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M Zainul Hafizi
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Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 3048068X     EISSN : 30480671     DOI : 10.62951
Core Subject : Social,
Social Sciences
The journal explores the relationship between communication, tourism, and socioeconomic dynamics by presenting in-depth analysis, empirical findings, and relevant conceptual studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 44 Documents
 1   2   3   4   5 
Nyai Brintik's Tomb as a Religious Tourism Site to Increase Tourist Visits in Kampung Pelangi Edgar David Richardo Daeli; Nina Mistriani
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.146

Abstract

The WO (Weaknesses-Opportunities) strategy focuses on overcoming weaknesses such as limited supporting facilities and lack of promotion by taking advantage of external opportunities such as high interest in religious tourism and promotion through print and digital media. This involves increasing promotion and marketing and developing attractive religious tourism programs. The WT (Weaknesses-Threats) strategy focuses on overcoming internal weaknesses, such as limited supporting facilities and competition from other tourist destinations, by facing external threats, such as cultural values ​​and economic uncertainty changes. This involves investment in developing tourism infrastructure and improving the quality of services at Nyai Brintik Tomb. By implementing these strategies, it is hoped that the potential for religious tourism at the Nyai Brintik Tomb can be optimized effectively, increasing the number of tourist visits, increasing tourism income, and strengthening local cultural identity. Apart from that, the development of religious tourism at the Nyai Brintik Tomb can also contribute to the sustainable development of the Mount Brintik area as a whole by paying attention to aspects of environmental preservation, local economic development and community empowerment. Thus, the Nyai Brintik Tomb has the potential to become one of the leading religious tourism destinations in the city of Semarang, attracting visitors from various groups and providing a memorable and meaningful tourist experience.
Effectiveness of Visual Communication of Smoking Ban on Cigarette Packaging in Thailand and Indonesia on the Decline of Smoking Prelevance : Krong Thip and Sampoerna Case Study Hadi Baku Pangestu; Ferry Darmawan
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.153

Abstract

Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.
Analysis of The Role of Gender in Increasing Family Economic Income in Lopo Village, Batudaa Pantai District, Gorontalo Regency Nilawaty Y. Miu; Mahmud, Melizubaida; Polamolo, Cristian
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.154

Abstract

This study aims to analyze the role of gender in increasing family economic income in Lopo Village. The research method used is a qualitative approach with the research population being families in the village. Samples were taken using purposive sampling techniques, and data was collected through interviews and observations as well as data from documentation. The research location is located in Lopo Village, Batudaa Pantai District, Gorontalo Regency. The results of the study show that the traditional division of roles between men and women affects access to economic resources, where men play the role of the main breadwinner. Although women have a significant contribution to the management of family finances, their participation in formal economic activities is still limited. This study concludes that women's empowerment through education and employment opportunities can improve family economic welfare. The recommendations given are the need for policies that support women's involvement in economic activities to achieve a better gender balance.
Juridical Analysis of Interfaith Marriage in Indonesian Positive Law Perspective Rully Affan Pamungkas; Rastra Wahyudityana; Fadlan Fadlan
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.159

Abstract

This research conducts a comprehensive juridical analysis of interfaith marriage within the framework of Indonesian positive law, examining the legal complexities and regulatory challenges in the current legal system. The study critically analyzes the existing legal instruments, including Marriage Law No. 1 of 1974, compilation of Islamic Law, and relevant Supreme Court decisions that govern interfaith marriages in Indonesia. Through doctrinal legal research methodology, this study investigates the legal vacuum surrounding interfaith marriages and its implications on citizens' constitutional rights. The research examines how different legal interpretations by civil registry offices, religious courts, and other legal institutions affect the implementation of interfaith marriage regulations. Findings indicate substantial inconsistencies in legal interpretation and application, leading to legal uncertainty for couples seeking interfaith marriages. The study reveals that while Indonesian positive law does not explicitly prohibit interfaith marriages, the absence of clear regulatory frameworks often results in practical obstacles and varying administrative practices across different regions. The research also explores how judicial decisions have shaped the legal landscape of interfaith marriages, analyzing landmark cases that have influenced current legal practices. This study concludes that there is an urgent need for legal reform to provide clear guidelines for interfaith marriages that align with constitutional principles while respecting religious values and human rights in Indonesia's pluralistic society.
Business Strategy and Hybrid Models in Indonesia's Mice Industry Post Covid-19: Impacts, Policies, and Development Potential M. Amboro Alfianto; Awkila Nathanael Odoh; Muhammad Alandra Bestama; Lazia Putri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.167

Abstract

This quantitative study uses SmartPLS3 to analyze the main issues related to the impact of the COVID-19 pandemic on MICE (Meeting, Incentive, Convention, and Exhibition) business actors, as well as the role of the hybrid model in maintaining the sustainability of MICE activities in Indonesia. This study focuses on five representative cities that are the main targets of MICE activities according to the government's strategic plan, namely Jakarta, Bogor, Bali, Yogyakarta, and Malang. The COVID-19 pandemic that has hit various countries, including Indonesia, for more than a year, has brought major challenges. The tourism and MICE sectors are among the most affected, with many business actors forced to stop their operations and switch to alternative sectors such as culinary, agriculture, and plantations as a means of survival. However, the emergence of the hybrid model has become an important solution for the MICE sector. Some alternative solutions adopted during the pandemic include organizing virtual MICE events, virtual tourism, webinars, and meetings through platforms such as Google Meet and Zoom. Teleconferencing has also become an important tool to maintain engagement. These adaptations highlight the increasing reliance on advanced technology to ensure the sustainability of the MICE industry. The implementation of these activities requires high creativity and quality in order to run well. This change emphasizes the importance of continuous innovation and utilization of technology by MICE industry players to navigate the ever-evolving landscape.
Public Relations Content Strategy Innovation for the Image of Regional Heads in the Digital Era of East Java Joko Bramono Susilo; Nur Annafi
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.178

Abstract

This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovatively applied. The research employs a qualitative method with a case study approach, involving in-depth interviews and document analysis. The findings indicate that the use of social media and digital platforms enhances two-way communication, strengthens relationships, and builds a positive reputation. Relevant and timely content increases public engagement, ensuring government messages remain significant. The study suggests optimizing digital technology and enhancing PR staff training to master the latest digital tools. Recommendations for future research include comparative studies across regions on the effectiveness of digital communication strategies. Thus, this study provides practical and theoretical insights to improve the effectiveness of public communication in the digital era, supporting the success of programs and policies in East Java Province.
The Influence Of Work Motivation On Employee Performance: A Literature Study On The Factors Of Existence, Relationship, And Growth Needs In Improving Workforce Performance Marta Yakin Niat Putri Harefa; Timbul Dompak; Lubna Salsabila; Karol Teovani Lodan
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.182

Abstract

This study aims to analyze the influence of e-money usage and financial literacy on the consumption behavior of accounting students in Batam City. E-money as a digital payment method has become increasingly popular among the younger generation, while financial literacy plays an important role in effective personal financial management. The study uses primary data collected from questionnaires distributed to 97 accounting students in several universities in Batam, as well as secondary data from interviews with 10 accounting students regarding e-money and financial literacy. The results show a positive correlation between high financial literacy and wise financial management, which in turn influences students' consumption behavior. Additionally, the use of e-money plays a significant role in facilitating transactions and changing consumption patterns. Simultaneously, all three variables have a significant impact with a coefficient of determination (R²) of 38.5%. The findings are expected to provide insights for relevant stakeholders in designing more effective financial education programs and promoting the use of e-money among students.
Social Science As Struggle For Life and Existence Of Social Changes Hadiani Fitri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.234

Abstract

Social science is a multidisciplinary field that studies human behavior, social structures, and changes in society. It encompasses disciplines such as sociology, anthropology, political science, and economics, each contributing to a deeper understanding of how individuals and societies interact. In the modern era, as the world faces rapid changes in political, economic, and cultural landscapes, social science has become increasingly vital for addressing complex global challenges. The field explores the dynamics of power, inequality, and social conflict, offering insights into ways to mitigate issues such as poverty, injustice, and discrimination. Social science research, using both qualitative and quantitative methodologies, helps in analyzing current phenomena and providing evidence-based policy recommendations. These insights are crucial for shaping effective solutions that promote social well-being at local, national, and global levels. As global issues like migration, climate change, and international conflict continue to affect societies, social science provides the tools necessary to understand and navigate these challenges. This paper discusses the scope of social science, its key disciplines, and the importance of its application in real-world problems, highlighting the need for continuous research and adaptation in response to changing societal needs.
An Evaluation Of The Government's Involvement In The Fct Abuja, Nigeria, Poverty Eradication Program. Ajiteru,S.A.R; Sulaiman T.H; Abalaka, J.N
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 2 (2025): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i2.325

Abstract

Regardless of ethnicity, gender, or social standing, poverty and injustice are twain plaques that are ruining lives and undermining the core of existence, according to the examiner. As a result of the unimaginable devastation, world leaders and As societal systems are being exhausted, policymakers are searching for solutions; mobility rates have increased, and the discourse surrounding income distribution is tainted. While other nations who are severely overburdened are struggling to understand the realities of these economic thunderbolts, others that have recognized these terrible patterns are formulating plans to counter the escalating threat. The purpose of the study is to look into the causes and antecedent effects of poverty on the Nigerian economy because, in spite of the admirable efforts made by the federal, state, and local governments to reduce and eradicate poverty, the nation is still plagued by widespread poverty and issues with property and life insecurity, endangering the nation's ability to remain an indivisible whole. Although there are more than a billion people in Africa, Nearly half of the population is impoverished and at risk, and this number is still rising (World Population Review, 2014). With a population of more than 170 million, Nigeria is battling not only poverty but also a host of other problems, such as a lack of capable leaders, corruption, deteriorating infrastructure, and problems with nutrition and health. In order to gather data, the study used a descriptive technique with questionnaires; 80 questionnaires were recovered and 120 were randomly dispersed to the respondents. According to the findings, poverty has increased, which has resulted in incidents like armed robberies, prostitution, bombings, and insecurity of life and property. The document makes several recommendations, including that the government develop workable programs and give young people the tools they need to become self-sufficient.
Nigerian Development Challenges, Service Delivery, and Fiscal Federalism : An Examination of State and Local Government Roles and Remedial Action Sulaiman T.H; Abalaka J.N; Ajiteru S.A.R
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 2 (2025): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i2.328

Abstract

The study looks at fiscal federalism, which is the distribution of resources between federating entities so that they can carry out their constitutional duties. The goal of this study was to identify the fundamental imperatives of fiscal federalism for the advancement of the country. In Nigeria's new democratic environment, the relative roles of the federal government, state governments, and local government authority (LGAs) in providing public services have become one of the most crucial subjects of candid and heated discussion. Federalism, fiscal federalism, and development were conceptually explained from the outset, and it became clear that the principles of fiscal autonomy and integrity are critical to the survival and ongoing existence of a properly federating form of government. In order to ascertain how the federal arrangements affect the provision of basic services in four crucial areas, the analysis will make use of fieldwork conducted in six states and twelve LGAs. primary health care, primary education, clean water and sanitation, and local roads that connect communities to marketplaces, schools, and medical facilities. The paper, which was based on Buchan Fiscal Residuum Theory, attempted to accomplish the study's goal by balancing the value of the public services returned to individuals with the payments paid. According to the article, the conflicting problems and difficulties of fiscal federalism may manifest as a misalignment between the functions of the different levels of government and the sources of money. According to the paper's conclusion and recommendations, it is important to make sure that revenue allocation encourages state and local governments to increase internal revenue generation rather than relying only on funding from In order to clearly define the duties to be carried out by each level of government, the federation account and intergovernmental relations issues should be examined and respected.

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