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Are Content Marketing and Switching Barriers Decisive in Building Consumer Satisfaction, Trust and Loyalty on Ride-Hailing Services in Indonesia Ramadania; Hartono; Juniwati; Hendra; Reswari, Rianti Ardana
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.2.1

Abstract. This study is aimed to investigate factors influencing customer loyalty of community-based ride-hailing service in Indonesia. More specifically, this study examines the relationship between content marketing, switching barriers, customer trust, and satisfaction toward customer loyalty. Data was collected through a survey of 180 respondents. Proposed hypothesis is tested using Partial Least Squares - Structural Equation Modelling. The variables in this study are content marketing and switching barriers as exogenous variables, trust and satisfaction as endogenous intervening variables and customer loyalty being final endogenous variables. The measurement scale uses a Likert scale from 1-5. The results show a positive influence between content marketing on customer trust and satisfaction, then there is also positive influence between satisfaction and trust on customer loyalty. However, switching barriers have no effect on trust, satisfaction, and loyalty of community-based ride hailing service users in Indonesia. The technique of collecting data through online media does not allow researchers to conduct in-depth interviews with respondents. Most of the existing research so far does not emphasize the importance of building loyalty through content marketing strategies. This study emphasizes the importance of content marketing strategies in building loyalty through intermediary satisfaction and trust in community-based ride hailing service businesses. Keywords: Content marketing, switching barriers, satisfaction, trust, loyalty, community-based ride hailing service.

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Romanisti, Shemma Anggia; Juniwati; Pebrianti, Wenny; Heriyadi; Jaya, Arman
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Romanisti, Shemma Anggia; Juniwati; Pebrianti, Wenny; Heriyadi; Jaya, Arman
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.

Mediasi FOMO: Pengaruh Influencer dan Online Review terhadap Purchase Decision Produk The Originote Fera Patrisya; Heriyadi; Nur Afifah; Juniwati; Bintoro Bagus Purmono
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1676

his study examines the influence of influencer marketing and online customer reviews on the purchase decision of The Originote products, as well as the mediating effect of FOMO on the purchase decision. This study involved 202 participants aged 17 to 35 years, who are aware of and have purchased The Originote products, and have seen influencer MaharajaSP reviewing and promoting The Originote products on TikTok. This study applied purposive sampling technique. Data was collected through an online questionnaire and analysis was conducted using SEM with SmartPLS 4 software. This study found that influencer marketing and online customer reviews significantly influence FOMO. Additionally, online customer reviews and FOMO significantly influence purchase decisions. However, influencer marketing does not have a significant impact on purchase decisions. FOMO acts as a mediator for the indirect influence of influencer marketing on purchase decisions. FOMO also mediates the indirect relationship between online customer reviews and purchase decisions. These findings provide insight into the factors that influence the purchase decision of The Originote consumers and practically offer insights for The Originote to develop the right marketing strategy

Perancangan Rute Distribusi Barang Menggunakan Metode Nearest Neighbour Pada CV Lima Jati Juniwati; Devi Rosita; Lina Aulia
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

A company must be effective and efficient in determining distribution route to saving distance and transportation cost in shipping goods. Distribution routes that are not optimal can cause delay in delivery and company has to spend higher cost for distribution. CV Lima Jati has problem in determining an optimal distribution route to deliver goods to customers. This research was conducted to design an optimal distribution route with minimum distance and distribution cost. Nearest Neighbour method can be applied to obtain an optimal solution to solve the problem. The data used consist of demand customers, distance between customers, distribution cost and vehicle capacity. The result shows an optimal distribution route with total distance 303,5 kilometers or 54,4% from existing total distance. Distribution cost total is Rp 387.618 or decrease 29%. The conclusion is an optimal solution which is efficiency total distance and distribution cost after designing distribution route by using Nearest Neighbour method.

Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige Maghribi, Rizqi; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati; Heriyadi
Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i2.5224

Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.

The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan Kautsar, Gandhy Muhamad; Juniwati; Hendri, M. Irfani; Heriyadi; Pebrianti, Wenny
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v3i1.83

This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.

Pengaruh Ulasan, Kemudahan, Kepercayaan Konsumen, dan Harga terhadap Keputusan Pembelian di Tokopedia Juniwati; Abdurrahman
Tamilis Synex: Multidimensional Collaboration Vol. 1 No. 04 (2023): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v1i04.400

This study aims to determine the effect of reviews, convenience, consumer trust and price on purchasing decisions at Tokopedia. The population in this study were users of Tokopedia generation z and millennials in Jakarta. The sampling method used purposive sampling technique, so that a sample of Tokopedia users of generation z and millennials in Jakarta who met the predetermined criteria was obtained as many as 100 respondents. The statistical tool used is associative statistics with data processing using SPSS Statistic 23 software. The results of this study indicate that product reviews have no effect on purchasing decisions at Tokopedia. Ease of use has a positive influence on purchasing decisions at Tokopedia, consumer trust positively affects purchasing decisions at Tokopedia, and price has a positive effect on purchasing decisions at Tokopedia.

Pengaruh Kesadaran Kesehatan, Kualitas Produk terhadap Minat Beli Ulang dengan Kepercayaan sebagai Variabel Intervening Marcella, Cindy; Juniwati; Heriyadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1809

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kesadaran kesehatan dan kualitas produk terhadap minat beli ulang dengan kepercayaan sebagai variabel intervening pada konsumen pembalut wanita Laurier Natural Clean di Indonesia. Penelitian menggunakan metode kuantitatif dengan populasi merupakan konsumen pembalut wanita Laurier Natural Clean di Indonesia, teknik penarikan sampel menggunakan metode non probability sampling dengan teknik purposive sampling, maka sampel yang digunakan sebanyak 150 responden. Teknik analisis dalam penelitian ini dengan menggunakan Structural Equation Modeling (SEM) berbasis program Partial Least Squares Structural Equation Modeling (Smart PLS-SEM) versi 3.2.9. Hasil penelitian menunjukan bahwa kesadaran kesehatan berpengaruh positif terhadap kepercayaan, kualitas produk berpengaruh positif terhadap kepercayaan, kesadaran kesehatan berpengaruh positif terhadap minat beli ulang, kualitas produk berpengaruh positif terhadap minat beli ulang, kepercayaan berpengaruh positif terhadap minat beli ulang, kesadaran kesehatan secara positif berpengaruh tidak langsung terhadap minat beli ulang melalui kepercayaan dan kualitas produk secara positif berpengaruh tidak langsung terhadap minat beli ulang melalui kepercayaan.

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