cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
maj@mail.unnes.ac.id
Phone
-
Journal Mail Official
maj@mail.unnes.ac.id
Editorial Address
Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
Location
Kota semarang,
Jawa tengah
INDONESIA
Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : https://doi.org/10.15294/maj
Core Subject : Economy,
Economics, Econometrics & Finance
Management Analysis Journal (MAJ), provides a forum for the full range of scholarly study of the language and literature.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
 7   8   9   10   11 
The Role of Brand Love and Perceived Value in Building Generation Z Brand Loyalty: Evidence from Saisons Space Cirebon Feby Nurul Fauzia; Misbak; Soesanty Maulany
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.45545

Abstract

This study was motivated by the increasing competition in the coffee shop industry, which requires businesses to strengthen customer loyalty through the creation of superior value and emotional connections with consumers. Using a quantitative cross-sectional design and purposive sampling technique, this research involved 171 Generation Z consumers aged 17–28 years who were active members of Saisons Space Cirebon and had made at least two purchases within the previous three months. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both brand love and perceived value have significant positive effects on brand loyalty, with perceived value emerging as the more dominant factor. Together, these variables explain 25.5% of the variance in consumer loyalty, indicating a moderate level of explanatory power. These findings suggest that consumer loyalty is shaped by a combination of rational considerations, such as perceived value, and emotional factors, such as attachment to the brand. The study contributes to the literature by integrating emotional and rational dimensions to explain Generation Z consumer loyalty in the context of local coffee shops. However, the cross-sectional quantitative approach may limit a deeper understanding of the emotional motivations underlying brand loyalty. Therefore, coffee shop businesses should prioritize strategies that enhance customer value and foster emotional relationships to maintain and strengthen customer loyalty.
Flextime and Gen Z Work-Life Balance: The Moderating Roles of Job Crafting and Boundary Management Abdul Kadir Alamudi; Maulidyah Amalina Rizqi
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.46933

Abstract

This research study examines the effectiveness of flextime policy on the Work-Life Balance (WLB) of Generation Z employees by evaluating the dual moderating roles of Job Crafting (an expansive strategy) and Boundary Management Strategies (a protective strategy). Flexible work arrangements (flextime) are often assumed to be the ideal solution for achieving Work-Life Balance (WLB). However, for Generation Z employees, this autonomy frequently triggers the "Autonomy Paradox," which blurs the boundaries between work and personal time. Using an explanatory quantitative approach, a survey was distributed to 400 Generation Z employees across various industries in Indonesia who have access to flexible work arrangements. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that flextime policy, in isolation, does not significantly affect WLB. Furthermore, Job Crafting behavior does not strengthen this relationship and instead risks triggering self-exploitation. Conversely, Boundary Management Strategies significantly strengthen the positive impact of flextime on WLB. The conclusion of this study emphasizes that time flexibility requires individuals' ability to establish firm boundaries (psychological detachment). As a managerial implication, organizations are advised not merely to provide time autonomy but also to facilitate digital boundary management training.
Revealing the Role of Streamer Traits on Perceived Value and Impulsive Buying Behavior in TikTok Live Shopping Muhammad Gaizka Darmawangsa; Afrima Widanti
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.47237

Abstract

This study research investigates the phenomenon of low purchase conversion rates amid the rapid growth of e-commerce and the widespread adoption of TikTok Live Shopping features in Indonesia. The study conceptualizes five streamer characteristics, namely attractiveness, popularity, experience, information quality, and interactivity, as stimuli; perceived value as the organism; and impulsive buying behavior as the consumer response. This research employs a quantitative approach using primary data collected through an online questionnaire administered to 225 valid respondents who had previously made purchases through Mami Louisse’s TikTok live shopping sessions. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that all five characteristics have a positive and significant effect on the formation of perceived value. Specifically, information quality emerges as the strongest determinant influencing consumers’ perceived value, surpassing both popularity and physical attractiveness. Furthermore, the study confirms that perceived value acts as the primary predictor driving impulsive buying behavior, with a large effect size. These findings imply that within the live shopping ecosystem, substantive elements, particularly the accuracy of product information, are more crucial than mere visual entertainment in triggering spontaneous purchase decisions.
Information Systems Success and Management Control Effectiveness in MSMEs: The Roles of System Use and User Satisfaction Muhammad Evan Hakim; Moh Yudi
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.47238

Abstract

This study examines how Information Quality (IQ) and Service Quality (SQ) influence Management Control Effectiveness (MCE) in Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City, by considering System Use (SU) as a mediating variable and User Satisfaction (US) as a moderating variable. Drawing on the DeLone and McLean IS Success Model, this study addresses the limited empirical evidence on how accounting information systems support management control practices in MSMEs. Data were collected from 180 MSME actors who use accounting information systems and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The findings show that SU plays a central role in improving MCE and mediates the relationship between SQ and MCE. IQ has a direct positive effect on MCE, while its relationship with SU is moderated by US. User satisfaction also strengthens the role of service quality in encouraging system use. These findings highlight that the effectiveness of management control in MSMEs depends not only on the quality of information and services, but also on how actively users engage with the system. The study suggests that improving digital literacy and user-oriented system support can enhance the benefits of accounting information systems for MSME management control.
When Engagement Backfires: Gamification Susceptibility to Financial Misinformation Dwi Cahyaningdyah; Andhi Wijayanto; Kris Brantas Abiprayu; Syam Widia; Erisa Aprilia Wicaksari
Management Analysis Journal Vol. 14 No. 4 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i4.47425

Abstract

This paper examines five theoretically motivated predictors of susceptibility: gamified financial literacy engagement, subjective financial literacy, emotion regulation, information framing preferences, and cognitive ability. These predictors are embedded within a dual process framework and tested using OLS regression with heteroscedasticity-consistent standard errors on survey data from N = 89 university-affiliated respondents in Indonesia. Two unexpected findings are reported. First, engagement with gamified financial literacy programs is positively and significantly associated with susceptibility, contrary to the hypothesized direction, interpreted as a gamification engagement-without-depth effect consistent with self-determination theory and the Dunning-Kruger literature on overconfidence. Second, information framing preferences are also positively associated, reflecting a ceiling effect and a loss-sensitivity dimension linked to financial anxiety. Financial literacy is negatively associated at a marginal level, while females are less susceptible than males. Objective financial knowledge shows near-zero predictive power, suggesting factual knowledge does not reduce susceptibility. Implications for financial education, consumer protection, and measurement are discussed.

Page 11 of 11 | Total Record : 105

 7   8   9   10   11 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 15 No. 1 (2026): Management Analysis Journal Vol. 14 No. 4 (2025): Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal