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KUKIMA :Kumpulan Karya Ilmiah Manajemen
Published by Universitas Katolik Santo Thomas
ISSN : -     EISSN : 28290941     DOI : https://doi.org/10.54367/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
KUKIMA :Kumpulan Karya Ilmiah Manajemen adalah media Publikasi untuk artikel yang berhubungan dengan penelitian, skripsi dan tugas akhir dalam bidang ekonomi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Volume 2 Nomor 2 Oktober 2023" : 12 Documents clear
PENGARUH KEPERCAYAAN, KUALITAS PRODUK, KUALITAS INFORMASI, DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHIONONLINE DI MEDAN MELALUI APLIKASI SHOPEE: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Prodi Manajemen Unika Santo Thomas ) Sinaga, Risna Tarida; Simanihuruk, Peran; Tamba, Darwis
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 2 Oktober 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i2.3132

Abstract

This research aims to determine the influence of trust, service quality, information quality and ease of transactions on online fashion product purchasing decisions in Medan via the Shopee application. The population is all students at the Faculty of Economics, Management Study Program, Unika Santo Thomas and the maximum desired sample size is 96 people. Analysis techniques using descriptive analysis and multiple linear regression. The research results show that the variables of trust, service quality, information quality and ease of transactions have a positive influence on purchasing decisions for online fashion products in Medan via the Shopee application. Based on the value = 56.982 > = 2.74, Ho is rejected and H1 is accepted, meaning that trust, product quality, information quality and ease of transactions simultaneously have a positive and significant effect on purchasing decisions. Based on the trust value (5.771 > l (2.060), H0 is rejected and H1 is accepted. This means that trust has a positive and significant effect on purchasing decisions. The value (3.338) of product quality > (2.060) means that H0 is rejected and H1 is accepted. This means that product quality has a positive and significant effect on purchasing decisions. The value of information quality is (4.768) > (2.060), so H0 is rejected and H1 is accepted. This means that the quality of information has a positive and significant effect on product purchasing decisions. The value of ease of transaction is (2.812) > (2.060) then H0 is rejected and H1 is accepted. This means that ease of transaction has a positive and significant effect on purchasing decisions. The coefficient of determination (R Square) = 0.901 means that 90.1% of purchasing decisions can be explained by the variables trust, service quality, information quality and ease of transaction and the rest Another 9.9% can be explained by other factors such as price and promotions, which were not included in the study.
PENGARUH DESKRIPSI KERJA, JENJANG KARIR, MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. AGRINESIA RAYA MEDAN Tambun, Erna; Tarigan , Miska Irani; Sitompul, Pandapotan; Tinambunan, Anitha Paulina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 2 Oktober 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i2.3176

Abstract

This study aims to determine the effect of job descriptions, career paths and work motivation on employee performance at PT. Agrinesia Raya Medan. The research method used was quantitative, with a sample of 54 respondents participating, which was taken by purposive sampling. Data analysis in this study used SPSS version 25.00. The results of the t test show that partially job descriptions, career paths and work motivation have a positive and significant effect on employee performance. The F test shows that simultaneously job descriptions, career paths and work motivation have a positive and significant effect on employee performance. The coefficient of determination of 0.632 means that employee performance can be explained by job description, career path and work motivation variables of 63.2%, while the other 36.8% is explained by other variables not included in this study.

Page 2 of 2 | Total Record : 12

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