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Avid Leonardo Sari
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JEMBA: Journal of Economics, Management, Business, and Accounting
Published by Lentera Barasaki Publishing House
ISSN : -     EISSN : 29865530     DOI : https://doi.org/10.54783/jemba.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBAs goal is to advance and promote innovative thinking in Economics, Management, Business, and Accounting related disciplines. The journal spreads recent research works and activities from academicians and practitioners so that networks and new links can be established among thinkers as well as creative thinking and application-oriented issues can be enhanced. A copy of JEMBA style guidelines can be found inside the rear cover of the journal. The Journal of Economics, Management, Business, and Accounting is published Four times a year that is in March, June, September, and December of every year, and published by Lentera Barasaki Publishing House. JEMBA is peer reviewed and a fully open-access journal and Article Processing Charge will be applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan Kautsar, Gandhy Muhamad; Juniwati; Hendri, M. Irfani; Heriyadi; Pebrianti, Wenny
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

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Abstract

This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.

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