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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2025): November, 2025" : 6 Documents clear
The Era of Modernization: Digital Technology Marketing Strategies in Tourist Attraction Development Putri, Nerisma Eka; Fahmi, Muhammad Azkia; Hanif, Randu Rahmatan; Junid, Khaidir Ali
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.177

Abstract

The rapid advancement of digital technology has transformed how tourism destinations are promoted and managed, reshaping the competitiveness of ecotourism in the modern era. This study investigates digital technology–based marketing strategies for developing tourist attractions by integrating sustainability and community participation. The research aims to identify effective approaches for enhancing destination visibility and engagement through major social media platforms such as TikTok, Instagram, YouTube, and official tourism websites. Using a qualitative descriptive method, data were collected from literature reviews, online promotional content, and interviews with tourism stakeholders, including destination managers, digital marketing practitioners, and tourists. Analysis employed the Miles and Huberman model, encompassing data reduction, display, and conclusion drawing. The findings reveal that digital marketing significantly strengthens destination appeal through strategies tailored to each platform TikTok for virality, Instagram for branding, YouTube for in-depth storytelling, and websites for official information. Moreover, sustainable digitalization initiatives, including educational content, online booking systems, and collaborations with influencers and environmental NGOs, enhance conservation awareness and tourist experience. The study concludes that integrating digital marketing with sustainability principles fosters effective promotion and stakeholder synergy, while the government’s regulatory and facilitative roles are essential to ensuring alignment with eco-tourism values and long-term development goals.
Matriks SWOT Analysis of Sustainable Tourism Development in Bintan Regency After the Covid-19 Pandemic Fatmasari, Nur Aisyah
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.178

Abstract

Indonesia has several potentials that have been developed to accelerate tourism marketing after the Covid-19 pandemic, one of the areas in Bintan Regency, which is currently recovering the tourism sector where the potential for the strategic location of the area makes stakeholders have to complete various strategic efforts in mapping sustainable tourism. Sustainable tourism aims to maintain the stability of human and natural resources so that visiting tourists get an excellent tourism concept. This paper analyses the SWOT strengths, weaknesses, opportunities and threats to identify sustainable tourism development in Bintan Regency after the Covid-19 Pandemic. The research method uses a qualitative approach by collecting some secondary data, which is then processed into in-depth analysis material according to the current phenomenon. The analysis tool uses a triangulation model in the form of data, documents and findings based on observations which are then narrated in in-depth analysis results. The findings show that the SWOT matrix requires the concept of Border Cross Tourism as a policy strategy in formulating sustainable tourism. Then also by paying attention to the supervision and control stipulated in Ministerial Regulations (KEMENPAREKRAF) or Presidential Regulations (PERPRES) so that sustainable tourism development after the Covid-19 pandemic can be implemented in realizing 4 A tourism indicators consisting of Accessibility, Accommodation, Attraction, Activities and Amenities in maintaining tourism stability by involving foreign direct investment which has been regulated in standard operating procedures (SOP) which several neighbouring countries in the Bintan Regency area must obey.
Rethinking Adaptive Governance in Living Cultural Heritage Tourism: Insights from Majapahit Tourist Village, East Java Nanita, Evio Tanti; Sharma, Ansh
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.179

Abstract

In Indonesia, the safeguarding of living cultural heritage has been predominantly shaped by state-driven initiatives; however, the effectiveness of these top-down programs often falls short due to institutional fragmentation and limited grassroots participation. Majapahit Tourist Village in Mojokerto, East Java, established through the Majapahit Cultural House program which illustrates these persistent challenges, as numerous heritage houses have either deteriorated or been repurposed, exposing a disconnection between policy formulation and local implementation. This study investigates how adaptive governance can enhance the management of community-based cultural heritage tourism by analyzing the socio-political dynamics, local responses, and adaptive mechanisms at play within Majapahit Village. Utilizing a qualitative case study methodology, the research draws on in-depth interviews, direct observations, and policy document analysis. Through thematic analysis, the study identifies varying forms of community adaptation, spanning compliance, negotiation, and innovation that demonstrate local resilience in preserving cultural identity under socio-economic constraints. Results show that adaptive governance materializes through informal leadership, cultural entrepreneurship, and hybrid collaborations between community actors and external agencies. Nonetheless, the absence of coherent legal frameworks and insufficient financial support remain key obstacles to long-term sustainability. The study concludes that fostering adaptive governance necessitates co-management arrangements, participatory policy design, and the integration of cultural, economic, and legal considerations.
Digitalization of Urban Tourism Innovation for Increasing Local Government Revenue Rustam, Afrinady; Asrinaldy, Asrinaldy; Koeswara, Hendri; Kamaruddin, Kamaruddin
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.189

Abstract

Urban tourism has emerged as a strategic driver of local economic development, yet cities face mounting challenges in translating tourism growth into measurable fiscal benefits. The proliferation of digital technologies ranging from smart ticketing systems and destination platforms to analytics-based governance presents opportunities for cities to enhance efficiency, transparency, and revenue capture. This study aims to examine how the digitalization of urban tourism innovation contributes to increasing local government revenue (LGR) through improved compliance, reduced leakage, and the formalization of tourism transactions. Using a Systematic Literature Review (SLR) approach, the research synthesizes empirical and conceptual studies from multidisciplinary fields including urban tourism, smart city governance, and public finance. Literature was systematically searched, screened, and analyzed to identify mechanisms linking digital innovation with fiscal performance. The findings reveal four dominant revenue pathways: (1) expanding the taxable base through transaction formalization, (2) enhancing compliance and auditability via digital payments and e-licensing, (3) reducing administrative and operational inefficiencies through automation and analytics, and (4) protecting long-term fiscal sustainability by improving destination management and visitor dispersion. The results highlight that fiscal gains materialize when digitalization initiatives are embedded within coherent governance frameworks and data-sharing mechanisms across public agencies and private actors. The study concludes that urban tourism digitalization can be a strategic fiscal instrument transforming cities into more efficient, accountable, and sustainable tourism ecosystems while strengthening their local revenue capacity.
Adaptation of Coastal Management Policy in Sustainable Tourism with Blue Economy Principles at PPP Mayangan Fitria, Nurul Jannah Lailatul; Sutarjo, Sutarjo
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.196

Abstract

Coastal fishing ports are increasingly expected to operate not only as landing and logistics nodes but also as local growth engines; however, tourism expansion around port areas can intensify waste, habitat degradation, and unequal benefit distribution, undermining blue economy targets. This study examines how the management and development of the Mayangan Coastal Fishing Port (PPP Mayangan) align with sustainable tourism and blue economy principles, and identifies key factors shaping that alignment. Using a qualitative descriptive approach, data were gathered through direct observation, in-depth interviews, and document/literature review. Purposive sampling involved eight informants: two officials from the PPP Mayangan technical unit, two local residents, two tourism operators, and two academics; fieldwork was conducted in August–September 2025. The analysis shows that PPP Mayangan’s sustainability orientation is expressed through conservation-based tourism (including mangrove-focused activities), efforts to reduce and manage waste and improve resource efficiency in fisheries-related tourism services, and collaboration among government, community, and private actors. Economically, tourism supports local value-added products and livelihoods; socially, community participation and cultural identity are leveraged to strengthen destination appeal; environmentally, conservation practices are treated as assets and safeguards. Overall, PPP Mayangan demonstrates that integrating coastal governance, stakeholder coordination, and conservation-driven attractions can operationalize blue economy principles, suggesting the need for consistent enforcement, capacity building, and integrated monitoring to sustain benefits over time for long-term coastal resilience.
Sustainable Tourism and Community Participation in Indonesia: Comparative Insights from Bali, Yogyakarta, and Labuan Bajo Afandi, Muslim; Afandi, Syed Agung; Erdayani, Rizki; Afandi, Nail Hidaya
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.198

Abstract

This study conducts a comparative analysis of sustainable tourism dynamics in Bali, Yogyakarta, and Labuan Bajo by examining three interrelated dimensions: environmental sustainability, community participation, and governance arrangements. Using a qualitative comparative case study design and document analysis of 50 policy documents, academic studies, institutional reports, and planning frameworks published between 2018 and 2024, the research identifies significant variations in how sustainability is operationalized across destinations. Bali exhibits advanced tourism development but faces severe ecological pressures, fragmented governance, and unequal benefit distribution. Yogyakarta demonstrates the most coherent sustainability model, characterized by strong community-based tourism institutions, participatory co-governance, and locally grounded environmental stewardship. Labuan Bajo, as a national super-priority destination, shows a tension between conservation imperatives and centralized, investor-driven development that limits substantive local participation. The cross-case synthesis reveals that sustainable tourism outcomes depend on the alignment of environmental practices, community empowerment, and multi-level governance coordination. Theoretically, the study contributes to sustainable tourism governance scholarship by proposing a typology of governance configurations hybrid customary–regulatory, participatory co-governance, and centralized authority-based models. Policy implications emphasize the need to strengthen community institutions, enhance regulatory coherence, and adopt destination-specific strategies to ensure that tourism development supports ecological integrity, cultural resilience, and social equity.

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