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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Minawisata as Integrated Fisheries-Based Tourism: Development Potential in Kampung Madong–Sei Nyirih, Indonesia Winata Wira; Muzahar Muzahar; Falmi Yandri; Oksep Adhayanto; Bismar Arianto
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.174

Abstract

This study examines the development potential and carrying capacity of minawisata (fisheries-based marine tourism) in Kampung Madong–Sei Nyirih, Tanjungpinang City, Kepulauan Riau Province, in response to growing demands for sustainable coastal development and alternative livelihoods for fishing communities. The research aims to evaluate land suitability, environmental carrying capacity, and infrastructure readiness for three main clusters: mangrove ecotourism, fishing tourism, and floating net cage aquaculture. A mixed-methods approach was applied, combining Geographic Information Systems (GIS)-based spatial analysis, carrying capacity calculations aligned with national regulatory standards, and qualitative input from government, community, academic, and private stakeholders. The results revealed that 66.03% (199.42 ha) of mangrove areas and 99.13% (322.47 ha) of marine waters are highly suitable for tourism activities, while only 1.0% of the assessed areas are suitable for floating net cage aquaculture. Carrying capacity estimates showed the potential to accommodate 1,595 daily visitors for mangrove-based tourism, 1,075 for fishing activities, and 45 for aquaculture tourism. These findings underscore significant opportunities for developing integrated fisheries-tourism models, especially through mangrove conservation and traditional fishing practices that align with sustainable tourism principles. However, challenges remain in addressing infrastructure gaps, institutional coordination, and community capacity for tourism service delivery. The study concludes that Kampung Madong–Sei Nyirih holds strong potential as a model for sustainable coastal development that integrates conservation, economic diversification, and community empowerment. Its implementation could provide practical lessons for similar coastal regions in Indonesia and Southeast Asia facing the dual challenges of environmental protection and livelihood improvement
The Era of Modernization: Digital Technology Marketing Strategies in Tourist Attraction Development Nerisma Eka Putri; Muhammad Azkia Fahmi; Randu Rahmatan Hanif; Khaidir Ali Junid
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.177

Abstract

The rapid advancement of digital technology has transformed how tourism destinations are promoted and managed, reshaping the competitiveness of ecotourism in the modern era. This study investigates digital technology–based marketing strategies for developing tourist attractions by integrating sustainability and community participation. The research aims to identify effective approaches for enhancing destination visibility and engagement through major social media platforms such as TikTok, Instagram, YouTube, and official tourism websites. Using a qualitative descriptive method, data were collected from literature reviews, online promotional content, and interviews with tourism stakeholders, including destination managers, digital marketing practitioners, and tourists. Analysis employed the Miles and Huberman model, encompassing data reduction, display, and conclusion drawing. The findings reveal that digital marketing significantly strengthens destination appeal through strategies tailored to each platform TikTok for virality, Instagram for branding, YouTube for in-depth storytelling, and websites for official information. Moreover, sustainable digitalization initiatives, including educational content, online booking systems, and collaborations with influencers and environmental NGOs, enhance conservation awareness and tourist experience. The study concludes that integrating digital marketing with sustainability principles fosters effective promotion and stakeholder synergy, while the government’s regulatory and facilitative roles are essential to ensuring alignment with eco-tourism values and long-term development goals.
Matriks SWOT Analysis of Sustainable Tourism Development in Bintan Regency After the Covid-19 Pandemic Nur Aisyah Fatmasari
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.178

Abstract

Indonesia has several potentials that have been developed to accelerate tourism marketing after the Covid-19 pandemic, one of the areas in Bintan Regency, which is currently recovering the tourism sector where the potential for the strategic location of the area makes stakeholders have to complete various strategic efforts in mapping sustainable tourism. Sustainable tourism aims to maintain the stability of human and natural resources so that visiting tourists get an excellent tourism concept. This paper analyses the SWOT strengths, weaknesses, opportunities and threats to identify sustainable tourism development in Bintan Regency after the Covid-19 Pandemic. The research method uses a qualitative approach by collecting some secondary data, which is then processed into in-depth analysis material according to the current phenomenon. The analysis tool uses a triangulation model in the form of data, documents and findings based on observations which are then narrated in in-depth analysis results. The findings show that the SWOT matrix requires the concept of Border Cross Tourism as a policy strategy in formulating sustainable tourism. Then also by paying attention to the supervision and control stipulated in Ministerial Regulations (KEMENPAREKRAF) or Presidential Regulations (PERPRES) so that sustainable tourism development after the Covid-19 pandemic can be implemented in realizing 4 A tourism indicators consisting of Accessibility, Accommodation, Attraction, Activities and Amenities in maintaining tourism stability by involving foreign direct investment which has been regulated in standard operating procedures (SOP) which several neighbouring countries in the Bintan Regency area must obey.
Rethinking Adaptive Governance in Living Cultural Heritage Tourism: Insights from Majapahit Tourist Village, East Java Evio Tanti Nanita; Ansh Sharma
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.179

Abstract

In Indonesia, the safeguarding of living cultural heritage has been predominantly shaped by state-driven initiatives; however, the effectiveness of these top-down programs often falls short due to institutional fragmentation and limited grassroots participation. Majapahit Tourist Village in Mojokerto, East Java, established through the Majapahit Cultural House program which illustrates these persistent challenges, as numerous heritage houses have either deteriorated or been repurposed, exposing a disconnection between policy formulation and local implementation. This study investigates how adaptive governance can enhance the management of community-based cultural heritage tourism by analyzing the socio-political dynamics, local responses, and adaptive mechanisms at play within Majapahit Village. Utilizing a qualitative case study methodology, the research draws on in-depth interviews, direct observations, and policy document analysis. Through thematic analysis, the study identifies varying forms of community adaptation, spanning compliance, negotiation, and innovation that demonstrate local resilience in preserving cultural identity under socio-economic constraints. Results show that adaptive governance materializes through informal leadership, cultural entrepreneurship, and hybrid collaborations between community actors and external agencies. Nonetheless, the absence of coherent legal frameworks and insufficient financial support remain key obstacles to long-term sustainability. The study concludes that fostering adaptive governance necessitates co-management arrangements, participatory policy design, and the integration of cultural, economic, and legal considerations.
Digitalization of Urban Tourism Innovation for Increasing Local Government Revenue Afrinady Rustam; Asrinaldy Asrinaldy; Hendri Koeswara; Kamaruddin Kamaruddin
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.189

Abstract

Urban tourism has emerged as a strategic driver of local economic development, yet cities face mounting challenges in translating tourism growth into measurable fiscal benefits. The proliferation of digital technologies ranging from smart ticketing systems and destination platforms to analytics-based governance presents opportunities for cities to enhance efficiency, transparency, and revenue capture. This study aims to examine how the digitalization of urban tourism innovation contributes to increasing local government revenue (LGR) through improved compliance, reduced leakage, and the formalization of tourism transactions. Using a Systematic Literature Review (SLR) approach, the research synthesizes empirical and conceptual studies from multidisciplinary fields including urban tourism, smart city governance, and public finance. Literature was systematically searched, screened, and analyzed to identify mechanisms linking digital innovation with fiscal performance. The findings reveal four dominant revenue pathways: (1) expanding the taxable base through transaction formalization, (2) enhancing compliance and auditability via digital payments and e-licensing, (3) reducing administrative and operational inefficiencies through automation and analytics, and (4) protecting long-term fiscal sustainability by improving destination management and visitor dispersion. The results highlight that fiscal gains materialize when digitalization initiatives are embedded within coherent governance frameworks and data-sharing mechanisms across public agencies and private actors. The study concludes that urban tourism digitalization can be a strategic fiscal instrument transforming cities into more efficient, accountable, and sustainable tourism ecosystems while strengthening their local revenue capacity.
Adaptation of Coastal Management Policy in Sustainable Tourism with Blue Economy Principles at PPP Mayangan Nurul Jannah Lailatul Fitria; Sutarjo Sutarjo
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.196

Abstract

Coastal fishing ports are increasingly expected to operate not only as landing and logistics nodes but also as local growth engines; however, tourism expansion around port areas can intensify waste, habitat degradation, and unequal benefit distribution, undermining blue economy targets. This study examines how the management and development of the Mayangan Coastal Fishing Port (PPP Mayangan) align with sustainable tourism and blue economy principles, and identifies key factors shaping that alignment. Using a qualitative descriptive approach, data were gathered through direct observation, in-depth interviews, and document/literature review. Purposive sampling involved eight informants: two officials from the PPP Mayangan technical unit, two local residents, two tourism operators, and two academics; fieldwork was conducted in August–September 2025. The analysis shows that PPP Mayangan’s sustainability orientation is expressed through conservation-based tourism (including mangrove-focused activities), efforts to reduce and manage waste and improve resource efficiency in fisheries-related tourism services, and collaboration among government, community, and private actors. Economically, tourism supports local value-added products and livelihoods; socially, community participation and cultural identity are leveraged to strengthen destination appeal; environmentally, conservation practices are treated as assets and safeguards. Overall, PPP Mayangan demonstrates that integrating coastal governance, stakeholder coordination, and conservation-driven attractions can operationalize blue economy principles, suggesting the need for consistent enforcement, capacity building, and integrated monitoring to sustain benefits over time for long-term coastal resilience.
Sustainable Tourism and Community Participation in Indonesia: Comparative Insights from Bali, Yogyakarta, and Labuan Bajo Muslim Afandi; Syed Agung Afandi; Rizki Erdayani; Nail Hidaya Afandi
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.198

Abstract

This study conducts a comparative analysis of sustainable tourism dynamics in Bali, Yogyakarta, and Labuan Bajo by examining three interrelated dimensions: environmental sustainability, community participation, and governance arrangements. Using a qualitative comparative case study design and document analysis of 50 policy documents, academic studies, institutional reports, and planning frameworks published between 2018 and 2024, the research identifies significant variations in how sustainability is operationalized across destinations. Bali exhibits advanced tourism development but faces severe ecological pressures, fragmented governance, and unequal benefit distribution. Yogyakarta demonstrates the most coherent sustainability model, characterized by strong community-based tourism institutions, participatory co-governance, and locally grounded environmental stewardship. Labuan Bajo, as a national super-priority destination, shows a tension between conservation imperatives and centralized, investor-driven development that limits substantive local participation. The cross-case synthesis reveals that sustainable tourism outcomes depend on the alignment of environmental practices, community empowerment, and multi-level governance coordination. Theoretically, the study contributes to sustainable tourism governance scholarship by proposing a typology of governance configurations hybrid customary–regulatory, participatory co-governance, and centralized authority-based models. Policy implications emphasize the need to strengthen community institutions, enhance regulatory coherence, and adopt destination-specific strategies to ensure that tourism development supports ecological integrity, cultural resilience, and social equity.
Enhancing Rural Tourism Development through IoT-Based Solar Internet Connectivity: A Case Study of Nanggelan Beach, Jember Evio Tanti Nanita; Risse Rachmanita; Ansh Sharm; Keita Mahamadou Mandè
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.231

Abstract

This study examines the implementation of an IoT-based off-grid solar internet system at Nanggelan Beach, Jember, Indonesia, as a green digital connectivity intervention designed to support sustainable rural tourism development. The objective of this research is to analyze how the integration of renewable energy, digital infrastructure, and community participation contributes to tourism promotion, local empowerment, and socio-economic opportunities in an underserved coastal destination. Employing a qualitative descriptive case study approach, the research used field observation, semi-structured interviews, evaluation forms, project documentation, and social media analysis to assess technological performance, community responses, and tourism promotion outcomes. The findings show that the solar-powered internet system provided relatively stable connectivity, supported continuous operation through renewable energy, and enabled local residents, particularly youth and small-scale tourism actors, to participate more actively in digital tourism promotion. Social media activity increased after the intervention, strengthening the online visibility of Nanggelan Beach and expanding opportunities for community-based destination branding. The study also found that digital literacy training and local involvement in system maintenance contributed to stronger community confidence, collective ownership, and emerging tourism-related economic opportunities. These results indicate that green digital connectivity can function not only as a technical infrastructure solution, but also as a socio-technical catalyst for inclusive and sustainable rural tourism transformation.
Evaluation on the Accuracy of Artificial Intelligence (AI) Assisted Revenue Management Forecasting: Evidence from a Luxury Resort in Bali Axell Pratama Kartika; Putu Diah Sastri Pitanatri; Ni Made Suastini
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.259

Abstract

This study examines the accuracy of artificial intelligence-assisted forecasting in supporting hotel revenue management at Amarterra Villas Resort Bali Nusa Dua, a five-star luxury resort operating within Bali’s premium leisure tourism market. The research was motivated by the growing need for hotels to improve forecasting reliability amid fluctuating demand, dynamic pricing conditions, and limited dedicated revenue management manpower. A descriptive quantitative research design with comparative forecasting accuracy analysis was applied using secondary operational data consisting of AI-generated forecasts and actual hotel performance records for Room Nights, Average Daily Rate (ADR), and Revenue. Forecasting accuracy was evaluated using Mean Absolute Error (MAE), Root Mean Squared Error (RMSE), Mean Absolute Percentage Error (MAPE), Mean Forecast Error (MFE), annual bias percentage, paired sample t-tests, and Pearson correlation analysis. The findings show that AI-assisted forecasting performed more accurately in predicting Room Nights than ADR and Revenue. Room Nights recorded relatively low forecast errors, with an MAE of 3.69, RMSE of 4.61, and MAPE of 11.65%, and the paired sample t-test indicated no statistically significant difference between forecasted and actual demand. In contrast, ADR and Revenue showed higher error values and statistically significant differences, indicating systematic underestimation in pricing and financial performance. Pearson correlation results further suggest that AI forecasts were useful in tracking general trends, although they remained less precise in predicting exact monetary outcomes.
Whose Culture Is Marketed? Gendered Narratives in Heritage Tourism Promotion in the Borobudur–Prambanan Cultural Region, Indonesia Muhammad Rehan Sabir; Dewi Candraningrum; Saima Tahir; Alaa Alkhateeb
Indonesian Tourism Journal Vol. 3 No. 1 (2026): May, 2026
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v3i1.260

Abstract

This study examines how official heritage tourism promotion constructs gendered cultural narratives within the Borobudur–Prambanan cultural region. Heritage tourism promotion is not treated merely as destination marketing, but as a representational arena where cultural identity, historical authority, authenticity, and social visibility are selectively produced. Using a qualitative interpretive design and Critical Discourse Analysis, the study analyzes 87 text–image units from state-linked tourism platforms, including Borobudur, Prambanan, Ramayana Ballet, and Central Java tourism materials. The analysis focuses on seven categories: visibility and invisibility, gender roles, narrative voice, descriptive language, symbolic positioning, agency versus passivity, and cultural authority. The findings reveal that women are frequently visible in promotional images as dancers, artisans, performers, and symbolic markers of tradition, yet their visibility rarely translates into narrative authority. Men, by contrast, are more often associated with historical explanation, institutional voice, ritual legitimacy, and interpretive knowledge. Female-coded cultural practices are commonly commodified through aesthetic spectacle, costume, bodily performance, and emotional atmosphere, while male-coded heritage elements retain intellectual, historical, and spiritual prestige. The study concludes that official heritage tourism promotion reproduces a gendered hierarchy of cultural representation by separating visual presence from cultural authority. More equitable promotional practice requires naming female cultural practitioners, recognizing their knowledge, and presenting women not only as cultural symbols but also as interpreters, transmitters, and authoritative subjects of heritage. This finding highlights the need for heritage tourism institutions to develop more inclusive promotional narratives that acknowledge women’s cultural agency, expertise, and authority in sustaining living heritage traditions.

Page 4 of 5 | Total Record : 42

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