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KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Published by UNIVERSITAS KALBIS
ISSN : 23386088     EISSN : 29881676     DOI : https://doi.org/10.53008
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 695 Documents
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Pengaruh Personal Branding dan Content Marketing Terhadap Customer Engagement Petra Juliana Bella; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/sq72js25

Abstract

The impact of easy access to the internet by society has resulted in rapid technological developments. One of the advantages of the advancement of the internet and social media is its ability as a platform to promote tourist attractions through social networks, as well as utilizing media to disseminate marketing content and build unique identities as part of personal branding, a routine commonly carried out by public figures. One of the influential public figures through the TikTok platform is Pranichia. The data collection method for this research uses an online questionnaire via Google Form with a Likert Scale. This research is a type of quantitative research that uses non-probability sampling, especially purposive sampling, and the data is analyzed using SPSS. The research results show that the independent variables Personal Branding (X1) and Content Marketing (X2) are related to the dependent variable, Customer Engagement (Y). To find out how much influence the independent variable has on the dependent variable.
Pengembangan Aplikasi E-Recruitment Berbasis Website Studi Kasus PT. Mitra Moderen Marketama Rafi Rizq Ramadhan; Harya Bima Dirgantara
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/4tx5zj96

Abstract

The goal of this research is to develop a web-based recruitment application to address challenges in the employee recruitment process, which involves a large number of applicants and limited time. This application is designed to simplify and expedite the entire recruitment process through the use of a web-based platform. The method applied in the development of this application is the Rational Unified Process (RUP). The application is tested using black box testing and user acceptance test methods. The results of this research include a web-based recruitment system developed using the Rational Unified Process method.
Hiperealitas Relasi Interpersonal Atasan Bawahan Dalam Serial Drama Korea a Businness Proposal Hotlando Manullang; Delliana Santi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1wezt598

Abstract

Now a days, communication and information technology have touched every aspect of our lives, enabling faster processes and overcoming spatial and temporal constraints. Gone are the days of handwritten letters sent through postal services. It is undeniable that the advancements in information and communication technology have provided us with broader and more accurate sources of information. We now live in an information society, where every facet of our existence is influenced by technology. The rapid development of information and communication technology has ushered the world into the era of globalization. Notably, this globalized world is significantly shaped by media technology. Through global media platforms, human interactions are open and extensive. Furthermore, these media channels play a crucial role in disseminating cultures globally. Easy access to information and communication has made people more aware of diverse cultures. However, cultural exchange doesn’t solely occur through traditional media. Social media platforms, films, and global television series also contribute to the distribution of cultural knowledge across borders.
Strategi Kreatif Program K-Hits MNC Music dalam Mengemas Konten K-Pop Ryan Windy Pratama; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ef3ynd46

Abstract

Korean pop has come up with many creative ideas for a number of communication products, one of which is television program programs. K-Hits is a television program that packages K-Pop content produced by MNC vision and aired on channel 111. K-Hits discusses music, series, dramas, and information about South Korean idols. This research aims to describe the creative strategies used by K-Hits in packaging K-Pop content. A descriptive qualitative approach with a case study method and a post-positivism paradigm is used in this study. The format of the event, artistic arrangement, and the choice of music and fashion became the main creative strategies in the production of K-Hits programs while gimmicks became supporters for the creation of a festive atmosphere. However, researchers found that punching lines have not been used so this element needs to be implemented so that viewers do not feel bored when watching K-Hits programs because there is a surprise effect in the TV program.
Perancangan UI/UX Website Perpustakaan Daerah Kota Jayapura sebagai Upaya Digitalisasi Sistem Peminjaman Buku Fisik Aura Rezlina Zatalini; Betha Almanfaluthfi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/nzh9ck51

Abstract

This study aims to design the UI/UX of the Jayapura Regional Library website to improve accessibility and simplify the physical book borrowing service through a digital platform. Low literacy rates in Papua, combined with the limitations of the existing OPAC system that can only be accessed on-site, underscore the need for a more flexible digital solution. The design process applies the Design Thinking method encompassing empathize, define, ideate, prototype, and test stages. Data were collected through in-depth interviews with library users and staff, as well as direct observation of the OPAC system. The interface was designed using Figma in the form of wireframes, mockups, and interactive prototypes. The design incorporates an earth-tone color palette inspired by the visual character of Jayapura, Plus Jakarta Sans typography, and a mobile-first layout approach. Usability testing involving 24 respondents yielded a mean System Usability Scale (SUS) score of 80, categorized as Excellent. All respondents (100%) agreed that the website simplifies book searching, makes borrowing more practical, and improves the overall library service experience compared to the existing conventional system.  

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