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M Zainul Hafizi
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Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 3048068X     EISSN : 30480671     DOI : 10.62951
Core Subject : Social,
Social Sciences
The journal explores the relationship between communication, tourism, and socioeconomic dynamics by presenting in-depth analysis, empirical findings, and relevant conceptual studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 44 Documents
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Analysis Influence Power Pull Tour Culinary Streetfood in Bandung City Yudi Nugraha; Shierla Setyani
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.17

Abstract

The city of Bandung is developing into a business center that has advantages in several fields, especially in the field of culinary tourism, which is part of the local identity and is growing rapidly. The purpose of this research is to see the potential of street food in Lengkong to increase the interest of culinary tourism in the city of Bandung. This research method is quantitative and phenomenological through field studies and using the internet as one of the means we use to get information about street food places in Lengkong as our analysis material. This study found that Lengkong street food culinary products can improve the economy of Bandung city traders quickly, because many food vloggers review various types of food in Lengkong so that many domestic and foreign tourists are curious about one of the street foods in the city of Bandung. Social media also plays an important role as a development or form of promotion to increase more tourists and advance local SMEs within the scope of the Lengkong area and develop interest in culinary tourism in the city of Bandung.
Analysis Of The Influence Of Tourism Attraction On Domestic Tourist Visits To Tourism Attractions In Ciwidey Dwi Meisha Auliyaa; Najmah Chairunisa Pohan
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.18

Abstract

Tourism is an important sector in the economic development of a region, with tourist attractions being a key factor in attracting visitor arrivals. This study aims to analyze the influence of tourist attractions on domestic tourist visits to tourist destinations in Ciwidey, Bandung Regency. A qualitative approach was used with data collection techniques consisting of in-depth interviews and participatory observation with domestic tourists visiting Ciwidey. The results show that natural beauty, cultural uniqueness, and a variety of tourist activities are the main attractions in Ciwidey. These findings provide valuable insights for the development of tourism in Ciwidey, including preserving natural beauty, expanding tourist activity variations, and addressing challenges related to infrastructure and visitor management.
Ethics For Using Slang In Teenager Communication On Social Media Alya Marsya Naumi; Maya Sulis Tiani
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.19

Abstract

This study aims to investigate the ethics of using slang language in adolescent communication on social media. The research method employed is qualitative analysis of content generated by adolescents on popular social media platforms. Findings reveal that the use of slang language significantly impacts adolescents' perceptions, identities, and social relationships. The implications underscore the need for a more discerning approach to slang language use on social media to promote awareness of communication ethics.
Analysis Of Natural Tourism Of Anambas Island Riau Islands Muhammad Nazel SP; Dhiya Hasna LN
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.20

Abstract

The Anambas Islands are small islands in Indonesia, which are located in the South China Sea. The Anambas Islands are also part of the Riau Archipelago Province, which is surrounded by many small islands, most of which are uninhabited but still have pristine natural beauty. The aim of this research is to analyze community empowerment in community-based tourism development and develop a strategy for developing community-based tourism development to increase local revenue. Tourism supporting infrastructure that must be improved in the development of tourism development in Anambas Islands Regency is improving public infrastructure and infrastructure in the tourism sector, namely sea transportation and marine tourism recreation facilities which have the highest value of 4.93, meaning that they must be focused more on their development. The method we take is qualitative and the internet is the main means we use to get a lot of information about the advantages and disadvantages of some of the islands in the Anambas Archipelago. The results of this research show the opportunity to build new tourism works to exploit its beautiful nature and of course build cooperation between local communities in the Anambas Islands.
Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung Jelita Rabbani; Faleri Dharma Putri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.21

Abstract

The use of foreign languages as greetings at Restaurants Chung Gi Wa in Bandung reflects a smart communications strategy in the hospitality industry . In the context of globalization and customers diversification , using Korean as a foreigner language in greetings offers significant impacts on the restaurant's image , staff-customer interactions , and overalls customers experience . This research employs a qualitative method to analyze how the use of foreign languages , particularly Korean , influences customers perceptions of the restaurants . The findings indicate that using Korean creates an authentic and consistent image with the restaurant's theme , enhancing the appeal for customers seeking a genuine Korean culinary experience . Moreover , staff-customer interactions are positive affected by using foreign languages as greetings , fostering closer and more personalized relationships .
Analysis Of Language Politiety In Youtube Content Tonightshow Vindest-Andika Amelia Barus; Khanaya Shalsabilla; Vina Agustina; Achmad Yuhdi
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.29

Abstract

This research aims to analyze language politeness in conversations in Vindest-Andika's tonighshow YouTube videos. This type of research uses a descriptive method with a qualitative approach. The data collection technique in this research uses note-taking and listening techniques. politeness of language in Vindest's YouTube Talkshow content can be concluded that there are several maxims that exist in the conversation between Vindest and Andika, namely the maxim of wisdom which occurs at minutes 7.12 and 18.46, the maxim of generosity which occurs at minutes 6.23 and 23.14, the maxim of appreciation which occurs at minutes 24.34 , the simplicity maxim which occurs at minutes 1.19 and 14.55, the consensus maxim which occurs at 2.48 and 11.15 minutes and finally the sympathy maxim which occurs at 5.22 and 15.35 minutes..
Empowering Employees through Green HRM: Fostering Eco-Friendly Tourism in Semarang Regency Dyan Triana Putra; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Julian Andriani Putri; Febe Humble Kristanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.30

Abstract

This study examines the role of Green Human Resource Management (GHRM) in increasing employee awareness and participation in eco-friendly tourism management in Semarang Regency. Using a mixed-methods approach, this research analyzes the implementation of GHRM practices, evaluates the level of employee awareness and participation, tests the influence of GHRM on employee awareness and participation, and identifies factors affecting GHRM effectiveness. The results show that GHRM practices, especially green training and development and green employee involvement, significantly predict employee awareness and participation levels in environmentally friendly practices. However, the implementation of GHRM in the Semarang Regency tourism industry is still not optimal and faces various challenges. A more contextual, participatory, and integrated approach is needed to optimize the role of GHRM in supporting sustainable tourism. Practical implications of this research include the need to integrate sustainability principles into all HR functions, design relevant training programs, involve employees in GHRM initiatives, align reward systems with sustainability goals, and develop an organizational culture that supports sustainability. This study provides valuable insights into the role of GHRM in realizing sustainable tourism and contributes to achieving the Sustainable Development Goals.
Answering Human Resource Challenges in the Tourism Sector in the Era of Society 5.0 Afiah Mukhtar; Masradin Masradin; Rif’ah Shafwah; Aigistina Aigistina; Ahmad Yani Abdurrahman
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.31

Abstract

The Society 5.0 era is marked by the integration of digital technology in various aspects of life, including the tourism sector. Rapid technological changes, shifting tourist trends and diverse demands from tourists require the tourism sector to adapt according to the demands of the times so that answers are needed to the challenges faced by human resources in the tourism sector in the 5.0 era. This study uses a qualitative approach with a systematic literature review method. The literature approach related to tourism HR challenges was searched comprehensively using relevant keywords in searches through various online databases. The literature selection process was carried out by considering the reputation of the journal and the recency of the publication (last 7 years) and analyzed in depth using the content analysis method. The conclusion from the research findings is that the human resource challenges in the tourism sector in the era of Society 5.0 are: employee turnover trends, developing digital skills, diversity and inclusion, adopting new technology, work-life balance and developing partnerships with educational institutions. The implication of these findings is the importance of tourism sector business actors taking strategic steps in responding to human resource challenges so that the tourism sector remains relevant to current conditions and remains competitive in the Society 5.0 era.
The Development of a Room Division Application Implementing an Intelligent Planning System (IPS) to Enhance Hotel Operational Performance Ersy Ervina; Bethani Suryawardani; Guntur Prabawa; Fanni Khusnul Hanifa; Annisa Khoirul Husna
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.32

Abstract

Businesses, regardless of size, must continuously adjust to fast-paced technological advancements to remain competitive, particularly in the hotel industry. The Room Division plays a vital role as the heart of the hotel business, serving as the frontliner. A significant number of hotels have implemented technological advancements inside their operational room divisions, particularly in the front office and housekeeping departments. However, there are only a limited number of apps that can provide automation for analyzing the effectiveness of room attendants using delegation systems. A prototype of the hotel room division application based on the Intelligent Planning System (IPS). The IPS module provides automated analysis with rapid and precise outcomes, minimizing human involvement and reducing the likelihood of human mistakes. The research is conducted by applying the Software Development Life Cycle (SDLC) with the waterfall model, which includes planning, development, testing, and implementation stages. The prototype's anticipated outcome is to serve as a viable solution, with innovative features potentially benefiting the hotel's operational room division.
Exploratory Research on Good Governance for Vanaprastha Tourism I Gede Wiwin Suyasa; Sugiarto Sugiarto; Sony Heru Priyatno; Ray Octafian; Tri Suyud
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.33

Abstract

Tourism is an open sector, characterized by low barriers to entry and influenced by various political, social, environmental, and technological trends. The concept of governance in the tourism industry has gained significant attention in recent years, as it plays a crucial role in ensuring the sustainable development and competitiveness of tourist destinations. This study presents the findings of an exploratory research study on a good governance model for Vanaprastha Tourism. The research revealed that Vanaprastha Tourism encompasses seven risk factors as a destination concept. These include nature engagement, the experience of silence and contemplation, engagement with traditional practices, a holistic approach to well-being, sustainability and environmental consciousness, cultural immersion and authentic experiences, community empowerment, and socio-economic impact. Assessing the seven factors and overall visitor perception is essential for effective governance in Vanaprastha Tourism. The framework includes eight assessment elements, with 30 indicators and 49 sub-indicators, offering a comprehensive evaluation of various aspects such as environmental sustainability, community engagement, and visitor satisfaction. Vanaprastha Tourism should advocate for responsible tourism practices and foster stakeholder collaboration to address critical challenges. This will allow Vanaprastha Tourism to emerge as a model for sustainable and responsible tourism and safeguard its distinctive cultural and environmental heritage.

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