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Krisnawati Setyaningrum Nugraheni
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digitalinnovation@arimbi.or.id
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Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
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INDONESIA
Digital Innovation : International Journal Of Management
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30479681     EISSN : 30479053     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 182 Documents
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The Effect of Compensation on Employee Loyalty in MSMEs Fostered by Bio Hadikesuma Management Training and Consulting (BHMTC) Indonesia, Yogyakarta Nadyta Masagala; Megawati Megawati; Arifah Arifah
Digital Innovation : International Journal of Management Vol. 3 No. 4 (2026): October: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i4.775

Abstract

Compensation is widely regarded as a major determinant of employees’ loyality to their organization. This research set out to examine how compensation shapes employee loyality in Micro, Small, and Medium Enterprises (MSMEs) guided by Bio Hadikesuma Management Training and Consulting (BHMTC) Indonesia, Yogyakarta. Compensation was broken down into salary (X1) and benefits (X2), with employee loyalty as the dependent variable (Y). A quantitative design with a descriptive orientation was used, and all 30 employees were included as respondents through saturated sampling. Information was gathered via observation, interviews, a literature review, dan a Likert-scale questionnaire. SPSS was used to run validity and reliability checks, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination. The findings show that, taken separately, salary (X1) has a positive and significant effect on employee loyalty (Y), whereas benefits (X2) have no significant effect. Taken together, however, salary (X1) and benefits (X2) significantly effect loyalty (Y). The study concludes that compensation, and in particular an appropriate salary, plays an important role in strengthening employees’ commitment, sense of responsibility, and loyalty toward the enterprise.
Digital-Based Tourism Destination Development Strategies to Enhance Tourism Competitiveness in Gorontalo Province Putri Dengo; Raflin Hinelo; Rio Monoarfa
Digital Innovation : International Journal of Management Vol. 3 No. 4 (2026): October: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i4.779

Abstract

Digital transformation has changed the way tourism destinations are promoted, managed, and accessed by visitors. Digital technology is no longer limited to promotional activities but has become part of destination management, information provision, service delivery, governance, and tourism experience creation. Gorontalo Province has natural, marine, and cultural tourism resources that can be developed to strengthen regional tourism competitiveness. This study aims to analyze and synthesize digital-based destination development strategies relevant to Gorontalo Province. A qualitative literature review approach was employed by examining publications from 2022–2026 concerning tourism digital transformation, digital marketing, smart tourism, destination governance, and tourism competitiveness, supported by official regional statistics as contextual evidence. The synthesis indicates that digital strategies should be developed in an integrated manner through stronger digital marketing, accurate and accessible tourism information, smart tourism applications, human resource development, digital infrastructure, data utilization, and multi-stakeholder collaboration. Official statistics indicate that domestic tourist trips to Gorontalo reached 482,466 trips in May 2026, following 572,637 trips in March 2026, indicating substantial domestic tourism activity and the need for destination management that can respond to changing visitor demand. Digital strategies in Gorontalo should therefore be implemented gradually and adapted to the characteristics of each destination, infrastructure readiness, human resource capacity, and local community involvement.

Page 19 of 19 | Total Record : 182

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