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Jurnal Dakwah dan Komunikasi Islam
Published by Institut Pesantren Mathaliul Falah Pati
ISSN : 29877814     EISSN : 29877806     DOI : https://doi.org/10.35878/muashir
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Ethics and Mass Communication Ethics and Islamic Communication, Communication Strategy, Journalism, Television and Film Media studies, Media effects, Media literacy and New Media Digital Dawah, Digital Society and Disruption
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 42 Documents
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Pengaruh Podcast Habib Ja’far Dalam Dakwah Islam Di Era Digital Untuk Membentuk Karakter Gen Z Yang Bertaqwa. Maulani, Aulia Syakinah; Kharismatika, Danella; Anggraeni, Hany Dwi; Ristiyaningsih, Sukma Ayu; Fajrussalam, Hisny; Putri, Hafizyani Eka
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 1 (2025): Mei 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i1.1444

Abstract

This study analyzes the influence of Habib Ja’far’s podcast as an Islamic da’wah medium in the digital era to shape a pious Gen Z character. The research employed a descriptive quantitative method, collecting data through Likert-scale questionnaires from 33 Gen Z respondents in Purwakarta Regency. The results indicate a strong positive correlation between the podcast’s role and the formation of Gen Z’s character, with a correlation value of 0.642. The coefficient of determination (41.2%) highlights the podcast's significant contribution to developing Islamic values among Gen Z. Habib Ja’far’s humorous, inclusive, and relatable preaching style is a key factor in the podcast’s success. This research underscores the importance of innovative da’wah strategies in the digital age to reach younger generations. Habib Ja’far’s podcast is recommended as an effective educational medium for delivering inspiring Islamic messages and fostering a pious character.
Menyelami Suara Remaja Muslim Salatiga: Analisis Storytelling dalam Podcast 'Rintik Sedu' oleh Nadhifa Allya Tsana Fatimah, Ainni Ikma Nur; Yusuf, Fahrudin
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 1 (2025): Mei 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i1.1521

Abstract

This study aims to examine the perceptions of Muslim youth in Salatiga toward the storytelling style of Nadhifa Allya Tsana in her podcast “Rintik Sedu” on Spotify. The popularity of this podcast among young people serves as an important background to understand how the messages delivered influence listeners, particularly in the context of religiosity and the psychological aspects of Muslim adolescents. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews, Focus Group Discussions (FGDs), observation, and documentation. Informants were selected based on specific criteria, namely Muslim adolescents in Salatiga who actively listen to the “Rintik Sedu” podcast. The findings reveal that youth perceptions of Tsana’s storytelling style are formed through three stages of perception: sensation, attention, and interpretation. In this process, some adolescents perceive her storytelling as highly relatable, portraying the impression of a close friend, and providing motivation in navigating teenage life. However, others view her narrative style as overly melancholic, potentially influencing the listener’s mood to become more sorrowful and emotionally immersed. These findings indicate that the narrative style in audio media such as podcasts holds significant emotional power and can shape the perception and emotional state of its listeners, particularly among Muslim youth.
Analisis Framing Pemberitaan Pada Isu Pemecatan Karyawan CNN Indonesia di Tempo.com. (Analisis Framing Model Robert N. Entman) Nasrullah, Mochammad
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 1 (2025): Mei 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i1.1556

Abstract

The Mass media are one of the fourth pillars of democracy guaranteed by the 1945 Constitution. In it, a journalist plays an important role in digging up information to be conveyed to the public. But unfortunately, the rights and obligations for journalists are not given properly, and the termination of employment as experienced by CNN Indonesia journalists. This study aims to analyze the news of the dismissal of CNN Indonesia employees in the Tempo.co media using Robert N. Entman's framing analysis as an analytical tool, with four stages, namely: define problem, diagnose causes, make moral judgment, and treatment recommendation. The results of the study show that Tempo.co framed the news of the issue of the dismissal of CNN Indonesia employees as a result of the termination of employment by CNN Indonesia management due to the formation of a labor union, namely the CNN Indonesia Workers Union or SPCI. Tempo journalists saw that the actions taken by CNN Indonesia management were not by the 1945 Constitution and Law Number 21 of 2000 concerning Labor Unions. Many parties regretted the termination of the employment of CNN Indonesia employees because it was not by the freedom of expression guaranteed by law.
Stereotip Islam dalam Film Hollywood Era 1960-an sampai 2020-an Mustakharoh, Fajriatul; Mustain, Mustain; Hidayatullah, Ahmad
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 1 (2025): Mei 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i1.1619

Abstract

History records that the contestation between the West and Islam has been occurring for a long time, particularly during the Crusades, which lasted for three centuries (11th–13th centuries). Over time, these interactions gave rise to various stereotypes, especially about Islam, including within the narratives of Hollywood’s film industry. Using a qualitative research method with a critical discourse analysis approach, combined with the theory of social construction, this study seeks to explore how stereotypes of Islam have been narrated through Hollywood films from the 1960s to the 2020s. The findings of this study conclude that the representation of muslims in the Western film industry is often portrayed with a biased image, associating Islam with terrorism, violence, and fanaticism. These stereotypes emerge as a result of the long history of tensions between the Western world and the Islamic world, reinforced by political interests and media influence in shaping public opinion. The seven film samples—each from different decades—presented in this study illustrate how muslim characters are depicted as threats, ultimately reinforcing negative prejudices against Islam in global society for nearly the past century.
Pesan Moral Film Kinari Folklore Desa Tempur. (Analisis Semiotika Roland Barthes) Rivai, Muhamad Anang; Asiyah, Siti; Kurniawan, Fajar Adhi
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 1 (2025): Mei 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i1.1635

Abstract

The film Kinari is a film produced by Ladamif films from Jepara in 2023, raises a unique folklore that tells the story of the Tempur Village chronicle. The story of this village comes from the Tempuran River. The battle river is a meeting two currents used for bathing rituals or cleansing the soul of the body the ancestors. This tradition certainly contains a moral message that wants to conveyed to the community so that the objectives of this study are to provide education to maintain traditions and preserve nature in the surrounding environment. Through qualitative research using Roland Barthes' semiotic analysis, the results of this research can be seen from eating denotations, meanings, connotations and myths so that the moral message conveyed in the film Kinari is the moral message of man having a relationship with his god, the moral message of man having a relationship with himself and the moral message of human relations with others.
Optimalisasi Komunikasi Publik Kepolisian melalui Aplikasi LIBAS di Polrestabes Semarang Aryani, Sinta Dita; Khotimah, Nurul
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1588

Abstract

This study is driven by the need to enhance the effectiveness of public communication between the police and the community. The Semarang City Police (Polrestabes Semarang) developed the LIBAS application (Polisi Hebat Semarang) as a service innovation aimed at improving the speed of access to information, reporting, and police response. The research employs a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation. The study was conducted from January to February 2025, and data were analyzed using techniques of data reduction, presentation, and conclusion drawing. The findings indicate that LIBAS functions effectively as a medium for public communication. Features such as the 001 service, SOS, incident reporting, and the panic button facilitate rapid public access to police services. The impact of LIBAS is evident in three domains: cognitive (increased public understanding of police services), affective (enhanced sense of safety and trust in the police), and behavioral (greater public initiative in reporting incidents). The data show a total of 4,233 reports: 2,466 incident reports, 1,674 reports via SOS, and 93 complaints via the panic button. Overall, the findings demonstrate that LIBAS improves public communication effectiveness and contributes to a positive image of the police. Nevertheless, the application requires further development through broader socialization and ongoing evaluation to ensure sustained service effectiveness.
Transformasi Komunikasi Dakwah Era Digital: Peluang serta Tantangan bagi Pendidikan Islam Kontemporer Nurziah, Eva; Mustopa, Ilah
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1629

Abstract

The transformation of da'wah communication in the digital era and its opportunities and challenges in the context of contemporary Islamic education. Advances in information technology have changed the way da'wah is delivered, from conventional methods to digital approaches that are more interactive, flexible, and reach a wider audience. This study uses a qualitative approach with a literature study method and participatory observation of digital da'wah practices on various platforms such as YouTube, Instagram, and TikTok. The results of the study show that digital media provides great opportunities in expanding the reach of da'wah and making it more contextual for the younger generation. However, challenges such as the spread of hoaxes, low digital literacy, and polarization of the community are also serious concerns. Islamic education is expected to be able to respond to these changes by integrating digital literacy into the da'wah curriculum. In conclusion, digital da'wah has the potential to be a strategic means of strengthening Islamic values ​​if managed wisely, professionally, and collaboratively.
Komunikasi Profetik dalam Dakwah Gus Faiz Aminuddin di YouTube Ponpes Shofa Azzahro Romadhon, Zulfa Nur; Mudhofar, Muhammad Abdul; Iswanda, Brillyant Yolandita; Afthoni, Naufal Zaky; Anas, Muhammad Khoirul
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1630

Abstract

In today’s digital era, YouTube has become one of the most influential platforms for disseminating information and reaching a broad audience. As a modern communication medium, YouTube functions not only as a source of entertainment but also as a strategic tool for spreading various forms of information, including content that carries elements of Islamic preaching (dakwah). This study aims to analyze prophetic communication messages contained in the religious lectures delivered by Gus Faiz Aminuddin on the YouTube channel of Ponpes Asshofa Azzahro. Data collection methods include content observation and interviews with channel administrators, which were then examined using a content analysis approach grounded in prophetic values. The findings indicate that the lectures of Gus Faiz Aminuddin consistently reflect the three core components of prophetic communication: humanization, liberation, and transcendence. Humanization is demonstrated through messages encouraging compassion and mutual reminders in doing good, fostering empathy and social awareness. Liberation appears in content that promotes freeing individuals from negative behaviors, ignorance, and injustice. Meanwhile, transcendence is seen in the emphasis on strengthening spiritual connection with God through worship and deeper religious understanding. Thus, the channel’s content is not only informative but also contributes to cultivating a humanistic and transformative religious consciousness.
Islam, Budaya Lokal dan Strategi Komunikasi Politik Digital Fanyra, Jihan; Ananta, Fahmil
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1784

Abstract

In the digital era, the interaction between Islamic values, Indonesian cultural diversity and social media-based political communication strategies form a new pattern in the dissemination of political messages that not only affect public perception but also the dynamics of democracy and social life of the community. This article aims to examine how Islamic values and local culture are integrated in digital political communication strategies in Indonesia. This study uses a library research approach by relying on literature sources in the form of journals, books, and relevant documents. The discussion fokused on the construction of political messages that utilize local symbols, the transformation of political culture in the digital era, and ethical challenges in Islamic-based political communication. The results of the study show that local culture and Islamic values are often used for electoral purposes through digital media. While effective in building emotional closeness with the public, this practice often ignores Islamic communication ethics that emphasize honesty, prudence, and fairness. These findings highlight the importance of formulating political communication strategies that are not only culturally contextual, but also ethical in value.
Peran Brand Ambassador dalam Penguatan Citra Pelayanan Umrah di Biro Hajar Aswad Surakarta Saputra, Rizal Zeni
Mu'ashir: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2025): November 2025
Publisher : Prodi KPI FDPM IPMAFA Bekerjasama dengan Mafa Press IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/muashir.v3i2.1790

Abstract

This study is motivated by the increasing competition among umrah travel agencies, which demands effective communication strategies to build a positive public image. Hajar Aswad Mubaroq Surakarta employs brand ambassadors namely the guiding ustadz as key figures in enhancing pilgrims’ trust and satisfaction. The study aims to describe the contributions of brand ambassadors and the da’wah-based communication strategies used to shape a positive service image. A descriptive qualitative approach was applied, with data collected through in-depth interviews with guiding ustadz, agency staff, and pilgrims, as well as through observation and documentation. Data were analyzed deductively through processes of reduction, presentation, and conclusion drawing, and validated using source and method triangulation. The findings reveal that the guiding ustadz play a strategic role as brand ambassadors, serving not only as ritual guides but also as representatives of the agency’s values. Their credibility, experience, friendliness, and emotional closeness position them as influential figures capable of strengthening the agency’s image. The communication strategies employed include two-way communication, persuasive approaches, humorous delivery, and personal interaction. The role of brand ambassadors effectively enhances the agency’s reputation, increases public trust, and encourages pilgrim loyalty, as indicated by high repeat-order rates.

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