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INDONESIA
Business, Management & Accounting Journal
Published by Baca Dulu Publisher
ISSN : 30472261     EISSN : 30467845     DOI : 10.xxxxxx/bisma
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Business, Management & Accounting (BISMA) Journal is a peer-reviewed journal managed and published by BacaDulu Publisher which contains the results of research and thoughts from scholars in the fields of Business, Management, and Accounting both academics and practitioners. Business, Management & Accounting (BISMA) Journal is published periodically three times a year, namely in March, July, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 3 (2025): BISMA Journal November 2025" : 5 Documents clear
Evaluating Sharia-Based Marketing Strategies and Their Effect on Purchase Intention in Higher Education Enterprises Triyawan, Andi; Alhasani, Irham Abied; Ismail, Nurizal
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.145

Abstract

This study aims to analyze the influence of the sharia marketing mix on consumer purchase intention. The sharia marketing mix not only adopts conventional marketing principles but also emphasizes Islamic values based on honesty, justice, and blessings. A quantitative approach was employed by distributing questionnaires to consumers of products and services, and the collected data were analyzed using multiple regression to examine the effects of product, price, promotion, and distribution variables from a sharia perspective. The findings reveal that all sharia marketing mix variables have a positive and significant effect on consumer purchase intention, with sharia promotion identified as the most dominant factor. These results indicate that the implementation of sharia-compliant marketing strategies can enhance consumer trust, loyalty, and purchasing tendencies. This study is expected to provide practical contributions to the development of more effective sharia marketing strategies to remain competitive in the modern business era.
Company Bankruptcy Prediction Analysis: The Altman Z"-Score Method Yustisia, Natali; Khairuna, Lainun
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.150

Abstract

The purpose of this study  is to analyze the effect of the ratio of Working Capital to Total Asset, Retained Earnings to Total Asset, Earnings Before Interest and Tax to Total Asset, and Market Value of Equity to Book Value of Liability on bankruptcy predictions.  The sample used was ten companies obtained by purposive sampling method from State-Owned Enterprises in the infrastructure service sector listed on the Indonesia Stock Exchange during the 2021-2023 period.  This study is a quantitative research using the logistic regression estimation method processed using the Statistical Package for Social Sciences 30 software.  The results of the study using the Wald Test found that Working Capital to Total Asset had a significant negative effect on bankruptcy prediction, while Retained Earnings to Total Asset, Earnings Before Interest and Tax to Total Asset, and Market Value of Equity to Book Value of Liability had no significant influence on bankruptcy prediction.  Inaddition, the results of the Omnibus Test of Model Coefficients mentioned that all independent variables simultaneously have a significant effect on bankruptcy prediction. 
Strategic Entrepreneurship in the Digital Economy: Opportunities and Challenges for SMEs Hernaningsih, Fery
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.155

Abstract

This study aims to analyze how strategic entrepreneurship enables small and medium enterprises (SMEs) to leverage opportunities and overcome challenges in the digital economy. Using a quantitative research approach, data were collected from 250 SME owners and managers across digitally engaged sectors such as e-commerce, creative industries, and food and beverage businesses. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to examine the relationships among digital opportunities, digital challenges, strategic entrepreneurship, and SME performance. The results reveal that digital opportunities have a significant positive influence on strategic entrepreneurship, while digital challenges exert a negative but manageable impact. Moreover, strategic entrepreneurship demonstrates a strong positive effect on SME performance, resilience, and sustainability, and mediates the relationship between digital economy factors and business outcomes. These results imply that SMEs can achieve superior performance and long-term competitiveness through strategic entrepreneurial behavior that aligns innovation, resource orchestration, and opportunity recognition within digital transformation efforts. The novelty of this study lies in integrating the dual role of opportunities and challenges in the digital economy with strategic entrepreneurship as a mediating mechanism that fosters sustainable growth among SMEs.
The Role of Human Resources to Improve the Optimization of e-Procurement Implementation in PT Pertamina Trans Kontinental's Ship Operations Maemunah, Siti; Musliha, Fadlia; Yuliantini, Yuliantini; Pahala, Yosi
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.157

Abstract

This study aims to analyze and evaluate the implementation of the e-procurement system in the operations of PT Pertamina Trans Kontinental (PT PTK) vessels, as well as the role of human resources (HR) in optimizing the application of this system. The research also explores the factors that influence the success of e-procurement implementation, both from the internal side of the company, such as good management and HR management, and from the external side, including supporting technological infrastructure and policies. This study uses a qualitative method with a descriptive approach and NVivo 12 software for data analysis. The research duration was 3 (three) months through interviews with informants consisting of the Procurement Manager, ICT Manager, Vessel Procurement and Operations Coordinator, SmartGEP Manager, and six HR employees involved in the implementation and management of the e-procurement system, totaling 10 participants, this research delves into the various challenges and solutions in implementing e-procurement in the vessel operations of PT PTK. The analysis results show that the implementation of e-procurement has increased efficiency, transparency, and accountability in the procurement of goods and services. However, there are still challenges related to HR adaptation and technological infrastructure. This research contributes to the development of e-procurement theory, particularly in the maritime industry context, and provides practical recommendations to enhance HR capacity in managing a more effective and sustainable e-procurement system.
Bridging the Urban Transport Paradox: Transit-Oriented Development and the Integrated Low-Carbon Mobility Framework (ILCMF) for Metropolitan Jabodetabek Banjarnahor, Astri Rumondang; Simarmata, Juliater; Yosafat, Andre
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.190

Abstract

The transportation sector is one of the largest contributors to global carbon emissions and represents a major challenge in the urban decarbonization agenda. In Indonesia, transportation accounts for approximately 27% of total national emissions, with the Greater Jakarta (Jabodetabek) metropolitan area being the highest contributor due to high daily mobility, urban sprawl, and governance fragmentation. This study aims to analyze the role of Transit-Oriented Development (TOD) as a systemic strategy in supporting the transition toward low-carbon mobility and to develop a conceptual model called the Integrated Low-Carbon Mobility Framework (ILCMF). The study identifies four key dimensions in the decarbonization of transportation — environmental, institutional, technological, and social — that interact to shape a sustainable urban mobility system. The findings reveal that the success of low-carbon mobility transformation depends on cross-sectoral policy integration, the electrification of public transport, and community participation in mobility behavior change. The ILCMF provides an integrative framework for metropolitan transportation policymaking that is efficient, inclusive, and aligned with Indonesia’s Net Zero Emission 2060 target.

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