cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
maj@mail.unnes.ac.id
Phone
-
Journal Mail Official
maj@mail.unnes.ac.id
Editorial Address
Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
Location
Kota semarang,
Jawa tengah
INDONESIA
Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : https://doi.org/10.15294/maj
Core Subject : Economy,
Economics, Econometrics & Finance
Management Analysis Journal (MAJ), provides a forum for the full range of scholarly study of the language and literature.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
 4   5   6   7   8 
FoMO And Discounts: Why Generation Z Can't Resist Online Shopping? Eva Sofiana; Rina Suthia Hayu
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26979

Abstract

This study  aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying, highlighting the urgency due to the rising trend of digital-driven impulsive consumption. Using a quantitative approach, this study analyzed data from 130 respondents selected through random sampling techniques. Data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) reveals that social media influencers, fear of missing out (FoMO), and discount prices positively influence impulse buying, with FoMO having the most significant influence. However, the shopping lifestyle was found to have no significant influence on impulse buying. These findings have important implications for marketers, suggesting that they optimize collaboration with influencers who match the target market, design promotional strategies that utilize FoMO elements ethically, and implement structured discount pricing strategies. For consumers, this study encourages awareness of the influence of influencers and FoMO on purchasing decisions, as well as the importance of self-control. For companies, it provides insights to develop effective digital marketing strategies by leveraging FoMO and discounts, especially to attract Gen Z.    
The Effect of Work Life Balance and Self-Efficacy on Employee Performance Through Organizational Commitment Asti, Viona Dara; Nasution, Nasution
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27273

Abstract

The purpose of this study is determine how work life balance and self efficacy impact employee performance, either directly or through organizational Commitment. In facing fiercer industrial competition, employee performance plays a vital role in boosting the banking sector's competitiveness. This research uses quantitative approach and applies the simple random sampling method in sampling. The subjects of this study were 128 respondents selected as a sample from the population of Bank Bengkulu employees in the Bengkulu City area, totaling 423 people. Data collection was conducted straightforwardly utilizing customary (paper) surveys. In differentiation, data examination conducted through the Structural Equation Modeling strategy based of Partial Least Squares utilizing SmartPLS version 3.0 software. Outcomes of analysis show that work-life balance and self efficacy significantly and favorably affect employee performance, either directly or through organizational commitment. In addition, organizational commitment strengthens the impact of these two variables on improving performance. The implication of this research is that the management of Bank Bengkulu needs to improve work-life balance and employee self-efficacy to strengthen organizational commitment, so that employee performance can be optimal and company productivity increases.
Analysis of Construction Risk Using Markov Decision Process and Reinforcement Learning Prasetyo, Restu Wijang; Handayani, Wiwik
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27324

Abstract

Recognizing the critical need for advanced risk management in the rapidly expanding construction sector, this study aims to analyze and optimize construction risk mitigation strategies at a prominent Indonesian housing developer, enhancing project time efficiency and reducing decision-making uncertainty. The research methodology employs a quantitative descriptive approach, utilizing Markov Decision Process to model project risk dynamics and Reinforcement Learning, specifically the Q-Learning algorithm, to determine optimal mitigation policies. Data collection involved direct observation, in-depth interviews with project management, and analysis of historical project documentation from a housing project. Research findings demonstrate that the Q-Learning model effectively identifies and recommends adaptive mitigation strategies for various risk levels, providing optimal actions that significantly reduce project delays. The implementation of these data-driven strategies resulted in a notable improvement in project time efficiency, reducing the average project duration. Reproducibility, convergence, and sensitivity tests further validate the model's reliability and robustness, confirming its capacity to provide consistent and stable recommendations under diverse conditions.
From Fintech to Competitiveness: Financial Sustainability Performance of MSMEs in the Digital Era Pitaloka, Diah Ayu; Afandy, Chairil
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27535

Abstract

The main objective of this study is to analyze the role of competitiveness as a mediator in the relationship between financial technology (fintech) adoption and financial sustainability performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Fintech provides easy access to digital financial services that positively impact productivity and transaction efficiency in MSMEs. This study uses the Practice-Based View (PBV) approach to understand how MSMEs can adopt fintech to improve their competitiveness and financial sustainability performance. Data was collected from 190 respondents who have adopted fintech using purposive sampling and snowball sampling techniques. This research uses the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4.0. The results showed that fintech significantly affects competitiveness and financial sustainability performance in MSMEs, and competitiveness substantially mediates the relationship between the two. This study confirms that using fintech as a strategic practice can strengthen competitiveness and thus encourage financial sustainability performance in the long term.
Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value Alfina Priyanidewi, Pipin; Hadi, Effed Darta
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27601

Abstract

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
Empowering Innovation: How Self-Leadership and Inclusive Leadership Shape Creative Work Behavior Suryana, Chacha Anggi; Pareke, Fahrudin JS
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27670

Abstract

This study investigates the influence of self-leadership and inclusive leadership on innovative work behavior, with creative self-efficacy as a mediating variable within a retail organizational contex. This research is important considering the dynamics of the increasingly fierce retail industry competition requires companies to continue to innovate through human resource empowerment, especially in developing leadership styles that are able to trigger employee creativity and initiative. Drawing on a sample of 213 employees from PT Indomarco Prismatama in Bengkulu City, Indonesia, the research employs a quantitative approach using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that self-leadership and inclusive leadership significantly enhance employees' creative self-efficacy, positively affecting their innovative work behavior. Moreover, creative self-efficacy mediates the relationship between leadership styles and innovation, indicating its central role in fostering workplace creativity. These results contribute to the growing literature on leadership and innovation by highlighting the importance of psychological empowerment in driving innovative outcomes. The study also provides practical insights for organizational leaders to design leadership development programs that include self-leadership and inclusive leadership training, and create a work environment that encourages employee creativity and innovation by providing autonomy in decision-making, space to experiment with new ideas, and participatory communication.

Page 8 of 8 | Total Record : 76

 4   5   6   7   8 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 14 No. 3 (2025): Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal Vol. 13 No. 1 (2024): March 2024 Vol. 13 No. 4 (2024): Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal