cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mutiah
Contact Email
Ikom.fish@unesa.ac.id
Phone
+628563086790
Journal Mail Official
Ikom.fish@unesa.ac.id
Editorial Address
Jl. Ketintang, Gedung i7, Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Surabaya, Surabaya, Indonesia. Postal Code 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
 37   38   39   40   41 
PENGARUH BRAND ACTIVATION PIZZA HUT INDONESIA DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA PRODUK LIMO PIZZA Elfariany, Zorna
The Commercium Vol. 7 No. 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.58050

Abstract

This research aims to determine the influence of Pizza Hut Indonesia's brand activation on Instagram on consumer buying interest in the product Limo Pizza, as well as the extent of the influence it exerts. The researchers focused on the marketing communication activity strategy of brand activation, specifically utilizing social media and adopted by Pizza Hut Indonesia for the promotion of Limo Pizza. The population of this study consists of followers of the Instagram account @pizzahut.indonesia, and the sample size was determined to be 100 individuals using the Lemeshow formula. The researchers analyzed the data using simple linear regression with the assistance of SPSS version 25. The results of the study showed that Pizza Hut Indonesia's brand activation on Instagram has a significant influence on consumer buying interest in Limo Pizza, as indicated by the t-test and F-test values being less than 0.050, leading to the acceptance of the hypothesis. Through the coefficient of determination test, the researchers found that the influence of Pizza Hut Indonesia's brand activation on Instagram on consumer buying interest in Limo Pizza amounts to 48.3%. In conclusion, the research findings demonstrate that brand activation on Pizza Hut Indonesia's Instagram has a significant impact on consumer interest in purchasing Limo Pizza, accounting for 48.3% of the variation in buying interest.
IMPLEMENTASI DIGITAL MARKETING LAYANAN JASA KURIR JASKU DI MADURA Maghrobie, Mohammad Rifqie Zidane; Sukardani, Puspita Sari
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58356

Abstract

Hadirnya digital marketing semakin memudahkan para pengusaha untuk memasarkan produk atau layanan jasa mereka. Layanan Jasa Kurir atau yang lebih dikenal sebagai Jasku memanfaatkan sosial media sebagai kebutuhan mereka dalam memasarkan layanan mereka secara digital agar semakin dikenal luas oleh masyarakat Madura. Tujuan dari penelitian ini untuk dapat memahami implementasi digital marketing yang dilakukan oleh layanan Jasku di Madura. Penelitian ini merupakan penelitian kualitatif dengan menggunakan teori digital marketing, terkhusus pada konsep Social media marketing (SMM). Data pada penelitian ini diperoleh melalui wawancara secara mendalam kepada owner layanan Jasku, tim kreator layanan Jasku serta tambahan data dari dua konsumen layanan Jasku, pengamatan pada sosial media layanan jasku, dan dokumentasi. Hasil dari penelitian ini adalah layanan Jasku menggunakan tiga sosial media, yaitu Instagram, WhatsApp, dan Tiktok sebagai bentuk pemasaran secara digital mereka. Adanya pembagian pengalaman secara sukarela oleh konsumen juga menjadi pemasaran secara sukarela pada layanan Jasku. Hambatan pada implementasi pemasaran digital yang dilakukan Jasku ada pada kurangnya informasi mengenai layanan digital di masyarakat Madura sehingga seringkali terjadi kesalahan komunikasi antara layanan Jasku dengan konsumen.
POLA KOMUNIKASI IBU SINGLE PARENT DALAM MENDIDIK ANAK USIA REMAJA DI MOJOKERTO Putri, Salsabila Karina; S.Sos., M.I.Kom., Mutiah
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58591

Abstract

In 2022, there will be 4,253 couples in Mojokerto who will divorce, the causes are quarrels, economicproblems, polygamy and apostasy. Jetis District in Mojokerto has the highest divorce rate, which has animpact on the increasing number of single parents. Divorce not only has an impact on husband and wife,but also on children, especially teenagers. The impact includes feelings of insecurity, loneliness, andfeelings of guilt in children. Researchers used a qualitative approach with phenomenological methodsand three communication patterns, namely, Authoritarian, Authoritative, and Permissive. The researchresults showed that of the 6 single parents studied, the family communication patterns applied varied,including Authoritarian, Authoritative, and Permissive. This research aims to understand how singleparent mothers' communication patterns influence their relationships with their teenage children and theformation of teenagers' self-concept. In facing the challenging teenage years, effective communicationbetween single parents and children is very important to ensure healthy development and a goodrelationship between the two. The research results showed that of the 6 single parents in Jetis, Mojokerto,there were variations in the family communication patterns they adopted. Most use authoritative patterns which have been proven to be effective in educating teenagers. proven authoritative, suitable for use bysingle parents educating teenage children.
KOMUNIKASI PADA PEMBERDAYAAN KELOMPOK USAHA BERSAMA (KUBE) OLEH DINAS SOSIAL KABUPATEN PROBOLINGGO: (Studi Kasus Pada KUBE Keluarga Harapan di Desa Asembagus, Kecamatan Kraksaan, Kabupaten Probolinggo) Candra, Efdon Dwy; Dharmawan, Awang
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58609

Abstract

Poverty is one of the problems in Probolinggo Regency, the Probolinggo Regency Social Service has made various efforts to reduce the level of poverty. One of them is through a Joint Business Group (KUBE)-based empowerment program such as that carried out for the Harapan Family KUBE in Asembagus Village, Kraksaan District, Probolinggo Regency. The success of this program in reducing the level of poverty is closely related to the empowerment communication carried out by the Probolinggo Regency Social Service. In this regard, the aim of this research is to determine the empowerment communication applied in the KUBE Keluarga Harapan empowerment program so that it can be as successful as it is now using Miles and Huberman's analysis and Wilbur Schramm's communication theory.. This research is qualitative research with a case study method. Data was obtained from interviews, observation and documentation. The results of this research show that the KUBE-based empowerment program carried out by the Probolinggo Regency Social Service uses the concept of participatory empowerment communication. Coordination carried out with various parties gave rise to consensus and synergy in making the program a success. Group mentors also build good relationships with the group they accompany so that it has an impact on the survival and sustainability of the group.
PERSEPSI REMAJA TENTANG TVRI JATIM SEBAGAI MEDIA PENYIARAN PUBLIK LOKAl Wildani, Muhammad Fawwaz; Dharmawan, Awang
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58629

Abstract

The development of information technology and information signifies the progress of mass media, such as television. The television industry in Indonesia has experienced rapid growth, with the emergence of various local to national television stations competing to meet public interests. With digital advancements, teenagers' interest in watching television tends to decline due to the presence of new media platforms with easier access. Adolescents prefer digital content such as social media and streaming videos over watching television, especially considering the presentation of content.Given these issues, the researcher aims to understand teenagers' perspectives regarding public television in the era of social media. This study aims to explore teenagers' perceptions of TVRI as a local public broadcasting media. The concept of perception used in this research is derived from Deddy Mulyana's book, encompassing three processes: sensation, attention, and interpretation. This is a qualitative research study utilizing a case study method. Data collection is obtained through Focus Group Discussions (FGD).The findings of this research indicate that, from the perspective of teenagers, TVRI Jawa Timur's programs still require the development of innovative content to capture their interest. The process of forming perceptions among teenagers aligns with the concept outlined by Deddy Mulyana, involving sensation, attention, and interpretation.
ANALISIS RESEPSI PRIA TERHADAP ISU ABUSIVE RELATIONSHIP DALAM DRAMA KOREA NEVERTHELESS Rachmawati, Afifa Arini
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58723

Abstract

PENGARUH SOCIAL MEDIA MARKETING PADA INSTAGRAM STASIUN DANGDUT JTV TERHADAP BRAND AWARENESS JTV SURABAYA Harydar, Azizah Dwiputri; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58753

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh yang signifikan antara social media marketing pada Instagram Stasiun Dangdut JTV terhadap brand awareness JTV Surabaya. Metode penelitian dalam penelitian ini adalah dengan menggunakan pendekatan kuantitatif deskriptif dengan metode penelitian analisis pengaruh. Penelitian ini bermaksud untuk mengetahui optimalisasi dari adanya social media marketing yakni dengan mengukur tingkat brand awareness yang telah didapatkan oleh pengikut Instagram Stasiun Dangdut JTV Surabaya. Hasil penelitian menunjukkan program televisi lokal Stasiun Dangdut JTV Surabaya telah memanfaatkan media sosial Instagram miliknya dengan baik sehingga dapat mempengaruhi pengikutnya yakni menimbulkan kesadaran merek tahap akhir yaitu Puncak Pikiran (Top of Mind) hingga dapat memasukkan merek JTV Rek (Surabaya) ke dalam kategori pelopor program dangdut stasiun televisi lokal.
STRATEGI CO-BRANDING ANTARA AZARINE DAN MARVEL DALAM MENINGKATKAN PENJUALAN PRODUK Hardiyanti, Marsa Faaiza; S.Sos., M.I.Kom., Mutiah,
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58879

Abstract

Co-branding strategies have become a popular approach for companies to increase the visibility and sales oftheir products by leveraging the strength of established brands. In this context, this research explores the collaboration between Azarine, a leading cosmetics brand, and Marvel, an entertainment company widely known for its iconic superhero characters. This research aims to analyze the co-branding strategy used by Azarine and Marvel and its impact on product sales. The research method used is case analysis by collecting data from various sources including interviews with company management and consumer surveys. The analysis results show that the collaboration between Azarine and Marvel has succeeded in creating unique cosmetic products with a superhero theme that are liked by fans of both brands. Integrated marketing strategies, including social media campaigns, advertising, and promotional appearances at special events, have been effective in increasing brand awareness and consumer interest.
PENGARUH PESAN PSYCHOLOGICAL PRICING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK FASHION WANITA DALAM E-COMMERCE SHOPEE Arjana, Rama Febryanta; Norhabiba, Fitri
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58914

Abstract

Penelitian ini bertujuan guna mengetahui bagaimana pengaruh pesan psychological pricing terhadap keputusan pembelian konsumen produk fashion wanita dalam e-commerce Shopee. Sampel penelitian merupakan warga Kota Surabaya yang berusia 17-25 tahun dan pernah melakukan pembelian produk fashion pada aplikasi belanja online Shopee dalam 3-4 bulan terakhir. Penelitian ini menggunakan pendekatan kuantitatif dan untuk pengumpulan data penelitian menggunakan metode penyebaran kuesioner yang disebarkan kepada responden yang sesuai dengan kriteria penelitian secara online. Teknik analisis data yang digunakan pada penelitian ini yakni analisis regresi linear sederhana dengan uji f (simultan). Hasil penelitian menunjukkan data bahwa pesan psychological pricing memiliki pengaruh terhadap keputusan pembelian produk fashion wanita sebesar 0,446 atau bisa juga berarti 44,6%, yang jika dibulatkan menjadi 45%. Berdasarkan hasil analisis data juga dapat disimpulkan bahwa pesan psychological pricing berpengaruh signifikan terhadap keputusan pembelian produk fashion wanita dalam e-commerce Shopee. Penelitian ini juga diharapkan dapat menjadi sumber literatur dan referensi terkait strategi komunikasi pemasaran oleh mahasiswa, instansi, maupun masyarakat umum.
PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily) Mada, Tira; Prabayanti, Herma Retno
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58930

Abstract

Page 39 of 62 | Total Record : 613

 37   38   39   40   41 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 10 No 1 (2026): The Commercium - Januari 2026 Vol. 9 No. 3 (2025): The Commercium - Juli 2025 Vol. 9 No. 2 (2025): The Commercium - April 2025 Vol. 9 No. 1 (2025): The Commercium Vol. 8 No. 3 (2024): The Commercium Vol. 8 No. 2 (2024): The Commercium Vol. 8 No. 1 (2024): The Commercium Vol 7 No 3 (2023): The Commercium Vol. 7 No. 3 (2023): The Commercium Vol 7 No 2 (2023): The Commercium Vol 7 No 1 (2023): The Commercium Vol 6 No 3 (2023): The Commercium Vol. 6 No. 2 (2023): The Commercium Vol 6 No 1 (2022): The Commercium Vol 5 No 3 (2022): The Commercium Vol. 5 No. 2 (2022): The Commercium Vol. 5 No. 1 (2022): The Commercium Vol 4 No 3 (2021): The Commercium Vol. 4 No. 2 (2021): The Commercium Vol. 4 No. 1 (2021): The Commercium Vol 3 No 3 (2020): The Commercium Vol. 3 No. 2 (2020): The Commercium Vol 3 No 1 (2020): The Commercium Vol 2 No 2 (2020): The Commercium Vol 2 No 2 (2019): The Commercium Vol 2 No 1 (2019): The Commercium Vol 1 No 2 (2018): The Commercium Vol 1 No 1 (2018): The Commercium More Issue