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Krisnawati Setyaningrum Nugraheni
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Digital Innovation : International Journal Of Management
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30479681     EISSN : 30479053     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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The Effect of Digital Payment on Consumptive Behavior at Indomaret in Pematangraya City Adrian K. Tarigan; Jopinus Saragih; Mhd. Ramadhan; Yeni Trisna Purba
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.744

Abstract

The rapid development of digital payment technology has transformed consumer transaction patterns by providing faster, more convenient, and secure payment methods. The increasing use of digital payment systems in modern retail has raised concerns regarding their potential influence on consumers' purchasing behavior, particularly consumptive behavior. This study aims to examine the effect of Digital Payment on Consumptive Behavior among consumers shopping at Indomaret in Pematangraya City, Indonesia. A quantitative research approach with an associative design was employed using purposive sampling. Primary data were collected through structured questionnaires from 96 respondents who had experience using digital payment during shopping transactions. The collected data were analyzed using descriptive statistics, validity and reliability tests, Pearson Product-Moment correlation analysis, and hypothesis testing through the t-test with the assistance of IBM SPSS Statistics 26. The findings reveal that Digital Payment has a significant positive influence on Consumptive Behavior. The convenience, transaction speed, security, and promotional benefits offered by digital payment systems encourage consumers to conduct transactions more frequently and increase the likelihood of impulsive purchasing. The statistical analysis confirms that the proposed hypothesis is accepted, indicating a significant relationship between Digital Payment and Consumptive Behavior. This study contributes empirical evidence regarding digital payment adoption in a regional retail environment and provides practical implications for retailers, digital payment providers, and policymakers in promoting responsible digital financial services and consumer spending behavior.
The Influence of Digital Marketing and Consumer Trust on Interest in Buying Local Products Through Social Media on the People of Ambon City Saptenno, Sammy; Ferdinandus, Leonora
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.740

Abstract

The development of digital marketing through social media has changed people's consumption patterns, including in the marketing of local products, but empirical studies in Eastern Indonesia such as Ambon City are still very limited. This study aims to analyze the influence of digital marketing and consumer trust on the interest in buying local products through social media in the people of Ambon City, both partially and simultaneously. The approach used was quantitative with a causal associative design, involving 120 respondents selected through purposive sampling techniques, with data collected through a Likert scale questionnaire  and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The test results showed that digital marketing had a positive and significant effect on buying interest (β=0.46; t=7.62; p=0.000), as well as consumer confidence (β=0.41; t=6.83; p=0.000). Together, the two variables were able to explain 71% of the variation in buying interest (R²=0.71), so that all research hypotheses were accepted. These findings confirm that the effectiveness of promotional content and brand interaction on social media needs to be accompanied by strengthening consumer trust in order to be able to encourage interest in purchasing local products optimally. This research makes a theoretical and practical contribution to the development of trust-based digital marketing strategies in regional contexts with distinctive socio-cultural characteristics such as Ambon City.
The Influence of Shopping Lifestyle and Hedonic Motivation on Blibli Impulse Buying Amellia Putri; Dorothy Rouly H. Pandjaitan; Nuzul Inas Nabila
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.745

Abstract

The quick expansion of e-commerce has changed how consumers make purchases and made impulsive purchases more common in online shopping settings. Blibli, one of the top local e-commerce sites in Indonesia, provides a range of features, sales, and shopping experiences that can encourage customers to make impulsive purchases. The purpose of this study is to investigate how Blibli customers in Bandar Lampung's shopping lifestyle and hedonic purchasing motivation affect impulsive purchases. Using primary data gathered from questionnaires given to 115 respondents chosen by purposive sampling, a quantitative research approach with an associative causal design was used. Multiple linear regression was used to analyze the data using IBM SPSS 26. According to the findings, people who consider shopping to be an integral part of their lifestyle are more likely to make impulsive purchases. Additionally, hedonic shopping motive was found to have a favorable and significant impact on impulse buying, indicating that customers who shop for pleasure, amusement, and emotional fulfillment are more likely to make impulsive purchases. Additionally, 53.8% of the difference in impulsive purchasing behavior was explained by the two independent factors taken together. The study comes to the conclusion that among Bandar Lampung Blibli customers, hedonic purchasing motivation and shopping lifestyle are significant predictors of impulsive purchases.
Analysis of Businnes Strategy in Bussiness Zozo Garden Bandar Lampung City with SWOT Matrix Approach Jogi Putra Maulana; Muslimin Muslimin
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.747

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, leading to increasingly intense competition among cafés and restaurants and requiring businesses to formulate effective strategies to sustain competitiveness and long-term growth. This study aims to analyze the business strategy of Zozo Garden Coffee & Eatery, a garden-themed café located in Bandar Lampung, Indonesia, by evaluating its internal and external environments and identifying the most appropriate strategic priorities. A qualitative case study approach was employed using purposive sampling involving the owner, customers, and an industry expert as informants. Primary data were collected through observations, semi-structured interviews, and documentation, while secondary data were obtained from relevant literature. The collected data were analyzed using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results show that Zozo Garden achieved an IFE score of 3.10 and an EFE score of 2.84, positioning the company in Cell IV (Grow and Build) of the IE Matrix. The QSPM analysis identified the SO1 strategy as the top priority with a Total Attractiveness Score (TAS) of 3.99, emphasizing digital marketing enhancement, brand differentiation, and customer experience improvement. The study concludes that growth-oriented strategies supported by continuous operational improvement are essential for strengthening competitiveness and ensuring long-term business sustainability.

Page 18 of 18 | Total Record : 174

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