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Mutiah
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Jl. Ketintang, Gedung i7, Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Surabaya, Surabaya, Indonesia. Postal Code 60231
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Kota surabaya,
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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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PERAN COMMUNITY MARKETING DALAM MENUMBUHKAN VALUE CO-CREATION PADA PERUSAHAAN (STUDI KASUS PADA KOMUNITAS TEMAN BICARA): (STUDI KASUS PADA KOMUNITAS TEMAN BICARA) Zumroti, Qurri Aini; S.Sos., M.I.Kom, Mutiah
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58942

Abstract

The development of the digital era is increasingly important for a company to have stakeholders who are able to encourage sales of its products or services. One of them is by utilizing the community as a way to conduct sales practices. But forming a community to play a role in the sales process also requires a strategy in it. Komunitas Teman Bicara is an organically formed community that the company considers to be able to grow value through the works made. This is also called value co-creation. This study aims to find out how the role of community marketing grows co-creation value at PT. Sinergi Bicara Indonesia through the Komunitas Teman Bicara. This type of research is descriptive qualitative using case study method. Data collection techniques are by observation, interviews and documentation. This research resulted in the Komunitas Teman Bicara formed emotional closeness formed by the company. Holding regular activities made by the community with the company is one way to become a community that is considered to play a role in fostering co-creation value.
POLA KOMUNIKASI ORANG TUA DALAM MENANGANI KEMAMPUAN BERBICARA PADA ANAK PENDERITA SPEECH DELAY Adhi Wiranata, I Putu Reza; S.S., M.A., Tsuroyya,
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59002

Abstract

This research discusses family communication, giving gadgets to children with speech delay, and providing stimulation to children at home. This study involved informants who were parents of children with speech delays. The results of the research show that democratic communication patterns are effectively applied to children with speech delays, giving children the freedom to express opinions. Giving gadgets needs to be supervised and given a time limit, with a focus on applications that support children's development. Stimulation at home involves monitoring gadget use, light communication, object recognition, oral stimulation, and attention to the child's eating patterns. Apart from that, stimulation at the child development center is advanced with the aim of improving children's growth and development. Parents have an important role in consistently providing stimulation to accelerate the growth of children with speech delays. By applying appropriate stimulation, it is hoped that children can overcome speech delays and achieve optimal growth and development. Keywords: Parents, children, speech delay, democratis communication patterns, and stimulation.
ADAPTASI KOMUNIKASI BUDAYA MAHASISWA ASING DI UNIVERSITAS NEGERI SURABAYA Listrikasari, Dian Rahmadani; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59182

Abstract

Universitas Negeri Surabaya is affiliated with such scholarships for foreign students for studying in Indonesia, affording them the opportunity to pursue similar academic programs as their domestic counterparts. However, this situation may lead to culture shock for international students. Culture shock was first introduced by Oberg in 1960 to describe the profound and negative response of depression, frustration, and disorientation experienced by individuals living in a new or different cultural environment from their place of origin. Samovar (2015) also suggests that the phenomenon of culture shock parallels someone feeling exhausted after engaging in various activities in a new environment that consume time, mental effort, and energy beyond what was anticipated. This research endeavors to gather and analyze the adaptation process of foreign students at Universitas Negeri Surabaya, aiming to identify the challenges and factors that affect the adaptation process. The study employs interview methods to capture the experiences of foreign students at Universitas negeri Surabaya. Using Samovar et al.'s (2015) culture shock theory, the research seeks to delineate the stages of culture shock experienced by students, identifying obstacles, and exploring the various strategies they employ to address these challenges. With using a qualitative phenomenological approach, the study seeks to provide a comprehensive understanding of the cultural communication adaptation of foreign students.
STRATEGI KOMUNIKASI DALAM PEMBERDAYAAN MASYARAKAT TUNAGRAHITA OLEH “KARANGPATIHAN BANGKIT” DI RUMAH HARAPAN DESA KARANGPATIHAN PONOROGO Aji, Landung Setia Wahyu; Aji, S.I.P., M.Si., Gilang Gusti
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59185

Abstract

Idiot Village in Karangpatihan Village is a unique place in Indonesia. The name Kampung Idiot emerged because many of the villagers were mentally retarded. Village and regional governments are trying to eliminate this term by providing empowerment through communication strategies to improve the quality of society. Karangpatihan Village provides a real example of how communities can develop and adapt in unexpected ways. This research aims to describe the empowerment communication strategy used by Karangpatihan Village. The method used is descriptive qualitative. Data was obtained from observations and interviews. The research results showed that the communication strategy used was face to face communication by approaching people with disabilities and inviting them to communicate using sign language created by the disabled themselves.
KOMUNIKASI TERAPEUTIK PERAWAT DALAM MENINGKATKAN MOTIVASI POLA HIDUP AKTIF DAN SEHAT PADA LANSIA KATEGORI PARSIAL GRIYA WREDA JAMBANGAN SURABAYA Retno Dewanti, Niken Pramesthi; Tandyonomanu, Danang
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59211

Abstract

Therapeutic Communication is an interpersonal relationship between the counselor and client. Through this relationship, the counselor and client gain joint learning experiences in order to improve the client's emotional experience. Therapeutic communication is a type of interpersonal communication that is useful for assisting in the process of stimulating and changing behavior carried out by nurses towards patients or clients. Therapeutic communication is usually carried out to change thought patterns which can ultimately influence the patient's activities. Based on the Sustainable Development Goals which have become a world agreement and were drafted by the UN in point number 3, it states "Good Health and Prosperity" where health must be equal for all people, including paying attention to the health of the elderly. Apart from the declining function of the body's organs which can affect the health of the elderly, the elderly usually start to experience senility or easily lose their memory of certain things, and in the elderly the motivation to live a healthy and active life has begun to decline. In this research, a qualitative phenomenological research approach will be used. Based on the results of research that has been carried out regarding communication patterns that are applied as therapeutic communication by nurses to elderly people in the partial Griya Wreda Jambangan category, three communication patterns were found according to the elderly carried out by nurses to the elderly. The first is the nurse's closeness to the elderly, including inviting interaction and communication with the elderly. The second is complaints from the elderly to the nurse. After the elderly get to know the nurse, the elderly express their complaints to the nurse. And the third is the nurse's actions regarding reports or complaints from the elderly. At this stage, therapeutic communication really needs to be applied to the elderly. Apart from medical measures, nurses need to motivate the elderly with therapeutic communication so that the elderly can recover optimally.
BAURAN PROMOSI SENTRA KULINER GAJAH MADA SIDOARJO Putra, Ivan Permana; Setiadi, Tatak
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59328

Abstract

Promosi merupakan salah satu aktivitas penting dalam kegiatan pemasaran suatu pelaku usaha dengan menggunakan berbagai model kegiatan penyampain informasi serta bertujuan menambah jumlah penjualan. Hal serupa juga dilakukan oleh sentra kuliner Gajah Mada di bawah naungan Dinas Koperasi dan Usaha Mikro (Dinkopum) Sidoarjo. Namun, masih ditemukan beberapa fenomena tarkait ativitas promosi pada sentra kuliner Gajah Mada berdasarkan wawancara, penelitian sebelumnya serta rekomendasi dari pihak Dinkopum Sidoarjo dan beberapa komite sentra kuliner Gajah Mada Sidoarjo seperti jumlah pengunjung yang dirasa masih sepi, menurunya omset para pedagang dibanding saat berjualan di jalanan dan promosi yang kurang optimal. Ditemukan hasil penelitian yakni sentra kuliner Gajah Mada Sidoarjo telah melakukan beberapa kegiatan bauran promosi antara lain, pembenahan pelayanan penjualan personal, event rest area, pengadaan live music, mengundang influencer, memanfaatkan media sosial, menerapkan diskon, penanganan isu jam dagang dan sanitasi, serta pemasangan baliho menu informatif. Adapun kendala dalam menjalankan aktivitas promosi yakni, kurangnya daya saing SDM sentra kuliner dalam pemasaran digital dan diskon, evaluasi jam dagang, terjadi penipuan dan belum adanya audit data secara kolektif satu sentra kuliner.
PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP KEPUASAN PELANGGAN SHOPEE FOOD DI SIDOARJO Akmal, Ichsanuddin; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59403

Abstract

Online shopping activities have now become a trend in society. One of the marketplace applications that is currently being used is the Shopee application. Shopee is not only engaged in e-commerce, but also develops business in the food sector or commonly called "Shopee Food". This feature is one of Shopee's development efforts in accommodating convenience for its consumers in purchasing food or drinks online. This study aims to determine how much influence Marketing Communication has on Shopee Food customer satisfaction in Sidoarjo. This research is quantitative research with a cross sectional approach. The data used are primary data and secondary data collected through observation, distributing questionnaires, and documentation. The population used was Shopee Food customers in Sidoarjo with a sample of 96 respondents who were taken using accidental sampling technique. The validity test and reliability test were used to test the validity of the data in this study. Furthermore, the data were analyzed using a simple linear regression test. The results showed that marketing communication strategy affects Shopee food customer satisfaction in Sidoarjo with a percentage of 32.6%. The remaining 67.4% (100%-32.6%) is caused by other factors, namely product quality, service quality, and pricing. Partial and simultaneous test results show that marketing communication strategies affect Shopee food customer satisfaction in Sidoarjo. This research is expected to be utilized to improve marketing communication strategies in order to make customers satisfied, as well as a reference for improvement for further research.
MANAJEMEN PRODUKSI PROGRAM “MOJOK MENTOK” MEDIA ONLINE MOJOK.CO PADA TAHUN 2022/2023 Zakiy Fatih, Muhammad Ghulam; Winata, Muhammad Danu
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59474

Abstract

Research on program production management is an interesting research. In this study, researchers chose the "Mojok Mentok" program which was broadcast through online media Mojok.co in 2022/2023. Mojok.co or PT. Narasi Akal Jenaka is an online media located at Perum Sukoharjo Indah A8 RT 09 RW 16 Dukuh Purworejo Sukoharjo Village, Ngaglik Sleman, D.I. Yogyakarta. Researchers chose the "Mojok Mentok" program because it has a uniqueness in the process of delivering news which is delivered lightly and spiced with humor. This research uses a qualitative descriptive approach using the 6M theory by George Terry as its conceptual framework. This research method involves direct observation, interviews with the production team, and analysis of program content. The collected data was analyzed using an inductive approach to identify patterns, challenges, and production management practices used in the creation of the "Mojok Mentok" program. The results showed that the production management of this program involves strong coordination between various elements, including people, methods, machines, materials, money, and markets as described in 6M theory. These findings provide deep insights into how the production management of online media programs can be applied in practice, as well as contribute to the further development of media production management theory.
DISONANSI KOGNITIF QUEER MUSLIM TERHADAP HETERONORMATIVITAS ISLAM (Studi Fenomenologi pada Basis Nadhlatul Ulama dan Muhammadiyah): (Studi Fenomenologi pada Basis Nadhlatul Ulama dan Muhammadiyah) Dwi Pamungkas, Andre Sapta; Tsuroyya, Tsuroyya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59690

Abstract

This study aims to analyze the cognitive dissonance experienced by Queer Muslims against the pressure of heteronormativity in the teachings and culture of Islam. The challenges of heteronormativity contradict the decisions they inspire themselves AS Queer. The purpose of this research is to find individual ways Queer Muslims in overcoming the inner conflict between identity and heteronormativity that intertwine in their lives. This research is a descriptive qualitative research with a phenomenological approach which is analyzed using Leon Festinger's Cognitive Dissonance theory. This study concludes that there is fear, avoidance and rejection felt by Queer when they get heteronormativity pressure in their environment. This has an impact on the relationship between humans and God which is distant, so that Queer looking for a way to keep religion and belief. The focus of this research is on intrapersonal and interpersonal relations AS a result of cognitive dissonance which can be used AS a reference study for other themed Queer muslim.
IMPLEMENTASI CSR PT PLN (PERSERO) UIP JBTB II PADA PEMBERDAYAAN KOMUNITAS DISABILITAS BATIK WISTARA Arifin, Zainul; Huda, Anam Miftahul
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59736

Abstract

Implementing corporate social responsibility is certainly one form of building a public image for a company, because in order to increase profits or win a positive image for society, of course there must be a real effort and impact for the company on society in particular. This is of course what PLN UIP JBTB always strives for in carrying out its obligations as one of the front guards in the construction and transmission unit of PT PLN (Persero). Meanwhile, through this thesis research, the researcher tries to analyze the success of the implementation of the social responsibility program carried out by PLN UIP JBTB. One of the implementation programs is in collaboration with Batik Wistara, the program is an effort to empower disabled groups to work and develop their potential through Batik production in the city of Surabaya. Researchers conducted this research with the hope that in the future a good social responsibility program can emerge by making this research a benchmark for programs from other companies.

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