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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Persuasive Communication in Indonesian Digital Tourism Promotion: Destination Branding, Local Identity, and Tourist Engagement Suhartina Suhartina; Andi Nurindahsari
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.262

Abstract

Digital tourism promotion has transformed the way destinations are communicated, imagined, and selected by potential tourists. In Indonesia, tourism advertisements found through Google search results and Google Images widely use persuasive language and visual design to attract audiences, promote travel packages, and construct destination images. This study aims to examine how persuasive communication is used in Indonesian digital tourism advertisements, how verbal and visual elements construct destination branding, and how these advertisements represent local identity, tourist segmentation, and multimodal tourism promotion. This research employed a qualitative design with descriptive digital content analysis. The data consisted of 30 digital tourism advertisements in the form of posters, flyers, and online tourism brochures promoting Indonesian destinations. The data were selected through purposive sampling based on destination relevance, persuasive text, visual clarity, promotional content, and public accessibility through Google search results. The findings show that persuasive language is constructed through direct invitations, price emphasis, promotional claims, service assurance, and experiential expressions such as “Book Now,” “Promo,” “Start From,” “Paket Murah,” and “Liburan Yuk.” Visual elements such as beaches, mountains, temples, lakes, islands, cultural icons, and tourism activities strengthen destination branding and shape tourist imagination. The findings also reveal that local identity and tourist segmentation are represented through halal trip, honeymoon, study tour, open trip, private tour, family trip, and budget tourism packages. This study concludes that Indonesian digital tourism advertisements function as multimodal promotional texts that integrate language, image, price, facilities, itinerary, and booking information to strengthen destination branding.
The Depreciation of the Rupiah and the Increase in Tourist Arrivals: A PESTEL Analysis of Indonesia’s Tourism Competitiveness Mahadiansar Mahadiansar; Agus Rio; Yudithia Yudithia; Ilham Sentosa
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.263

Abstract

This study examines the relationship between the depreciation of the Indonesian rupiah and the increase in international tourist arrivals through a PESTEL analysis of Indonesia’s tourism competitiveness. The issue is important because currency depreciation may improve destination affordability for foreign tourists, yet its contribution to competitiveness depends on broader political, economic, social, technological, environmental, and legal conditions. Using a qualitative descriptive design, this article relies entirely on secondary data, including exchange rate information, tourism statistics, government documents, institutional reports, and scholarly literature. The analysis shows that rupiah depreciation can strengthen Indonesia’s price competitiveness by increasing foreign tourists’ purchasing power and making tourism services relatively cheaper. However, this advantage is conditional because tourism businesses may also face higher operational costs, especially when they depend on imported inputs, foreign-denominated expenses, and international digital platforms. The findings further indicate that tourist arrivals are shaped by digital visibility, online reviews, destination image, policy coordination, community readiness, environmental carrying capacity, and regulatory certainty. Therefore, rupiah depreciation should not be treated as an independent driver of tourism growth, but as a temporary opportunity that must be supported by integrated destination governance, sustainable management, digital promotion, and local economic participation. The study concludes that Indonesia’s tourism competitiveness will improve only if short-term affordability is transformed into long-term, inclusive, and sustainable destination value for future national tourism development.

Page 5 of 5 | Total Record : 42

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