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Jurnal Dakwah dan Komunikasi Islam
Published by Institut Pesantren Mathaliul Falah Pati
ISSN : 29877814     EISSN : 29877806     DOI : https://doi.org/10.35878/muashir
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Ethics and Mass Communication Ethics and Islamic Communication, Communication Strategy, Journalism, Television and Film Media studies, Media effects, Media literacy and New Media Digital Dawah, Digital Society and Disruption
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 42 Documents
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Kewajiban Dakwah: Analisis Hadis Perintah Dakwah dan Hadis Menyampaikan Kebenaran Nasir, St. Magfirah; Juhansyah, Juhansyah
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1810

Abstract

Da´wah is one of the main obligations in Islam, with a strong foundation in the Qur’an and Hadihs. This study aims to examine the obligation of da’wah according to the hadihs of the Prophet Muhammad (peace be upon him), using a qualitative descriptive research methodology. The method employed is a literature review. Data collection techniques were carried out by examining books, journals, and other literature relevant to the topic. The research instrument used is the researcher themself, who interprets the data and readings obtained from libraries, journals, and other related sources. The data processing and analysis technique consists of three stages: 1. Data Reduction, summarizing and selecting the essential data, focusing on the most relevant information in accordance with the research topic. 2. Data Display, presenting the data in narrative form, which is then analyzed. 3. Conclusion Drawing, aimed at providing an understanding based on the researcher’s own interpretation of the data found. The purpose of these data processing and analysis techniques is to select, organize, and re-examine data sourced from books, journals and literature in order to arrive at a final conclusion. The main focus of this study includes: the command to engage in da’wah, the obligation to convey the truth and the importance of delivering da’wah to those who are unaware.
Internalisasi Nilai-Nilai Dakwah dalam Bauran Pemasaran Pendidikan Chasannudin, Arif
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1852

Abstract

This article aims to develop a conceptual framework that integrates Islamic da‘wah values into educational service marketing practices, which have long tended to be commercially oriented. Educational marketing strategies generally refer to the 7Ps of the marketing mix: product, price, place, promotion, people, process, and physical evidence yet their implementation remains dominated by business-oriented perspectives, resulting in limited integration of Islamic ethical and spiritual values. This study employs a qualitative approach through a literature review of research on educational marketing and da‘wah values. Relevant journal articles were identified using the Publish or Perish application linked to Google Scholar. The search was conducted in September 2025 using the keywords “pemasaran, siddiq, tabligh, amanah, fathanah,” with publications restricted to the years 2020–2025. The literature review reveals a strong need to integrate Islamic da‘wah values: siddiq, amanah, tabligh, fathanah, syaja’ah, and uswatun hasanah into educational marketing strategies. These values serve as essential ethical and spiritual foundations for the human resources involved in marketing activities. The internalization of da‘wah values in educational marketing encourages a shift from purely commercial orientations toward a more humanistic, ethical, and spiritually grounded approach. This integration aligns marketing practices with the exemplary character of Prophet Muhammad (peace be upon him), thereby strengthening integrity and trust within educational institutions.

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