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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Improvement Of Equipment Maintenance Activities At PT. Multi Star Indonesia, Tbk Based On Maintenance Management System Ronald Nugroho Surbakti; Rosalendro Eddy Nugroho
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to identify more deeply the waste that results in low productivity and quality in terms of Work Order Compliance data and Operational Breakdown Rate data from 2017 to 2021, to evaluate the implementation of lean maintenance (VSM - Value Stream Mapping) to overcome waste that results in low productivity and quality in maintenance activities through Current State Mapping and Future State Mapping with the Value Stream Mapping method approach, and to evaluate the efficiency and effectiveness of the implementation of the Improvement Maintenance Management System through the Combine & Simplify Maintenance Activities strategy through digitization. The method used in this research is Quantitative Descriptive Method. The results showed that the implementation of FSM and improvement measures in this study have proven effective in reducing waste and increasing the efficiency and productivity of maintenance activities, which is reflected in time savings and a decrease in the duration of maintenance implementation.

The Effect Of Electronic Word Of Mouth And Customer Engagement On Purchase Intention Of Nike Products Using The Tiktok Brand Equity Application As A Moderator Muhammad Rafi Padantya; Agus Abdurrahman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Companies are now competing in determining effective and efficient marketing strategies. Companies are required to keep up to date in marketing their products through various digital social media platforms which are currently mostly and are being used by companies to carry out product buying and selling activities. This study aims to analyze the effect of Electronic Word of Mouth and Customer Engagement on Purchase Intention of Nike Brand Equity Products as a Moderator. This study uses TikTok social media as a medium for marketing Nike products. This research was conducted using google forms and questionnaires distributed online. The research also requires 201 respondents, this research uses quantitative methods with data processing using PLS-SEM (smartpls). The results of this research test show that E-WoM has a positive effect on Brand Equity, E-WoM does not have a positive effect on Purchase Intention, Customer Engagement has a positive effect on Brand Equity, Customer Engagement has a positive effect on Purchase Intention, and Brand Equity has a positive effect on Purchase Intention.

Analysis Of Environmental, Social, And Governance Performance In Mineral And Coal Mining Companies Fajar Kurniawan; Juniati Gunawan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research aims to analyse Environmental, Social and Governance (ESG) performance, which includes: 1) analysing the performance of ESG implementation through disclosures in sustainability reports, 2) analysing challenges in implementing ESG, and 3) analysing strategies in facing challenges in implementing ESG. This research uses qualitative methods in analysing ESG performance through disclosure based on the International Council on Mining & Metal (ICMM) Principles framework, challenges faced in implementing and improving ESG performance, as well as strategies implemented to improve ESG performance. The subjects of this research are coal mining companies (PT A and PT B) and mineral mining companies (PT C and PT D), which were selected using purposive sampling, considering the largest capitalisation in the mineral mining and coal mining sub-sector companies, which are listed on the Indonesia Stock Exchange (BEI), and represent mineral and coal mining companies, both private and state-owned. The research results show that in disclosing the performance of ICMM principles in the sustainability report from 2018 to 2022, it is known that the highest disclosure is the performance indicator on Principle 5 - Occupational Health and Safety (75%) and the lowest is the performance indicator on Principle 3 - Human Rights (30%). The challenge in implementing ESG is that several international standards and guidelines for corporate social management have not been adopted. This research also found that the existence of top management support, the existence of clear policies and roadmaps for implementing ESG, a clear organizational structure, and the preparation of competent human resources are strategies for improving ESG performance.

Design and Implementation of Differentiation Strategy and Business to Business (B2B) Parfume Inclosure Rasyid Agung Prawira; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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In Indonesia, perfume entered through trade and cultural interaction during the colonial period by the Dutch and Portuguese, enriching local aromas. The perfume industry is experiencing rapid growth with increasing demand and digitalization. The development of public interest in fragrance is increasing along with public awareness in looking neat and fragrant. Seeing the golden opportunity that exists, Perfume Inclosure is present in the perfume industry as one of the perfume brands among local Indonesian brands. The purpose of this report is to identify a strong differentiation strategy for Inclosure perfume products in an increasingly competitive market and initiate a business model that applies the concept of Business to Business (B2B) for distributors (resellers). The development of the Perfume Inclosure business starts from the production aspect which includes the preparation of raw materials, producing perfume, and monitoring production quality. Marketing aspects that include promotional strategies, distribution channels, and pricing policies. Aspects of the organization/HR include organizational structure, determination of the number of employees, HR work qualifications and the recruitment process. The financial aspect includes the level of cost efficiency such as operational costs, human resource costs and marketing costs. The results of this report show that Perfume Inclosure faces several challenges in increasing sales, so the solution offered is product differentiation to increase market attractiveness and influence purchase decisions, while the B2B concept with resellers increases sales quantity and sustainable sales flow.

The Impact Of Innovation, Brand Image, And A Hedonic Value Lifestyle On The Desire To Purchase An Iphone Smartphone Pua Merari Br Lubis; Arnita Shintia Sari Sirait; Yuli Elena; Fenny Krisna Marpaung; Juli Meliza
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The purpose of this research is to study how innovation, brand image, and hedonic factors influence consumer decisions to buy iPhone products. This study involved 69 students from Prima Indonesia University. The analysis used SMART PLS data processing, which helps assess validity and reliability and determine whether each independent variable has a positive or negative impact on the dependent variable. We anticipate that this method will deepen our understanding of the factors influencing students' decisions to purchase iPhones.

E-Marketplace Adoption of MSMEs Agro-Industry Fishery Products in Kalanganyar Village, Sidoarjo: a UTAUT Model Approach Alivia Firda Halimatul Jannah; Eko Nurhadi; Prasmita Dian Wijayati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study analyzes the factors influencing the adoption of e-marketplace by fishery product agro-industry MSMEs in Kalanganyar Village using the UTAUT (Unified Theory of Acceptance and Use of Technology) model. The research method used is Structural Equation Modeling with a Partial Least Square (SEM-PLS) approach, involving observations and interviews with 50 MSMEs. The results showed that Effort Expectancy and Social Influence had a positive and significant effect on Behavioral Intention, while Performance Expectancy had no significant effect. Facilitating Conditions have a positive and significant effect on e-marketplace adoption, but Behavioral Intention has no significant effect on adoption. The R-Square value shows that the variables studied affect 31.4% of Behavioral Intention and 47% of adoption. The Predictive Relevance (Q²) value of 0.6364 indicates a fairly good model. This study emphasizes the importance of the availability of information, assistance, and training to improve the utilization of e-marketplaces by MSMEs, especially for housewives who have difficulty understanding technology.

Strategy Strategy to Increase the Competitiveness of Palembang City MSMEs Post Covid 19 Sopian Sopian; Fretty Welta
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Community emporment is an acivity increasing community participation ini fulfillment life’s needs and solving problems experienced by society. The results show a response positive government and active community participation tall. The aim of this activity is to promote and improve product quality in order to achieve more develop and be able to compete with the MSME industry during the Covid 19 pandemic. In order to improve empowerment and welfare of the community through entrepreneurship to become an independent society and develop through branding and product marketing to promising business opportunities, because there are many interested by many groups.

Altman Financial Distress Model Comparison Prediction on Listing and Delisting Companies Aprisa Kusumawati; Suripto Suripto; K. Bagus Wardianto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to compare the effectiveness of the financial ratios Working Capital to Total Assets (WCTA), Retained Earnings to Total Assets (RETA), Earnings Before Interest and Tax to Total Assets (EBITTA), and Book Value of Equity in the Altman model when predicting financial distress in companies listed and delisted on the IDX during the period 2018-2023. Financial distress is an event in which a company experiences financial difficulties that can lead to bankruptcy. This study uses secondary data generated through the company's annual financial reports listed on the IDX. The analysis method used is multiple discriminant analysis (MDA) to identify the probability of each financial ratio in the occurrence of financial distress. The results of this study are expected to provide insight for financial managers and investors when anticipating and managing financial risks, as well as contributing to academic literature related to financial distress prediction. In addition, this study also shares an overview of the effectiveness of the Altman model in the context of the Indonesian capital market during the period analyzed.

Stakeholder Collaboration in Efforts to Enhance International Tourist Visits to Batu Lumbang Mangrove Ecotourism, Pemogan Village, Bali I Putu Arya Bagus Prakarsa Adiputra; I Ketut Antara; I Gusti Ngurah Widyatmaja
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Tourism development in Bali has seen rapid growth, attracting millions of visitors annually. However, excessive exploitation of natural resources and environmentally unfriendly infrastructure threaten ecosystem balance. In response, ecotourism has emerged as a strategy for sustainable tourism development. Mangrove Ecotourism in Batu Lumbang, Desa Pemogan, shows significant potential but faces challenges such as weak human resources, inadequate facilities, and minimal promotion. This study aims to identify ecotourism practices at Batu Lumbang, analyze stakeholder roles, and evaluate stakeholder collaboration to increase international tourist visits. Using a descriptive qualitative approach, data were collected through observation, interviews, documentation, and questionnaires, and analyzed with an interactive model. Findings reveal that Mangrove Ecotourism at Batu Lumbang meets criteria for attractive tourism: something to see, do, and buy. Stakeholder roles are categorized into primary, key, and secondary. The involvement of the pentahelix—government, local community, academia, media, and business—is crucial. Effective stakeholder collaboration is needed to enhance development and sustainable promotion of ecotourism.

Business Design And Implementation Report Organic Layer Farming Business Teguh Yudhotomo
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Livestock is one of the important sectors in the Indonesian economy. One form of economic sector that can be established is Yudho's Farm laying hens farm. This final project is an implementation report of the business design implementation. The establishment of Yudho's Farm business was motivated by the unrest faced by consumers regarding the increasing price of eggs and the unstable quality of eggs. In addition, the problems faced by the author are difficulties in terms of maintenance and cost efficiency. Chicken care is quite difficult and quite expensive, such as the cost of vaccines, medicines and maintenance costs if the chicken is sick.With the existing problems, Yudho's Farm intends to make an innovation, namely the use of organic herbs. Based on previous research, it shows that the use of organic herbs in chickens serves to maintain chicken health, increase productivity and improve egg quality. In addition, the impact felt from the use of organic herbs is that it can save operational costs because the herbal ingredients used include natural ingredients that are easily available and cheap and can replace the function of vaccines. Yudho's Farm is located in Cilacap, Central Java. Observation and data collection were carried out by observation for 6 months. Yudho's Farm product distribution is carried out offline to the community and orders can be made online through social media, namely whatsapp. Marketing is done through sales to grocery stores to reach consumers. The problems faced during the implementation of this business are delays in product preparation and marketing to consumers due to limited human resources and inadequate capital.

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Home Page

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Google Scholar

Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

Journal Mail Official rizalmanajemen@gmail.com

Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

Abstract

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA