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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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The Implementation of Community Development with Potentials Cultural, Fisheries and Culinary in Lance Village, Batam for Community Based Tourism and Economic Sustainability by PT Perusahaan Gas Negara (Sales and Operation Region I) Indri Agstenesya; Tri Apriansyah; Suprayogi Suprayogi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Island communities around the world face complex challenges, mainly due to geography and limited resources. In Indonesia, these challenges are compounded by uneven development, resulting in limited access to basic services such as health and education. Batam Island, as a major industrial hub, reflects many of the problems common to other islands, including rapid urbanization, increased population density, and environmental issues. This research focuses on Lance Island around Batam, which has great potential in marine and tourism. The community empowerment program by PT Perusahaan Gas Negara (PGN) aims to improve the quality of life of the community through economic development, education, health, and the environment. This approach is in line with the principle of Community Based Tourism (CBT) which places the community as the main actor in tourism development. This research uses a qualitative method with purposive sampling technique to extract data from relevant informants. The results show that the community empowerment program has provided significant positive impacts, including economic improvement, women's empowerment, cultural preservation, and tourism development. Commitment to sustainability and strong cooperation between the company, educational institutions, and local communities are key to the success of this program.

Women's Empowerment to Support Public Health and Poverty Reduction as Community Development (Herbaman Program) by PT Perusahaan Gas Negara (Sales and Operation Region III) in Tambak Kalisogo Village, East Java Rio Zakarias W; Sigit Tri Hartanto Sukamto; Tri Apriansyah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Efforts to reduction poverty and reduce social inequality in Indonesia, especially in East Java, still face major challenges, such as the high level of poverty that has an impact on public health. In Tambak Kalisogo Village, Sidoarjo, the establishment of the Family Medicinal Plants Self-Help Group (Asman Toga) by the local government and the support of PT Perusahaan Gas Negara through the HERBAMAN programme aims to improve health and economic welfare through women's empowerment. This qualitative study used purposive sampling to understand the impact of the programme on family health and economy. The results show that the HERBAMAN programme succeeded in increasing household income, reducing fire risk, and improving the environment. This success was supported by the co-operation of various parties, showing that community synergy and innovation can bring sustainable positive change.

Does generation Z interest in participating webinar post covid-19 pandemic? Study using the UTAUT model approach: English Fikri Haykal Sodiq
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Webinars are a technology that allows users to hold seminars, talk shows, discussions and other activities carried out online or using the internet without having to meet face to face. The aim of this research is to determine the influence of performance expectations, business expectations, social influences, and facilitating conditions on students' interest in using webinars based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This research uses quantitative methods with data collected and distributed via Google Form and processed using IBM SPSS Statistics 29 software. The results of this research show that business expectations and facilitating conditions have a significant effect on students' interest in using webinars. Meanwhile, performance expectations and social influence do not significantly influence students' interest in using webinars.

The Influence Of Workload And Compensation On Employee Performance LPI Foundation Al-Muttaqin Tasikmalaya City Mohammad Zaldhi Rizkiandi; Dian Indiyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Education has a crucial role in the development of the quality of human resources and can improve the economy which can have a positive influence on the development of a country. This can affect the progress of human resources, including in an agency in educational institutions such as the Al-Muttaqin Foundation Islamic Education Institution (LPI) in Tasikmalaya City. Therefore, the success of an educational institution agency will be more optimal if it has competent and qualified human resources. This study examines workload, compensation, and employee performance at LPI Al-Muttaqin Foundation as well as the effect of workload and compensation on employee performance. Using a quantitative approach with questionnaires distributed to 110 employees at LPI Al-Muttaqin Foundation Tasikmalaya City through the saturated sample method, the data were analyzed using descriptive and path analysis with IBM SPSS version 23. The results showed that workload and employee performance fell into the "very good" category, while compensation fell into the "good" category. There is a significant influence both partially and simultaneously on workload and compensation on employee performance. The total effect of workload and compensation on employee performance is 58.8% and 41.2% is influenced by other factors.

Analysis Of Vendor Income After The Traditional Market Revitalization Policy (Case Study: Simpang Market, Srimenanti, East Lampung Regency) Ferdi Galang Bonanza; Emi Maimunah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study investigates the differences in traders' income, number of customers, and retribution fees between before and after the market revitalization policy. Through a quantitative approach and data collection from relevant informants, followed by the Wilxocon signed rank test, the study found that the market revitalization policy led to a negative difference, namely a decrease in the income and number of consumers of market traders, as well as an increase in retribution costs after the market revitalization policy.

Implementation Of Digital Marketing Strategies To Increase The Number Of Clients At PT. Rezeki Surya Intimakmur Muhammad Taufikurrahman; Albari Albari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research aims to analyze the implementation of digital marketing strategies via Instagram by PT. Rezeki Surya Intimakmur, the research method used was in-depth interviews with three respondents who had professional backgrounds in the company. The research results show that the company has adopted various strategic steps, including market research, forming a special team, determining structured content, and adjusting the marketing timeline to optimize their presence on Instagram. These findings indicate that the digital marketing strategies implemented have increased brand visibility, engagement with audiences, and conversion of followers into potential clients, despite challenges in competition and production of quality content. The managerial implications of this research emphasize the importance of a deep understanding of target audience behavior and adaptation to digital technology to maintain a competitive advantage in the construction industry.

The Influence Of Consumer Perception Of Brand On Satisfaction And Purchase Intention: Marketing 4.0 Approach: English Azmi Agniatussalam; Budi Astuti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research focuses on examining the influence of brand identity, brand image, brand attitude, brand integrity, and brand interaction on consumer satisfaction and consumer buying interest. This research uses the research object Erigo Apparel Store Indonesia using a quantitative approach. The data collection method uses a questionnaire and then the data is processed statistically using Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of this research show that: 1) Brand identity does not have a positive and significant effect on customer satisfaction, 2) Brand image, brand integrity, brand interaction and brand attitude have a positive effect on customer satisfaction, 3) Brand identity, brand attitude and brand interaction has a positive effect on purchase intention, 4) Brand image and brand integrity do not have a positive effect on purchase intention, and 5) Customer satisfaction has a positive effect on purchase intention. The results of this research demonstrate an important contribution in understanding the factors that influence consumer satisfaction and purchasing intentions, as well as providing strategic guidance for Erigo Stores in improving brand performance and interactions with customers.

ANALYSIS Analysis Of Employee Performance Through Work-Life Balance, Workload, And Work Conflict At Nazeera Wedding Organizer: - Maysa Shafa Afara; I Gede Adiputra
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Business competition in various industrial sectors in this era of globalization, especially in the creative economy, is very tight. Service provider businesses such as Wedding Organizers (WO) have experienced rapid and significant growth in recent years. This growth creates great opportunities to develop professional businesses that provide planning, organizing, implementing, and evaluating wedding events that are in accordance with the wishes and expectations of clients. To achieve these goals, companies need quality human resources, including skilled and experienced teams and participation from many individuals. This study focuses on the analysis of the influence of work-life balance, workload, and work conflict on employee performance at Nazeera Wedding Organizer. The research sample consisted of 40 employees of the company, using a saturated sampling method. Data were collected through a questionnaire with a Likert scale and analyzed using SmartPLS software version 4 and Structural Equation Modeling (SEM). The results of the study indicate that work-life balance has a positive and significant effect on employee performance, while workload has a positive effect and work conflict has a negative and insignificant effect. Keywords: Work-Life Balance, Workload, Work Conflict, Employee Performance

The Influence of TikTok Social Media Influencers on Cosmetic Purchase Intentions and Brand Loyalty among Generation Z Indira Rachmawati; Naurah Nazhifah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Generation Z is known to be very familiar with technology and often uses social media, especially TikTok. The beauty and skincare industry in Indonesia uses influencer marketing as the main strategy to promote their products and services. This study used quantitative methods with purposive sampling techniques, involving 385 respondents through online questionnaires. The analysis was performed using Structural Equation Modeling (SEM). The results showed that social media influencers have a positive and significant influence on purchase intention and brand loyalty, both directly and through purchase intention as mediation. The use of social media influencers can increase brand appeal and strengthen branding at minimal cost, especially for the younger generation. This research provides further insight into how social media influencers can shape positive customer perceptions and build brand loyalty. Further research is recommended to consider additional variables such as brand image and reputation, as well as expand the scope of the social media platforms studied Keywords:Social Media Influencer, brand loyalty, purchase intention, generasi Z

The Effect Of Return On Assets, Return On Equity, Debt On Equity Ratio, And Company Size On Firm Value In Manufacturing Companies Listed On The Indonesian Stock Exchange Pianus Giawa; Febry Afifah Irwan; Bayu Wulandari; Muhammad Habibie
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of return on asset (ROA), return on equity (ROE), debt-to-equity ratio (DER), and company size on firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2018–2022. Multiple linear regression with panel data serves as the research method. The research sample consists of manufacturing companies listed on the IDX during that period. The results showed that ROA and ROE have a significant positive effect on firm value. This indicates that the company's profitability, as measured by return on assets and equity, is an important factor in increasing firm value. In contrast, DER and firm size do not have a significant influence on firm value. These data indicate that in Indonesia's manufacturing industry, company value is not primarily influenced by capital structure and firm size. The study suggests that manufacturing company management should prioritize enhancing operational efficiency and profitability to enhance firm value. When conducting company evaluations, investors can also consider profitability measures such as Return on Assets (ROA) and Return on Equity (ROE). Regulators and politicians should promote transparency and accountability while also fostering innovation in the manufacturing sector. Additional research is necessary to explore additional variables that may influence the value of a company.

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Home Page

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Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA