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PERUM BUMI BULU INDAH Gg. Rambutan No.1A RT:01/RW: 06, Desa BULU Kecamatan KRAKSAAN Probolinggo, JAWA TIMUR
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Gotong Royong
Published by CV. Akira Java Bulu
ISSN : 30478189     EISSN : 30478189     DOI : -
Core Subject : Science, Education, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Languange, Linguistic, Communication & Media Social Sciences
Jurnal Gotong Royong memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi : Pelatihan, Pemasaran, Keamanan pangan lokal, Teknologi Tepat Guna (TTG), Desain, Pemberdayaan masyarakat, akses sosial, daerah perbatasan, daerah kurang berkembang, dan pendidikan untuk pembangunan berkelanjutan. Jurnal Gotong Royong : menerima manuskrip atau naskah artikel dalam bidang riset terapan dan hilirisasi hasil penelitian ilmiah kuantitatif maupun kualitatif berbasis komunitas kedalam format pengabdian masyarakat yang mencakup bidang keilmuan yang relevan mencakup: Pendidikan Teknik Elektro, Sipil, Industri dan semua bidang Teknik Pertanian Sains Sosial Komputer Bisnis dan Ekonomi Bahasa Kesehatan
Arjuna Subject : Umum - Umum
Articles 13 Documents
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Search results for , issue "Vol. 2 No. 3 (2025)" : 13 Documents clear
Pendampingan Dalam Mengembangkan Usaha Air Bersih Syariah Yang Berkelanjutan Dan Berkeadilan Muslim; Sarwono; Ria Astuti Safitri; Pini Susanti; Susilo
Gotong Royong Vol. 2 No. 3 (2025)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/gr.v2i3.236

Abstract

Clean water is a fundamental human need that plays a vital role in supporting public health, welfare, and the socio-economic sustainability of communities. However, in Pematang Rahim Village, Mendahara Ulu District, the management of the Community-Based Drinking Water Supply System (SPAM) still faces various challenges, particularly in aspects of governance, transparency, and the application of justice principles. This community service program aims to strengthen SPAM governance based on Sharia principles through a Community-Based Participatory Action (CBPA) approach, which places the community as the main actor in every stage of activity. The program was implemented in four stages: identifying needs and problems, providing education and training on Sharia principles in social enterprises, offering hands-on assistance in drafting Sharia-based governance documents, and conducting monitoring and evaluation. The results show significant improvements in several areas. Participants’ understanding of Sharia principles increased to 90%, especially regarding the concepts of justice, trust (amanah), and partnership contracts such as musyarakah and mudharabah. Financial transparency and accountability improved by 75% through the implementation of a simple reporting system and collective deliberation mechanisms. Community participation in decision-making and supervision increased by 70%, while institutional strengthening through the formation of the Sharia SPAM Management Team rose by 80%, reflecting stronger independence and commitment to sustainability. Overall, the implementation of Sharia principles in SPAM governance not only enhances managerial capacity and institutional transparency but also fosters moral, social, and spiritual values oriented toward justice, sustainability, and the well-being of rural communities.
Pelatihan Digital Marketing Untuk Meningkatkan Penjualan Produk Bumdes Berkah Sentosa Di Desa Pangebatan Aji, Ranggi Praharaningtyas; Khairunnisa, Salsabila Iftinan; Mahardhika, Gilang Satria; Albana, Ilham
Gotong Royong Vol. 2 No. 3 (2025)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/gr.v2i3.246

Abstract

BUMDes Berkah Sentosa di Desa Pangebatan menghadapi over stok produk turunan singkong, pisang, perikanan, dan pertanian akibat pemasaran tradisional yang terbatas, sehingga mengganggu cash flow dan keberlanjutan usaha. Pengabdian ini bertujuan meningkatkan pengetahuan serta keterampilan pemasaran digital, memperluas jangkauan pasar, dan mereduksi over stok melalui pelatihan bagi 23 kelompok produsen. Metode mengadopsi Community-Based Participatory Action Research (CBPAR) dengan siklus plan-act-observe-reflect, melibatkan kuliah interaktif, pelatihan langsung, dan simulasi kampanye; data diperoleh via pre-post test (N=45), survei kepuasan, observasi, serta monitoring laporan BUMDes, dianalisis dengan paired t-test, analisis tematik NVivo, dan Kirkpatrick's Four-Level Model. Temuan utama menunjukkan peningkatan pengetahuan 42,7% (t(44)=14,67, p<0,001), kepuasan peserta 92,9%, adopsi digital oleh 86,7% kelompok, serta reduksi over stok 28,4% disertai kenaikan penjualan digital 35,2% dalam tiga bulan pasca-program. Program berhasil mengoptimalkan strategi pemasaran, memperkuat daya saing UMKM pedesaan, dan mencapai indeks Kirkpatrick 87,5%, dengan saran mentoring berkelanjutan serta replikasi modul e-commerce nasional.
PKM Penerapan Website Dan Pemasaran Digital Untuk UMKM Kotel Berbasis Kearifan Lokal Di Desa Gudang Besuki Hudawi, Ahmad; Prisilia, Della; Firdaus, Herlynda
Gotong Royong Vol. 2 No. 3 (2025)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/gr.v2i3.239

Abstract

The lack of digital identity, reliance on traditional marketing strategies, and limited digital literacy are the main challenges faced by micro, small, and medium enterprises (MSMEs) producing Kotel, a traditional seafood-based snack in Gudang Besuki Village. This community service program aims to enhance partners' competitiveness by implementing websites and digital marketing based on local wisdom. The method was designed participatively through problem identification, production training, management strengthening, and digital marketing assistance, including website development, social media activation, and e-commerce utilisation. Evaluation was done using pre-tests and post-tests with paired sample t-tests to measure knowledge and skill improvement. The program results show that partners successfully built a WordPress-based business website, produced product catalogues with local culture-based narratives, and utilised Instagram, WhatsApp, Google My Business, and Shopee as promotional media. Within two weeks, the Instagram account gained 150 followers and recorded six online transactions, while the average competency score of partners increased significantly from 65.63 to 81.38 (p < 0.001). These findings confirm that simple yet contextual digitalisation can expand market access and strengthen the competitiveness of local MSMEs. In conclusion, the application of websites and digital marketing strategies has proven effective in enhancing the independence and sustainability of Kotel businesses based on local wisdom. As a follow-up, training in digital financial management, QRIS payment system integration, e-commerce feature development on websites, and the formation of local digital entrepreneurship forums are recommended to strengthen networks and encourage replication in other regions.

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