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APLIKASI THEORY OF PLANNED BEHAVIOR UNTUK PENGAMBILAN KEPUTUSAN PEMBELIAN LAPTOP LENOVO Simanihuruk, Peran
Jurnal Manajemen Ekonomi dan Bisnis Vol 3, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v3i1.96

The aim of this research is to investigate the application of the Theory of Planned Behavior in the decision-making process of purchasing Lenovo laptops among students. The population consisted of all students from the Faculty of Economics and Business at the Catholic University of Santo Thomas Medan for the Academic Year 2022/2023, with a sample size of 96 students. Data collection was conducted through questionnaires, and the analysis technique utilized descriptive analysis based on formulas within the Theory of Planned Behavior. The research findings show that students have a generally positive attitude towards Lenovo laptops, with beliefs about the laptop's attributes and consequences being moderately positive. The attitude score is also positive, with an average of 1.208. Normative beliefs and motivation to comply with referent groups are positive but have a lower influence on behavior, reflected in a subjective norm score of 0.087. Perceived behavioral control is positive, with a belief score of 0.415 and ease of control at 0.467. The behavioral intention equation reveals that students' purchase behavior of Lenovo laptops is mainly influenced by their attitude (44%), followed by perceived behavioral control (40%), and subjective norm (16%). Lenovo laptop manufacturers are advised to enhance attributes deemed important by students to improve competitiveness and increase the influence of subjective norms and perceived behavioral control by offering benefits and convenience to their customers. The aim of this research is to investigate the application of the Theory of Planned Behavior in the decision-making process of purchasing Lenovo laptops among students. The population consisted of all students from the Faculty of Economics and Business at the Catholic University of Santo Thomas Medan for the Academic Year 2022/2023, with a sample size of 96 students. Data collection was conducted through questionnaires, and the analysis technique utilized descriptive analysis based on formulas within the Theory of Planned Behavior. The research findings show that students have a generally positive attitude towards Lenovo laptops, with beliefs about the laptop's attributes and consequences being moderately positive. The attitude score is also positive, with an average of 1.208. Normative beliefs and motivation to comply with referent groups are positive but have a lower influence on behavior, reflected in a subjective norm score of 0.087. Perceived behavioral control is positive, with a belief score of 0.415 and ease of control at 0.467. The behavioral intention equation reveals that students' purchase behavior of Lenovo laptops is mainly influenced by their attitude (44%), followed by perceived behavioral control (40%), and subjective norm (16%). Lenovo laptop manufacturers are advised to enhance attributes deemed important by students to improve competitiveness and increase the influence of subjective norms and perceived behavioral control by offering benefits and convenience to their customersKeywords: Purchasing Decision Making, Subjective Norms, Perceived Behavioral

ANALISIS SISTEM ANTRIAN DAN HUBUNGANNYA DENGAN PELAYANAN KASSA PADA PT. CARREFOUR CITRA GARDEN MEDAN Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 10 No. 1 Tahun 2010
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v10i1.73

PT. Carrefour Citra Garden Medan engaged in the retail market various products, such as fresh, bazaar, textile, and grocery applane. The number of customers who shop from January to December 2010 fluctuates every month and long lines occurred in August when the feast of Eid al-Fitr and December when the Christmas and New Year's Eve. From the description, formulated the following research problem: "Why is the gap between the queuing system raises expectations with actual service time at the PT. Carrefour Citra Garden Field ".The research objective was to determine and analyze the queuing system on PT. Carrefour Citra Garden Medan. Benefits of the research is to provide information material to the company in the form of advice regarding the analysis of queuing systems. The study population is the number of customers of PT. Carrefour Citra Garden Field from 2009 until 2010. The samples taken months from January to December 2010. Required data are collected through observation and documentation techniques. Data analysis technique used is descriptive method. From the results of the discussion was concluded that the long queues at the PT. Carrefour Citra Garden Medan often occur on Saturday at 17.00 pm - 20.00 pm, and on a Sunday or holiday queues at 12.00 am - 14.00 pm and at 17.00 pm - 20.00 pm. Standard service time for each customer at the PT. Carrefour Citra Garden Medan maximum of 1 minute, yet customers have to wait up to 20 minutes at the feast of Eid al-Fitr and Christmas Day at 9 minutes. Customer arrival rate at PT. Carrefour Citra Garden Medan is not constant, the time required to serve every customer is different, Kassa served on a first come, first served basis and unlimited customer population. The probability of unemployed workers pads reach 4%. The number of customers in the queuing system at 43 people. The probability of the whole staff busy pads reach 94.91%. Customer in the queue system to 33 people. The time spent waiting and served customers to reach 26 minutes. Time spent waiting for customers to be served up to 20 minutes. This shows that the waiting time to be served is still too high. Suggestions are given for consideration to the management company is the best, firms pay more attention to the system queue by adding pads officers to serve customers at the time of school entry, the feast of Eid al-Fitr and Christmas celebrations and other holidays to reduce the long queues . To avoid the presence of officers who are unemployed pads, the company should provide to an officer other duties such as checking and making gauze packin

APLIKASI THEORY OF REASONED ACTION UNTUK MEMPREDIKSI PERILAKU KONSUMEN UNTUK PEMBELIAN SEPEDA MOTOR HONDA VARIO (Studi Kasus : Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 13 No. 2 Tahun 2013
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v13i2.80

This study analyzes the Consumer Behaviour In Buying Motorcycles Honda Vario. Objective to investigate the influence of consumer confidence and the evaluation will result in a partial and simultaneous on consumer attitudes, to determine the effect of normative beliefs and motivations of consumers and simultaneously to partially subjective norms, to determine the effect of consumer attitudes and subjective norms, and simultaneous partial to behave interests . The benefits of research to provide inputs for the company in formulating and developing marketing strategies. to contribute to other researchers in the development of the theory of consumer behavior developed by I. Ajzen and M. Fishbein. Total sample of 125 respondents, the type of data used primary and secondary data and data collection tools and documentation koesioner. Data analysis tools used multiple regression.. The results showed consumer confidence coefficient and evaluation will have nalai positive effect on consumer attitudes, normative beliefs and motivation variables consumers have a positive value on subjective norms, as well as variables in consumer attitudes and subjective norms have positive value to the interest behave. Based on t test and F test showed that consumer confidence and the evaluation will have a significant effect partially and simultaneously on consumer attitudes, normative beliefs and motivations of consumers having a significant effect on partial and simultaneous subjective norms, consumer attitudes and subjective norms have an influence significant and simultaneous partial to behave interest to buy a motorcycle Handa Vario.

FAKTOR- FAKT OR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA PT. PLN (Persero) WILAYAH SUMUT CABANG LUBUK PAKAM RANTING MEDAN DENAI Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 10 No. 2 Tahun 2010
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v10i2.109

.ABSTRAK One of the State Electricity Company Owned Enterprises as the manager of the electricity transmission to provide a service that can meet the expectations of stakeholders and to contribute improvement of community welfare. One form of services provided by Payment Online Point Bank (PPOB). Aim to provide convenience to customers as well as healthy competition among service providers. But on the other hand also often cause dissatisfaction for customers such as online payment Qf electricity bills. Formulated the research problem: What factors inï¬‚uence customer satisfaction in the dominant PT. PLN (Persero) Region North Sumatra Medan Branch Branches Lubuk Pakam Denai. This study aims to determine and analyze the factors that aï¬bct customer satisfaction. Benqits of the research is to provide input to the PLN in order to provide a quality service. The study population was all PT customers. PLN (Persero) Region North Sumatra Medan Branch Branches Lubuk Pakam Denai. Sample of 125 respondents. Data collection techniques with questionnaires and documentation. Techniques of data analysis with factor analysis. The results and discussion show from the 25 variables obsemed prior to rotation there are 15 variables that have a correlation coejjficient above 0.5 setelahrotasi to 23 variables as the dominant factor affecting customer satisfaction. Of the 23 variables are grouped into eight factors: FACTOR 1 Understanding the customer needs, prompt service, friendliness of employees, Employee Attitude, a safe place of service and a sympathetic attitude. FACTOR 2: a genuine concern, timeliness of service and employee appearance. FACTOR 3: The equipment used and the speed of service, FACTOR 4: Response to complaints and handling problems, FACTOR 5: Caring stajji Presedur application and employee competence, FACTOR 6: I/Villingness to help employees, and recency of Conformity implementation tools, FACTOR 7: Information clear_ and the sense of security during the deal and FACTOR 8: Attention Patience qï¬icers and employees. Conclusion there are 23 variables as the dominant factor affecting customer satisfaction, namely: understanding customer needs, fast service, friendly staff, the attitude of employees, a safe place of service, a sympathetic attitude, genuine concern, timeliness of service, appearance of employees, equipment used , speed if service, responsiveness to complaints, deal with, caring staï¬‚i Presedur application and competence of employees, employee willingness to help, Compliance execution, currency ofâ€˜ equipment, clear information, sense of security during the deal, the attention of officers and employees Patience. While suggestions to improve the quality of service that quickly and accurately through training and employee development, disseminating a manual system with computerized equipment online payment of electricity bills to provide greater convenience for customers and establishing mutually beneï¬cial

PENGARUH KINERIA KEUANGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 11. No. 1 Tahun 2011
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v11i1.116

Indonesia country has a comparative advantage in producing oil, so the master sizeable international market for many commodities such as cocoa, rubber, tea, coï¬‚ee, pepper, vanilla, copra, crude palm oil, essential oils, tobacco and areca nut. In 2008, the stock price of the entire plantation companies listed on the Indonesia Stock Exchange (IDX) down. In 2009, there is one company that its stock price fell, while in 2010 there were two companies that share price fell. So the research problem is: "Is the ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) have a signiï¬cant effect on the stock prices of plantation companies listed on the Stock Exchange?". The research hypothesis is "ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) have a signiï¬cant eï¬ct on the stock prices of plantation companies listed on the Stock Exchange". This study aims to identify and analyze the effect of the ï¬nancial performance of the stock price on the plantation company listed on the Stock Exchange. Beneï¬ts of the research is to add insight and knowledge of the author about the impact the ï¬nancial performance of the stock price. Population were all plantation companies listed on the Stock Exchange in 2007 - 2010 by 7 companies. This population as well as sample. Data collected through the techniques required documentation. The data analysis technique used is multiple linear regression. From the analysis, it was concluded that the value of 12.5314-4 Fhitung with probability 0.000015, so H0 is rejected. That is, ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) to simultaneously have a signiï¬cant ejfect on stock prices on the plantation company listed on the Stock Exchange, may be accepted at a signiï¬cance level of 5 percent. judging from the t test, it was concluded that the current ratio, total asset turnover, and return on equity signiï¬cantly partial to the stock price. the debt ratio is partially signiï¬cant eï¬‚%ct on stock prices, can be accepted at a signiï¬cance level of5 percent. The diversity of the dependent variable, ie stock prices can be explained by a variety of independent variables, namely ï¬nancial performance (current ratio, debt ratio, total asset turnover and return on equity) of 68.5473 per cent, while 31.4527 percent is explained by other factors. Judging from the regression coeï¬‚icient values, it is known that thecurrent ratio, total asset turnover and return on equity have a positive ejfect on stock prices. Iudging from the regression coeï¬‚icient values, it is known that the debt ratio negatively aï¬ect the stock price. Iudgingfrorn the regression coeï¬‚icient values, it is known that the debt ratio contributed most to the stock price. Advice given consi. on to the investors and other researchers are better, investors or prospective investors to consider th rent ratio, debt ratio, total asset turnover and return on equity ï¬rms in investing in plantation companies listed on the Stock Exchange, making proï¬table investment decisions made .

EFFECT OF PERCEPTION OF QUALITY, PRICE, ITS REPUTATION AND CUSTOMER SATISFACTION ON PURCHASE DECISION AVIATION SERVICES (Case Study: Customer Services Flights PT. Lion Air) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 16 No. 2 Tahun 2016
Publisher : UNIKA Santo Thomas

The purpose of this study to analyze the influence of perceived quality, price, the company's reputation and customer satisfaction partially and simultaneously to the purchase decision-making aviation services. Benefits Research, provide empirical evidence about the influence of the variables that can influence the purchasing decision of customers, and provide a solution in the form of advice to the management of these variables. For the community. providing knowledge to the community, especially for those who want to engage in the world of business and relating to the maintenance of the brand as well as maintaining the presence of the customer. For education, contributing to the academic community about the importance of managing the variables that can influence the purchasing decision of the consumer through the perception of quality, price, the company's reputation and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the regression equation: PKP = 10.034 + .018 + PK 0,873H 0,17RP + .705KP. meaning that the variable perception of quality, price, the company's reputation and customer satisfaction has a positive influence on the purchase decision aviation services. Of the four variables that have more influence on the purchase decision is the variable price of aviation services. The correlation coefficient variable perception of quality, price, the company's reputation and customer satisfaction to the purchase decision aviation services have a very strong relationship with the value of r = .743. The coefficient of determination of r2 = .552049, meaning that the variable perception of quality, price, reputation and customer satisfaction Company was able to explain 55.2% of the purchase decision-making airline, while 44.8% are influenced by other factors. Based on t test, t value (Price and Customer Satisfaction)> t table means in partial, price and customer satisfaction has a significant influence on the purchase decision-making aviation services. While the t (perception of the quality and reputation of the company) â‰¤ t partial table does not have a significant influence on the purchase decision-making aviation services. By F test, F count (variable perception of quality, price, the company's reputation and customer satisfaction)> F table, meaning that simultaneous variables has a significant influence on the purchase decision aviation services. Based on the results of the study should the company need to increase the perception of quality through improved service quality and reputation of the company through increased attributes offered through its products. Customer satisfaction and price becomes the center of attention of the customer, then the management should still be able to maintain it so that it has a very high competitiveness

PENGARUH PROMOSI, HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus: Pengguna Sepeda Motor Honda Beat Pada Masyarakat Kecamatan Medan Tembung) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 19 No. 1 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i1.468

The purpose of the study was to analyze the effect of promotion, price and product design partially and simultaneously on purchasing decisions and analyze the dominant influence of the three variables on the purchase decisions of Honda Beat motorbikes. Benefits of Research, for companies providing empirical evidence regarding the effect of promotion, price and design on purchasing decisions and providing solutions in the form of suggestions on the management of these variables. The number of samples is 96 respondents, questionnaire data collection methods and documentation, Techniques of multiple linear regression data analysis. The results showed: Y = 2,711 + 0,268X1 + 0,227X2 + 0,335X3, meaning that promotion, price and product design had a positive influence on purchasing decisions of Honda Beat motorbikes in Medan Tembung Subdistrict. With the t test and the F test the three independent variables have a positive and significant influence partially and simultaneously on purchasing decisions. Based on the magnitude of the regression coefficients, it turns out that the three variables that have the dominant influence on purchasing decisions are product design variables. So it is hoped that the Company will be able to maintain and improve the competitiveness of its products, affordable prices, innovative Honda product designs.

PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU ) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.693

The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators

PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1189

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B Â»BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI MANAJEMEN S-1 FAKULTAS EKONOMI UNIKA SANTO THOMAS MEDAN T.A 2020/2021, DALAM KONDISI PANDEMI COVID 19 IMPLIKASINYA PADA PERUMUSAN STRATEGI PROMOSI Simanihuruk, Peran; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1738

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques. The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income. The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program.

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