Articles
105 Documents
<![CDATA[Integrated Marketing Communication Effects on Prospective Students’ Enrollment Decisions: Brand Image and Trust Mediation ]]>
<![CDATA[M. Tsanin]]>;
<![CDATA[Lia Hilyatul Masrifah]]>;
<![CDATA[Farah Fajriyah]]>
<![CDATA[ Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v15i1.42045
<![CDATA[The study examines the influence of Integrated Marketing Communication (IMC) on prospective students’ enrollment decisions through the mediating roles of brand image and brand trust. Increasing competition in the higher education sector has positioned private higher education institutions as market-oriented service providers, requiring effective strategies to influence prospective students’ enrollment decisions. Drawing on a consumer behavior perspective, this study adopts a quantitative approach using survey data from 266 respondents, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IMC does not have a significant direct effect on prospective student enrollment decisions, but exerts strong positive effects on brand image and brand trust, both of which significantly influence prospective student enrollment decisions. Furthermore, IMC indirectly affects prospective student enrollment decisions through these mediators, confirming a full mediation mechanism. This study contributes to the IMC literature by demonstrating that communication effectiveness operates through brand-based perceptual and relational mechanisms rather than direct behavioral influence. From a managerial perspective, the findings suggest that higher education institutions should strategically design integrated and consistent communication efforts that reinforce institutional credibility, strengthen brand image, and build trust across multiple touchpoints to effectively drive prospective student enrollment decisions.]]>
<![CDATA[Work-Life Balance and Organizational Commitment on Employee Performance: The Mediation Role of Job Satisfaction ]]>
<![CDATA[Frisca Egidia Aviptasari]]>;
<![CDATA[Vini Wiratno Putri]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.3189
<![CDATA[This research aims to examine the influence of work-life balance and organizational commitment on employee performance through job satisfaction. The population in this study were permanent employees of the sanding department at PT. Sandang Asia Maju Abadi. The sampling technique used in this research was a purposive sampling technique using a saturated sampling technique with a sample size of 147 employees. The data analysis method uses descriptive statistical tests via SmartPLS 4.0 data processing software. The research results show that there is a positive and significant influence of work-life balance on employee performance. Organizational commitment has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Also, job satisfaction mediates the influence of work-life balance and organizational commitment on employee performance. Future research can use other variables as mediating variables for different research objects to obtain more generalized research results. Company management can improve employee performance by holding training and development sessions as well as more regular work evaluations for employees. Employees are expected to regularly participate in work evaluations and make good use of their time after work.]]>
<![CDATA[The Effect of Self-Efficacy and Life Satisfaction on Job Performance With Work Engagement as a Mediating Variable ]]>
<![CDATA[Iqbal Rassaldi]]>;
<![CDATA[Vini Wiratno Putri]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i3.3308
<![CDATA[This study aims to analyze the mediating role of work engagement in the relationship between self-efficacy, life satisfaction, and job performance at PLN UID Central Java and Yogyakarta. The population in this study consists of employees of PLN UID Central Java and Yogyakarta, with a sample of 100 respondents selected using proportionate random sampling. The results show that work engagement mediates the effect of self-efficacy on job performance, but does not mediate the effect of life satisfaction on job performance. Furthermore, life satisfaction was found to have no significant effect on job performance. The R-square value indicates that 42.2% of the variance in job performance is explained by other variables. Future research is expected to examine additional independent variables influencing performance and to consider alternative mediating variables, as work engagement was only able to partially mediate the relationship between self-efficacy and performance and was unable to mediate the relationship between life satisfaction and performance.]]>
<![CDATA[The Mediating Role of Work–Life Balance in Improving Employee Well-Being ]]>
<![CDATA[Ravindra Reksinosa]]>;
<![CDATA[Sri Wartini]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.3822
<![CDATA[This study research aims to examine work-life balance in mediating the effect of work flexibility on employee well-being. Well-being is an important factor in maintaining human resources in an organization. The sample for this study consisted of 102 employees of the Kebumen Regency Land Office. The sampling technique used was saturated sampling, in which the entire population was sampled and analyzed using SmartPLS 3.0. The direct test results showed that work flexibility had no effect on employee well-being, while work-life balance had an effect on employee well-being. Indirect testing showed that work-life balance could mediate the relationship between work flexibility and employee well-being. Suggestions for further research include developing other independent variables such as leadership, motivation, self-efficacy, and organizational culture.]]>
<![CDATA[Compensation, Work Stress, and Employee Performance: The Mediating Role of Work Motivation in Industrial Companies ]]>
<![CDATA[Shofiyah 'Ulaa Laathi'fah]]>;
<![CDATA[Vitradesie Noekent]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.9136
<![CDATA[This study aims to determine the role of Compensation and Work Stress on Employee Performance through Work Motivation as a mediating variable. The method used is quantitative with Structural Equation Model-Partial Least Square (SEM-PLS) analysis SmartPLS version 3.0 program in data processing. The population in this study were employees of industrial companies in Central Java. The number of samples in this study were 308 employees. The results in this study indicate that compensation has a positive and significant effect on employee performance, work stress has an insignificant effect on employee performance, compensation has a positive and significant effect on work motivation, work stress has a negative and significant effect on work motivation, motivation has a positive and significant effect on employee performance, motivation can mediate the effect of compensation on employee performance, and motivation can mediate the effect of work stress on employee performance.]]>
<![CDATA[The Effect of Transformational Leadership and Transactional Leadership on Innovative Work Behavior with Knowledge Sharing as Mediation ]]>
<![CDATA[Muhammad Fathur Rozaq]]>;
<![CDATA[Ida Maftukhah]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.9411
<![CDATA[This study aims to examine the effect of transformational leadership and transactional leadership on innovative work behavior with knowledge sharing as a mediator. The method used in this research is quantitative method, respondents 81 people in Mitra Swalayan Purwodadi employees. The sampling technique uses saturated samples with data collection techniques using questionnaires to respondents. The data in the study were analyzed using the Structural Equation Model (SEM) technique with SmartPLS. The test results in this study show that the direct effect of transformational leadership and transactional leadership on innovative work behavior is not significant. While the direct effect of transformational leadership and transactional leadership on knowledge sharing is significant, besides the effect of knowledge sharing on innovative work behavior is significant. Furthermore, this study found a significant influence between transformational leadership and transactional leadership on innovative work behavior mediated knowledge sharing.]]>
<![CDATA[CEO Characteristics and Firm Financing Decision ]]>
<![CDATA[Elsa Nur Rizky Fayzaty]]>;
<![CDATA[Rini Setyo Witiastuti]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.9774
<![CDATA[The study aims find empirical evidence of the effect of education, tenure, age, and gender of CEO on capital structure. The research is a quanitative study using secondary data sources. The population in this study were property and real estate companies listed on the Indonesia Stock Exchange in 2015-2022. The sampling technique is using purposive sampling method which obtained 34 companies, resulting in 272 observation data. The analysis method used is multiple linear regression analysis. The analysis method used is ANCOVA test analysis (covariance test). The results showed that CEO characteristics did not have a significant effect on capital structure.]]>
<![CDATA[The Effect of Work-Life Balance and Self-Efficacy on Burnout in Working Students (Study of 2020 Undergraduate Students at the Faculty of Economics and Business, Semarang State University) ]]>
<![CDATA[Hanan Maulana]]>;
<![CDATA[Anindya Ardiansari]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.10812
<![CDATA[This study aims to determine the effect of work-life balance and self-efficacy on burnout in 2020 FEB students at Semarang State University with the Burnout Syndrome Theory approach. A quantitative approach was used with a population of working students of the Faculty of Economics and Business class of 2020. A sample of 100 respondents was taken using purposive sampling technique based on Lemeshow's formula. Data were collected through questionnaires and analyzed using descriptive analysis, classical assumption test, model accuracy test, multiple linear regression analysis, and hypothesis testing through IBM SPSS version 25.0. The results showed that work-life balance and self-efficacy have a significant positive effect on burnout in working students of the Faculty of Economics and Business class of 2020. This means that the better the work-life balance and self-efficacy of students in dealing with academic and work tasks, the higher the level of burnout felt. This study suggests adding other independent variables that affect burnout as well as using a larger sample and not limited to the Faculty of Economics and Business class of 2020.]]>
<![CDATA[Probabilistic Prediction of the Financial Performance of Conventional and Islamic Banks During the Covid-19 Pandemic ]]>
<![CDATA[Nurma Waddah]]>;
<![CDATA[Moh. Khoiruddin]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.12196
<![CDATA[This study aims to predict the probability of achieving the financial performance of conventional and Islamic banks listed on the Indonesia Stock Exchange during the Covid-19 pandemic. This study uses Return on Assets (ROA) as the dependent variable, E-Banking implementation variables; FinTech growth, GDP growth; inflation; interest rates; Capital Adequacy Ratio (CAR), Non Performing Loan (NPL) and Non Performing Financing (NPF); Operating Expenses to Operating Income (BOPO) as independent variables. This study uses correlational research with a quantitative approach. The research sample consists of 47 banks listed on the Indonesia Stock Exchange, with 43 banks operating conventionally and 4 banks operating sharia. Documentation and literature study methods were used to collect data which were then analyzed using logistic regression. The results showed that the variables that are able to predict the probability of ROA occurrence in conventional banking are the application of E-Banking, NPL (n) and BOPO, while in Islamic banking the variables of FinTech growth, Inflation and BOPO are variables that are able to predict the probability of ROA occurrence.]]>
<![CDATA[The Influence of Transformational Leadership on Innovative Work Behavior with Psychological Capital as Mediation and Organizational Citizenship Behavior as Moderation ]]>
<![CDATA[Aldila Tiarany]]>;
<![CDATA[Desti Ranihusna]]>
<![CDATA[ Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15294/maj.v13i2.12221
<![CDATA[The purpose of this study was to examine the effect of transformational leadership on innovative work behavior through psychological capital as a mediator and organizational citizenship behavior as a moderator in health workers at Rowosari II Health Center and Cepiring Health Center. The population in this study were health workers at both health centers with a sample size of 131 respondents. The sampling technique used saturated sampling. The data collection method used questionnaires and direct interviews, then the data were analyzed and processed using the Structural Equation Modeling (SEM) method based on SmartPLS version 3.0. The results of the indirect analysis showed that psychological capital can fully mediate the effect of transformational leadership on innovative work behavior. The results of the direct analysis showed that transformational leadership has a positive and significant effect on innovative work behavior. Transformational leadership has a significant effect on psychological capital, and organizational citizenship behavior can fully moderate the effect between transformational leadership on innovative work behavior.]]>
