PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[The Influence of Chatbot and Customer Experience on Customer Satisfaction among Generation Z Shopee Users in Bantan Village ]]>
<![CDATA[Gunawan, Kenny]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.221
<![CDATA[This study examines the impact of chatbot technology and customer experience on customer satisfaction among Generation Z Shopee users in Bantan Village, Medan City. The research employed a quantitative approach, utilizing a sample of 150 Generation Z respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using multiple linear regression analysis. The study investigated three hypotheses: the influence of chatbot on customer satisfaction, the impact of customer experience on customer satisfaction, and the combined effect of both factors. Chatbot usage showed a regression coefficient of 0.332 (p < 0.05), while customer experience demonstrated a stronger influence with a coefficient of 0.450 (p < 0.05). The combined effect of both variables explained 61.9% of the variance in customer satisfaction (R2 = 0.619). These findings suggest that e-commerce platforms should focus on optimizing their chatbot capabilities and enhancing overall customer experience to improve satisfaction levels among Generation Z users. The results indicate that both chatbot technology and customer experience have significant positive impacts on customer satisfaction.]]>
<![CDATA[Application of Green Marketing and Brand Awareness in Increasing Purchasing Decisions at Starbucks Medan Petisah ]]>
<![CDATA[Roberto Lie]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>;
<![CDATA[Jessa B. Labitad]]>;
<![CDATA[Shiny Rose N. Narit]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.225
<![CDATA[This study aims to determine whether Green Marketing and Brand Awareness have a significant effect on Purchasing Decisions at Starbucks Medan Petisah. This study uses quantitative data methods and the data source is primary data. The population in this study were 50,570 consumers of Starbucks Medan Petisah obtained from the population of Starbucks Medan Petisah during 2023. The sample of this study was calculated using the Slovin formula so that 100 respondents were obtained and using simple random sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and coefficient of determination test. The results showed that Green Marketing has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Brand Awareness has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Green Marketing and Brand Awareness simultaneously have a significant effect on Purchasing Decisions at Starbucks Medan Petisah with an Fcount value of 145.208> Ftable 3.09 and a regression coefficient value of 75%.]]>
<![CDATA[THE INFLUENCE OF GREEN PRODUCT AND DIGITAL MARKETING ON PURCHASING DECISIONS AT STARBUCKS CEMARA ASRI ]]>
<![CDATA[Angga, Wellice]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.231
<![CDATA[Technology is widely used by people to help their activities become more efficient. Without realizing it, their lifestyle has also changed, starting from their consumption patterns where they prefer to buy food from outside using applications because it is more practical. This causes the amount of plastic waste to increase because the food purchased uses plastic materials. This study aims to analyze the effect of green products and digital marketing both partially and simultaneously on purchasing decisions at Starbucks Cemara Asri. This research is descriptive research with a quantitative approach. The sample in this study amounted to 140 Starbucks consumer respondents with random sampling techniques selected through non-probability sampling with accidental sampling techniques. Data collection was carried out through distributing questionnaires. The collected data were analyzed by multiple linear regression. The results showed that green product and digital marketing had a significant partial and simultaneous effect on purchasing decisions at Starbucks Cemara Asri.]]>
<![CDATA[Utilization of E-Commerce and Digital Marketing in Increasing Customer Purchasing Decisions at CV. CS Lestari Jaya Kisaran ]]>
<![CDATA[Michael]]>;
<![CDATA[Sri Rezeki]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.233
<![CDATA[At CV. CS Lestari Jaya, a decline in sales is evident due to a continuous decrease in customer purchases. This drop in customer purchasing decisions may be linked to the company's limited use of e-commerce and digital marketing strategies. The aim of this study is to assess how the use of e-commerce and digital marketing can influence customer purchasing decisions at CV. CS Lestari Jaya Kisaran. This research is quantitative in nature, with a population of 149 customers who made purchases at CV. CS Lestari Jaya Kisaran in 2023. The sample size was determined using the Slovin formula with a 5% standard error, resulting in 109 samples. The findings indicate that both e-commerce and digital marketing have a significant impact on customer purchasing decisions, both individually and together. To enhance customer purchasing decisions, it is crucial for CV. CS Lestari Jaya Kisaran to effectively leverage e-commerce platforms and digital marketing strategies. Furthermore, running targeted paid advertising campaigns on these platforms can help reach specific audiences based on demographics and interests, increasing the likelihood of conversions]]>
<![CDATA[THE INFLUENCE OF E-WALLET USAGE AND CONSUMER KNOWLEDGE ON PURCHASING DECISIONS AT SHOPEE ON GEN Y IN THE MESTIKA MANDALA COMPLEX MEDAN ]]>
<![CDATA[Jocelyn Jovita]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.241
<![CDATA[Shopee is an e-commerce platform that was launched in 2015 and has become one of the leading marketplaces in Southeast Asia and Taiwan. Known for its user-friendly interface, Shopee provides a variety of products ranging from fashion to electronics. This study aims to determine the effect of E-wallet Usage and Consumer Knowledge on Purchasing Decisions at Shopee on Gen Y in the Mestika Mandala Medan Complex. With the increasing popularity of E-wallets as a digital payment method, especially among Generation Y, knowledge and proper use can influence their shopping behavior. The research method used is a quantitative method involving respondents from Generation Y who actively use Shopee with the population in this study being the entire Generation Y in the Mestika Mandala Medan Complex. The sample was obtained using the Hair et al formula. So that 120 respondents were obtained. The research instrument used a questionnaire with a Likert measurement scale. The results showed that the use of E-wallets, which includes convenience, security, and transaction speed, has a significant positive impact on Purchasing Decisions. In addition, high consumer knowledge about the features and benefits of E-wallets also contributes to increasing user trust and buying interest and has a positive and significant effect on Purchasing Decisions.]]>
<![CDATA[The Effectiveness of the Use of Digital Marketing and Green Products in Improving Purchase Decisions at Mcdonald's Pancing ]]>
<![CDATA[susilo, Stevany]]>;
<![CDATA[Elisabeth Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.244
<![CDATA[This study aims to find out how much digital marketing and green product influence the purchase decision at Mcdonald's Pancing. The research methodology used is a quantitative descriptive method. The population in this study is consumers of Mcdonald's Pancing. The technique for determining the number of samples used in this study is the Hair formula. The results of the analysis provide the equation Purchase Decision = 10.831 + 0.580 Digital Marketing + 0.654 Green Product + e. The results of t test on this study show that the variables of digital marketing and green product also partially have a positive and significant effect on purchasing decisions at Mcdonald's Pancing. The results of the F test also show that the independent variables (digital marketing and green product) simultaneously affect the bound variable (purchase decision). The result of the determination coefficient (R2) test showed that 56.8% of the consumer satisfaction variables were influenced by digital marketing and green products while the remaining 43.2% were influenced by other variables.]]>
<![CDATA[The Effect of Environmental Costs and Capital Structure Against Profitability at UD Sederhana ]]>
<![CDATA[Widuta, Venesia]]>;
<![CDATA[Frenky Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.246
<![CDATA[This study aims to determine whether environmental costs and capital structure have a significant effect on profitability at UD Sederhana. This study uses quantitative data method and the data source is secondary data. The population in this study includes data in 48 months. The sample in this study used the entire population using saturated sample data collection techniques. Data analysis and testing consists of descriptive statistics, classical assumption test, multiple regression analysis, partial hypothesis testing (T test) and simultaneous hypothesis testing (F test), and coefficient of determination test (R2). The results of this study indicate that environmental costs has a significant effect on profitability with a calculated T-count of 5,625 > T-table 2,012. Capital structure does not have a significant effect on profitability with a calculated T-count of -0,216 < T-table 2,012. Environmental costs and capital structure have a significant effect on profitability with a calculated F-count of 15,827 > F-table of 3,20 and a regression coefficient value of 41,3%.]]>
<![CDATA[The Influence of Green Accounting and Sustainability Reporting Implementation on Company Value in Manufacturing Companies in the Consumer Goods Industry Sub-Sector (Listed on the IDX) ]]>
<![CDATA[Markwok, Angeline]]>;
<![CDATA[Susan Grace V. Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.247
<![CDATA[This study aims to determine the Influence of Green Accounting and Sustainability Reporting on Company Value. This study was conducted to show that companies that implement good Green Accounting and Sustainability Reporting reflect the Company's responsibility towards environmental and community welfare so that the Company will have the potential to increase its Company value. The method used is a quantitative approach and secondary data. A population of 54 in the Manufacturing Company in the Consumer Goods Industry Sub-Sector was taken from the Indonesia Stock Exchange website for the period 2019-2023 as many as 40 samples using the Purposive Sampling method. Data analysis and testing consist of descriptive statistics, classical assumption tests, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and determination coefficient testing. The results of this study indicate that Green Accounting have a partially significant effect on Company Value in the Manufacturing Company in the Consumer Goods Industry Sub-Sector (Listed on the IDX) with a calculated T-count value of -3.607 < T-table of 1.68595. Sustainability Reporting have not a partially significant effect on Company Value in Manufacturing Company in the Consumer Goods Industry Sub-Sector (Listed on the IDX) with a calculated T-count value of 1.544 < T-table of 1.68595. Green Accounting and Sustainability Reporting have a simultaneously significant effect on Company Value in the Manufacturing Company in the Consumer Goods Industry Sub-Sector (Listed on the IDX) with a calculated F value of 7.720 > F table 3.25 and a regression coefficient value of 29.4%.]]>
<![CDATA[Analysis of Fintech Payment Gateway and Tax Incentives on the Financial Performance of MSMEs (Case Study On MSMEs in Asia Mega Mas, Medan) ]]>
<![CDATA[Kristy, Carin]]>;
<![CDATA[Putri Wahyuni]]>;
<![CDATA[Nurul Afzan Najis]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.250
<![CDATA[This study aims to determine whether Fintech Payment Gateway and Tax Incentives have a significant effect on the Financial Performance of MSMEs in Asia Mega Mas, Medan. This research uses quantitative data methods and the data source is primary data. The population in this study were all MSMEs located in the Asia Megamas Complex area, totaling 92 MSMEs. The sample of this study amounted to 56 MSMEs obtained by purposive sampling technique. Data analysis and testing consists of validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple regression analysis, partial (t test) and simultaneous (F test) hypothesis testing, and determination coefficient tests. The results showed that the Fintech Payment Gateway had a partially significant effect on the Financial Performance of MSMEs with a tcount value of 2.239> ttable 2.005. Tax Incentives have a partially significant effect on the Financial Performance of MSMEs with a tcount value of 10.424> ttable 2.005. Fintech Payment Gateway and Tax Incentives simultaneously have a significant effect on the Financial Performance of MSMEs with an Fcount value of 153.771> Ftable 3.17 with a regression coefficient value of 85.3%.]]>
<![CDATA[The Effect of Good Corporate Governance and Implementation of Green Accounting on Employee Performance at PT Nusamas Jaya Lestari ]]>
<![CDATA[Erni]]>;
<![CDATA[Putri Wahyuni]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.251
<![CDATA[The purpose of this study is to determine whether Good Corporate Governance and Green Accounting Implementation have a significant effect on Employee Performance at PT Nusamas Jaya Lestari. This study uses quantitative data methods and the data source is primary data. The population in this study were all permanent employees who worked at PT Nusamas Jaya Lestari as many as 101 employees. The sample in this study were all permanent employees who worked at PT Nusamas Jaya Lestari, totaling 101 respondents using saturated sample data collection techniques. Data analysis and testing consists of validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple linear regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and determination coefficient tests. The results of this study indicate that Good Corporate Governance has a partially significant effect on Employee Performance with a calculated T value of 2,042 > T table 1,984 and a significant value < 0,05, namely with a value of 0,044 < 0,05. Green Accounting has a partially significant effect on Employee Performance with a T value of 3,832 > T table 1,984 and a significant value < 0,05, namely with a value of 0,000 < 0,05. Good Corporate Governance and Green Accounting simultaneously have a significant effect on Employee Performance with an F value of 14,992 > F table 3,09 and a significant value < 0,05, namely with a value of 0,000 < 0,05. The regression coefficient value is 23,4%.]]>
