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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 739 Documents
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LOYALITAS KONSUMEN DITINJAU DARI PROMOSI, HARGA, DAN KUALITAS PELAYANAN DI CAFE SINONAMANIS NGANJUK Hermawan, Robbi Adi; Bhirawa, Sigit Wisnu Setya; Muslih, Basthoumi; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to identify and analyze the partial and simultaneous significant effects of promotion, price, and service quality on consumer loyalty at Café Sinonamanis Nganjuk. This study employs a quantitative approach with a causal research design. Data were collected using a closed-ended questionnaire with responses measured on a 1–5 Likert scale, and the instrument was proven to be valid and reliable. The population of this study consists of consumers of Café Sinonamanis Nganjuk who have made purchases. The sampling technique used was purposive sampling, with criteria including having made more than two purchases, residing in Nganjuk, and being at least 17 years of age. The sample size was determined based on Roscoe’s rule of thumb, resulting in a total of 40 respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that promotion, price, and service quality have significant partial and simultaneous effects on consumer loyalty at Café Sinonamanis Nganjuk. For future research, it is recommended to employ different research methods, such as qualitative approaches or mixed-method designs, to obtain more in-depth findings. Additionally, the inclusion of other variables is suggested, given that 58.4% of the variance in consumer loyalty may be explained by other independent variables not examined in this study.
PENGARUH IKLAN, PERSONAL SELLING, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KABUPATEN NGANJUK Vijaya, Rahul; Meilina, Restin; Bhirawa, Sigit Wisnu Setya; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The objectives of this study was to analyze the effects of advertising, personal selling, and word of mouth (WOM) on purchasing decisions of Yamaha Nmax motorcycles in Nganjuk Regency, partially and simultaneously. This study employs a quantitative approach using a causal research design. The population of this study consists of consumers who have purchased and use the Yamaha Nmax 155. The sample comprises 40 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS for Windows. The results of the study indicate that: (1) advertising has a significant partial (individual) effect on purchasing decisions; (2) personal selling has a significant partial (individual) effect on purchasing decisions; (3) word of mouth (WOM) has a significant partial (individual) effect on purchasing decisions; and (4) advertising, personal selling, and word of mouth (WOM) simultaneously (collectively) have a significant effect on purchasing decisions.
PENGARUH STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Firmansyah, Dicky Wahyu; Bhirawa, Sigit Wisnu Setya; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of credit marketing strategies, credit granting procedures and service quality on customer satisfaction. This study used an associative quantitative technique. The sampling technique used was purposive sampling with 79 customers. The analytical tool used was SPSS for Windows version 25. The test techniques used were validity tests, reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests and coefficients of determination. The results showed that the variables of credit marketing strategies, credit granting procedures and service quality had a significant effect, both partially and simultaneously, on customer satisfaction at BPR Nusumma Kediri.
STRATEGI PROMOSI GRESIK ENGLISH CENTER DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU MELALUI MEDIA SOSIAL INSTAGRAM Romadlon, Ahmad Dani; Hakimah, Ema Nurzainul; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the promotional strategies employed by Gresik English Center (GEC) through Instagram, identify the supporting and inhibiting factors in their implementation, and formulate effective promotional strategies to increase new student enrollment. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with the institution owner, social media administrator, tutors, and students, supported by observation and documentation of GEC’s Instagram promotional activities. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that GEC’s promotional strategy focuses on presenting authentic, informative, and educational visual content by utilizing Instagram features such as feeds, stories, and reels. Supporting factors include the quality of learning services, the involvement of internal stakeholders, and content that genuinely represents the learning experience, while inhibiting factors involve limitations in human resources, time management, and content consistency. Effective promotional strategies are characterized by content authenticity, consistency of promotional messages, and responsive interaction with the audience. This study contributes theoretically to the discourse on digital promotion in non-formal education and provides practical insights for English course institutions in optimizing social media–based promotional strategies.
ANALISIS SISTEM INFORMASI AKUNTANSI PENGGAJIAN DAN PENGUPAHAN INDUSTRI MUTIARA ONIX GAMPING CAMPURDARAT TULUNGAGUNG Mahendra, Figo Ryan; Winarko, Sigit Puji; Zaman, Badrus; Sugeng
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to assess the implementation of Accounting Information Systems (AIS) related to payroll and wages in the Mutiara Onix Natural Stone Industry with a focus on workflow effectiveness, internal control weaknesses, and recommendations for improvement. The research method uses a qualitative case study approach through observation, semi-structured interviews, and review of payroll administration documents. The findings indicate that the payroll process is still carried out semi-manually, recording overtime and deductions is inaccurate, and the separation of functions and authorization is not optimal, thus giving rise to potential errors and misuse. The novelty of the study lies in mapping the needs for integrated digitalization in the small-scale natural stone industry and compiling recommendations based on internal control principles that are in accordance with the characteristics of UMKM.
STRATEGI PEMASARAN MELALUI KOMUNITAS GUNA MENINGKATKAN PENJUALAN IKAN PREDATOR: STUDI PADA TOKO IKAN HIAS GUBUK AQUATIC KERTOSONO Hernanda, Sultanu Ahmaddiva; Bhirawa, Sigit Wisnu Setya; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to describe the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store in marketing predator fish, as well as to identify the constraints and solutions in the implementation of the marketing strategy. This study employs a qualitative approach and is classified as a case study research design. The primary data were collected through in-depth interviews with three informants. The sampling technique used was snowball sampling, and informants were selected using the 5R criteria, namely relevance, recommendation, rapport, readiness, and reassurance. The data analysis in this study followed three stages: data reduction, data display, and conclusion drawing or verification. The findings indicate that the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store has proven effective in increasing predator fish sales. This strategy is realized through the formation of an active, communicative, and trust-based customer community. The community functions not only as a promotional medium but also as a platform for building long-term relationships between sellers and customers.It is recommended that the business consistently maintain and further develop the customer community, enhance the quality of communication, and preserve customer trust in order to sustain customer loyalty and increase sales performance. Future studies are expected to extend this research by adopting a quantitative approach or incorporating additional variables such as customer satisfaction and customer loyalty to strengthen the research findings.
ANALISIS ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE Hermanto, Angga Susilo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study analyzes online customer reviews, online customer ratings, and flash sales on Shopee consumer purchasing decisions. The method used is descriptive quantitative with 40 respondents selected through simple random sampling. The research includes variables online customer reviews, online customer ratings, flash sales, and purchasing decisions. The instrument was tested for validity and reliability. Data were collected through a questionnaire and analyzed using multiple linear regression, classical assumption tests, simultaneous tests (F tests), partial tests (t tests), and the coefficient of determination (R²). The results show that online customer reviews, online customer ratings, and flash sales have a significant effect on purchasing decisions.
ANALISIS KUALITAS PELAYANAN, CITRA MEREK, DAN ONGKOS KIRIM TERHADAP KEPUASAN PELANGGAN DI J&T CARGO KEDIRI Salma, Vivi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the effect of service quality, brand image, and shipping costs on customer satisfaction at PT. Global Jet Express Cargo (J&T Cargo) Kediri. The research employed a quantitative approach using a survey method. The study population consisted of customers who used J&T Cargo services during September–December 2024, with 100 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression, classical assumption tests, simultaneous tests (F-test), partial tests (t-test), and coefficient of determination (R²). The results show that service quality and shipping costs have a significant positive effect on customer satisfaction, while brand image does not have a significant effect. Simultaneously, service quality, brand image, and shipping costs significantly influence customer satisfaction. The coefficient of determination indicates that most variations in customer satisfaction can be explained by the examined variables. These findings highlight the importance of improving service performance and pricing strategies to enhance customer satisfaction in the cargo delivery service sector.
PENGARUH SUASANA CAFE, KUALITAS PELAYANAN CAFE, DAN HARGA TERHADAP KEPUASAN PELANGGAN Ruagadi, Dinda Novelina
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study analyzes the influence of cafe atmosphere, service quality, cafe price, and price on customer satisfaction. The method used was descriptive quantitative, with 40 respondents selected through purposive sampling. The research covered the variables of cafe atmosphere, cafe service quality, price, and customer satisfaction. The instrument was tested for validity and reliability. Data were collected through a questionnaire and analyzed using multiple linear regression, the classical assumption test, the simultaneous test (F test), the partial test (t test), and the coefficient of determination (R²) of 0.871. This indicates that the independent variables, cafe atmosphere, cafe service quality, and price, explain 87.1% of the variation in the dependent variable, customer satisfaction. Meanwhile, the remaining 12.9% is influenced by other factors not examined in this study. The results indicate that cafe atmosphere, service quality, cafe price, and price have a significant effect on customer satisfaction.

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