cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Surya Dewi Rustariyuni
Contact Email
cssdev@swastikajournal.com
Phone
+6281120023050
Journal Mail Official
cssdev@swastikajournal.com
Editorial Address
Jln. Strawberry I.B No. Kelurahan Panarung, Kecamatan Pahandut. Kota Palangka Raya Propinsi Kalimantan Tengah
Location
Kota palangkaraya,
Kalimantan tengah
INDONESIA
Community Services: Sustainability Development
Published by Swastika Journal
ISSN : 30309697     EISSN : 30313430     DOI : 10.61857.cssdev
Core Subject : Health, Social,
Public Health Social Sciences
Community Services: Sustainability Development (abbreviated as CSSDev) p-ISSN 3030-9697 and e-ISSN 3031-3430 is a scholarly journal that examines various aspects of sustainable development through community service programs. The journal focuses on the contribution that community services make in creating sustainable development at the local, regional and global levels. Community Services: Sustainability Development (abbreviated as CSSDev) has published three (3) issues per year and published in November - February, March - June, and July - October. Community Services: Sustainability Development also uses the LOCKSS system to ensure a secure and permanent archive for the journal. This journal provides a platform for researchers, practitioners, academics, and other stakeholders to share insights, findings, and innovative ideas that can strengthen the concept of sustainable development in the context of community services and participation. See Focus and Scope for more details.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 31 Documents
 1   2   3   4 
Strengthening MSMEs in Tabanan through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Community Services: Sustainability Development Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025) - in Press
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Page 4 of 4 | Total Record : 31

 1   2   3   4 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025) - in Press Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025) Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024) Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024) Vol. 1 No. 1 (2023): Community Services: Sustainability Development (November - February 2024)