PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[The Effect of Time Pressure and Supervision Actions on Premature Termination of Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm ]]>
<![CDATA[Irawan, Dedi]]>;
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Indra Mawanta Ginting]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.157
<![CDATA[This study aims to determine whether Time Pressure has a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm, knowing whether Supervision have a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm and find out whether time pressure and supervision has a significant effect on premature sign off of audit procedures at Syamsul Bahri TRB Public Accounting Firm. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Data sources are primary and secondary data. Primary data is obtained from questionnaires while secondary data is obtained from theories and journals related to the variables under study. The population in this study was the auditor of Syamsul Bahri's Accounting Office, which amounted to 37 auditors. By using census samples, the number of samples obtained is 37 auditors. The results of the analysis showed that Time Pressure had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of partial hypothesis testing, namely tcount (5,854) <t table (2,03224). The results of the analysis show that Supervision have a significant effect on Premature Sign off of the Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm based on the results of the partial hypothesis test, namely tcount (3.773)> t table (2.03224). The results showed that time pressure and supervision had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of simultaneous hypothesis testing, which was equal to Fcount (25,569)> (Ftable) = (3,28). The results of this study are supported by the value of R square (R2) = 0.601 or 60.1% which means that Time Pressure and Supervision simultaneously have an effect of 39.9% on Premature Sign off of Audit Procedures. While the remaining 59.1% is influenced by other variables not examined, such as materiality, Locus of Control, Risk Audit, Review Procedure, ethical awareness and others.]]>
<![CDATA[Building Islamic Fintech Ecosystems in Indonesia ]]>
<![CDATA[Afrizal]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.160
<![CDATA[This study aims to explore how to build a fintech ecosystem that contributes to the progress of Sharia fintech in Indonesia. This research uses a literature review about the fintech ecosystem and the main actors who interact and collaborate within it. The study results show that the Major Ecosystem forms a solid foundation for the development of the Sharia fintech industry in Indonesia. Collaboration between Sharia fintech platforms, Sharia banks and other partners enables the adoption of Sharia principles in increasing the accessibility and sustainability of financial services. Meanwhile, the Minor Ecosystem complements and strengthens efforts in building the Sharia fintech industry. With collaboration between regulators, fatwa institutions, industry associations and educational institutions, the Sharia fintech industry can continue to develop and make a positive contribution to financial inclusion and inclusive economic growth.]]>
<![CDATA[The Effect of Digital Marketing and Customer Experience on Customer Loyalty at Maju Bersama Ringroad ]]>
<![CDATA[Jenniefer Killiam]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.192
<![CDATA[To increase company sales can be done in various ways, one of which is by maintaining customer loyalty. In this digital era, maintaining customer loyalty is no longer hindered by distance and time, only with social media alone customers can be contacted. Customer loyalty can also be maintained by improving the customer experience by providing certain offers and bonuses. This research uses quantitative data with the population being customers at Maju Bersama Ringroad. The sample was obtained using the Hair et al. formula so that a sample of 120 respondents was obtained. The results showed that digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad. Then simultaneously, digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad with a coefficient of determination of 58.9%.]]>
<![CDATA[E-Money ad Inflation on Indonesa's Economic Growth ]]>
<![CDATA[vannita]]>;
<![CDATA[Yonson Pane]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.193
<![CDATA[In the context of Industry 4.0, where digital technologies are becoming increasingly prevalent, the utilization of e-money as a technological innovation in financial transactions offers a convenient and efficient solution that has the potential to enhance the efficiency of the payment system and facilitate the collection of taxes. The objective of this study is to examine the impact of the utilization of e-money and inflation on economic growth in Indonesia. Using a quantitative method with secondary data x1 and x2 using data sourced from Bank Indonesia (BI) and y using data from the BPS, also known as Statistic Indonesia. The sampling technique used is a total sampling technique or census using the entire population as a sample from 2013-2023 with quarterly data (4 x 11 = 44). Data testing was carried out with descriptive statistics, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results of the study show that the X1 variable has a partially significant effect on economic growth with a -T value of -2.531 < -T table -2.0227. The X2 variable shows a T value of 3.056 > T table 2.0227, which means that inflation has a significant influence on economic growth. The results of the simultaneous test on the variables of e-money and inflation on economic growth showed that the F value was calculated at 11.573 > the F value of table 3.24, which means that e-Money transactions and inflation had a simultaneous effect on economic growth.]]>
<![CDATA[Innovation Strategies and Facilities Determine Competitive Advantages in Cafe ]]>
<![CDATA[Kenjiorlando]]>;
<![CDATA[Hommy Dorthy Ellyany Sinaga]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.201
<![CDATA[This study aims to find out how much influence innovation strategies and facilities have in determining the competitive advantage of Titik Koma's Coffee Cafe. Population in this study is consumers from Titik Koma's Coffee Cafe. The technique for determining the number of samples used in this study is the Hair formula. The analysis data used the multiple linear regression analysis method. The results of the analysis provide the equation Competitive Advantage = 1.374 + 0.050 Innovation Strategy + 0.532 Facilities + e. The results of the t test showed that the innovation strategy variable had a positive and insignificant effect on the competitive advantage at the Titik Koma's Coffee Cafe where tcount (1,132) > ttable (1.9847), the facility variable had a positive and significant effect on the competitive advantage at the Titik Koma's Coffee Cafe where tcount (9,320) > ttable (1.9847). The results of the F test showed that Fcount (176.078) > Ftable (3.09) which means that the independent variables simultaneously affected the bound variable. The results of the determination coefficient (R2) test show that 78.4% of the consumer satisfaction variables are influenced by innovation strategies and facilities while the remaining 21.6% are influenced by other variables.]]>
<![CDATA[The Impact of Financial Literacy and Lifestyle on the Use of Paylater (Case Study of Shopee paylater users at STIE Eka Prasetya) ]]>
<![CDATA[Vioresca Prissillya]]>;
<![CDATA[Susan Grace V Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.207
<![CDATA[This study aims to analyze the effect of financial literacy and lifestyle on the use of paylater. This study uses quantitative data with primary and secondary data sources. The population in this study were STIE Eka Prasetya students from 2021-2023 as many as 875 students. The sample of this study amounted to 100 respondents obtained from the Hair et al formula using purposive sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and coefficient of determination test. The results showed that financial literacy has a partially significant effect on paylater with a t value of 13.515> ttable 1.98447. Lifestyle has a partially significant effect on paylater with a t value of 3.776> ttable 1.98447. Financial literacy and lifestyle simultaneously have a significant effect on paylater with an Fvalue of 91.457> Ftable value of 3.09 and a regression coefficient value of 65.3%.]]>
<![CDATA[The Influence of Attitudes Towards the Environment and Tax Socialization on Taxpayer Compliance (Case Study at Royal Dental Center) ]]>
<![CDATA[Angelyne Tan]]>;
<![CDATA[Tri Wulandari]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.212
<![CDATA[This study aims to determine whether Attitudes Towards the Environment and Tax Socialization have a significant effect on Taxpayer Compliance. This study used a quantitative data method and the data source is primary data. The population in this study consists of all visitors at Royal Dental Center. The sample includes Royal Dental Center visitors who possess a Taxpayer Identification Number (NPWP), totaling 33 respondents, selected using incidental sampling data collection techniques. Data analysis and testing consists of validity tests, reliability tests, descriptive statistical tests, classical assumption tests, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, as well as the coefficient of determination test. The results of analysis prove that Attitudes Towards the Environment doesn’t have significant effect on Taxpayer Compliance with a T count of 1,150 < T table 2,039. Tax Socialization has a partially significant effect on Taxpayer Compliance with a T count of 2,156 > T table 2,039. Attitudes Towards the Environment and Tax Socialization simultaneously have a significant effect on Taxpayer Compliance with a F count of 11,730 > nilai F table 3,32 and regression coefficient value of 43,9%.]]>
<![CDATA[Digital Marketing and Artificial Intelligence on Purchasing Decision in the Shopee App ]]>
<![CDATA[Zhensen]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.213
<![CDATA[In this digital era, the role of e-commerce, especially Shopee, has grown so fast and has an important role in people's daily lives, the features created to make it easier for people to make purchases have encouraged people to continue making purchases. This study aims to determine whether digital marketing and artificial intelligence have a significant effect on purchasing decisions in the Shopee application. This study uses quantitative data with the population being people in the Medan Baru area totaling 36,191. The sample was obtained using the slovin formula as many as 100 respondents. The data collection technique uses judgmental or purposive sampling. The results showed that digital marketing (X1) and artificial intelligence (X2) had a positive and significant effect partially or simultaneously on purchasing decisions (Y). The results of the coefficient of determination (R2) test show that there is a relationship between the variables digital marketing (X1) and artificial intelligence (X2) with purchasing decisions (Y) in the Shopee application. Shopee is expected to utilize artificial intelligence (X2) as a customer assistance tool and maintain digital marketing (X1). This involves various aspects of technology in the Shopee application with the aim of increasing customer convenience and increasing company marketing.]]>
<![CDATA[PURCHASING DECISIONS: IN TERMS OF SERVICE QUALITY, PACKAGING, AND DISTRIBUTION CHANNELS OF FROZEN FOODS AT RUMAH HOKY NAGET ]]>
<![CDATA[Ong, Virginia]]>;
<![CDATA[Sri Rezeki]]>;
<![CDATA[Associate Prof. Dr. Muhammad Hafiz Abd Rashid]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.218
<![CDATA[Rumah Naget Hoky is a frozen foods product retail unit in Medan City that has established since 2018. As a part of the frozen foods supply chain, Rumah Naget Hoky has taken a role in connecting producers with end consumers by utilizing available distribution channels, using the best packaging, and trying to provide the best quality service to consumers. The purchasing decision frozen foods from Rumah Naget Hoky is one of the factors that determine its sustainability. This study aims to review the purchasing decision of frozen foods Rumah Naget Hoky in terms of service quality, packaging, and distribution channels. This study uses a quantitative method with the population in this study being all consumers of Rumah Naget Hoky. The research sample was obtained using the Hair et al. formula so that 200 respondents were obtained. The research instrument used a questionnaire with a Likert measurement scale. The results showed that service quality, packaging, and distribution channels have a positive and significant effect on purchasing decisions for frozen foods at Rumah Naget Hoky.]]>
<![CDATA[The Effect of Product Innovation and Lifestyle on Purchasing Decisions for Bardi Smart home Brand Products on Tokopedia ]]>
<![CDATA[Aureria, Catherine]]>;
<![CDATA[Ihdina Gustina, S.E., M.M]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.219
<![CDATA[One of the e-commerce sites used for buying and selling in Indonesia is Tokopedia. This platform makes it simple to connect customers and merchants. Among the smart home companies that have joined Tokopedia since 2019 is Bardi Smart Home. This Bardi product is made in Indonesia and offers high-quality smart home goods. The purpose of this study is to ascertain how lifestyle and product innovation affect consumers' decisions to buy Bardi Smart Home brand products on Tokopedia. The population of this study, which employs a quantitative methodology, consists of all consumers who have rated the Bardi Official Store on the Tokopedia app. The Hair et al. formula was used to obtain the sample, yielding 120 responses. A questionnaire with a Likert scale was employed as the research tool. The findings demonstrated that lifestyle and product innovation significantly and favorably influence consumer choices.]]>
