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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Implementation Dynamics of Mangrove Ecotourism Governance in Tanjungpinang Coastal Area: A Grindle-Based Analysis Fatmo, Siyardi; Samin, Rumzi; Akhyary, Edy; Septiawan, Armauliza; Subiyakto, Rudi
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.98

Abstract

Ecotourism has emerged as a key strategy for harmonizing environmental conservation with local economic development, particularly in biodiverse coastal regions. Mangrove forests, as critical ecological buffers and carbon sinks, have gained attention for their potential to support sustainable tourism models. This study investigates the dynamics of policy implementation for mangrove ecotourism in the coastal area of Tanjungpinang, Indonesia, using Grindle’s Policy Implementation Framework to analyze both policy content and implementation context. The research aims to evaluate how the local tourism policy specifically Regional Regulation No. 8 of 2021 is translated into action at the grassroots level. A qualitative descriptive method was employed, incorporating in-depth interviews, field observations, and document analysis involving various stakeholders, including government agencies, NGOs, tourism operators, and community representatives. Findings reveal that while the regulation outlines clear environmental and socio-economic goals, implementation is hindered by inter-agency fragmentation, centralized decision-making, limited infrastructure, and minimal community participation. Power asymmetries and bureaucratic misalignment further complicate the delivery of intended outcomes. Despite these obstacles, some benefits have emerged, such as increased awareness and pilot ecotourism initiatives. The study concludes that for mangrove ecotourism to achieve meaningful ecological and economic outcomes, a participatory governance model is essential. Strengthening institutional coordination, enhancing grassroots involvement, and securing diversified resources are critical to bridging the gap between policy vision and practical impact.
Walking Tour and Culture: Fostering Cultural Collaboration Through Tourism Febriani, Prita; Muttaqin, Islakhul
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.103

Abstract

Indonesia’s rich cultural diversity, encompassing over 300 ethnic groups and more than 700 local languages, presents immense potential for the development of culture-based tourism. However, this cultural wealth faces increasing threats from modernization, urbanization, and globalization, which contribute to the erosion of traditional values and local identity. One promising solution to counteract these challenges is the implementation of walking tours, which offer immersive and educational tourism experiences that foster deeper cultural appreciation while empowering local communities. This study aims to explore how walking tours can function as effective instruments for cultural preservation and community-based tourism development in Indonesia. Employing a qualitative approach through literature review, the research analyzes secondary data from academic publications, policy reports, and case studies focusing on walking tour practices in various Indonesian cities and cultural villages. The findings reveal that walking tours provide significant benefits, including the revitalization of local wisdom, economic opportunities for artisans and small businesses, and increased tourist awareness of cultural sustainability. Moreover, the role of trained local tour guides is pivotal in facilitating authentic and meaningful interactions between tourists and host communities. These tours contribute not only to visitor satisfaction but also to the strengthening of cultural identity and community resilience. In conclusion, walking tours serve as a strategic model for integrating cultural education, tourism, and community empowerment.
Cultural Narratives in the Development of Traditional Markets as Authentic Tourism Attractions in Yogyakarta Syafii, Hisyam; Saadiah, Nur Khofifah; Alaldaya, Rudyn
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.104

Abstract

Traditional markets in Yogyakarta are more than economic hubs; they serve as dynamic cultural spaces that reflect Javanese heritage and identity. With the rise of global tourism and shifting traveler interests toward authentic, immersive experiences, these markets have undergone significant transformation. This study investigates how cultural narratives are reconstructed and utilized in the development of Yogyakarta's traditional markets specifically Beringharjo, Ngasem, and Kranggan as authentic tourism attractions. Employing a qualitative critical ethnography within an interpretive paradigm, data were collected through participant observation, document analysis, and visual studies. Thematic coding and narrative analysis were used to interpret the findings. The research reveals that cultural elements such as rituals, symbols, and spatial arrangements are selectively commodified to meet tourist expectations while local communities actively negotiate and preserve their cultural integrity. Market stakeholders engage in “stagecraft” by adapting traditional practices for tourist consumption without fully losing their original meaning. The results also show the emergence of hybrid cultural expressions shaped by the interplay of digital technologies, tourism trends, and community agency. These narratives are neither static nor purely commercial; instead, they are continuously reinterpreted within broader socio-economic and political contexts. This study contributes to theoretical discussions in heritage tourism by emphasizing cultural narrative as a social construct, while offering practical recommendations for sustainable, participatory tourism models. Ultimately, it concludes that authenticity in tourism is a dynamic process shaped through ongoing dialogue between tradition and modernity.
An Analysis of the Effectiveness of Social Media as a Promotional Tool for Perlang Tourism Village Devylia, Devylia
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.109

Abstract

Rural tourism villages in Indonesia face increasing challenges in gaining visibility in the competitive digital tourism landscape, despite their rich cultural and natural assets. Perlang Tourism Village in Central Bangka Regency exemplifies this issue, as its promotional efforts via digital platforms remain fragmented and underdeveloped. This study investigates the effectiveness of social media as a promotional tool for Perlang, aiming to assess how visual storytelling, user-generated content (UGC), and platform-specific strategies influence destination branding and tourist engagement. Employing a qualitative case study approach, the research utilizes secondary data including social media metrics, tourism reports, and literature on digital promotion. The analysis reveals that while Instagram, YouTube, and TikTok present unique opportunities, their current usage by Perlang lacks coherence, regularity, and platform optimization. Instagram posts are sporadic and visually inconsistent, YouTube is inactive, and TikTok lacks an official presence despite growing organic content under the #Perlang tag. Moreover, the absence of influencer partnerships and structured UGC campaigns undermines Perlang’s potential to build trust and emotional connections with prospective tourists. The findings emphasize that effective rural tourism promotion requires a participatory and strategic digital approach incorporating targeted content, demographic segmentation, and emotionally resonant narratives. In conclusion, this research highlights the transformative potential of integrated social media strategies in enhancing the digital visibility of rural tourism destinations and recommends the adoption of community-driven storytelling and influencer collaborations to establish a compelling and competitive online identity for Perlang Village.
Sustainable Mangrove Ecotourism Management Model: A Case Study of Berau Regency, East Kalimantan Rosid, Tamam; Yuliani, Ma'rifah
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.153

Abstract

Berau Regency in East Kalimantan possesses significant mangrove forest resources with high biodiversity and ecosystem value, yet their utilization for ecotourism has remained suboptimal, leading to limited economic benefits and insufficient community engagement in sustainable development. Recognizing this gap, the study was designed to analyze and propose a sustainable mangrove ecotourism management model that integrates economic, environmental, and social dimensions to ensure long-term viability. The research employed a mixed-methods approach combining qualitative techniques such as in-depth interviews, focus group discussions, surveys, and stakeholder analysis, with quantitative tools including financial feasibility analysis, SWOT analysis, and business canvas modeling. Data were collected from 30 key informants, 200 respondents, and extensive field observations, supported by secondary statistical and planning documents. The findings reveal that Berau Regency’s mangrove ecotourism has substantial development potential, with an estimated revenue of Rp 9.8 billion by the fifth year, a positive Net Present Value of Rp 8,650 million, an Internal Rate of Return of 18.5%, and a payback period of 4.2 years, confirming financial feasibility. Furthermore, the proposed collaborative governance model, involving local government, communities, private sector actors, and NGOs, is projected to increase community income by 66.7%, create 450 new jobs, and enhance ecosystem conservation through structured monitoring. The study concludes that sustainable mangrove ecotourism in Berau Regency can be effectively achieved through integrated multi-stakeholder collaboration, balanced financial mechanisms, and adaptive management strategies, thereby contributing directly to local welfare improvement, biodiversity protection, and the advancement of Sustainable Development Goals.
Narrative Communication of Urban Village Tourism in Yogyakarta for Governing Community Resilience Mutiarni, Yosi Septa; Pinasthika, Zhafira
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.155

Abstract

Tourism in urban village communities of Yogyakarta serves as both a livelihood strategy and a resilience mechanism for populations living in ecologically vulnerable areas such as the flood-prone Kali Code riverbank. Despite exposure to hazards including seasonal flooding, landslides, water pollution, and urbanization pressures, residents have transformed their settlement into a vibrant community-based tourism (CBT) destination rooted in cultural heritage, environmental stewardship, and social solidarity. This study aims to explore how the Kali Code community constructs tourism narratives and employs communication strategies to strengthen resilience, combat the stigma of slum living, and preserve local identity. Using a qualitative narrative methodology, data were gathered through direct observation, document review, and prior studies, analyzed to uncover themes linking tourism, identity, and resilience. Findings reveal that CBT in Kali Code is deeply participatory and bottom-up, integrating storytelling, heritage preservation, and environmental management such as waste sorting, greening projects, and hazard mitigation drills into its tourism activities. Communication operates as a strategic tool, with interpersonal dialogue, community events, and social media used to disseminate information, mobilize action, and engage visitors in the community’s transformation story. In contrast to more visually oriented, externally managed models like Jodipan’s Rainbow Village, Kali Code’s approach embeds promotion within local narratives of survival, pride, and collective agency. The study concludes that CBT, when grounded in participatory communication and local values, can simultaneously generate economic benefits, reinforce socio-cultural identity, and enhance adaptive capacity, offering a replicable model for urban communities facing environmental and social challenges.
Frequency of Religious Tourist Visits Based on Education Level and Occupation (Case Study at the Tomb of Sheikh Maulana Syamsuddin, Pemalang) Susdarwono, Endro Tri
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.132

Abstract

Religious tourism has long played an important role in both spiritual life and local economic development, offering benefits for communities and visitors alike. In Indonesia, one of the prominent religious tourism sites is the tomb of Sheikh Maulana Syamsuddin in Pemalang, which attracts pilgrims from various educational and occupational backgrounds. This study aims to examine the frequency of religious tourist visits to this site based on education level and occupation. Using a quantitative descriptive approach, data were collected from 200 respondents over a four-month period (April–July) through random sampling. Questionnaires served as the primary research instrument, and data were analyzed using the contingency correlation method to determine the relationship between visit frequency and socio-demographic variables. The findings reveal a correlation between education level and the frequency of visits, with tourists holding junior and senior high school education levels dominating the “very frequent” category, while those with bachelor’s degrees were most often in the “very rare” category. Similarly, visit frequency was correlated with occupation, where entrepreneurs and private employees reported higher frequencies, while retirees and civil servants tended to visit less often. The calculated correlation coefficients were 35.23% for education level and 34.64% for occupation, indicating a weak but notable relationship between these variables and visitation patterns. These results highlight that socio-demographic factors influence participation in religious tourism, suggesting that strategies to promote sustainable religious tourism development should consider the educational and occupational characteristics of potential visitors.
Rajamangsa Mantyasih: Reconstruction of Royal Cultural Heritage as an Attraction of Gunungsari Tourist Village Priambodo, Arya Budi; Faizah, Nafrida Imliyatul; Dangin, Bernardi S; Perez, Cristina Hoyos
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.133

Abstract

Rajamangsa Mantyasih, a royal culinary heritage from the ancient Mataram Kingdom, is being reconstructed as a cultural attraction in Gunungsari Tourism Village, Madiun Regency, to strengthen local identity and enhance cultural-based tourism development. The purpose of this research is to explore how the historical narrative of Rajamangsa Mantyasih can be reconstructed and adapted in contemporary contexts to serve as an authentic, educational, and marketable tourism product. This study employed a descriptive qualitative approach using field observations, participatory documentation, and semi-structured interviews with cultural practitioners, community members, and tourism managers. Findings reveal that the reconstruction process integrates historical narratives from the Mantyasih Inscription with adaptive culinary practices, substituting rare ingredients with locally available resources while maintaining symbolic values. The reconstructed Rajamangsa Mantyasih is developed into two main attraction formats: the Buffet Meeting Package and the Cooking Class Package, both of which emphasize participatory and educational tourism experiences. Community involvement plays a central role, with local residents contributing knowledge, resources, and management in ways that strengthen cultural preservation and stimulate economic activities through MSMEs. The study concludes that Rajamangsa Mantyasih not only preserves historical values but also creates a sustainable cultural tourism model that promotes heritage appreciation, strengthens local identity, and contributes to community empowerment. This model offers a replicable approach for other tourism villages seeking to leverage cultural heritage as a foundation for sustainable tourism innovation.
Exploring Visitor Preferences and Market Potential of a Water-Based Glamping Destination: A Case Study of Danau Paisupok, Banggai Kepulauan Nanita, Evio Tanti; Nugroho, Rian Abid; Yasin, Mhd Try Imran
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.134

Abstract

This study explores visitor preferences and market potential for the development of a water-based glamping destination at Paisupok Lake, Central Sulawesi, an ecologically unique site characterized by exceptionally clear waters and preserved submerged logs. The research is grounded in the growing global trend toward sustainable, immersive, and comfort-oriented travel experiences, with glamping emerging as a hybrid form of eco-luxury tourism. The primary objective is to assess travelers’ motivations, preferred activities, and facility expectations to inform strategic planning for ecotourism development in the region. A quantitative-descriptive approach was applied through an online survey distributed to 200 purposively sampled respondents aged 20–45 years with prior interest in nature tourism or glamping. Data were analyzed using descriptive statistics and cross-tabulation to examine links between demographics and travel preferences. Findings indicate that key motivations include relaxation, healing, and engagement with ecotourism, with favored activities being canoeing, snorkeling, and lakeside glamping. Respondents emphasized the importance of comfort, privacy, hygiene, and scenic views, while also valuing opportunities for conservation education. Market segmentation highlights a dominant group of young professionals (24–35 years old) with middle-to-upper incomes, positioning the destination within the eco-luxury segment. The study concludes that Paisupok Lake holds strong potential for sustainable glamping tourism by integrating comfort, environmental stewardship, and educational value. Strategic implications underscore the need for tailored short tour packages, storytelling-driven digital promotion, and community-based conservation initiatives to ensure long-term competitiveness and sustainability.
Sustainable Tourism Development through Local Wisdom in Pentingsari, Yogyakarta Husen, Emir Faisal; Sari, Tasya Komara; Hutagalung, Husen
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.142

Abstract

This study explores the pivotal role of local wisdom in fostering sustainable tourism development in Pentingsari Tourism Village, Yogyakarta, against the backdrop of mass tourism’s threats to environmental integrity and sociocultural continuity. The research aims to identify key elements of local wisdom, examine their interaction with tourism practices, and assess their contribution to sustainability frameworks. Adopting a qualitative approach, data were collected through in-depth interviews, participant observation, focus group discussions, and document analysis, then analyzed using Miles and Huberman’s interactive model supported by Interpretative Phenomenological Analysis to uncover emergent themes. Findings reveal that values such as gotong royong (mutual cooperation), environmental stewardship, Islamic ethical norms, and cultural preservation are deeply embedded in tourism governance and provide resilience against crises, including the 2010 Merapi eruption and COVID-19 pandemic. Community participation, particularly through youth organizations, strengthens cultural transmission and innovation, while partnerships with government, NGOs, and the private sector enhance institutional capacity and economic empowerment. Pentingsari demonstrates that prioritizing quality over quantity of visitors, developing nature-based educational tourism, and integrating traditional knowledge into modern tourism practices generate inclusive economic benefits, cultural pride, and ecological responsibility. The conclusion underscores that Pentingsari offers a replicable model of community-based tourism rooted in local wisdom, balancing cultural vitality, environmental care, and economic viability. However, the study also highlights challenges of cultural commodification, dependency on tourism markets, and ecological carrying capacity, suggesting the need for further research on scalability across diverse socio-cultural contexts.

Page 3 of 4 | Total Record : 31

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