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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 739 Documents
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ANALISIS KEPATUHAN TAX PAYER ALAT ANGKUT BERMOTOR Ningrum, Rani Ulan; Linawati, Linawati; Zaman, Badrus
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Banyakan District, Kediri Regency is one of the areas that has used and implemented the e-Samsat program and for 10 years the program has been running. The local government has also been following technological developments that continue to increase so that they can optimally utilize technology to support taxpayer awareness in paying their PKB. To analyze and determine the effect of the modernization of the e-Samsat system, the level of income, and partial and simultaneous tax sanctions on the compliance of motorized vehicle taxpayers is the goal to be achieved in this study. Quantitative is the approach, causal is the technique. Questionnaire is a data collection tool. All motorized vehicle taxpayers in the Banyakan sub-district are the population. 40 respondents are the sample. Accidental sampling is a sampling technique. Multiple linear regression analysis is the analytical tool. The conclusion of this study is that the modernization of e-samsat, income levels, and tax sanctions have a significant partial and simultaneous effect on compliance with motorized vehicle taxpayers. Assessing income levels during covid is the novelty of this research.
ANALISIS HARGA ,KUALITAS PRODUK,PROMOSI TERHADAP KEPUASAAN KONSUMEN MEMBELI MAMYPOKO PANTS DI KABUPATEN TULUNGAGUNG Oktaviana, Yastika; Zulistiani; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to analyze the effect of price, product quality, promotion on consumer satisfaction in buying Mamypoko pants in Tulungagung district. By taking people who bought Mamypoko Pants in Tulungagaung Regency, using the incidental sampling method, the main data from the sample was collected using a questionnaire instrument that included Price, Product Quality, Promotion of Consumer Continuity to Buy Mamypoko Pants in Tulungagung Regency. The data analysis technique used the Classical Assumption Test. , Multiple linear test , Coefficient of determination , F test . The result of the research is that price has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency , Product quality has an influence on consumer satisfaction buying Mamypoko Pants in Kabu Tulungagung patent, Promotion has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency. Price, Product Quality, Promotion variables affect consumer satisfaction.
STRATEGI PEMASARAN QOMESHOP BALOWERTI KOTA KEDIRI UNTUK MENINGKATKAN LOYALITAS PEMBELIAN DI MASA PANDEMI Rahmadani, Hafizd Eka; Ernestivita, Gesty; Sasongko, M. Zuhdi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The emergence of the Covid-19 pandemic has affected many business sectors, including the fashion business. With this difficult situation, business owners are required to be able to survive by implementing the right and right marketing strategies. An important part of the marketing strategy is the marketing mix, which consists of the 4Ps, namely Product, Price, Place and Promotion. With the implementation of the 4P marketing strategy, it is expected to increase purchase loyalty, which means customers remain loyal and make regular repeat purchases. This study aims to determine the implementation of the Qomeshop marketing strategy to increase purchase loyalty during the pandemic. This study uses a qualitative method with a descriptive approach. Data collection techniques are using triangulation techniques in the form of observations, interviews and documentation. Informants in the study are owners and buyers of Qomeshop products. From the results of the study, it was concluded that Qomeshop used a marketing strategy in the form of a 4P marketing mix to increase purchase loyalty during the pandemic.
PENGARUH MOTIVASI, KOMUNIKASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA CV POLOWIJO KEDIRI Bramanta, Valen Rengga; Sumantri, Bambang Agus; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The amount of competition between companies, both companies engaged in services and in the field of products, is a common thing, especially lately. Each company has its own way of providing the best for its customers. The approach in this study uses a causal approach. Data collection by means of questionnaires distributed to employees. The population in this study were all employees of CV Polowijo Kediri. The sample used was 40 people. The data analysis technique used multiple linear analysis. This study concludes that the variables of motivation, communication, and work environment have a simultaneous and partial effect on employee performance at CV Polowijo Kediri.
EVALUASI SISTEM AKUNTANSI PEMBELIAN PADA PT. JENGGOLO MAJU MAPAN DI KEDIRI Agnesia, Briggita; Winarko, Sigit Puji; Zaman, Badrus
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Jenggolo Maju Mapan is a manufacturing company, especially in bread commodities. The purpose of this final project is to find out and evaluate how the implementation of the purchasing accounting system at PT. Jenggolo Forward Established. In preparing this final project, the writer uses qualitative methods, with descriptive research techniques where more descriptions are made from the results of interviews, observations, and documentation. The data used are primary and secondary data. Based on the results of the final project which was examined by the author, PT. Jenggolo Maju Mapan has implemented procedures in the accounting system, the company has divided functions for internal control, division of functions such as warehouse functions, purchasing functions, receiving functions, and accounting functions. Accounting procedures can run well because of the supervision of the directors and managers so that healthy accounting practices grow. However, there were found obstacles that were found to hinder the effectiveness of purchasing performance. The purchasing department exceeded the payment limit because there was a slip of travel document, and the travel document was carried away by the supplier thereby hampering the payment process.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN DAERAH AIR MINUM (PDAM) TIRTA DHAHA KOTA KEDIRI Antika, Rada Rindi; Sasongko, M. Zuhdi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to analyze the quality of service to customer satisfaction of the Regional Water Company (PDAM) Tirta Dhaha, Kediri City. This study uses the dimensions of service quality, namely Tangibles, Reliability and Responsivness. This study uses a qualitative descriptive approach. Determination of informants in this study using purposive sampling technique, while the informants that the researchers determined were the head of the sub-section of complaints and PDAM customers. The results of this study indicate that PDAM Tirta Dhaha services still need to be improved, starting with facilities and infrastructure, the services provided are not wholehearted in serving customers and responsiveness in handling customer complaints. The findings of this study are that the services provided by PDAM Tirta Dhaha are not optimal. Recommendations from researchers in providing PDAM Tirta Dhaha services are by improving facilities and infrastructure, serving customers wholeheartedly and maximally, handling customer complaints quickly and on time and conveying information clearly
PENGARUH HARGA, PROMOSI DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI PADA TOKO SAMI MAKMUR Wibowo, Andrik; Samari, Samari; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to examine and analyze effect of price, promotion and product diversity on buying interest at the prosperous sami shop in the village of Gondang Bojonegoro. This study uses quantitative causality approach. Data were obtained from questionnaires distributed to consumers who had bought or who were about to buy at the Sami Prosperous shop in the village of Gondang Bojonegoro. The population this study unlimited. Results of next study were tested with multiple linear regression and to test this, first the data met the requirements of the classical assumption test, also to find out the contribution of price, promotion and product diversity to buying interest was tested with a coefficient determination. The results of the two tests, namely price, promotion and product diversity have a significant effect partially and simultaneously on buying interest.
AUDIT MANAJEMEN SUMBER DAYA MANUSIA, MOTIVASI KERJA, DAN GAYA KEPEMIMPINAN PADA KINERJA KARYAWAN DI RUMAH SAKIT AURA SYIFA KEDIRI Setiyaningati, Mela Dwi Astari; Solikah, Mar’atus; Linawati, Linawati
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose off this study was to determine the effectt of HRM audit, work motivationn, and Ieadership styIe on empIoyee performance. IThis study usesi a quantitative approach too examine the reIationship between two factors. The causal associative method was used to determine the cause of the reIationship. The research sample amounted to 40 respondents and anaIyzed using multiple Iinear regressioni. The resuIts showed that HRM audit and leadership styIe had no effect oni employee performance, but work motivation partially affected employee performance. HRM audit, work rnotivation, and Ieadership styIe all affect empIoyee performance.  
ALTMAN Z”-SCORE MODIFIKASI SEBAGAI ALAT PREDIKSI KEBANGKRUTAN PADA PERUSAHAAN TRANSPORTASI DI ERA PANDEMI COVID 19 Yulianti, Sinta Dwi; Linawati, Linawati; Sugeng, Sugeng
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The transportation sector is a sector that has a crucial position in the national economy. Therefore, maintaining and improving the company's financial health needs to be done in order to avoid bankruptcy. This study aims to analyze bankruptcy predictions using the Altman Z”-Score method for transportation companies listed on the Indonesia Stock Exchange in 2019-2021. The research approach used is descriptive quantitative. The research subjects were 15 transportation companies that were listed and audited on the IDX with the presentation of Rupiah in their financial statements. The results showed that in 2019 there were 7 transportation companies classified as bankrupt, 4 companies classified as prone to bankruptcy and 4 companies classified as healthy. Then in 2020 there were 10 companies classified as bankrupt, 2 companies classified as prone to bankruptcy, and 3 companies classified as healthy. Furthermore, in 2021 there are 6 companies classified as bankrupt, 4 companies classified as vulnerable, and 5 companies classified as healthy. Based on the results of the Z”-Score during 2019-2021 there was a trend of fluctuating financial conditions.
ANALISIS PENGARUH MARKETING MIX 4P TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA BUDIDAYA IKAN LELE Ashari, Azfa Dzalifah; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to describe the effect of product quality, price, place, and promotion on purchasing decisions in catfish farming in Muneng. The definition of the problem in this study is how the impact of product quality, price, place, and promotion on purchasing decisions. The systemic methodology in this study uses a quantitative strategy with a causal assessment procedure technique. The population of this study were catfish buyers in the catfish farming business in Muneng Village. The sampling technique used accidental sampling with 100 respondents considering the unlimited number of individuals. Information investigation method using multiple linear regression analysis examination. The test results can be said that product quality influences purchasing decisions, price influences purchasing decisions, places influences purchasing decisions, promotions influence purchasing decisions, and product quality, price, place, and promotion side by side influence purchasing decisions in catfish farming business in Muneng Village.

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