cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M Zainul Hafizi
Contact Email
garuda@apji.org
Phone
+62+6285642100292
Journal Mail Official
Fatqurizki@apji.org
Editorial Address
Kuanyar, RT. 003, RW. 003, Kel. Kuanyar, Kec. Mayong, Kab. Jepara, Provinsi Jawa Tengah, 59465
Location
Kab. jepara,
Jawa tengah
INDONESIA
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 3048068X     EISSN : 30480671     DOI : 10.62951
Core Subject : Social,
Social Sciences
The journal explores the relationship between communication, tourism, and socioeconomic dynamics by presenting in-depth analysis, empirical findings, and relevant conceptual studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 53 Documents
 2   3   4   5   6 
Innovation in Public Relations Content of Local Government in Shaping the Image of Regional Heads A Systematic Literature Review in the Digital Era of East Java Joko Bramono Susilo; Nur Annafi FSM
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.426

Abstract

In the digital era, local governments face significant challenges in building a positive public image of regional leaders. The changing public communications landscape driven by technological advancements demands public relations (PR) strategies that are not only informative but also able to engage the emotional and symbolic dimensions of society. The main problem identified is the limited effectiveness of PR content strategies in changing public perceptions. Most content still emphasizes the delivery of factual information, but does not optimally develop narratives, symbols, and interactions that can strengthen the leadership image. This study analyzes this problem using the ADO (Antecedent-Decision-Outcome) approach. Within this framework, PR content innovation is positioned as a prerequisite factor (antecedent), digital communication strategies as the decision (decision), and the formation of the regional leader's image as the final outcome (outcome). The study was conducted using a Systematic Literature Review (SLR) of seven scientific articles that met the inclusion criteria. The analysis is supported by Image Management Theory, Government Communication Theory, and the New Public Governance paradigm, which emphasizes collaboration, transparency, and public participation in governance. Research findings indicate that innovative digital communication strategies—such as the use of social media, visualization of leadership activities, personal narratives, and two-way interactions with citizens—have a significant impact on building and strengthening a positive image of regional leaders. This approach not only increases public trust but also creates more meaningful engagement between leaders and the public. The study's findings confirm that PR plays a strategic role as a key actor in shaping public perceptions of regional leadership in the digital era. The success of image building depends not only on the quality of the message, but also on PR's creativity, consistency, and ability to adapt modern communication technology to meet the dynamics of public information needs and expectations.
The Cultural Significance of Transitioning from Traditional Hindu Creation Ceremonies Using Firewood to Modern Practices Employing Gas as Fuel Dewa Putu Wipayana Kusuma; Budhi Waskito; Noning Verawati
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.428

Abstract

This research investigates the cultural significance of the transformation in the Ngaben ceremony, a central cremation ritual in Balinese Hindu tradition, focusing on the shift from traditional firewood-based methods to modern gas-based cremation practices. The Ngaben ceremony holds profound religious, philosophical, and social meaning, symbolizing the liberation of the soul from worldly ties and its journey to the afterlife. In recent decades, technological advancements and socio-environmental considerations have prompted many communities in Bali to adopt gas cremation systems, offering greater efficiency, reduced environmental impact, and lower operational costs. Using a qualitative ethnographic approach, this study draws on in-depth interviews, participant observation, and document analysis to explore how this transition affects cultural meaning, community values, and religious interpretations. The research compares the symbolic elements embedded in traditional and modern methods, examining how changes in materials, process duration, and ceremonial aesthetics influence the perceived authenticity and spiritual significance of the ritual. Findings reveal that while some community members view the adoption of gas cremation as a pragmatic adaptation that aligns with contemporary needs, others express concern about the erosion of cultural heritage and the diminished role of traditional craftsmanship. Furthermore, the study highlights the adaptive strategies employed by Balinese Hindu communities to integrate modern technology while preserving essential spiritual values, such as maintaining ritual sequences, symbolic offerings, and priest-led prayers. The analysis underscores that cultural transformation within religious practices is not a simple replacement of old methods with new ones, but rather a process of negotiation between tradition and innovation. Ultimately, this research contributes to broader discussions on cultural resilience, religious continuity, and the dynamic interaction between technological change and sacred tradition in contemporary Balinese Hindu society.
Enabling Setting for Sustainable Village Tourism : Increasing the Empowerment of Beneficiary Communities Amirul Mustofa; Eny Haryati; Litafira Syahadiyanti
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.451

Abstract

This study discusses the role of enabling setting in increasing the empowerment of beneficiary communities in Tamansari Tourism Village, Banyuwangi Regency. Enabling setting is understood as a supportive environment that includes inclusive policies, access to resources, community participation, and cultural and environmental preservation. The research was conducted with a qualitative approach through case studies, using in-depth interview techniques, participatory observation, and document studies. The results show that the empowerment of communities depends not only on increased economic income, but also on their ability to be actively involved in tourism management, safeguard local cultural values, and gain equitable access to training and information. Government support, partnerships with the private sector, and local initiatives are important factors in creating empowerment. However, challenges such as inequality of participation, limited digital access, and potential conflicts between community groups were also found. This study concludes that sustainable development of tourism villages must prioritize multi-stakeholder collaboration and strengthen local capacity equally. These findings make a practical contribution to the formulation of more inclusive policies and serve as a reference for the sustainable development of community-based tourism villages in Indonesia. Furthermore, the study highlights the critical role of continuous capacity building and knowledge sharing among community members to ensure long-term sustainability. By fostering an environment where local residents are equipped with the necessary skills and information, the community can better adapt to changing tourism trends and external pressures. Additionally, the integration of digital tools and platforms is recommended to bridge the information gap and enhance marketing efforts, thus expanding the reach of the tourism village. These strategies collectively support a more resilient and self-reliant community, capable of maintaining both economic growth and cultural integrity in the face of development challenges.
News Framing of Low Immunization Coverage in Aceh: A Comparative Analysis of AJNN.net and Serambinews.com Coverage Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.452

Abstract

Aceh is currently experiencing a public health crisis, with outbreaks of infectious diseases, including three cases of VDPV2 polio and a significant rise in diphtheria cases in 2023. Immunization plays a vital role in preventing and controlling diseases like polio and diphtheria. However, over the past five years, immunization coverage in Aceh has steadily declined, positioning it as the lowest in Indonesia. This study aims to explore how two local news outlets, Ajnn.net and Serambinews.com, frame news coverage regarding the low immunization rates in Aceh. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, which focuses on issue selection and salience. The findings reveal a notable difference in how the two media outlets frame the issue of low immunization coverage. Ajnn.net frames the issue by highlighting the root causes of the declining immunization rates, such as socio-economic factors and inadequate healthcare services. In contrast, Serambinews.com emphasizes the consequences of insufficient immunization, focusing on the potential health risks, outbreaks, and increased mortality rates among children. Despite their differing approaches, both outlets rely primarily on government sources for their reporting. This reliance makes their coverage less balanced and objective, as the perspectives of other stakeholders, such as local health experts, parents, and community organizations, are largely excluded. The analysis suggests that while Ajnn.net sheds light on the underlying causes of low immunization rates, Serambinews.com underscores the dire consequences. Both outlets, however, could enhance their reporting by incorporating a wider range of sources to offer a more comprehensive and investigative view of the issue.
@dyputustudio’s Utilization of TikTok as a Self-Photo Studio Promotion to Build Interactions with Consumers Najwa Dalillah Pratiwi; Metha Madonna
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.480

Abstract

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.
Communication Strategies on the TikTok Account OH! SOME in Building Audience Interaction Muhammad Yanuar Ashiddiqie; Hani Astuti; Sigit Surahman; Prasojo Prasojo
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.482

Abstract

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.
Group Cohesiveness of Chelsea Indonesia Supporters Club (CISC) Bekasi Region in Building a Positive Community Image Rafi Ardani; Fadli Muhammad Athalarik; Nasaruddin Siregar; Syahrul Hidayanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.483

Abstract

Football is far more than a game; it is a cultural language that brings people together across nations and generations. In Indonesia, this passion for football extends beyond domestic leagues, where local supporters also form strong communities around international clubs. One of these is the Chelsea Indonesia Supporters Club (CISC) Bekasi Region, a collective of Chelsea FC fans who not only share admiration for the team but also nurture social bonds and a sense of belonging within their community. This paper offers a conceptual exploration of how cohesiveness among members of CISC Bekasi contributes to the creation of a positive community image. Building on ideas from scholars such as Mulyana (2016), Collins and Raven (in Arifuddin, 2016), and Muniz and O’Guinn (in Ratnawati & Lestari, 2018), the discussion focuses on the role of group communication in fostering solidarity and collective identity. Within the group, communication is not limited to exchanging information but also functions as a medium for emotional support, shared values, and moral responsibility. The argument put forward is that effective communication and social cohesion can transform a fan club into a respected social group that embodies unity and positive representation. The experience of CISC Bekasi illustrates how sports enthusiasm, when supported by strong interpersonal ties, can encourage inclusive participation and strengthen the public image of football supporter communities in Indonesia.
The Bekasi City Fire Department’s Disaster Communication Socialization at SMK Vinama 2 Bekasi Aditya Maulana Yusuf; Wa Ode Sitti Nurhaliza; Dinar Soelistyowati; Annisa Eka Syafrina
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.484

Abstract

Abstract: This study explores the communication patterns used by the Fire and Rescue Department of Bekasi City in disseminating fire disaster mitigation education at SMK Vinama 2 Bekasi. The research investigates how disaster communication is implemented through socialization programs aimed at increasing students’ awareness and preparedness toward fire hazards. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation with key informants, including officials from the Prevention Division, school representatives, and student participants. The findings reveal that the department adopts a multi-layered communication model integrating one-way, two-way, and multi-way approaches to effectively convey safety messages. The process involves formal coordination, practical demonstrations, and participatory simulations, contributing to improved literacy and proactive attitudes among students. This study highlights the essential role of structured communication patterns in enhancing disaster preparedness and proposes recommendations for strengthening participatory engagement in future educational programs.
Interpersonal Communication Between Mothers and Children in Reducing Fatherlessness in Bahagia Subdistrict, Bekasi City Habib Nur Muhammad Taufik; Yessi Sri Utami
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.485

Abstract

This study explores the dynamics of interpersonal communication between mothers and their children in mitigating the effects of fatherlessness in Bahagia Subdistrict, Bekasi City, Indonesia. Fatherlessness—defined as the absence of a father figure in a child’s emotional and developmental life—has become an increasingly significant social phenomenon, with Indonesia ranking among the highest in the world for fatherless households. The study aims to understand how single mothers manage emotional communication and perform dual parental roles to sustain their children’s psychological well-being. Using a qualitative descriptive approach, data were collected through in-depth interviews and participant observation involving three single mothers and four children living in Bahagia Subdistrict. The findings reveal that effective interpersonal communication—grounded in openness, empathy, supportiveness, positiveness, and equality—strengthens emotional bonds, builds trust, and fosters resilience in children growing up without fathers. Moreover, such communication becomes a key coping mechanism that enables mothers to reduce the negative psychological and social consequences of fatherlessness, such as low self-esteem, social withdrawal, and academic decline. The study contributes to the field of family communication by illustrating the adaptive strategies of single mothers in Indonesia as they balance affection, discipline, and economic responsibilities. The results highlight how communication can function not only as an emotional bridge but also as a practical tool for building stability and maintaining harmony in single-parent households.
Perceptions of Early Adult Women Toward the Narrative #MarriageIsScary on the TikTok Account @bobahagia19 Aliya Asri Febrilia; Hamida Syari Harahap
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.486

Abstract

The institution of marriage in Indonesia has long been considered a social and moral milestone. However, in the digital era, shifting gender roles and the rise of social media have significantly transformed how young women perceive marriage. This study aims to explore the perceptions of early adult women (aged 18–25) toward the #MarriageIsScary narrative on TikTok, focusing on content from the account @bobahagia19. The research employs a qualitative descriptive approach using interviews, observations, and content analysis of selected TikTok videos. The findings reveal that the #MarriageIsScary trend represents a collective expression of emotional anxiety, self-awareness, and social critique of traditional marriage norms. Participants perceived marriage as an uncertain institution, often associated with emotional instability, betrayal, and loss of autonomy. Yet, the same discourse also fostered empowerment and solidarity among women, forming what scholars describe as digital sisterhood. The discussion integrates sociological and media theories (Giddens, 1992; Papacharissi, 2015; Banet-Weiser, 2018) to illustrate how digital narratives both reflect and reshape cultural meanings of marriage in contemporary Indonesia. Overall, the study concludes that TikTok functions as a participatory space where young women redefine marital expectations through shared emotions, storytelling, and online community engagement.

Page 5 of 6 | Total Record : 53

 2   3   4   5   6 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and Vol. 2 No. 2 (2025): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc Vol. 1 No. 1 (2024): February : Momentum Matrix: International Journal of Communication, Tourism, an