affect profit constancy.]]>
<![CDATA[Strategi Produksi Film Dokumenter “Before You Eat” sebagai Kampanye Penghentian Isu Perbudakan Modern ]]>
<![CDATA[Langi, Brian]]>;
<![CDATA[Kusumawati, Dyah]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v11i2.3094
<![CDATA[The issue of slavery is a problem faced by a number of countries, not only in the enslavement of crew members but until now there is modern slavery, namely human trafficking. The study aims to determine the production strategy of the documentary film "Before You Eat" as a campaign to stop the issue of modern slavery that occurs in Indonesia, this study uses the concept of Anthony G.Artis' documentary film production strategy. This research uses a qualitative research approach with a descriptive type of research. Meanwhile, data collection techniques through observation and in-depth interviews with the production team of the film "Before You Eat". The results of this study show the production strategy carried out by the production team of SBMI, GPID and Sorgori in making documentary films as a media campaign to stop the issue of modern slavery.]]>
<![CDATA[Pengaruh Brand Awareness dan Influencer Tasya Farasya terhadap Brand Trust Produk Skintific ]]>
<![CDATA[Tania, Maria Cindy]]>;
<![CDATA[Delliana, Santi]]>;
<![CDATA[Vardiansyah, Dani]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3107
<![CDATA[Brand trust is an important thing that the company must pursue. This is because brand trust is closely related to the company's existence. This research was conducted aiming to find out whether there is influence of Brand Awareness and influencer Tasya Farasya on Brand Trust of SKINTIFIC Products. Researchers refer to the theory of communication persuasion matrix to analyze the concept. The method used in this research is quantitative with explanatory research. Technique The sample in this study was calculated using purposive sampling. The results of this study indicate that brand awareness and influencer Tasya Farasya has a positive and significant effect on brand trust. The independent variable simultaneously influences the dependent variable by 81.9%.]]>
<![CDATA[Pengaruh Kualitas Layanan & Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Nagadigit ]]>
<![CDATA[Hirawan, Evelyna Septiani]]>;
<![CDATA[Nurjanah, Siti]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3138
<![CDATA[This study aims to identify the effect of service quality & brand image on customer loyalty through Nagadigit customer satisfaction. This study uses a quantitative method using SPSS. This research technique uses survey research techniques with online questionnaire distribution data collection methods. The sampling technique used was the Slovin technique with 94 respondents. This study uses validity, reliability, classical assumptions and hypotheses. In the hypothesis test, the results of the path analysis test conducted show that the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) through customer satisfaction (Y) has a smaller coefficient when compared to the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) directly, so that customer satisfaction (Y) cannot be an intervening variable between service quality (X1) and brand image (X2) on customer loyalty (Z).]]>
<![CDATA[The effect of exposure to vivo contraceptive ads on viewers' buying interest (survey of followers of the instagram account @vivo_id) ]]>
<![CDATA[Yodian, Vico]]>;
<![CDATA[Salman, Salman]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.3163
<![CDATA[Advertising is a form of persuasive communication with the aim of attracting consumers' buying interest in the advertised product. This research aims to determine whether there is an influence of exposure to Vivo contraceptive advertising on followers' buying interest from the Instagram account @vivo_id. This study uses a positivistic paradigm with a quantitative approach. Data was collected using a questionnaire to 100 @vivo_id followers. Based on the results of statistical tests, there is a strong, positive and significant relationship between exposure to Vivo contraceptive advertising and buying interest of @vivo_id followers. Besides that, the results of the coefficient of determination show that exposure to advertising for Vivo contraceptives has an influence of 89.49% on purchasing interest, while the remaining 10.51% is influenced by other factors.]]>
<![CDATA[Representasi Kekerasan Fisik Pada Perempuan Dalam Video Klip Kesha Ratuliu Berjudul Tak Mau Berubah ]]>
<![CDATA[Zatil Ismah, Susani]]>;
<![CDATA[Santi Delliana, Anastasia]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3198
<![CDATA[Violence against women is often not considered a big problem or a social problem, because it is considered a household matter and other people do not need to intervene. Violence that occurs against women does not have to be physical violence but can destroy the basis of a person's life. This type of research is qualitative research. The purpose of this research is to find out the physical violence against women in the video clip of kesha Ratuliu entitled Don't want to change which is related to the three trichotomy concepts in Charles Sanders Peirce's Semiotic Theory. In this research data analysis using descriptive qualitative method using Charles Sanders Peirce Semiotics analysis, there are three concepts in analyzing, namely: 1. Sign or representation 2. Object 3. Interpretant. The results of this study are the interpretation of signs or meanings in Kesha Ratuliu's video clip entitled Tak Mau Change by using Charles Sanders Peirce's semiotic analysis, namely: 1) Physical violence against women in the video clip 2) The psychological impact of physical violence.]]>
<![CDATA[Penggambaran Solidaritas Gangster Pada Film "High And Low The Worst X Cross” Di Netflix ]]>
<![CDATA[Balfagih, Muhammad Zulfan]]>;
<![CDATA[Agustrijanto, Agustrijanto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v11i2.3434
<![CDATA[Solidarity in gangster organizations is demonstrated in a variety of different behaviors. The aim of this research is to reveal solidarity between gangsters in the feature film "High and Low The Worst X Cross" and relate it to the theory of Social Reality Construction Theory in Mass Media. This research method uses Charles Sander Pierce's semiotic analysis method using three stages of sign, object and interpretant analysis. The results of this research found that gangsters are faced with a bad image by society and always have a negative impact on society. The existence of a view from the community makes the personality of the gangster organization become worse and difficult to control. During the analysis of signs, objects, and interpretants, it was found that gangster organizations, apart from having a bad view, were always seen in the eyes of society. Therefore, gangster organizations hide their character in society and do not display their solidarity]]>
<![CDATA[Analisis Resepsi Penonton Mengenai Hubungan Beda Agama dalam Film Akhirat: A Love Story ]]>
<![CDATA[Adzriansyah, Mochammad Fegi]]>;
<![CDATA[Delliana, Santi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3522
<![CDATA[Films do not become a reflection of reality in a real building. This research is in progress to find out the reception of the film Akhirat: A Love Story in Jakarta, the plot of the film Akhirat: A Love Story which addresses the issue of interfaith marriages. The theory used in this research is the theory of encoding and decoding. This research uses qualitative accession with reception analysis method. The results of this research show that the four informants in this research agree that Akhirat: A Love Story is a film that has a narration as strong as that of a different religion. On the other hand, the three informants in posizi oposizi aka this film also reflect on the causes and effects of religious entities that are embedded in an image of romance. According to the informant, Sanghe is in a position of negotiation, takama, describing the blessing of parents, as well as the struggle of appearances of different religions is described in a sequence of psychological and physical conditions. Informants in the dominant position of ipsuttu akaa who do not approve of romantic relationships of different religions are wise liars.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Wibisono, Daeng Mohammad Danu]]>;
<![CDATA[Wibowo, Tangguh Okta]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3524
<![CDATA[Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.]]>
<![CDATA[Pengaruh Corporate Governance terhadap Penghindaran Pajak pada Perusahaan Perbankan Periode 2018-2020 ]]>
<![CDATA[Adiwiratna, Paras Surya]]>;
<![CDATA[Lawita, Florencia Irena]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3525
<![CDATA[This study is aimed at knowing the influence of corporate governance on tax avoidance assessed with an effective tax rate (ETR). The size of the board of commissioners, audit committee, managerial ownership and institutional ownership are used as elements in corporate governance to be tested in research. The sample was determined by purposive sampling which found 32 banking companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2020. The study used secondary data as database. The research analysis method used is a multiple regression analysis method and is processed using SPSS 25. The results showed that the size of the board of commissioner had a negative effect on tax avoidance. Instituional ownership had a positive effect on tax avoidance. The audit committee and managerial ownership cannot influence tax avoidance]]>
