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Erna Sofriana Imaningsih
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Journal of Fundamental Management (JFM)
Published by Universitas Mercu Buana
ISSN : 27754480     EISSN : 27756300     DOI : 10.22441/jfm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to the business environment in Indonesia. The journal focuses on the following topics: General Management, MSME Management, Global Business Management, Competitive Strategies, Human Resource Management, Marketing Management, Operations and Logistics, Supply Chain Management, Entrepreneurship, Innovation, and Organizational Behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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PENGARUH LITERASI KEUANGAN, TINGKAT PENGEMBALIAN DAN PERSEPSI RISIKO TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI PASAR MODAL PADA GEN Z DI SUKABUMI Mila Amanda; Try Wulandari
Journal of Fundamental Management (JFM) Vol. 5 No. 3 (2025): NOVEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i3.36300

Abstract

This study aims to analyze the extent to which financial literacy, rates of return, and risk perception influence investment decisions in the capital market among Gen Z in Sukabumi City. The study used a causal design with a population of 93,077 Gen Z individuals, while the research sample was determined at 100 respondents through the Slovin formula calculation. Data analysis was carried out using the SEM-PLS. The results of the study show that: (1) Financial literacy has a positive and significant influence on investment decisions, indicating that the better a person's financial understanding, the higher their tendency to invest. (2) The rate of return also proved to have a positive and significant influence, confirming that potential profits are the main driving factor for Gen Z in making decisions. (3) Risk perception shows a positive and significant influence on investment decisions, which means that the greater the awareness of risk, the higher the investor's confidence in determining their investment choices.
PENGARUH GREEN BANKING, BOPO, DAN CAR TERHADAP PROFITABILITAS PERBANKAN YANG TERCATAT DI BEI DAN PLATFORM IKBI Musila, Ivan Yuan Pratama; Diporini, Vidya Ayu
Journal of Fundamental Management (JFM) Vol. 5 No. 3 (2025): NOVEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i3.36528

Abstract

Perbankan berperan penting dalam mendukung pembangunan berkelanjutan melalui penerapan Green Banking. Namun, kebijakan ini kerap dianggap belum memberi dampak langsung pada profitabilitas. Penelitian ini bertujuan menganalisis pengaruh Green Banking, BOPO, dan Capital Adequacy Ratio (CAR) terhadap profitabilitas (ROA) bank yang tercatat di Bursa Efek Indonesia (BEI) dan tergabung dalam Inisiatif Keuangan Berkelanjutan Indonesia (IKBI) periode 2019–2023. Sampel penelitian mencakup 10 bank dengan metode purposive sampling. Analisis dilakukan menggunakan regresi data panel dengan Random Effect Model (REM). Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh terhadap ROA. Secara parsial, BOPO berpengaruh negatif signifikan, sedangkan Green Banking dan CAR tidak berpengaruh signifikan. Hal ini mengindikasikan bahwa efisiensi operasional lebih menentukan profitabilitas bank, sementara Green Banking dan kecukupan modal berperan pada stabilitas serta keberlanjutan jangka panjang.
The Effect of Perceived Benefits, Perceived Convenience, and Perceived Security On Decision To Use QRIS Amalia Septia Ningrum; Yennida Parmariza
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38296

Abstract

This study aims to examine and analyze the influence of Perceived Benefits, Perceived Ease, and Perceived Security on the decision to use QUICK RESPONSE CODE INDONESIA (QRIS). The population in this study consists of students at Mercu Buana University Meruya who use QRIS. The sampling method employed convenience sampling using non-probability sampling, with a sample size of 120 respondents. This is a quantitative study using a survey method for data collection, with the research instrument being a questionnaire using an ordinal scale as the research tool, and data analysis was conducted using Partial Least Squares. The results of the study prove that Perceived Benefits, Perceived Ease, and Perceived Security have a positive and significant influence on the decision to use QRIS.
Analysis of Consumer Buyer Decisions at Lazatto Tasikmalaya Muhamad Abdul Wakil
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38430

Abstract

Buyer decisions are a key factor in determining the sustainability of a business because they are directly related to the level of sales, satisfaction, and consumer loyalty. In the increasingly competitive culinary business, companies are expected to be able to understand the various factors that influence buyer decisions so they can maintain their existence and increase their competitiveness. Lazatto Tasikmalaya, as a fast food business, needs to understand the level of consumer buyer decisions and how consumers respond to product quality and the level of satisfaction they feel. Understanding these aspects is an important basis for formulating strategies to improve product and service quality in order to create sustainable customer loyalty.
Distribution Exclusivity in the Formation of Premium Product Image Didit Darmawan; Nailul Izza
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38448

Abstract

This literature review examines how distribution exclusivity functions as a mechanism for shaping consumer perception of value and quality in premium products. The study employs a qualitative literature review method, synthesizing theoretical perspectives from marketing management, consumer behavior, and brand strategy literature. The analysis reveals that distribution exclusivity operates through psychological mechanisms such as the scarcity principle, which increases desire and appreciation, as well as sociological mechanisms where products become markers of identity and social status. Store location selectivity, rigorous partner selection, and scarcity management create signals that consumers interpret as indicators of product specialness. Simultaneously, premium product manufacturers must navigate the tension between maintaining exclusivity and meeting market accessibility needs through distribution hierarchies, supply management, exclusive membership programs, and innovative distribution models including pop-up stores and selective digital platform partnerships. The theoretical contribution lies in expanding understanding of distribution's symbolic dimensions in value perception formation. Practically, this review suggests that companies should integrate distribution strategy with overall brand strategy, select partners based on value alignment, design inclusive communication about exclusivity, and innovate new forms of exclusivity relevant to modern consumer behavior. Successful management of these dynamics enables manufacturers to build premium brands sustained by both product quality and the distinctive meanings attached to the ownership experience.
The Effects of Leverage and Profitability on Firm Value across Quantile Levels Putri Andari Ferranti; Cut Edwina
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effext of leverage and profitability on firm value across different quantile levels. Leverage, profitability, and firm value are measured by debt to equity ratio, return on asset, and enterprise value respectively. The method used is quantile regression. The results show that DER has a positive and statistically significant effect on firm value in the lower and middle quantiles, but its influence weakens and becomes insignificant at higher quantiles. This finding suggests that leverage contributes to value creation primarily for Indonesian infrastructure firms with lower valuation levels, consistent with the trade-off theory, whereas high-performing firms may derive less marginal benefit from additional debt.
Understanding Consumer Satisfaction through Price Perception, Product Quality, and the Mediating Role of Promotion Chairiel Oktaviar; Harefan Arief; Eko Tama Putra Saratian; Eri Marlapa
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of price perception, product quality, and promotion on consumer satisfaction with Mixue. Primary data were obtained via questionnaires from 189 consumers in Kota Tangerang who had purchased Mixue beverages on at least one occasion, and analyzed using partial least squares (PLS) regression. The findings reveal that while price perception, product quality and promotion have positive significant effect on cutomer satisfaction also price perception and product quality have positive significant effect on promotion. Collectively, the mediation results confirm that promotion functions as a significant intervening variable in both pathways. Notably, in the case of price perception, promotion fully mediates the relationship, whereas in the case of product quality, promotion partially mediates the relationship.
THE INFLUENCE OF GREEN INVESTMENT, LIQUIDITY, PROFITABILITY, AND FINANCIAL DISTRESS ON FIRM VALUE IN ENERGY SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Zyanda Ayu Fiansyah; Vidya Ayu Diporini
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

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Abstract

This study aims to analyze the influence of green investment, current ratio (CR), return on assets (ROA), and financial distress on firm value in energy sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The population in this study was 89 companies and the sample used in this study was 17 companies selected through purposive sampling. Data were collected from the companies annual financial reports from the IDX website and PROPER Decree letters from the Ministry of Environment and Forestry website. The method used in this study is quantitative research. Data analysis was conducted using panel data regression with the random effect model, processed by Eviews 13. The results show that, simultaneously, all variables have an effect on firm value. However, partially, green investment and profitability (ROA) have no significant effect, while liquidity (CR) and financial distress have a significant negative effect on firm value.

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