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Digital Innovation : International Journal Of Management
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30479681     EISSN : 30479053     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 178 Documents
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The Influence of Beauty Influencers, Brand Awareness, and Word of Mouth on the Purchase Decision of Skintific Beauty Products Among the People of Marendal I Village, Deli Serdang Nurul Habibah; Yayuk Yuliana; Mhd Hilman Fikri; Mhd Dani Habra
Digital Innovation : International Journal of Management Vol. 3 No. 2 (2026): April: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i2.743

Abstract

This research aims to determine the Influence of Beauty Influencers, Brand Awareness, and Word of Mouth on the Purchase Decision of Skintific Beauty Products Among the Community of Desa Marendal I Deli Serdang. In this study, the data collection technique used a random sampling method, with a sample of 97 respondents. All analyses in this research were assisted by SPSS 25.0 software. The data analysis techniques involved classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test conducted, the results showed that the Sig. value for the Beauty Influencer variable was 0.00 < 0.05, and the t-calculated value > t-table (6.871 > 1.661). Thus, it can be concluded that the Beauty Influencer variable has a positive and significant influence on the Purchase Decision variable. Furthermore, the Sig. value for the Brand Awareness variable was 0.00 < 0.05, and the t-calculated value > t-table (3.881 > 1.661). Thus, it can be concluded that the Brand Awareness variable has a significant influence on the Purchase Decision variable. Next, the Sig. value for the Word of Mouth variable was 0.047 < 0.05, indicating a significant influence on the Purchase Decision variable. From the data, the t-calculated value > t-table (1.786 > 1.661). Thus, it can be stated that the Word of Mouth variable has a positive and significant influence on the Purchase Decision variable. The F-test results show that Beauty Influencers, Brand Awareness, and Word of Mouth simultaneously influence the purchase decision of Skintific Beauty Products Among the Community of Desa Marendal I Deli Serdang, with the F-calculated value (49.633) > F-table (2.701), and a significance value of 0.000 < 0.05. The adjusted coefficient of determination (R Square) value is 0.616, meaning that 61.6% of the dependent variable can be explained by the independent variables, while the remaining 38.4% is explained by other variables outside those studied.
The Effect of Digital Payment on Consumptive Behavior at Indomaret in Pematangraya City Adrian K. Tarigan; Jopinus Saragih; Mhd. Ramadhan; Yeni Trisna Purba
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.744

Abstract

The rapid development of digital payment technology has transformed consumer transaction patterns by providing faster, more convenient, and secure payment methods. The increasing use of digital payment systems in modern retail has raised concerns regarding their potential influence on consumers' purchasing behavior, particularly consumptive behavior. This study aims to examine the effect of Digital Payment on Consumptive Behavior among consumers shopping at Indomaret in Pematangraya City, Indonesia. A quantitative research approach with an associative design was employed using purposive sampling. Primary data were collected through structured questionnaires from 96 respondents who had experience using digital payment during shopping transactions. The collected data were analyzed using descriptive statistics, validity and reliability tests, Pearson Product-Moment correlation analysis, and hypothesis testing through the t-test with the assistance of IBM SPSS Statistics 26. The findings reveal that Digital Payment has a significant positive influence on Consumptive Behavior. The convenience, transaction speed, security, and promotional benefits offered by digital payment systems encourage consumers to conduct transactions more frequently and increase the likelihood of impulsive purchasing. The statistical analysis confirms that the proposed hypothesis is accepted, indicating a significant relationship between Digital Payment and Consumptive Behavior. This study contributes empirical evidence regarding digital payment adoption in a regional retail environment and provides practical implications for retailers, digital payment providers, and policymakers in promoting responsible digital financial services and consumer spending behavior.
The Influence of Digital Marketing and Consumer Trust on Interest in Buying Local Products Through Social Media on the People of Ambon City Saptenno, Sammy; Ferdinandus, Leonora
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.740

Abstract

The development of digital marketing through social media has changed people's consumption patterns, including in the marketing of local products, but empirical studies in Eastern Indonesia such as Ambon City are still very limited. This study aims to analyze the influence of digital marketing and consumer trust on the interest in buying local products through social media in the people of Ambon City, both partially and simultaneously. The approach used was quantitative with a causal associative design, involving 120 respondents selected through purposive sampling techniques, with data collected through a Likert scale questionnaire  and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The test results showed that digital marketing had a positive and significant effect on buying interest (β=0.46; t=7.62; p=0.000), as well as consumer confidence (β=0.41; t=6.83; p=0.000). Together, the two variables were able to explain 71% of the variation in buying interest (R²=0.71), so that all research hypotheses were accepted. These findings confirm that the effectiveness of promotional content and brand interaction on social media needs to be accompanied by strengthening consumer trust in order to be able to encourage interest in purchasing local products optimally. This research makes a theoretical and practical contribution to the development of trust-based digital marketing strategies in regional contexts with distinctive socio-cultural characteristics such as Ambon City.
The Influence of Shopping Lifestyle and Hedonic Motivation on Blibli Impulse Buying Amellia Putri; Dorothy Rouly H. Pandjaitan; Nuzul Inas Nabila
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.745

Abstract

The quick expansion of e-commerce has changed how consumers make purchases and made impulsive purchases more common in online shopping settings. Blibli, one of the top local e-commerce sites in Indonesia, provides a range of features, sales, and shopping experiences that can encourage customers to make impulsive purchases. The purpose of this study is to investigate how Blibli customers in Bandar Lampung's shopping lifestyle and hedonic purchasing motivation affect impulsive purchases. Using primary data gathered from questionnaires given to 115 respondents chosen by purposive sampling, a quantitative research approach with an associative causal design was used. Multiple linear regression was used to analyze the data using IBM SPSS 26. According to the findings, people who consider shopping to be an integral part of their lifestyle are more likely to make impulsive purchases. Additionally, hedonic shopping motive was found to have a favorable and significant impact on impulse buying, indicating that customers who shop for pleasure, amusement, and emotional fulfillment are more likely to make impulsive purchases. Additionally, 53.8% of the difference in impulsive purchasing behavior was explained by the two independent factors taken together. The study comes to the conclusion that among Bandar Lampung Blibli customers, hedonic purchasing motivation and shopping lifestyle are significant predictors of impulsive purchases.
Analysis of Businnes Strategy in Bussiness Zozo Garden Bandar Lampung City with SWOT Matrix Approach Jogi Putra Maulana; Muslimin Muslimin
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.747

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, leading to increasingly intense competition among cafés and restaurants and requiring businesses to formulate effective strategies to sustain competitiveness and long-term growth. This study aims to analyze the business strategy of Zozo Garden Coffee & Eatery, a garden-themed café located in Bandar Lampung, Indonesia, by evaluating its internal and external environments and identifying the most appropriate strategic priorities. A qualitative case study approach was employed using purposive sampling involving the owner, customers, and an industry expert as informants. Primary data were collected through observations, semi-structured interviews, and documentation, while secondary data were obtained from relevant literature. The collected data were analyzed using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results show that Zozo Garden achieved an IFE score of 3.10 and an EFE score of 2.84, positioning the company in Cell IV (Grow and Build) of the IE Matrix. The QSPM analysis identified the SO1 strategy as the top priority with a Total Attractiveness Score (TAS) of 3.99, emphasizing digital marketing enhancement, brand differentiation, and customer experience improvement. The study concludes that growth-oriented strategies supported by continuous operational improvement are essential for strengthening competitiveness and ensuring long-term business sustainability.
Determinants of Customer Loyalty Between TikTok Shop Users in Bali: The Role of Customer Satisfaction Moderation A.A. Ngurah Bisma Prasatria; Nyoman Sri Subawa
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.751

Abstract

The rapid growth of social commerce has intensified competition among e-commerce platforms, making customer loyalty essential for long-term competitiveness. This study examines the effects of e-service quality, perceived ease of use, and brand image on customer loyalty among Generation Z TikTok Shop users in Bali. It also investigates the mediating role of brand image and the moderating role of customer satisfaction. The study was conducted from January to May 2026 with 250 respondents selected through purposive sampling. Primary data were collected through an online questionnaire using Google Forms and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that e-service quality, perceived ease of use, and brand image have positive and significant effects on customer loyalty. E-service quality and perceived ease of use also significantly enhance brand image. Furthermore, brand image significantly mediates the effects of e-service quality and perceived ease of use on customer loyalty. Customer satisfaction significantly strengthens the relationships between e-service quality, perceived ease of use, brand image, and customer loyalty. These findings highlight the importance of service quality, usability, brand image, and customer satisfaction in strengthening loyalty and competitive positioning in social commerce.
The Impact of Work Environment and Financial Stimuli on Employee Work Effectiveness Mediated by Organizational Compliance: A Study at PT. Bank Mandiri (Persero) Tbk Jepara Branch Aditya Angger Wibowo
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.752

Abstract

This study aims to evaluate the causal mechanism of the work environment and financial stimulus in encouraging employee work effectiveness through the role of organizational compliance mediation at PT Bank Mandiri (Persero) Tbk, Jepara Branch. A quantitative approach was used by distributing questionnaires to 120 employees selected through accidental sampling based on the formulation of the Hair sample size. Data analysis was carried out comprehensively using Structural Equation Modeling (SEM) to test the relationship between latent variables. Empirical results show that the work environment and financial stimuli have a positive and significant effect on organizational compliance. Simultaneously, the two exogenous predictors together with organizational compliance have a direct positive and significant impact on increasing employee work effectiveness. These findings confirm that organizational compliance plays a role as an intervening variable that strengthens the contribution of the work ecosystem and financial incentives in achieving sustainable operational effectiveness. The practical implications of this study emphasize the importance of strategies to improve ergonomic work facilities, transparency of performance-based incentive schemes, and strengthening internal compliance cultures. An integrated management framework that combines operational comfort, compensation fairness, and internal regulatory enforcement is key in maintaining productivity, service quality, and organizational competitiveness in the midst of financial sector dynamics.
Analysis of the Influence of Supply Chain Management on the Operational Efficiency of Capture Fisheries Business in Ambon City: Multiple Linear Regression Approach Fauzia Tutupoho
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.753

Abstract

The fisheries sector plays a vital role in Indonesia's maritime economy, yet capture fisheries enterprises in Ambon City continue to face persistent operational constraints, including limited cold-chain facilities, seasonal catch dependency, and poorly structured coordination among fishermen, collectors, and end consumers, all of which contribute to information asymmetry and suboptimal supply chain performance. This study aims to describe the current condition of supply chain management practices, assess the level of operational efficiency achieved, and examine the influence of supply chain management on operational efficiency among capture fisheries businesses in Ambon City. A quantitative associative approach was employed, involving 110 respondents selected through purposive sampling, with data analyzed using multiple linear regression after classical assumption testing confirmed normality, absence of multicollinearity, and homoscedasticity. The findings reveal that demand planning, procurement and distribution, and information integration each exert a significant and positive partial effect on operational efficiency, with demand planning demonstrating the strongest contribution (B=0.438), followed by procurement and distribution (B=0.353) and information integration (B=0.205). Simultaneously, these three dimensions explain 45.5 percent of the variance in operational efficiency (R²=0.455; F=29.53; p=0.000). These results indicate that although supply chain management awareness exists among business actors, implementation remains fragmented due to infrastructure and communication limitations. It is recommended that future research expand the sampling area, incorporate additional variables such as institutional capacity and policy support, and apply mediation or moderation approaches to deepen understanding of the underlying mechanisms.

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