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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : https://doi.org/10.15294/maj
Core Subject : Economy,
Economics, Econometrics & Finance
Management Analysis Journal (MAJ), provides a forum for the full range of scholarly study of the language and literature.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
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Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry Azizah, Zainab; Al Adawiyah, Rumaisah Azizah; Mussanadah, Atik Ul
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24105

Abstract

This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior amidst increasingly competitive brand competition. A quantitative approach was used in this study, with a survey method through online questionnaire distribution to randomly selected respondents. A total of 172 valid respondents participated in this study. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS software. The results showed that brand advertising had a significant effect on brand attachment (β = 0.628; T = 14.79; p <0.001) and on purchasing decisions (β = 0.377; T = 4.22; p <0.001). In addition, brand attachment also had a significant effect on purchasing decisions (β = 0.238; T = 2.35; p = 0.019). These findings indicate that effective advertising strategies can not only increase consumer brand attachment but also directly and indirectly drive purchasing decisions. Therefore, companies in the fashion industry need to integrate emotional approaches in advertising to strengthen brand attachment and create consumer loyalty.
Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products Praatmana, Nanang Dwi; H., Ag. Sunarno; Sutono
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24133

Abstract

The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media. Previous studies report mixed findings regarding the influence of social media marketing and E-WOM on consumer purchase intentions. This study aims to measure the purchase intention of Scarlett products through social media marketing and E-WOM, using brand trust and consumer engagement as intervening variables. This study employs a quantitative approach. The population consists of skincare consumers in Indonesia, selected using purposive sampling with the criteria of being active social media users. A total of 180 respondents were selected. The collected data were analyzed using Structural Equation Modeling (SEM) AMOS. The results indicate that social media marketing and E-WOM do not directly affect purchase intention. However, they positively and significantly influence brand trust and consumer engagement. Moreover, brand trust and consumer engagement positively and significantly impact purchase intention. Finally, brand trust and consumer engagement fully mediate the relationship between social media marketing, E-WOM, and purchase intention for Scarlett products.
Progressive Organizational Culture as a Strategy to Improve Human Resource Performance in the VUCA Era Irnin Miladdyan Airyq; Meilani Intan Pertiwi; Aswin
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24228

Abstract

In the face of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era, organizational sustainability depends heavily on strategic human resource management aligned with adaptive and innovative organizational culture. This study aims to investigate how progressive organizational culture acts as a strategic enabler to enhance human resource performance amidst dynamic and uncertain business environments. Utilizing a systematic literature review (SLR) approach and bibliometric analysis via VOSviewer, the study analyzes 63 selected articles from 2018 to 2025. The findings reveal that progressive cultures—characterized by adaptability, learning orientation, digital readiness, and collaborative leadership—play a pivotal role in fostering innovation, engagement, and agility in human capital. Such cultures embed performance strategies that emphasize developmental feedback, psychological safety, and cross-functional collaboration, positioning HR as a strategic driver of transformation. The study contributes to the theoretical discourse by demonstrating that organizational culture is not merely a backdrop, but a proactive strategy to optimize workforce performance in turbulent conditions.
Exploring the Pathway from Workplace Spirituality and Ethical Climate to Turnover Intention: The Mediating Role of Organizational Commitment Alifa Rizqia Rachmawati
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24230

Abstract

This study investigates the influence of workplace spirituality and ethical climate on organizational commitment and turnover intention among inpatient nurses. Using a quantitative approach, data were collected from 165 nurses with a minimum of one year of service and analyzed through Structural Equation Modeling (SEM) done by AMOS software. The results indicate that both workplace spirituality and ethical climate have a significant positive effect on organizational commitment, and a significant negative effect on turnover intention. Additionally, organizational commitment is found to negatively influence turnover intention. The study also reveals that organizational commitment significantly mediates the relationship between workplace spirituality and turnover intention, but does not significantly mediate the relationship between ethical climate and turnover intention. These findings emphasize the importance of fostering a spiritually supportive and ethically sound work environment to enhance nurse retention and organizational commitment.
Enhancing a Better Job Performance through Work-Life Balance: Mediating-Moderating Effect of Employee Engagement and Affective Commitment Miftahudin, Adi; Maulidiah, Syifa; Muhamad Alwi
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.24492

Abstract

The Indonesian shipbuilding industry, contributing approximately 4% to the national GDP, faces significant operational challenges, impacting its projected growth targets for 2025. This study investigates the mediating roles of employee engagement and the moderating role of affective commitment in linking work-life balance to job performance. Using a quantitative-explanatory approach, a survey was conducted with 173 employees of PT. Kodja Bahari, analyzing data via Structural Equation Modeling - Partial Least Squares (SEM-PLS). The research at PT. Kodja Bahari found that work-life balance (WLB) significantly impacts job performance (JP), with employee engagement (EE) acting as a mediator between them. Affective commitment (AC) also plays a role, strengthening the relationship between WLB, EE, and JP. To improve job performance, PT. Kodja Bahari should adopt more flexible work policies, such as adjustable working hours and remote work options. The company should invest in training programs to enhance employees' skills and foster stronger emotional attachment to the company through recognition and rewards. However, the study's results are limited to one company, so future research should involve multiple companies and additional statistical methods for more comprehensive, as well as applying a longitudinal design.
The Phenomenon of Quiet Quitting. How Organizational Factors Affect Employee Productive Behavior Made Virma Permana; Kris Brantas Abiprayu; Vini Wiratno Putri; Siti Ridloah; Altista Pradita Prismanti; Hanina Humaira; Fryza Naufal Laksmana
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24703

Abstract

This study aims to analyze  a model of productive behavior to overcome the phenomenon of quiet quitting. This study empirically examines the causes and implications of quiet quitting  behavior in higher education. This study examines whether the condition of employees from various generations has experienced changes in working methods and mindsets that cause the phenomenon of quiet quitting. In the long term, this phenomenon is suspected to reduce the behavior of extra roles in the organization. This study will use a quantitative approach to examine the factors that can encourage the emergence of quiet quitting  behavior in employees and its impact on performance. The number of samples used is 100-200 employees of public and private companies, with a distribution of varying range of positions and ages. The results of this test can help company leaders in Indonesia to identify quiet quitting  behavior and can be used to mitigate the negative effects caused.
Green Organizational Culture, Green Work Engagement, and Green Human Resources Management as The Anticedents of Employee Green Behavior in Indonesia's State-Owned Construction Industry Prasetyo, Dwi Wahyu; Febryan Maula, Ince Suil; Margaliu, Muhammad Fikrinala; Rohman, Abdul
Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i1.24894

Abstract

This research is motivated by the importance of promoting environmentally friendly behavior (Employee Green Behavior) in the state-owned construction service industry. The study aims to examine the influence of Green Organizational Culture (GOC), Green Work Engagement (GWE) and Green Human Resource Management (GHRM) as the antecedent of EGB. The research methodology employs a quantitative approach through surveys conducted with employees of construction service companies under state-owned enterprises (BUMN). The sampling technique used in this study is simple random sampling, involving a total of 386 permanent employees from construction companies. The analysis method utilized in this research is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using the SmartPLS 3.0 analysis tool. The results indicate that GHRM, GOC, and GWE directly influence EGB. These findings reinforce the AMO and NAM theories. This research contributes theoretically to the literature on sustainable human resource management and provides practical benefits for companies sustainable strategies.
Connecting Family Protocol and Family Council to Perceived Succession Success in Family Businesses through Management Succession Planning Guntoro, Jennifer Alberta; Yusup, Adi Kurniawan
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26342

Abstract

The aim of the research is to identify the effect of family protocol and family council toward perceived success of succession though management succession planning mediation.   Family business refers to a corporation that has been controlled and owned by the same family for generations. Exercising rational business decisions while also managing the interpersonal dynamics of a family-owned enterprise is a challenging task. Achieving equilibrium between the expectations and fluctuations of family members and the company's enduring objectives is frequently imperative in this situation. The analysis conducted using quantitative analysis. The population of the research is family business successor at Surabaya. The sampling method used is purposive sampling. The respondent participated in this research is 120 respondents. The data analysed using Partial Least Square Method using SmartPLS application. The data analysis showed that family protocol and family council positively affect management succession planning. In addition, family council, family protocol, and management succession planning directly affect perceived success of succession. The finding also discovered that management succession planning also successfully mediated the relationship between family council and family protocol toward perceived success of succession.
The Role of Innovation Capability in the Relationship Between Social Capital, Entrepreneurial Leadership and MSME Performance in Semarang’s Culinary Sector Annur, Abdul Fattah; Wartini, Sri; Martono, S; Soliha, Euis
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26478

Abstract

This study examines the effect of social capital and entrepreneurial leadership on the performance of MSMEs with innovation capability as a mediating variable. The population of this study was culinary sector MSMEs in Semarang City, with a sample of 193 respondents determined by Taro Yamane formula. Data analysis techniques include validity and reliability tests, descriptive analysis, and hypothesis testing using the Structural Equation Modeling (SEM) through SmartPLS version 4.0. The results show that social capital and entrepreneurial leadership have a positive effect on innovation capability and MSME performance. This finding confirms the role of innovation capability as a mediating variable that strengthens the relationship between social capital and entrepreneurial leadership on MSME performance. For further research, it is recommended to include other variables such as market orientation and different leadership styles in order to expand the conceptual model developed.
Building Brand Loyalty Through Brand Image, Perceived Value, and Brand Trust: A Study of NBRS, an Indonesian Modest Fashion Brand Al-ausath, Najmah Syahidah; Dalimunthe, Gallang Perdhana
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26551

Abstract

key factors in brand loyalty in NBRS, one of Indonesia's leading modest fashion brands, which is currently experiencing a decline in sales performance despite market growth. This contrast suggests that NBRS's market share losses were primarily due to brand-specific issues, particularly loyalty, rather than an overall market recession. Using a quantitative approach involving a structural equation modeling technique (SEM-PLS), based on a sample of 113 NBRS consumers, this study examines the roles of brand image, perceived value, and brand trust. The results show that brand image and perceived value positively influence brand loyalty, both directly and indirectly through brand trust. An internal analysis using a VRIO framework indicates that NBRS possesses strategic assets like a well-structured distribution network and partnership arrangement, while the external analysis using Porter's Five Forces Framework highlights high competition in the market, increasing threats from substitutes, and high bargaining power of buyers. Based on these insights, integrated marketing communication (IMC) strategies including digital advertising, sales promotions, public relations, experiential events, interactive content, and personal selling are recommended to improve the perceived value, brand image, and brand trust toward the brand loyalty.

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