Articles
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Isyanty Khairunnisa]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Nur Afifah]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v8i1.7448
<![CDATA[This research aims to examine the relationship between materialism and store atmosphere on compulsive buying where fashion interest is the mediating variable. The approach used in this research is quantitative research. This research is included in descriptive research with a survey method. The type of research used in this research is causal associative research. The population in this research is consumers of Kosshe Boutique Pontianak who have made purchases at least 2 times in the last 6 months and are female, with a sample of 200 respondents. Sampling in this research used a non-probability sampling method in the form of purposive sampling. The collected data was then analyzed using the Structural Equation Model with the SmartPLS statistical application tool version 3.9.3. The results of data analysis show that materialism has a significant effect on compulsive buying, store atmosphere has a significant effect on compulsive buying, materialism has a significant effect on fashion interest, store atmosphere has a significant effect on fashion interest and fashion interest is not significant on compulsive buying. The results of the mediation role test were not significant. Keywords : Materialism: Store Atmosphere; Fashion Interest; Compulsive Buying]]>
<![CDATA[Pemberdayaan Ekonomi dan Kewirausahaan Melalui Pemasaran Digital serta Manajemen Lingkungan Sehat di Desa Sungai Raya ]]>
<![CDATA[Stefani]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Sinta Amanda Putri]]>;
<![CDATA[Nurul Fadillah]]>;
<![CDATA[Elika Rani]]>
<![CDATA[ El-Mujtama: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmujtama.v5i1.5655
<![CDATA[Economic empowerment of residents in Sungai Raya Village is focused on business development through digital marketing and healthy environmental management. This activity was carried out by Tanjungpura University students through Student Work Lectures (KKM). Through digital-based entrepreneurial economic empowerment, people receive training to develop businesses by utilizing online marketing technology. The result of this activity is to provide an understanding of entrepreneurship and provide a broader contribution to society. Apart from that, an entrepreneurship workshop was also held for students at SMA Negeri 1 Sungai Raya. In this workshop, students receive training on the basics of entrepreneurship. This activity aims to foster an entrepreneurial spirit among students so that they are ready to face challenges in the business world. This program also includes education about the importance of maintaining a clean environment and good waste management. The community is taught to sort organic and non-organic waste, by providing appropriate trash bins to create a clean and healthy environment. With this approach, Sungai Raya Village is expected to become an example for other villages in integrating digital technology and environmental sustainability for shared prosperity.]]>
<![CDATA[E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce ]]>
<![CDATA[Helen Fransiska]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Ramadania]]>;
<![CDATA[Wenny Pebrianti]]>
<![CDATA[ Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijjm.v6i1.1502
<![CDATA[This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.]]>
<![CDATA[Religious Tolerance Messages on Social Media: Insights from Deddy Corbuzier's 'Log in' Program ]]>
<![CDATA[Muh Ali Bagas]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Firyal, Wafda]]>
<![CDATA[ Al'Adalah Vol. 27 No. 1 (2024) ]]>
Publisher : <![CDATA[LP2M IAIN Jember (now UIN Kiai Haji Achmad Siddiq Jember) ]]>
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DOI: 10.35719/aladalah.v27i1.438
<![CDATA[The rise of social media has intensified challenges related to misinformation and interfaith conflicts, underscoring the critical need for platforms promoting religious tolerance. This study investigates the "Log in" program on Deddy Corbuzier's YouTube channel, which uniquely employs interactive interfaith dialogue to foster understanding in Indonesia's pluralistic society. Previous studies emphasized the role of static social media content in advancing tolerance, leaving gaps in examining dynamic, dialogue-driven approaches. This research identifies messages of tolerance categorized into faith, sharia, and morals, demonstrating the flexibility and inclusivity necessary for harmonious interfaith relations. The study used qualitative descriptive methods and narrative content analysis to analyze ten representative videos featuring religious leaders from diverse traditions. The findings highlight the program's novelty in using humor and dialogue to bridge religious divides, effectively conveying tolerance messages to diverse audiences. Despite the program's success, challenges persist, such as combating hate speech and measuring the impact on societal attitudes. Recommendations include broader digital platform studies and policy support for moderating intolerance online. The study contributes to academic discourse on digital interfaith engagement, offering insights into leveraging social media for global harmony amidst cultural and religious diversity.]]>
<![CDATA[Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan ]]>
<![CDATA[Lonika, Tesa]]>;
<![CDATA[Barkah]]>;
<![CDATA[Wenny Pebrianti]]>;
<![CDATA[Ramadania]]>;
<![CDATA[Heriyadi]]>
<![CDATA[ Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jamek.v5i1.1674
<![CDATA[Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.]]>
<![CDATA[Mediasi FOMO: Pengaruh Influencer dan Online Review terhadap Purchase Decision Produk The Originote ]]>
<![CDATA[Fera Patrisya]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Nur Afifah]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Bintoro Bagus Purmono]]>
<![CDATA[ Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jamek.v5i1.1676
<![CDATA[his study examines the influence of influencer marketing and online customer reviews on the purchase decision of The Originote products, as well as the mediating effect of FOMO on the purchase decision. This study involved 202 participants aged 17 to 35 years, who are aware of and have purchased The Originote products, and have seen influencer MaharajaSP reviewing and promoting The Originote products on TikTok. This study applied purposive sampling technique. Data was collected through an online questionnaire and analysis was conducted using SEM with SmartPLS 4 software. This study found that influencer marketing and online customer reviews significantly influence FOMO. Additionally, online customer reviews and FOMO significantly influence purchase decisions. However, influencer marketing does not have a significant impact on purchase decisions. FOMO acts as a mediator for the indirect influence of influencer marketing on purchase decisions. FOMO also mediates the indirect relationship between online customer reviews and purchase decisions. These findings provide insight into the factors that influence the purchase decision of The Originote consumers and practically offer insights for The Originote to develop the right marketing strategy]]>
<![CDATA[Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok ]]>
<![CDATA[Ricky Martin]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Bintoro Bagus Purmono]]>;
<![CDATA[Wenny Pebrianti]]>
<![CDATA[ Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL ]]>
Publisher : <![CDATA[PT. PENERBIT TIGA MUTIARA ]]>
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DOI: 10.61404/mutiara.v3i2.398
<![CDATA[The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.]]>
<![CDATA[Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige ]]>
<![CDATA[Maghribi, Rizqi]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Heriyadi]]>
<![CDATA[ Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review ]]>
Publisher : <![CDATA[Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia ]]>
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DOI: 10.37476/nmar.v6i2.5224
<![CDATA[Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.]]>
<![CDATA[Strategi Kebijakan Pendekatan Penyampaian Informasi Dalam Pencegahan Dan Pengendalian Tuberkulosis di Kabupaten Ogan Ilir ]]>
<![CDATA[Heriyadi]]>
<![CDATA[ Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juni 2025) ]]>
Publisher : <![CDATA[PT. Hasba Edukasi Mandiri ]]>
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DOI: 10.71282/jurmie.v2i6.381
<![CDATA[Jumlah penemuan kasus Tuberkulosis (TBC) yang dilaporkan ke Dinas Kesehatan Kabupaten Ogan Ilir terjadi peningkatan kasus pada tahun 2024 sebanyak 989 kasus, sedangkan 2023 penemuan sebanyak 738 kasus. Selain itu, angka pengobatan lengkap kasus tuberkulosis di tahun 2024 adalah 689 sedangkan jumlah kasus 989 artinya terdapat selisih 300 orang yang tidak melakukan pengobatan. Besarnya kesenjangan penemuan kasus dan sedikitnya orang dengan TBC yang memulai pengobatan di daerah disebabkan kurangnya pengetahuan tentang gejala TBC membuat pasien TBC tidak tanggap berobat ketika muncul gejala dan cenderung mendiamkan saja. Selain itu, pemahaman di masyarakat terkait TBC masih menjadi persoalan. Adanya anggapan bahwa TBC adalah penyakit yang tidak dapat disembuhkan membuat seseorang tidak ingin mengakses pengobatan. Diperlukan strategi kebijakan pendekatan penyampaian informasi yang baik guna memberikan pemahaman dan pengetahuan tentang tuberkulosis di masyarakat agar mudah diterima dan tidak terjadi lagi kesenjangan antara jumlah kasus dengan yang diobati. Makalah ini bertujuan untuk menyusun rekomendasi kebijakan yang komprehensif sebagai masukan kebijakan dalam penyusunan dokumen Rencana Aksi Daerah (RAD) Penanggulangan dan Pengendalian TBC untuk Tahun 2025-2027 dalam peningkatan peran serta Komunitas, pemangku Kepentingan dan multisektor dalam Penanggulangan TBC khususnya penyampaian informasi dalam pencegahan dan pengendalian Tuberkulosis di Kabupaten Ogan Ilir, sebagai turunan dari intervensi penanganan Tuberkulosis RPJMN 2025 2029, intervensi Masyarakat mendapatkan layanan pencegahan dan pengendalian TBC.]]>
<![CDATA[The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan ]]>
<![CDATA[Kautsar, Gandhy Muhamad]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Hendri, M. Irfani]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Pebrianti, Wenny]]>
<![CDATA[ JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting ]]>
Publisher : <![CDATA[Lentera Barasaki Publishing House ]]>
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DOI: 10.54783/jemba.v3i1.83
<![CDATA[This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.]]>
